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STEVE JOBS BIOGRAPHY

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2020
 STEVE JOBS
Steve Jobs co-founded Apple Computers with Steve Wozniak. Under Jobs' guidance, the company
pioneered a series of revolutionary technologies, including the iPhone and iPad.
Who Was Steve Jobs? Steven Paul Jobs was an American inventor, designer and
entrepreneur who was the co-founder, chief executive and chairman of Apple Computer. Apple's
revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the
evolution of modern technology. Born in 1955 to two University of Wisconsin graduate students
who gave him up for adoption, Jobs was smart but directionless, dropping out of college and
experimenting with different pursuits before co-founding Apple with Steve Wozniak in 1976. Jobs
left the company in 1985, launching Pixar Animation Studios, then returned to Apple more than a
decade later.
Steve Jobs’ Education and College. While Jobs was always an intelligent and innovative
thinker, his youth was riddled with frustrations over formal schooling. Jobs was a prankster in
elementary school due to boredom, and his fourth-grade teacher needed to bribe him to study. Jobs
tested so well, however, that administrators wanted to skip him ahead to high school — a proposal
that his parents declined. After high school, Jobs enrolled at Reed College in Portland, Oregon.
Lacking direction, he dropped out of college after six months and spent the next 18 months
dropping in on creative classes at the school. Jobs later recounted how one course in calligraphy
developed his love of typography. In 1974, Jobs took a position as a video game designer with
Atari. Several months later he left the company to find spiritual enlightenment in India, traveling
further and experimenting with psychedelic drugs.
Founding and Leaving Apple Computer. In 1976, when Jobs was just 21, he and Wozniak
started Apple Computer in the Jobs’ family garage. They funded their entrepreneurial venture by
Jobs selling his Volkswagen bus and Wozniak selling his beloved scientific calculator. Jobs and
Wozniak are credited with revolutionizing the computer industry with Apple by democratizing the
technology and making machines smaller, cheaper, intuitive and accessible to everyday consumers.
In 1984, Apple released the Macintosh, marketing the computer as a piece of a counterculture
lifestyle: romantic, youthful, creative. But despite positive sales and performance superior to IBM's
PCs, the Macintosh was still not IBM-compatible. Sculley believed Jobs was hurting Apple, and the
company's executives began to phase him out. Not actually having had an official title with the
company he co-founded, Jobs was pushed into a more marginalized position and thus left Apple in
1985.
In 1997, Jobs returned to his post as Apple's CEO. Just as Jobs instigated Apple's success in
the 1970s, he is credited with revitalizing the company in the 1990s. With a new management team,
altered stock options and a self-imposed annual salary of $1 a year, Jobs put Apple back on track.
Jobs’ ingenious products (like the iMac), effective branding campaigns and stylish designs caught
the attention of consumers once again. In the ensuing years, Apple introduced such revolutionary
products as the Macbook Air, iPod and iPhone, all of which dictated the evolution of technology.
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Almost immediately after Apple released a new product, competitors scrambled to produce
comparable technologies.
Jobs died in Palo Alto on October 5, 2011, after battling pancreatic cancer for nearly a decade. He
was 56 years old.

Vocabulary :
1. Pioneered – Începător;
2. Chairman – Președinte;
3. Modern technology – Tehnologie modern;
4. Innovative thinker – Gânditor inovator;
5. Riddled – Ghicitoare;
6. Entrepreneurial venture – Întreprindere antreprenorială;
7. Computer industry – Industria calculatoarelor;
8. Everyday consumers – Consumatorii de zi cu zi;
9. Revitalizing – Revitalizare;
10. Self-imposed – Autoimpus;
11. Effective branding – Branding eficient;
12. Revolutionary products – Produse revoluționale;
13. Scrambled – Amestecat;
14. Comparable technologies – Tehnologii comparabile.

Word study:
1. Innovative thinker - The definition of innovative thinking would be, “to think up
something new, or to think about something old in a new way.”
2. Chairman - the presiding officer of a meeting, committee, board, etc.
3. Pioneer - a person who is among those who first enter or settle a region, thus opening it for
occupation and development by others.
4. Scrambled - to compete or struggle with others for possession or gain.
5. Designer - a person who devises or executes designs, especially one who creates forms,
structures, and patterns, as for works of art or machines.
6. Marketing - the total of activities involved in the transfer of goods from the producer or
seller to the consumer or buyer, including advertising, shipping, storing, and selling.
7. Evolution - a process of gradual, peaceful, progressive change or development, as in social
or economic structure or institutions.

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 Summary:
Who Was Steve Jobs? Steven Paul Jobs was an American inventor, designer and entrepreneur who
was the co-founder, chief executive and chairman of Apple Computer. Apple's revolutionary
products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of
modern technology. Born in 1955 to two University of Wisconsin graduate students who gave him
up for adoption, Jobs was smart but directionless, dropping out of college and experimenting with
different pursuits before co-founding Apple with Steve Wozniak in 1976. Jobs left the company in
1985, launching Pixar Animation Studios, then returned to Apple more than a decade later. They
funded their entrepreneurial venture by Jobs selling his Volkswagen bus and Wozniak selling his
beloved scientific calculator. Jobs and Wozniak are credited with revolutionizing the computer
industry with Apple by democratizing the technology and making machines smaller, cheaper,
intuitive and accessible to everyday consumers. In 1984, Apple released the Macintosh, marketing
the computer as a piece of a counterculture lifestyle: romantic, youthful, creative. But despite
positive sales and performance superior to IBM's PCs, the Macintosh was still not IBM-compatible.
Sculley believed Jobs was hurting Apple, and the company's executives began to phase him out. Not
actually having had an official title with the company he co-founded, Jobs was pushed into a more
marginalized position and thus left Apple in 1985. In 1997, Jobs returned to his post as Apple's
CEO. Just as Jobs instigated Apple's success in the 1970s, he is credited with revitalizing the
company in the 1990s. With a new management team, altered stock options and a self-imposed
annual salary of $1 a year, Jobs put Apple back on track. Jobs’ ingenious products (like the iMac),
effective branding campaigns and stylish designs caught the attention of consumers once again. In
the ensuing years, Apple introduced such revolutionary products as the Macbook Air, iPod and
iPhone, all of which dictated the evolution of technology. Jobs died in Palo Alto on October 5,
2011, after battling pancreatic cancer for nearly a decade. He was 56 years old.

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