““ A Report

On

Hindustan Coca Cola Beverages Private Limited

Topic: Study of Consumer Preference of Coca Cola on Youth

By

Aryan Singh

PGFB 1909

Batch 2019-21

Submitted in partial Fulfilment of the requirements of

PGDM Program at

Jaipuria Institute of Management, Jaipur

 Phase 1
Company Overview
Coca cola is the affiliation and a lead of Hindustan coca cola refreshment kept began in the
year 1892 with the expect to give the advancement towards non-mixed Drink in India. Coca
cola is considered as the world's most prominent drink relationship in the world. It makes and
highlights shining drinks and non-mixed refreshments content.

It is a completed refreshment affiliation attempting around 500 brands in excess of 200

nations and regions as of the year 2019. Affiliation has utilized more than 7, 00,000
individuals drawing in the near to frameworks and giving cash related open passages
globally. Coca Cola is perseveringly changing its things portfolio to suit for the success care
individuals by making changes in the thing portfolio and progress of getting new things the
market so maker and distributer can sell and produce more for its clients.

Its portfolio contains a touch of the world's most enormous brands, for example, Ade S plant
based refreshment Gold Sensible Tea PowerAde Game Beverages, Supplement water, Zico
Coconut Water, Dasani Water, Juices and Blameless Smoothies, and so forth.

HCCB is affiliation begun in 1997 with the principal reason for making sustenance and
refreshments for the India of the 21st century. Following two decades, we are one of the
India's top FMCG affiliations. It fabricates, bundles, sells and passes on refreshments in
India. It was joined on fourteenth February 1997. On April 23 1985, coca cola in the midst of
much introduction and attempted to change the state of the refreshment with 'New Coke'
given combination of equation.

HCCB is organization begun in 1997 with the basic point of making nourishment and
refreshments for the India of the 21st century. After two decades, we are one of the India's
top FMCG organizations. It produces, bundles, sells and disperses refreshments in India. It
was consolidated on fourteenth February 1997. On April 23 1985, coca cola in the midst of
much exposure and endeavoured to change the equation of the beverage with 'New Coke'
given variety of recipe.

“HCCB is incorporated with a view to provide the best quality drinks at a reasonable price.”
 Industry Overview
In this FMCG Region which is considered as a key bit of the Indian Economy has work to
around 3 million individuals which address commonly 5% of the firm getting ready plant
work in the nation. The FMCG Things are basically gobbled up bit by bit in each and every
general populace self-ruling of the social class, age parties, remuneration groups, and so
forth. Making care simpler access, changing way of life have been the key headway drivers
for this zone in India.

The Indian FMCG industry has seen some colossal changes done during that time 1990's.
Different Players in the Indian FMCG Industry are facing a few issues considering expanded
rivalry from the little and local players and from its moderate headway over its various thing
courses of action.

In India refreshments structure a gigantic piece of the lives of the individuals. It is that
industry wherein the players of the market interminably improve so as to think about better
things to acquire purchasers and fulfil the current clients in the market. The Refreshment
Business is enormous and there is different procedures for disseminating it to cook the best
thing to the ideal individual in the market.

On the off chance that the Individual lead standards of customers in India are seen anxiously
so we can see that client see drink in two unquestionable propensities for example
refreshments are a guilty pleasure and the refreshments must be eaten up surprisingly. These
two keenness are the best difficulties looked by the refreshment Business nowadays in India.
So as to use the refreshment business, it is fundamental to address this issue in order to
empower standard utilization likewise as to make the business progressively moderate.

Hindustan Coca Cola Drink have get a 4% decrease in pay at 9082 crores during Walk 2020
when showed up distinctively comparable to the 9503 crores in the most recent year before
lockdown due to COVID-19. Net courses of action are not proportional as the turnover of a
year back is settled on the net Things and Adventures Cost since last Feb.
The FMCG Piece, which is making at a pace of 9% is the fourth most prominent area in the
Indian Economy and is worth of Rs 93,000 crores. The rule promoter are making up to 32%
of the locale in the South Indian Zone. It is predicted in the year 2010, the FMCG zone will
be of worth Rs 1, 43,000 Crores. This part is considered as apparently the best division on the
Indian Economy which offers up to 4 million Organizations in Indian Economy.( Source :
HCCBPL, Month to month Round).

With the hour of Progress and headway of the Indian economy, the Indian clients saw a
stretching out prologue to new private and remote things through various media, for example,
TV and web. Close to these developments, the social changes, for example, increment in the
measure of family units and the making number of working couples understanding the all-
encompassing spending power which has additionally added to the Indian buyer’s solitary
utilization.
Mission, Vision and Values of Coca Cola
Mission Statement :-

“To refresh the world in mind , body and spirit , to inspire moments of happiness and
optimism through our brands and actions and to create a value for making a Difference ”.

To provide a roadmap which is enduring and full of happiness to the customers with a
purpose of the company is to set the standards against the decisions of the company from
which we can weigh our actions and decisions.

Vision Statement:-

“To make every India’s First Choice of Refreshment available within easy reach”

Our Main Vision is to serve the framework for our roadmap and helps in guiding every aspect
of our business by describing what we need to accomplish in order to continue achieving
sustainability and a good quality of growth for our products in the market in India.

Values:-

Values serves as a compass for the actions and describes the behaviour of customers in the
world and how we behave in the world. There are Seven values of coca cola which are as
follows:-

a) Leadership
b) Empowerment
c) Passion for Winning
d) Citizenship
e) Integrity
f) Accountable
g) Teamwork
 Internal Resources and Competencies
As in the present condition each affiliation has some inside sources and factors that sway the
affiliation comparatively as assets of the relationship from outside assets and fragments. As in
coke there are in like way some inside assets and parts for coke industry to improve its
abilities from different affiliations. As on the basis of some internal assets there are some of
their internal resources needed for the survival for the organization in order to remain
competitive with other competitors in the market. On the basis of their internal resources
company has also done internal analysis in order to gain more competitive strength in the
market. So the Internal analysis of the company through Swot is done as follows:-

SWOT Analysis of Coca Cola India Pvt. Ltd:-

Swot (Strength, Weakness, Opportunities and Threats) refers to analysing the internal forces
of the company against the competitors in the market. Swot analysis also provide a
framework for analysing the internal and external factors of the company that can have an
important viability of a project, product, place or person. Coca Cola is a brand available to
each household, shops, hotels, offices and has many products in the arsenal. So, the SWOT
analysis of coca cola is done as follows:-

Strengths:-

1. Unique brand Personality.

2. Good Organization Valuation regarding number of industrial facilities and activity cost and
benefit of these processing plants.

3. Having Tremendous Worldwide Nearness.

4. Largest Dispersion System.

5. Reputed Client Dependability

6. Market pioneer in the Non-Mixed Refreshment Division

Weakness:-

1. Low product Diversification Portfolio.

2. Absence of health ratio in beverages
3. Low water management in not getting clear water
4. Absence of Proportion in other foods & beverage Segment.

Opportunities:-

1. Diversification in food and business category

2. Major Factors for consumption of packaged drinking water
3. Improvement in supply chain needed for increase in supply of the products.
4. Proper marketing of Lesser Selling product is done
5. Acquisition provided for niche competitors

Threats:-

1. Less usage of raw material for sourcing

2. No Direct Competition
3. Big competition with PepsiCo
4. Increasing tax on soda & soft drinks made of sugar.

Internal Resources and Competencies as Per Indian Scenario:-

Every company has its major internal resources that helps to mobilise funds and provide lift
up the company resources for the survival in the organisation. Coca Cola also take use of
some of their internal resources that helps in lifting up the company in order to survive in the
market which is explained as follows:-

Supply Chain Management:-

a) Supply chain management in coca cola India helps in acquirement, arranging and
assembling and manageability and assumes a key job in dealing with the duty so
as to ensure that all the principle procedures can limit the natural effect and
considering supportability in the primary worth chain process.

b) Coca Cola Organization assists with assembling and offer these concentrates to
the packaging accomplices for their activities known as sourcing and take some
showcasing activities. They have more than 250 packaging accomplices around
the world.
 c) These packaging accomplices makes, bundle stock and disperse it to the last
marked drinks to the client.

d) In the end the completed item with the assistance of distributing accomplices are
sold straightforwardly by the organization to the wholesalers in the market.

e) India is considered as fifth position in the rundown of the nation where coca cola
is making its business with 1 billion unit – case offer of milestone in 2019 said by
the Chief and Director of coca cola – James Quincy.
No of Plants:-

a) Coca Cola has around 57 assembling Plants with 2.6 million individuals that are
selling it and winning around 3 billion from the immature zones in India.

b) It has additionally 24 packaging plants at key areas in different conditions of India

that causes approx. 65% of the Packaging operations related to the Coca Cola
Frameworks in India.
Workforce or the Total Manpower:-

a) In instance of world business file of coca cola more than 7, 00,000 lakhs
representatives are working in the mechanical units of coca cola all around the globe
yet as far as Indian setting there is an immediate work of around 25,000 workers with
more than 1, 50,000 workers working by implication in the modern units of Indian
market in coca cola organization.

Bottling Partner and No of Suppliers:-

b) HCCBPL: - Largest share with over 60% inclusion in distribution of coca cola
network in India.
Headquarters - West Bengal
Bottling Capacity – 964 bottles per minute
c) Kandhari Beverages Pvt. Ltd
Headquarters - Chandigarh
Bottling Capacity – 3300 bottles per minute
d) Moon Beverages
Headquarters - Greater Noida
Bottling Capacity – 1,178 bottles per minute
e) Enrich Agro
Headquarters - Gurgaon
 Bottling Capacity – 1550 bottles per minute

f) Brindavan Beverages of Ladhani Group

Headquarters - Uttar Pradesh
Bottling Capacity – 994 bottles per minute

g) SLMG Beverages Pvt. Ltd

Headquarters -New Delhi
Bottling Capacity – 2000 bottles per minute

h) Apart from these 3 suppliers there are three additional suppliers who helps in
functioning of the supply management of coke in India as follows:-
a) Group Suppliers
b) Tactical Suppliers
c) Country Strategic Suppliers.

Target Audience:-

a) The coca cola company concentrate by and large to the young age and as
demonstrated by the advancement gave by the affiliation they channels focus to any
bit of the age whether he is vivacious or old , male or female considering the way that
each individual like sweet delicate disease drinks in India.

b) But the fundamental age group they focus according to the warning lies between 18-
26 years old individuals.
Technological Advancement of Coca Cola in terms Of Equipment and Facilities:-

a) Coca Cola has get an undesirable effect the qualification being developed at each
conclusion to each level for the buyer through movements, headway and getting
changes of progress in the Indian market of coca cola.

b) Providing chest coolers with eutectic designs that can hold chilling as long as 12
hours with a serving temperature of around 10 degree Celsius in the wellspring
wholesalers of coca cola and around 60,000 coolers has been given so far in
various Indian markets of coca cola.

c) Innovation in the field of localisation of wellspring allocator. Up to 2011,

practically 3,000 Mechanical assemblies of wellspring compartment are
introduced and dominating part were imported from different nations to the Indian
market of coca cola.
 d) With the help of the "Make in India" Activity the affiliation has worked together
with one of its Mumbai based near to providers and western registration to confine
answers for meeting the general necessities at affiliation essentials.

e) Better limits were applied to gears with association with the comprehensive made
hardware so as to extra to the degree 35-40% for the points of interest of Cap Ex
(Capital Expenditure) required in purchasing the device.

Competencies:-

Competencies refers to the company major strength in order to make a unique brand in the
market against other competitors in the market. Coca Cola has some of its major strengths
against its competitors in order to make a unique brand in the market which are as follows:-

1. Providing higher benefits at lower cost.

2. Huge Differentiation in the Product Portfolio
3. Unique geographic locations
4. Highly Skilled Labour
5. Economies of Scale
6. Power over the Buyers
7. Exercise Market Power Over the buyers
8. Wide reach of audience
9. Extensive Distribution Channel

Units of Bottle Produced And Sold:-

Plastic Bottles:-

Produced: - 2, 00,000 Bottles a Minute

Sold: - 60% of bottles produced i.e. 1, 20,000

Glass Bottles:-

Produced: - 1, 60,000 bottles a minute

Sold: - 96,000 bottles sold in India””