Evidencia 6 Segmentation Describing Potential Clients

Jenny Bibiana Millan González

Jessica Lorena Millan González
Ficha de Caracterización 1703938

Servicio Nacional de Aprendizaje SENA

1 de December 2018
 Table of Contents

1. Introduction

2. Segmentation Describing potential clients

3. Conclusión

4. Bibliography
 Introduction

Bearing in mind that between 20 and 30 million tires are discarded in Colombia, the
product chosen to be exported is handmade furniture made with recycled tires. This
work explains the method with which they intend to distribute in international trade,
more specifically in the United States, giving a solution to the environmental issue of our
country and taking an excellent advantage of course in the sale to other countries.
 Evidence 6: Segmentation Describing Potential Clients

1. Resuelva en inglés las preguntas que se le presentan a continuación:

o Where do you usually buy your cleaning products?

My favorite store to buy cleaning products is Fair and Good, because they are large and
inexpensive packaging.

o Do you consider yourself as a neat person? Why?

Every day I try to be an orderly person, it is difficult because I have 2 small children so the
time is not enough to do so many tasks, but I try to do everything with the greatest care.

o Do you feel satisfied with the cleaning products you buy? Why?

Yes, I feel satisfied because they are of good quality, and as their packaging is great as I
said before, they reach me for all the things I do in my house, especially in the washing of
clothes because children dirty a lot of clothes all the days.

o What kind of cleaning product would you like it to be improved? Why?

I would like to improve the soap for washing dishes, because I have sensitive skin and
when I do not use gloves my hands get hurt.

o Mention 5 cleaning product brands you consider as the best ones

The laundry soap

The fabric softener
The floor cleaner
The toothpaste
Baby bath soap

o Which are the most important aspects to be taken into account to choose a cleaning
product brand?

I think the most important aspect to consider when choosing a toilet product is that it has no
contraindications to health, for example baby bath soap, it is important not to irritate your
skin or eyes.

o Imagine you are promoting a new product. Describe it and write in ten lines the reasons
to convince your potential clients to buy your product.
Our product is handmade furniture made with recycled tires, with modern styles and colors,
styles and sizes that adapt to any space and environment. The artisanal sector plays a
decisive role in local economic development and in the fight against poverty. Promote new
forms of marketing, develop commercial networks and encourage participation in exhibitions
and trade fairs can generate for the craftsmen an improvement in their means of
subsistence, in addition tires are discarded daily in the country because every year
Colombia discards between 20 and 30 million of tires being this a way to have a social and
environmental commitment with Colombia and in addition to this this product is new in
export issue, although this furniture has already been made Colombia is not exporting it yet.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

They are users with high purchasing power, and with a tendency towards the
internationalization of consumer habits. Every day people use social networks and other
innovations more to eliminate geographical barriers. This has contributed to Americans
being interested in products from other countries. These are known through social networks
and the media.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés

para ser aplicada a esta población.

1. It is important for you that the recyclable rimmed craft chairs have a good
design.
2. It is important for you that the recyclable rim handmade chairs have a good
comfort
3. It is important for you that the recyclable tire craft chairs have an affordable
price.
4. I would recommend to an acquaintance the furniture
5. It is important for you that the recyclable wheelchairs are friendly to the
environment
6. Do you know other companies that manufacture handmade furniture with
tires?
7. Get to know other companies that manufacture handcrafted furniture with
rims
8. Would you buy this type of furniture
9. You would like to see our products by catalog
10. Buy furniture through web pages
11. I would be interested in visiting a web page of the products
12. When buying furniture, think of a material that does not harm the
environment
 Conclusión

In this document we could conclude that for the election of our product, variables must be taken
into account that will give us important steps to follow that will indicate the path that leads to
achieving or achieving the goals set and to define very well the segmentation strategy of our
clients potential for our product to reach the destination country and have a good acceptance.
 Bibliography

Support material:

 English prepositions
 Vocabulary