Wel-Come To My Presentation

 Contents
i. Introduction To Patanjali Ayurveda Ltd.
ii. Vision and Mission
iii. Why To Choose Patanjali Products?
iv. SWOT Analysis
v. Achievements
vi. Future Plans and Goals
 Introduction To Patanjali Ayurveda
Ltd.

Name:- Patanjali Ayurveda Pvt.

Company type:- Unlisted Public Company
Category:- Company Ltd By Shares
Sub Category:- Indian Non-Govt. Co.
Industry Type:- Manufacturing (FMCG)
Authorised Capital:- INR 5000.00 Lakhs
Board Of Directors: 7 Members
Head Director:- Mukta Nand
Managing Director:- Acharya Balakrishna
Business Partners:-
1. Bijoor Group
2. Mudra Group
 Contd,,,....

3. Kishore Biyani’s Future Group

4. Mumbai Big Bazaar
5. Hyper City and Star Bazaar
6. BazaarCart.com
7. Aditya’s Pittie Group

Products:- more than 398

 Foods
 Groceries
 Cosmetics
 Juices etc...
 Vision and Mission
Vision Mission

1. To be a top Ayurveda company among 1.To reach the great heights

all MNC’s 2. To restart the swadeshi
2. To Re-introduce the indian ayurveda movement

3. To crack the world’s attraction to our 3. To produce good quality

India products at cheaper rates

4. To work for the welfare of Humanity 4. To introduce indian ayurveda

to this modern world
5. To reinvent our traditional knowlege
of Yoga and Ayurveda 5. To crack the maximum market
share.
Why to choose Patanjali
Products?
1. Natural In Nature
2. Good Quality cum Maximum Quantity
3. No Negative Effects
4. Better cum Positive Results
5. Cheaper Prices as Compared To Other
Ayurvedic or Non Ayurvedic Products
 SWOT
ANALYSIS
S-Strength

1. Brand Name
2. Strong TQM
3. Excellent Marketing Strategy
4. Innovative Personality
5. Cheap price cum Charming Products

W-Weakness

1. No standard advertising
2. Lower Concentration on Other top countries
3. Lower Marketing strategies
 Contd...

O-Opportunities
1. Possibility of Becoming World’s Top MNC
2. Expansion
3. Maximum Marketing Share

T-Threats
1. Govt. Regulations
2. Maximum Taxes
3. Lack Of Support From Foreign Govts.
 Achievements

 Giant FMCG in Only 5 Years

 Accomplished “Make In India Concept”
 Highest Turnover Cum Profit (2007- 250
crores and 2015 2,215 crores)
 Maximum Outlets In Minimum Time(2007 150
outlets and Now 2015 15000
exclusive+1,00,000 stores)
 Biggest Swadeshi Movement
 Tough Competitor In The Market for Other
MNCs and Indian Companies
 Future Plans and Goals

 They want to achieve 10,000 crore business

 To expand the business at the global market in
next 5 years
 Planning Produce Beverage Drinks
 Planning to produce Oats, Noodles, Chips as to
crack the market share of other MNC’s
 To Reach the great heights as to lower the demand
for MNC’s
 Planning to open its outlets at Railway Stations
and Airports
 Planning to advertise through McCann and Mudra
for next level of Marketing plans.
Thank You