Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a

multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was
formerly known as TELCO (TATA Engineering and Locomotive Company).

Tata Motors is India’s largest automobile company, with consolidated revenues of USD
20 billion in 2009-10. It is the leader in commercial vehicles and among the top three in
passenger vehicles. Tata Motors has products in the compact, midsize car and utility
vehicle segments. The company is the world's fourth largest truck manufacturer, the
world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled
out in 1954, Tata Motors has produced and sold over 4 million vehicles in India.[2]

Established in 1945, when the company began manufacturing locomotives, the company
manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz
AG, which ended in 1969.[3] Tata Motors is a dual-listed company traded on both the
Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in
2005, was ranked among the top 10 corporations in India with an annual revenue
exceeding INR 320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted
title of 'India's most valuable brand' in a annual survey conducted by Brand Finance and
The Economic Times. [4]

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar,
Lucknow, Ahmedabad, Sanand,Dharwad and Pune in India, as well as in Argentina,
South Africa and Thailand.

History
Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons.
The company was established in 1945 as a locomotive manufacturing unit and later
expanded its operations to commercial vehicle sector in 1954 after forming a joint
venture with Daimler-Benz AG of Germany. Despite the success of its commercial
vehicles, Tata realized his company had to diversify and he began to look at other
products. Based on consumer demand, he decided that building a small car would be the
most practical new venture. So in 1998 it launched Tata Indica, India's first fully
indigenous passenger car. Designed to be inexpensive and simple to build and maintain,
the Indica became a hit in the Indian market. It was also exported to Europe, especially
the UK and Italy.

Acquisitions
• In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as
Tata Daewoo Commercial Vehicle, in South Korea.[5]
• In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it
controlling rights of the company.
 • In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-
floor buses in the Indian Market.[6]
• In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes
the Daimler and Lanchester brand names. [7][8][9][10]
• In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering
company Trilix for a consideration of €1.85 million. The acquisition is in line
with the company’s objective to enhance its styling/design capabilities to global
standards.

Expansion

After years of dominating the commercial vehicle market in India, Tata Motors entered
the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle.
After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based
on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994)
and Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in
1998, the first fully indigenous passenger car of India. Though the car was initially
panned by auto-analysts, the car's excellent fuel economy, powerful engine and
aggressive marketing strategy made it one of the best selling cars in the history of the
Indian automobile industry. A newer version of the car, named Indica V2, was a major
improvement over the previous version and quickly became a mass-favourite. Tata
Motors also successfully exported large quantities of the car to South Africa.The success
of Indica in many ways marked the rise of Tata Motors.[12]

Public
Type (BSE: 500570)
(NYSE: TTM)
Industry Automotive
Founded 1945
Founder(s) JRD Tata
Headquarters Mumbai, Maharashtra, India
Key people Ratan Tata, Chairman
Ravi Kant, Vice Chairman
Carl Peter Forster, CEO
 Prakash Telang, MD (India Operations)
Ravi Pisharody, President (CVBU)
• Automobiles
Products
• Engines
Services Outsourced Engineering and Design
94,481.34 crore (US$ 21.45 billion) (2009)
Revenue [1]

2,571.06 crore (US$ 583.63 million) (2009)

Net income [1]

Total assets $15.430 billion (2009)

Total equity $763 million (2009)
Parent Tata Group
• Jaguar
• Land Rover
Subsidiaries • TDCV

• Hispano Carrocera
Website TataMotors.com