Introduction

The modern world has rapidly adapted to the use of internet. It has evolved as an huge forum for
interaction, trade and communication irrespective of global boundaries. This assessment will
depict a clear overview about the digital strategies that are implemented for enhancing the
business activities of an organization. Evergen, a Australia based solar energy SME has shown a
terrific potential for its growth in the sustainable energy industry. It covers the various business
strategies and specifically the marketing measures on digital platform of Evergen. The theme of
the assessment lies in evaluating the accuracy and implications of the prevailing digital
marketing strategies of Evergen.

Digital marketing objectives and its influence of trade

Evergen was initiated by CSIRO or it can be indicated that the energy intelligence that has been
developed by CSIRO drives the performance of Evergen. The company has obtained a
significant position in the Australian market considering its short span of market entry. The
innovation and the introduction of the product line has been an unique feature to Evergen. The
development of the products in accordance with the needs of the consumers has been gladly
appreciated by the Australian consumers (Chaffey, Smith & Smith, 2013). Being a 21st Century
organization, Evergen has prioritized on consumer quality and technological aspects of product
innovation. The present era demands adaptation with internet in operational activities of an
organization as most of the companies are driving their efforts towards a global expansion.
Digital marketing refers to the marketing or selling of products by means of digital channels to
reach the consumers.

Significant importance to digital marketing strategies has been given by Evergen. The current
market credential of the company may justify that those strategies has yielded benefit for the
organization. The implementation of the digital marketing strategies of Evergen is based on
formulated objectives. The objectives of Evergen may be depicted below:

 To provide the Company website with accurate information about the product line

 To expand the reach to consumers through digital advertisements

 To ensure a mutual relation between digital marketing and sales function

 To analyze and evaluate the consumer needs from the consumer feedbacks
 To encourage future career scope at Evergen

Evergen, has evolved to be one of the pioneers in the Australian market of sustainable energy
resources. The company has not completed a decade of trade on Australian soil, but the
significant efforts of the employees and the adaptation of fair business strategies has resulted in
its positive market credential. The notion of digital marketing has been efficiently used by the
Evergen management. The formulation of the strategies in accordance with the organizational
objectives of digital marketing has resulted in an increase in profit margins. Evergen is operated
by a management board that comprises of experts from differential fields whose knowledge aides
in business development (Moorman & Day, 2016). It boasts of strong IT wing that carries its
web operation and it’s backed up innovative ideas of digital marketing from the marketing team
of Evergen. The company has generated a consumer loyalty and gathered the faith of the
consumers which can prove a positive boost to its business trends in future. The objective of
digital marketing along with proper implementation of the strategies has led Evergen to its
currents position in the Australian market.

Engagement in Digital Platforms

The implementation of the notion of digital marketing is not possible without the use of digital
platforms. The Company has used the digital platforms as an efficient tool for selling and
marketing its products or services. The engagement with the digital platform has in turn ensured
that Evergen may obtain the consumer feedbacks and entertain the unsatisfied consumer base.
This existence of Evergen on digital platform has created a sense of awareness among the
consumers about the company (Kahne, Hodgin & Eidman-Aadahl, 2016). The internet users are
free to obtain company information, knowledge about the product line and the consumer services
that are offered by Evergen from their respective or desired locations. The digital platforms and
their respective use by Evergen may be depicted below:

 Website: Evergen has its official website that has been designed keeping the consumer behavior into
consideration. The Website of Evergen is enriched with information on the offered product line,
offered consumer services. It incorporates company information like name, address, and contact
details. The website has a FAQ section that deals with consumer queries. It can be concluded that
Evergen possess a website that has been developed through innovative measures.

 Mobile App: The Company is yet to explore this platform with its digital marketing strategies.
However, the Smart solar system that is built to conserve and regulate the solar energy in consumer
 places is operated through a mobile app. Post installation of the product the consumers are given
access to the particular app. The presence of Evergen irrespective of consumer location in mobile
app (on apple, android or Google) is limited till date.

 Social Media: Evergen has a fair base of followers on social media. Its official pages in Facebook,
Twitter, Instagram etc. has videos of product development. It also shows personal interviews of
various employees who have working with Evergen (Uzunoğlu & Kip, 2014). It has generated quite
a craze in the public, and the company has boosted its identity with the consumers.

 E-Commerce: e-commerce indicates to financial transactions that are carried online without the use
of paper money. Evergen has shown efficient exploration of e-commerce for conducting its trade
activities. The agreements with the e-commerce companies have secured the transaction bridge
between the consumers and Evergen.

Kind of Content and Degree of Engagement

The following is a depiction for content improvisation on digital platforms that Evergen is
planning to implement:

 Website: The Company possesses a website that provides appropriate description of the company.
The website is enriched with vital information from the company about its product line. It also
depicts the consumer services that the consumers may relate to in the time of purchase. The target
consumer base of Evergen is mostly made aware of the products and services through the website
(Ren, Tan & Wan, 2017). Additionally, the company is willing consultancy services to the
consumers through the company website. The consultancy services are expected to provide a boost
to the brand value of Evergen. The company plans on enriching the consumers’ knowledge about the
need of a sustainable energy sources. This will create an affinity of the product line of Evergen
among the consumers. The customers may tend to purchase the products as they get interested from
the product knowledge from the company website.

 Mobile App: This digital platform has a vast area that will be explored by Evergen. The company is
limited to a single mobile app is used for the smart solar systems. Evergen is planning to enter into
agreements with Android, Apple, and Google etc. for launching its application that will be accessible
to users irrespective of global boundaries (Arapakis, Lalmas, Cambazoglu, Marcos & Jose, 2014).
The prime idea behind the incorporation of mobile app is to increase consumer acquaintance and
global market expansion.
 Social Media: Evergen has a significant base of followers on social media specifically in Facebook
and Twitter. The company is very popular among environmental activist, younger generation of
people, persons those who are curious about technological and scientific innovations (Bonsón &
Ratkai, 2013). The webpages of Evergen is enriched with videos about product development and
perceptions of some of its employees. The company is planning to post regular videos and enrich the
consumer’s notion about technology innovation.

 E-Commerce: e-Commerce is considered to be an integral part of online business activities. E-

Commerce companies ensure a secure gateway for financial transactions. The use of e-Commerce
eases the collection of the consumer payments and it also protects from inappropriate delivery of
money (Blank, 2013). Evergen has encouraged the use of e-commerce platform for consumer
services.

Contribution of calls-to-action/direct incentives in revenue

generation of a Company
The Call-to-action indicates to the process of effective consumer communication that can be
backed by rapid decision making process. The call-to-action includes immediate response to the
consumers in case of consumer issues and grievances. Thew Consumers may approach the
company with their governance issues. The present trends of digital marketing have highly
influenced consumer communication (Costa, Passos & Bakker, 2014). The notion has made the
consumers easily reach to the desired position in an organization with their issues and
grievances. The consumers may reach Evergen by the company’s official website, its social
networking pages, and the promotional applications. It is the duty of Evergen to ensure that the
consumers are satisfied and the grievance issues of the consumers are readdressed with
appropriate measures. The company has gained a significant market credential for its prompt
response to consumer queries. The consumers have generated a sense of faith towards Evergen
that in turn has ensured consumer loyalty. The prevailing trend in the market suggests the
competitive nature of the Australian market. The consumer loyalty has given Evergen a
competitive edge in the Australian market. It has also aided in increasing the profit margins of
the organization. The company is currently enjoying a fair position in the Australian market. This
may be attributed to the excellent] implementation of the calls to action measure (Valerio Ureña,
Herrera Murillo, Villanueva-Puente, Herrera Murillo & Rodríguez-Martínez, 2015). The
management of Evergen has ensured that they adapt to appropriate measures that will monitor
the implementation of this particular concept. The prevailing market status of Evergen has
justifies that the management has appropriately implemented this strategy that has in turn
affected the sales figure of the organisation.

The concept of direct incentives has been beneficial for various organizations in the past.
Evergen has its specific focus on the direct incentives as the management considers it to be an
integral part of the the business activities. Every organization has adapted to the use of digital
marketing. However, some of the companies that have refrained from using the digital marketing
has faced adverse impacts from the market that has led to collapse of the companies (Cvijikj &
Michahelles, 2013). The direct incentive has been benefited Evergen as the company has
experienced increasing sales volumes and positive shift in the profit margins. The process of
incentivisation encourages the increase in sales as the persons contributing to the business
activities is rewarded by the organization. This also helps the organization in developing a
beneficial relation with the employee base.

Recommendations after rating the digital marketing

strategies
Evergen has always given fair focus on generating consumer base through the differential digital
marketing strategies. The company has adapted digital marketing as an active tool of developing
the business activities. The sustainability of Evergen along with its current market credential may
imply that the management has successfully implemented the differential strategies of digital
marketing. The company aims at providing solar energy to the Australian people within the
budgetary limits of the consumers. Evergen boasts of a website that has been developed with
appropriate evaluation of the needs of consumers. Evergen must consider the developing the
website. Some of the people are attracted to their innovative concept of digital marketing. The
website of the company is framed considering our quality approach of Evergen. Digital
marketing must evolve with time as because of the prevailing competitive market. The company
has shown quite a reputation in the Australian market. At times, the trade cycle may follow a
rough figure that can be dealt through appropriate implementation of the digital marketing
strategies. The company must consider the launch of its official applications that can be applied
irrespective of national boundaries. The official app of Evergen will depict an overview about
the company which will make the consumers acquainted with the product line.

Issues in current digital marketing strategies

The present day of digital marketing has been found to be the most feasible step to bring about
changes in the organization. The organizations like Evergen that has been functioning in the
market successfully for such a long time is one very innovative organization that has always
been eager to bring new modulations in the functioning. Therefore, such an organization was
among few companies that introduced digital marketing in the company promotional and
marketing strategies. However, each function comes with few pros and few cons (Leeflang,
Verhoef, Dahlström & Freundt, 2014). Therefore, such an updated and modern system was also
filled with issues and challenges. Each company like Evergen is motivated it gets the maximum
value out of such systems once they think to introduce in the organization. Here are the current
issues or challenges that the organization Evergen is facing in the recent days of functioning.

Issues in social media marketing: The social media marketing is one big leap to the digital
world. The normal or the traditional online or digital marketing was the only method by which a
company would have been able to reach the market or the target audience. The initiation of the
usage of social media is the fact that has brought about huge changes in the approaches of the
companies to function as a social media connector. There are certain issues the might be a hurdle
to this road. The company is currently facing the issues like management of the social media
marketing. There is large number of queries that the company Evergen wish to address.
Implication of recommendations
The study has been conducted based on the digital marketing link of an organization that has
been functioning in the Australian market over a considerable period of time. The organization
that has been selected to conduct the study has based on Evergen that has been found to have
continuously incorporating innovations in its business activities. Therefore, it can be conferred or
concluded in the study that the organization is quite innovative (Strauss, 2016). Therefore, it can
also be conferred in the study that the organization Evergen has met many goals that might be
long term or short term goals to make the functioning even better. As a result, it has been very
difficult to understand the loopholes of the company strategies and functioning. However, based
on the functions and a detailed study of the current situation of Evergen it has been found that
there are few scopes where the company can be improved on the terms of conduction of business
activities.

The market in the current scenario has been evolving for a number of years. The organizations’
in any industrial sector is bringing up new methods of their promotional activities in the market
(Belk & Llamas, 2013). They are doing so in order to make the company more and more familiar
 to the market and their representatives (consumers). Therefore, there is a chance of high
competition in the market making the company functioning even more difficult. Here are some
issues that have been spotted during the study. These issues have been analyzed in details in
order to forward some recommendations to make the functioning better.

1. Social media management

The social media marketing is an essential part of the online or digital marketing in the present
scenario of the market. Therefore, it is very evident that the organization that is Evergen has also
taken up few initiatives to make the functioning better through social media marketing.
However, there are certain facts that made the functioning in social media that is marketing even
difficult. There might be confusions regarding the type and length of content to be put in the
social media. Also the nature of the content comes under the confusion (Järvinen & Karjaluoto,
2015). It is always a query that makes the situation a bit confusing that how can a content over
the social media be remarkable to attract the consumers from the market. Moreover, it is also
confusion in the world of digital marketing regarding the frequency of repetition of the
promotions in the social media platform. Adding to all these questions, there is another important
fact that is aroused as a challenge in social media marketing form of digital marketing (Zemp &
Steffen, 2016). It is related to the fact that who is the one who can be appointed to continue with
such processes. Accountability has also been a question to be popped up in the question of social
media marketing.

2. Search Engine Optimization

It is a big problem in the virtual world of digital marketing in different organizations as in

Evergen to continue to be a part of the active digital marketing. Search engine optimization is the
method that would help the website of an organisation (such as Evergen) to appear in the first
page of the search engines like Google (Fichman, Dos Santos & Zheng, 2014). On the other
hand, the lack of determining the proper keyword for such social media marketing is one issue
that requires changes. The organization that is Evergen should also be aware of to provide the
right contract to the right organization so that all these shortcomings can be mended.

Conclusion
Evergen has gained a significant market credential for its prompt response to consumer queries.
The consumers have generated a sense of faith towards Evergen that in turn has ensured
consumer loyalty (Anderson, Anderson, Kilibarda & Kilibarda, 2017) It has also aided in
increasing the profit margins of the organization. The company is currently enjoying a fair
position in the Australian market. The formulation of the strategies in accordance with the
organizational objectives of digital marketing has resulted in an increase in profit margins.
Evergen is operated by a management board that comprises of experts from differential fields
whose knowledge aides in business development. The market in the current scenario has been
evolving for a number of years. The organizations’ in any industrial sector is bringing up new
methods of their promotional activities in the market. The prevailing trends in the market suggest
the competitive nature of the Australian market. The consumer loyalty has given Evergen a
competitive edge in the Australian market.

What is Content Strategy?

Content strategy refers to the management of pretty much any tangible media that you
create and own: written, visual, downloadable — you name it. Content strategy is the piece
of your marketing plan that continuously demonstrates who you are and the expertise you
bring to your industry.

You might've heard how important content creation is to the growth of your business, but
as you'll see throughout this post, it needs to have a well-planned purpose.

When you develop a content strategy, there are a few questions to answer.

1. Who will be reading your content?

Who's the target audience for your content? For how many audiences are you creating
content? Just as your business might have more than one type of customer, your content
strategy can cater to more than one type of reader or viewer.

Using a variety of content types and channels will help you deliver different content to each
type of audience you have in mind and engage everyone your company does business with.

2. What problem will you be solving for your audience(s)?

Ideally, your product or service solves a problem you know your audience has. By the same
token, your content coaches and educates your audience through this problem as they
begin to identify and address it.

A sound content strategy supports people on both sides of your product: those who are still
figuring out what their main challenges are, and those who are already using your product
to overcome these challenges. Your content reinforces the solution(s) you're offering and
makes your customers more qualified users of your product.

3. What makes you unique?

Your competitors likely have a similar product as yours, which means your potential
customers need to know what makes yours better — or, at least, different. This is where
content comes in.

In order to prove why you're worth buying from, you need to prove why you're worth
listening to.

4. What content formats will you focus on?

What forms will your content take? Infographics? Videos? Blog posts? Having identified
the topics you want to take a position on, you'll need to determine which formats
to budget for so you can best express that position.
5. What channels will you publish on?

Just as you can create content in different formats, you'll also have different channels you
can publish to. Channels can include owned properties, such as your website and blog; and
social media properties, such as Facebook and Twitter. We'll talk more about social media
content strategy in the step-by-step guide later in this article.

6. How will you manage content creation and publication?

Figuring out how you'll create and publish all your content can be a daunting task. It's
important for a content strategy to know who's creating what, where it's being published,
and when it's going live.

Need of Strategic types of content:

Content marketing helps businesses prepare and plan for reliable and cost-effective sources
of website traffic and new leads. If you can create just one blog post that gets a steady
amount of organic traffic, an embedded link to an e-book or free tool will continue
generating leads for you as time goes on .
The reliable source of traffic and leads from your evergreen content will give you the
flexibility to experiment with other marketing tactics to generate revenue, such as
sponsored content, social media advertising, and distributed content. Plus, your content
will not only help attract leads — it will also help educate your target prospects and
generate awareness for your brand.

How to Create a Content Marketing Strategy

Now, let's dive in to learn the specifics of how to create a content marketing plan.

1. Define your goal.

What's your aim for developing a content marketing plan? Why do you want to produce
content and create a content marketing plan? Know your goals before you begin planning,
and you'll have an easier time determining what's best for your strategy.

2. Conduct persona research.

To develop a successful plan, you need to clearly define your content's target audience —
also known as your buyer persona.

This is especially important for those who are starting out or are new to marketing. By
knowing your target audience, you can produce more relevant and valuable content that
they'll want to read and convert on.

If you're an experienced marketer, your target may have changed. Do you want to target a
new group of people or expand your current target market? Do you want to keep the same
target audience? Revisiting your audience parameters by conducting market research each
year is crucial to growing your audience.

3. Run a content audit.

Most people start out with blog posts, but if you want to venture out and try producing
other content pieces, consider which ones you want to make.

For instance, if you've been doing weekly blog posts for the past year, creating an ebook
that distills all your blog posts into one ultimate guide would be one way to offer
information in a different format. We'll go over several different types of content you can
use further down on the list.

If you've been in business for a while, review your content marketing efforts and the results
from it in the last year by running a content audit. Figure out what you can do differently in
the upcoming year and set new goals to reach. Now is a great time to align your team's
goals with the rest of your organization's goals.
4. Choose a content management system.
Have a system in place where you can create, manage, and track your content, otherwise
known as a content management system (CMS). A few vital parts of content management
include content creation, content publication, and content analytics.

With HubSpot CMS, you can plan, produce, publish, and measure your results all in one
place. Another popular CMS is WordPress, to which you can add the HubSpot WordPress
plugin for free web forms, live chat, CRM access, email marketing, and analytics.
5. Brainstorm content ideas.

Now, it's time to start coming up with ideas for your next content project. Here are some
tools to get the wheels turning:

HubSpot's Website Grader

HubSpot's Website Grader is a great tool to use when you want to see where you're at with
your digital marketing. From your blogging efforts to your social media marketing,
Website Grader grades vital areas of your marketing and sends you a detailed report to
help you optimize and improve each area.

With this tool, you can figure out how to make your website more SEO-friendly and
discover new content ideas.

BlogAbout

Get your mind gears going with IMPACT's unique content idea generator, BlogAbout. This
tool works a bit like Mad Libs, but instead of joke sentences, it shows you common
headline formats with blanks where you can fill in the subject you have in mind.

This brainstorming technique helps you put general ideas in contexts that would be
appealing to your target audience. Once you have a headline you like, BlogAbout lets you
add it to your "Notebook" so you can save your best ideas.

HubSpot's Blog Ideas Generator

Get blog post ideas for an entire year with HubSpot's Blog Ideas Generator. All you need to
do is enter general topics or terms you'd like to write about, and this content idea generator
does all the work for you.
Feedly

The Feedly RSS feed is a wonderful way to keep track of trendy topics in your industry and
find content ideas at the same time.

BuzzSumo

Discover popular content and content ideas at BuzzSumo. This company offers a number of
market research tools, one of which uses social media shares to determine if a piece of
content is popular and well-liked. In turn, this information helps you see which content
ideas would do well if you were to create content about them.

Blog Post Headline Analyzer

CoSchedule's Blog Post Headline Analyzer tool analyzes headlines and titles and provides
feedback on length, word choice, grammar, and keyword search volume. If you have an
idea in mind, run a few title options through the Headline Analyzer to see how you could
make it stronger, and to move your idea further along in the brainstorming process.

6. Determine which types of content you want to create.

There are a variety of options out there for content you can create. In the following section,
we'll discuss some of the most popular content formats marketers are creating, including
some tools and templates to get you started.

7. Publish and manage your content.

Your marketing plan should go beyond the types of content you'll create — it should also
cover you'll organize your content. With the help of an editorial calendar, you'll be on the
right track for publishing a well-balanced and diverse content library on your website.
 Then, create a social media content calendar so you can promote and manage your content
on other sites.

Many of the ideas you think of will be evergreen — they're just as relevant months from
now as they are today. That being said, you shouldn't ignore timely topics either. While
they may not be the bulk of your editorial calendar, they can help you generate spikes of
traffic.

Most people count on incorporating popular holidays such as New Year's and
Thanksgiving in their marketing efforts, but you don't have to limit yourself to these
important marketing dates.

If there are niche holidays that might appeal to your audience, it could be worth publishing
content on your blog or on social media. Check out this ultimate list of social media
holidays — keep an eye on it when you're planning your calendar.

Types of Content Marketing:

1. Blog posts
2. Ebooks
3. Case studies
4. Templates
5. Infographics
6. Videos
7. Podcasts
8. Social media

These are the eight most popular types of content marketing you can create for your
readers and customers.

1. Blog Posts

If you haven't already noticed, you're currently reading a blog post. Blog posts live on a
website and should be published regularly in order to attract new visitors.
Posts should provide valuable content for your audience that makes them inclined to share
posts on social media and across other websites. We recommend that blog posts be between
1,000 and 2,000 words in length, but you should experiment to see if your audience prefers
longer or shorter reads.

Check out our free blog post templates for writing great how-to, listicle, curation,
SlideShare presentation, and newsjacking posts on your own blog.
2. Ebooks

Ebooks are lead-generation tools that potential customers can download after submitting a
lead form with their contact information. They're typically longer, more in-depth, and
published less frequently than blog posts, which are written to attract visitors to a website.

Ebooks are the next step in the inbound marketing process: After reading a blog post (such
as this one), visitors might want more information.
This is where calls-to-action (CTAs) come into play, directing people to a landing page
where they can submit their contact information and download an ebook to learn more
valuable information for their business. In turn, the business producing the ebook has a
new lead for the sales team to contact.
3. Case Studies

Case studies are your opportunity to tell the story of a customer who succeeded in solving a
problem by working with you. A case study is perhaps your most versatile type of content
marketing because it can take many different forms — some of which are on this list.
That's right, case studies can take the form of a blog post, ebook, podcast ... even an
infographic.

Your goal in a case study is to show the people who are considering your product that the
proof is in the pudding. Before choosing a customer for a case study, you should determine
which form the testimonial will take and the area of your business to which you're trying to
drive value.

4. Templates

Templates are a handy content format to try because they generate leads for you while
providing tremendous value to your audience. When you provide your audience with
template tools to save them time and help them succeed, they're more likely to keep
engaging with your content in the future.
5. Infographics

Infographics can organize and visualize data in a more compelling way than words alone.
These are great content formats to use if you're trying to share a lot of data in a way that is
clear and easy to understand.

If you're ready to get started, get our templates for creating beautiful infographics in less
than an hour.
6. Videos

Videos are a highly engaging content medium and are shareable across social media
platforms and websites alike. Videos require a bigger investment of time and resources
than written content, but as visual marketing increases in popularity — after all, it's 40X
more likely to get shared on social media than other types of content — it's a medium
worth experimenting with.
HubSpot Research recently found that video is the most preferred form of content. Video
also captures people's attention more than any other content format.
7. Podcasts

Starting a podcast will help audiences find your brand if they don't have time or interest in
reading content every day. The number of podcast listeners is growing — in 2018,
nearly one-third of the U.S. population has listened to a podcast in the last month.
If you have interesting people to interview or conversations to host, consider podcasting as
another content format to experiment with. (Here's our comprehensive guide to starting a
podcast.)
8. Social Media

Once you've been regularly publishing content on your own site for a while, it might be
time to start thinking about distributing your content on other sites. This could mean
repurposing content into new formats and publishing them on your blog, creating original
content specifically for external sites or publishing website content on various social
networks.
 Posting on social media, however, is pivotal to amplifying your brand's reach and
delivering your content to your customers where you know they spend their time. Social
networks on which businesses often post include:

 Facebook
 Instagram
 Twitter
 LinkedIn
 Pinterest
 YouTube
When launching a business account on any of the social networks above, it's important to
post the type of content your followers expect to see. On Instagram, for example, users
want photos, videos, and graphics that reflect current events, show off user-generated
content, or even go behind the scenes of your organization.
On Facebook, your options for what to post open up a bit: Not only can you share your
blog posts and website content, but you can also post native Facebook videos, product
promotions, and original memes that resonate with your customers. You can also interact
with other businesses that have a similar audience as your own.

While the goal on social media sites like Instagram or Snapchat is to connect more
intimately with your audience, your goal on platforms like Facebook and Twitter is to
expand that audience, drive traffic toward your website, and start conversations in your
industry. Do some basic market research to discover which platforms your buyers are on,
and mold your content to their expectations.

When you're ready for more ideas, there are a plethora of different content types to
diversify your content marketing.

It takes time, organization, and creativity to grow a successful content marketing strategy.
From building the foundation of your content marketing plan to adding tools to better
manage your content, setting up your strategy for the new year won't be a hassle if you
follow the steps and explore the resources here.

For additional guidance, use HubSpot's Marketing Plan Generator to create a 12-month
strategy in just a few minutes.

Happy creating!