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Advertisement Strategies,
and Propaganda
The Art of Advertisement
Advertisement is the techniques used by a country, party, company, or other organization
with the intent of influencing people to engage with their message, idea, or product.
Advertisement (Ads) have the expressed purpose of drawing attention to itself through
various strategies. Advertisement consciously and subconsciously influences our emotions
and decision-making abilities. Advertisers influence our emotions with techniques that
include stereotyping and targeting specific audiences and individuals. Emotions are
influenced by our occupation, beliefs, personality, self-esteem, lifestyle, relationships,
friends, and families. Whether it be commercial, political, nationalistic, or otherwise, each
utilizes a blend of advertisement strategies in order to encourage people to engage with
that point of view.
General Advertisement
Strategies
Bandwagon
Advertisers make it seem that everyone is buying this product, so
you feel you should buy it too. For example, the Consumeropoly
game states: “The best, most exciting board game is sweeping the
nation. All your friends and neighbors are playing.” This statement
is intended to make you feel left out if you are not playing.
Avant-Garde
This technique is the opposite of Bandwagon.
Advertisers make it seem that the product is so new
that you will be the first to have it. The idea is that
you are ahead of the bandwagon curve. These
advertisements typically come across as strange and
peculiar.
Ordinary People Endorsement
People are more inclined to believe an individual or group they can
relate or identify with or who appears to represent them physically,
culturally, or ideologically.
Example: Christmas Ad
Repetition
If you repeat information or present information in repeating
patterns, people will remember it, associate it, and believe it
themselves. I view it as the single most annoying advertisement
strategy, but it is effective.
https://www.cornerstonecharter.com/ourpages/auto/2013/5/23/55863932/2_5.pdf
https://en.wikipedia.org/wiki/Propaganda#Wartime