PROMOTION STRATEGY OF Zocialize

Socialising is an important factor as it helps to reduce depression or anxiety. In this current

situation socialising is not possible due to the outbreak od COVID- 19. The government order
quarantine to avoid the spread of the disease. Therefore Our company “ ZOCIALIZE”,
discover an idea to help the people who are in locked down situation by introducing a
ZOCIALIZE APP.

 PRODUCT FEATURES

The Zocialize app helps people to socially engage with others without leaving their house
and keeping social distancing.  The platform will allow users to socialise and enjoy
activities like concerts, performances, workshops, games at their own convenient times
and can have meetups on the app itself. Additionally, the Zocialize app will host live
games, local concerts, quizzes, skill-based games, that can be cast on TVs. Users can
also play with their friends and family members or other users who are online on the
app using their smartphones at an affordable price of Rs 120 per month for subscription

 TARGET MARKET

Men and Women

Age 18- 60
People that are still tech-savvy and will be working in areas where they need to
communicate with public.
 Urban and Rural areas.

 TAGLINE
“No more loneliness, socialise with Zocialize, use your phone to hunt me down
and socialize with me”.

 PROMOTION TOOLS
 Advertisements through YouTube, TV
 Newspapers
 Public relation
 Social media