TABLE 1 Historical Number of Population

Population Growth Historical number of

Year No. of Population
Rate (1.41%) Population
2013 321,369 4,531 325,900
2014 325,900 4,595 330,495
2015 330,495 4,660 335,155
2016 335,155 4,726 339,881
2017 339,881 4,792 344,674

TABLE 2 Projected Growth of Population

Population Growth Historical number of
Year No. of Population
Rate (1.41%) Population
2018 344,674 4,860 349,533
2019 349,533 4,928 354,462
2020 354,462 4,998 359,460
2021 359,460 5,068 364,528
2022 364,528 5,140 369,668

TABLE 3 Target Market Percentage

Prefer to try different

84%
kind of milk

Prefer to try sesamilk 47%

Target Market
39%
Percentage

TABLE 4 Monthly Consumption Rate

Consumption Basis No. of Participants No. of Frequency MCR
Daily 2 30 60
Twice a week 78 8 624
Once a week 62 4 248
Once a month 87 1 87
TOTAL 229 1019
Average Consumption
4.450
Rate

TABLE 5 Historical Demand of Sesamilk

Year 2013 2014 2015

Target number of
321,369 325,900 330,495
population (segmented)
Percent of who prefers
47% 47% 47%
Sesamilk

Target Market Percent 39% 39% 39%

Projected Target
59,632 60,473 61,325
Market
AMCR 4 4 4
Demand per month 265,349 269,091 272,885
Number of months per
12 12 12
year
Demand per year 3,184,190 3,229,087 3,274,617

TABLE 6 Computation for the Projected Demand

Demand form last year 3,367,612
2017
Demand from first year
3,184,190
2013

Arithmetic straight line method for Projected demand

Demand for the last
3,367,612
year (2017)
Less:
Demand for the first
3,184,190
year (2013)
Total Demand 183,422
Divided by:
5 years (2013-2017) 5
Increase per year 36,684

TABLE 7 Projected Demand

Previous year Projected Demand for
Projected years Increase per year
demand Sesamilk
2018 3,367,612 36,684 3,404,297
2019 3,404,297 36,684 3,440,981
2020 3,440,981 36,684 3,477,666
2021 3,477,666 36,684 3,514,350
2022 3,514,350 36,684 3,551,035

TABLE 8 Historical Supplies of Sesamilk

Competitor 2013 2014 2015
Vitamilk 1,690,000 1,720,000 1,760,000
Vitasoy - - -
Quaker Banana Milk - - 118,000
Total 1,690,000 1,720,000 1,878,000
TABLE 9 Computation for the Projected Supplies
Supply from the last
2,241,000
year 2017
Supply from the first
1,690,000
year 2013

Computation for the Projected Supply

Supply for 2017 2241000
Less:
Supply for 2013 1690000
Total 551000
Divided by 5 years 5
Increase per year 110200

TABLE 10 Computation of Projected Supply

Projected Years Previous Year Supply Increase Per Year Projected Supply
2018 2241000 110200 2351200
2019 2351200 110200 2461400
2020 2461400 110200 2571600
2021 2571600 110200 2681800
2022 2681800 110200 2792000

TABLE 11 Summary of Historical Demands and Supplies

Year Demand Supply Margin of error

2013 3184190 1690000 149419

2014 3229087 1720000 150909
2015 3274617 1878000 139662
2015 3320789 1962000 135879
2017 3367612 2,241,000 112661

TABLE 12 Summary of Projected Demand and Supply

Year Demand Supply Margin of error
2018 3367612 2241000 112661
2019 3404297 2351200 105310
2020 3440981 2461400 97958
2021 3477666 2571600 90607
2022 3514350 2681800 83255
TABLE 13 Competitors Market share
List of Competitors 2017 Supply % of Market share
Vitamilk 1889280 84.31%
Vitasoy 217800 9.72%
Quaker 133920 5.98%

TABLE 14 Volume of Production

Historical D-S Gap % of Marketshare Volume of Production
2017 1013951 9.00% 91256

TABLE 15 Projected Volume of Production

Previous Year of
Projected Years % Increase Increase of Production
Volume Production

2018 91256 10% 9126

2019 100381 10% 10038
2020 110419 10% 11042
2021 121461 10% 12146
2022 133607 10% 13361

TABLE 16 Projected Maket share

Year Projected Supply Volume of Production Total Supply
2018 2351200 100381 2451581
2019 2461400 110419 2571819
2020 2571600 121461 2693061
2021 2681800 133607 2815407
2022 2792000 146968 2938968
2016 2017

335,155 339,881
47% 47%

39% 39%

62,190 63,067
4 4
276,732 280,634
12 12
3,320,789 3,367,612

2016 2017
1,835,000 1,889,280
- 217,800
127,000 133,920
1,962,000 2,241,000
 377856

43560
26784

Consumer without
D-S Gap
Loyalty Brand(%)

1344771 42
1358178 42
1256955 38
1222910 37
1013951 30

Consumer without
D-S Gap
Loyalty Brand(%)
1013951 30
947787 28
881623 26
815459 23
749295 21
Total Volume
Production for
Sesamilk
100381
110419
121461
133607
146968

Marketshare
4.09
4.29
4.51
4.75
5.00
Process 8 9 10 11 12 1 2 3 4 5

Prepare the bottle

Sterilized the
bottles
Dry
Soaking
LU
NC
Prepare all the
Ingredients H
Grinding

Transfer to the
mixer

BR
Add the remaining
dry ingredients EA
Packaging K

,..
 Year 2018
Percentage Daily Production of Production of
SesaMilk
SesaMilk

Milk Chocolate 100% 618 bottles/day 192816

bottles/day
192816
Total 100% 619 bottles/day
bottles/day
TABLE 1 Historical Number of Household
No. of Household last Population Growth Historical number of
Year
year Rate (1.33%) Household this year
2015 56,113 791 56,904
2016 56,904 802 57,707
2017 57,707 814 58,520
2018 58,520 825 59,345
2019 59,345 837 60,182

TABLE 2 Projected Growth of Population

No. of Household last Population Growth Projected number of
Year
year Rate (1.33%) Household this year
2020 60,182 849 61,031
2021 61,031 861 61,891
2022 61,891 873 62,764
2023 62,764 885 63,649
2024 63,649 897 64,546

TABLE 3 Target Market Percentage

Prefer to try other

98% 0.928
brand

Prefer to buy our brand 98% 0.956896551724138

Target Market
96%
Percentage

TABLE 4 Yearly Consumption Rate

Consumption Basis No. of Participants No. of Frequency YCR
(per month)

250 ml and below 117 1 117

251 ml - 500 ml 54 2 108
501 ml - 750 ml 64 3 192
more than 750 ml 9 4 36

TOTAL 244 453

Average Consumption
1.86
Rate

TABLE 5 Historical Demand of Shampoo

Year 2015 2016 2017
Target number of
56,904 57,707 58,520
population
Using Shampoo 98% 98% 98%
Target Market
96% 96% 96%
Percentage
Projected Target
53,535 54,290 55,056
Market
AMCR 2.00 2.00 2.00
Demand Monthly 107,071 108,581 110,112
Months in a Year 12 12 12
Demand per year 1,284,851 1,302,968 1,321,339

TABLE 6 Computation for the Projected Demand

Demand form last year 1,358,864
2019
Demand from first year
1,284,851
2015

Arithmetic straight line method for Projected demand

Demand for the last
1,358,864
year (2019)
Less:
Demand for the first
1,284,851
year (2015)
Total Demand 74,013
Divided by:
5 years (2015-2019) 5
Increase per year 14,803

TABLE 7 Projected Demand

Previous year Projected Demand for
Projected years Increase per year
demand Sesamilk
2018 1,358,864 14,803 1,373,666
2019 1,373,666 14,803 1,388,469
2020 1,388,469 14,803 1,403,271
2021 1,403,271 14,803 1,418,074
2022 1,418,074 14,803 1,432,877

TABLE 8 Historical Supplies of Sesamilk

Competitor 20 2014 2015
1 17,267 17,619 17,979
2 19,591 19,991 20,399
3 13,282 13,553 13,830
4 9,297 9,487 9,681
5 6,641 6,777 6,915
6 5,479 5,591 5,705
7 5,479 5,591 5,705
8 5,479 5,591 5,705
 9 5,479 5,591 5,705
Total 87,994 89,790 91,622

TABLE 9 Computation for the Projected Supplies

Supply from the last
95,400
year 2018
Supply from the first
87,994
year 2014

Computation for the Projected Supply

Supply for 2018 95,400
Less:
Supply for 2014 87,994
Total 7,406
Divided by 5 years 5
Increase per year 1,481

TABLE 10 Computation of Projected Supply

Projected Years Previous Year Supply Increase Per Year Projected Supply
2020 95,400 1,481 96,881
2021 96,881 1,481 98,362
2022 98,362 1,481 99,844
2023 99,844 1,481 101,325
2024 101,325 1,481 102,806

TABLE 11 Summary of Historical Demands and Supplies

Year Demand Supply Margin of error

2015 1,284,851 87,994 119,686

2016 1,302,968 89,790 121,318
2017 1,321,339 91,622 122,972
2018 1,339,970 93,492 124,648
2019 1,358,864 95,400 126,346

TABLE 12 Summary of Projected Demand and Supply

Year Demand Supply Margin of error
2020 1,373,666 96,881 127,679
2021 1,388,469 98,362 129,011
2022 1,403,271 99,844 130,343
2023 1,418,074 101,325 131,675
2024 1,432,877 102,806 133,007
TABLE 13 Competitors Market share
List of Competitors 2017 Supply % of Market share
1 18,720 19.62%
2 21,240 22.26%
3 14,400 15.09%
4 10,080 10.57%
5 7,200 7.55%
6 5,940 6.23%
7 5,940 6.23%
8 5,940 6.23%
9 5,940 6.23%
95,400 100.00%

TABLE 14 Volume of Production

Historical D-S Gap % of Marketshare Volume of Production
2020 1,137,117 5.00% 56,856

TABLE 15 Projected Volume of Production

Previous Year of
Projected Years % Increase Increase of Production
Volume Production

2020 56,856 3% 1,706

2021 58,562 3% 1,757
2022 60,318 3% 1,810
2023 62,128 3% 1,864
2024 63,992 3% 1,920

TABLE 16 Projected Maket share

Year Projected Supply Volume of Production Total Supply
2020 96,881 58,562 155,443
2021 98,362 60,318 158,681
2022 99,844 62,128 161,972
2023 101,325 63,992 165,317
2024 102,806 65,912 168,718
 G.rate 1.41%

55,333.0000 0.0141
54,606.7305 0.0141
0.0141
0.0141
0.0141

0.0141
0.0141
0.0141
0.0141
0.0141

eating 245 #DIV/0!

try other 250 102%
eating 230 #REF!
try other 216 94%
try other 216 #REF!
try our 203 94%

2018 2019
59,345 60,182
 98% 98%
96% 96%

55,832 56,619
2.00 2.00
111,664 113,239
12 12
1,339,970 1,358,864

2016 2017 SS SM
18,346 18,720 0.980021 0 2000
20,815 21,240
14,112 14,400
9,878 10,080
7,056 7,200
5,821 5,940
5,821 5,940
5,821 5,940
 5,821 5,940 0 500
93,492 95,400

Consumer without
D-S Gap
Loyalty Brand(%)

1,077,172 84
1,091,860 84
1,106,746 84
1,121,830 84
1,137,117 84

Consumer without
D-S Gap
Loyalty Brand(%)
1,149,107 84
1,161,096 84
1,173,085 84
1,185,074 84
1,197,063 84
Total Volume
Production for
Sesamilk
58,562 35 2,049,654 4,880.13 187.70
60,318
62,128
63,992
65,912

Marketshare
37.67
38.01
38.36
38.71
39.07
AA PG GD JJ ES SNR
1,000 4000 2000 3000 1000 12000 25000
- 800 300 500 200 0 2300
95,400
95,400
95,400
95,400
95,400
95,400
95,400
95,400
95,400

187
₱90,000 ₱160 ₱150
₱30,000 ₱50 ₱160
₱80,000 ₱400 ₱45
₱90,000 ₱798 ₱520
₱50,000 ₱3,000 ₱80
₱20,000 ₱250 ₱2,500
₱4,000 ₱500 ₱30
₱4,000 ₱150 ₱220
₱120,000 ₱65 ₱60
₱320 ₱40 ₱36
₱350 ₱510 ₱100 production
₱45 ₱8,000 auxilary
₱20 ₱2,560 office
₱80 ₱1.60
₱20,000
₱12,000
₱2,400
₱210
₱240
₱180
₱3,150
₱2,100
₱7,050
₱488,815
₱5,923
₱61,793