ELTU2012 Business Communication I

Name: Click or tap here to enter text.

Section: Click or tap here to enter text.

Fair

Excellent
Good

Very Good
Poor
Fail
Proposal (20%)

1. Organization and Formatting ( Grade: Click or tap here to enter text. / 20)
 Relevant short proposal components: ☐ ☐ ☐ ☐ ☐ ☐
Background/Situation, Objectives,
Method/Implementation Plan, Qualifications, Financial
Projections, Benefits
 Unified paragraphs and logical transitions between ☐ ☐ ☐ ☐ ☐ ☐
ideas
 Effective use of visual appeal, and easy- to-skim format: good use ☐ ☐ ☐ ☐ ☐ ☐
of white space, bold headings and subheadings
2. Content (Grade: Click or tap here to enter text./ 40)
 Explanation of 3Ps: problem statement, proposed solution, ☐ ☐ ☐ ☐ ☐ ☐
pricing
 Analysis of situation and customer ☐ ☐ ☐ ☐ ☐ ☐
 Evidence based persuasive contents ☐ ☐ ☐ ☐ ☐ ☐
3. Language (Grade: Click or tap here to enter text. / 40)
 Effective use of topic sentences and cohesive devices ☐ ☐ ☐ ☐ ☐ ☐
 Use of appropriate vocabulary and sentence structure to ☐ ☐ ☐ ☐ ☐ ☐
convey persuasive messages
 Formality, style & tone appropriate to the intended audience ☐ ☐ ☐ ☐ ☐ ☐
 Grammatical accuracy and sentence complexity ☐ ☐ ☐ ☐ ☐ ☐
Total marks: Click or tap here to enter text. / 100

Projected grade: Click or tap here to enter text.

Comments: Click or tap here to enter text.