In a tight economy, this is an event

that I will budget for in 2009.

Great interactive environment with
thought leaders in the industry!
– Kevin Lynch, SVP eCommerce,
April 20-23, 2009 JW Marriott 1st Mariner Bank
Las Vegas Resort & Spa • Las Vegas, NV

Implementing Key Strategies In Acquisition, Loyalty, Engagement and

Experience To Ensure Success And A Distinct Competitive Advantage

Financial Institutions Sharing Their Experiences:

2009 Is The Most Critical Time To Attend Net.Finance Actionable Marketing

In Order To: Insights From:
• Maximize your customer acquisition abilities Steven Kietz
Chief Executive Officer
• Improve retention and loyalty strategies Mobile Money Ventures
• Enhance the overall experience of your customer LLC/Citigroup
• Optimize online tools to their full potential David Weidner
MarketWatch
• Explore advancements in mobile banking
Catherine Muriel
• Discuss future revenue generation through social media Chief Marketing Officer
Prosper

Day 1 – April 20, 2009: Increasing Customer Acquisition And Ilieva Ageenko
Senior Vice President, Emerging
Brand Loyalty To Remain The Bank-Of-Choice
Trends Marketing Director
Wachovia

Day 2 & 3 – April 21-22, 2009: Enhancing Customer Julian Chu

Chief Marketing Officer
Experience Through Innovative Marketing In Your Online CashNet USA
And Mobile Banking Channels
Mark Middlebrook
Senior Vice President
Day 4 – April 23, 2009: Social Marketing Forum Client Experience Manager
Exploring Revenue And Brand Opportunities Through Manager of eCommerce
Interactive Mediums City National Bank
And many more! See inside!

Build contacts and assess developments with Enjoy a lively setting in Las Vegas! 2008 attendees benchmark with their peers Network in a picturesque environment
other attendees through the iMix sessions

Sponsored By: Organized By:

To Register: Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535

Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
 Table of Contents
Agenda-At-A-Glance . . . . . . . . . . . . . . . . . . . . 3-4
Networking Activities . . . . . . . . . . . . . . . . . . . . . 5
New! Marketing Quick Tips . . . . . . . . . . . . . . . . 6
Day 1: Increasing Customer
April 20-23, 2009 Acquisition And Brand Loyalty . . . . . . . . . . . . 7-8
JW Marriott iMix: Innovative Marketing Ideas XChange
Las Vegas Resort & Spa • Las Vega (Financial Marketers Only) . . . . . . . . . . . . . . . . . 7
s, NV
Day 2: Enhancing Customer Experience Through
Dear Colleague: Innovative Marketing In Your Online And Mobile
Banking Channels . . . . . . . . . . . . . . . . . . . . . 8-10
Marketer-to-Marketer Card Swap . . . . . . . . . . 10
No doubt, 2009 is going to be one
of the hardest years for our economy Welcome Reception And Cocktail Party . . . . . 10
In my recent conversations with man and the industry.
y of you in the past months, we have Day 3: Enhancing Customer Experience Through
these are indeed challenging time all agreed that Innovative Marketing In Your Online And Mobile
s – banks are merging, budgets are
confidence is diminishing, BUT mor tight, customers’ Banking Channels . . . . . . . . . . . . . . . . . . . . 10-11
e importantly and notably, for each
with you, you also strongly believe conversation I had Day 4: Social Marketing Forum . . . . . . . . . . . . 12
this is a crucial opportunity for
institutions to turn to innovati banks and financial About our Sponsors . . . . . . . . . . . . . . . . . . . . . 13
ve approaches to retain and acq
improve brand trust and provide uire customers, to About Our Media Partners . . . . . . . . . . . . . 13-14
better, stronger customer experie
nce. Solutions Zone And
Exhibition Opportunities . . . . . . . . . . . . . . . . . 14
While your travel budgets may have
been cut already, I guarantee you Conference Pricing . . . . . . . . . . . . . . . . . . . . . . 15
worth the investment: Net.Finance is
Hotel Information . . . . . . . . . . . . . . . . . . . . . . . 15
Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
• The Net.Finance team dedicated mor
e research hours and conducted mor Booking Form . . . . . . . . . . . . . . . . . . . . . . . . . . 16
put together the most relevant topi e interviews to
• Ther
cs for the program
e are over 40 forward-looking spea
kers joining the program with new
from Citi, MarketWatch, HSBC, City presenters
National Bank and many more. We Net.Finance is now in its 8th
guest speakers from other industrie will also have
s and market analysts to share imp
insights into how we can best over
come this tough economy
ortant trends and year, view the attendee break
• Mus
t-not-miss key industry topics will down below:
be covered in-depth such as Mob
Customer Loyalty, Acquisition, Mar ile Banking,
• We
ketin g Analytics and Social Marketing
are introducing “Marketing Quick Breakdown of Financial
Tips” – a compilation of expert tips
speakers and past delegates on how from
you can improve your marketing effo Institutions
be distributed only onsite to our dele rts. This will
gates. ■ 32% Commercial Banks
Keep your finger on the pulse: With ■ 29% Credit Unions
market uncertainty come market ■ 15% Consumer Lending
opportunities. We are dedicated changes and growth
to maximizing the time you spend ■ 10% Investment Banks &
we want to make sure you gain mor out of the office and
e as you save more. Securities Dealing
Read through the next pages to see ■ 6% Credit Cards
the program agenda, the speaker ■ 3%
networking activities throughout this faculty and the fun, Insurance Companies
4-day event.
■ 5% Others
I look forward to meeting you in Las
Vegas in April!
Best regards, Seniority of
Total Attendance
P.S. Every speaker is required to ■ 33% Vice President
finish their session with 3 ■ 30% Manager
■ 25% Director
actionable take-aways from their ■ 7% C-Level, President,
Rebecca Whitehead presentation. No matter the Managing Director
Executive Director
Net.Finance 2009
topic, receive tactical knowledge ■ 3%
■ 2%
Specialist
Team leader, Supervisor
you can put into action!

Who Should Attend?

All Financial Institutions are welcome to attend Net.Finance. Year on year
representatives from Commercial Banks, Retail Banks, Online Only Banks,
Brokerage Firms, Investment Banks, Savings Banks, Credit Unions, Credit Card
Companies, Insurance Companies, Mortgage Companies, and Lending Companies
come to Net.Finance to network and benchmark with industry peers.
Get the chance to meet the following marketing leaders in the industry:
• Chief Marketing Officers of all financial institutions: CMOs have the unique
opportunity to meet with other CMOs and Top Marketing Executives through the
exclusive CMO/SVP/EVP lunch. There are CMO keynote sessions and a CMO
Panel on April 20th which will focus on Building Brand Messages To Increase
Customer Loyalty.
• eCommerce and Online Marketing executives responsible for creating,
developing and implementing multi-channel marketing strategies and ensuring
your website is a usable, functional tool for retention and conversion.
• Strategic Innovators and Web Strategists responsible for evaluating, planning
and mapping next generation engagement marketing strategies including social
media, social networking, and other web 2.0 technologies
• Online and Mobile Banking executives responsible for ensuring a convenient
and secure online banking channel for all customers from paying bills,
transferring funds, checking accounts, and most recently, mobile banking.
• Customer Experience, Web Analytics, and/or Customer Data executives
responsible for measuring, understanding and interpreting customer behavior
and attitudinal trends to achieve a multi-channel, cross-channel customer
experience.
To view the full list of job titles relevant to Net.Finance, please go to
www.netfinanceus.com.

2 To Register: Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
Agenda-At-A-Glance
Increasing Customer Acquisition And Brand Loyalty To Remain The Bank-Of-Choice
Day 1 Monday, April 20, 2009

8:00 Registration And Networking Breakfast 1:30 iMIX: Innovative Marketing Ideas XChange (Financial
8:50 Welcome Remarks Marketers Only)
Rebecca Whitehead, Executive Director, Net.Finance 2009 A rotating roundtable discussion led by a subject matter expert.
9:00 Chairperson’s Opening Address iMix Table #1: Online Consumer Behavior – Moderated by Ron
9:15 Building An Optimization Organization Sheklin, General Manager, Financial Services, Compete
Tom Cannon, AVP eBusiness, Direct Channel Marketing, iMix Table #2: Gaining Mobile Banking Customer Adoption
HSBC Bank Canada iMix Table #3: Search Marketing
9:50 Developing A Successful Customer Acquisition Marketing iMix Table #4: Email Marketing – Moderated by Ronan Winter,
Campaign Director, Sales and Marketing, LeadFusion
Mike Boush, Director Acquisition Marketing, Discover
iMix Table #5: Behavioral Targeting
10:25 Networking Opportunity And Morning Refreshment Break
For more information visit: www.NetFinanceUS.com
11:00 CMO Panel Discussion: Building Brand Messages And
Strategies To Increase Customer Loyalty Through Integrated 3:35 Networking Opportunity And Afternoon Refreshment Break
Marketing Campaigns 4:10 Increasing Deposit Generation And Customer Engagement
Catherine Muriel, Chief Marketing Officer, Prosper Through Multi-Channel Interactions
Shari Storm, Chief Marketing Officer, Verity Credit Union Matt Wilcox, Vice President, Marketing, Zion’s Bank
Julian Chu, Chief Marketing Officer, CashNet USA
4:45 Strengthening Financial Viability And Economic Security
11:45 Navigating Turbulent Waters: Understanding Top Industry Riaz Latifullah, Vice President, Financial Management, AARP
Trends For A Winning Online Presence
James Van Dyke, President and Founder, Javelin Strategy and Research 5:20 Net.Finance 2009 Welcome Reception For All Attendees
-6:20
Mark Schwanhausser, Research Analyst, Javelin Strategy and Research
12:20 Lunch For All Net.Finance 2009 Attendees

Enhancing Customer Experience Through Innovative Marketing In Your Online And

Day 2 Mobile Banking Channels
Tuesday, April 21, 2009
8:00 Registration And Networking Breakfast Inside The Solutions 10:25 Networking Opportunity And Morning Refreshment Break
Zone Sponsored by comScore Inside The Solutions Zone
8:50 Welcome Remarks 11:00 Panel Discussion: Mobile Banking - In The Hot Seat
Rebecca Whitehead, Executive Director, Net.Finance 2009 Brandon McGee, Vice President, Mobile Banking, Huntington Bank
9:00 Moderated by a Rosetta Executive Doug Brown, Senior Vice President, Bank of America eCommerce
Ginger Schmeltzer, Senior Vice President, SunTrust Bank
9:15 Industry Outlook: A Historic Year On Wall Street
David Weidner, "Writing on the Wall" Columnist, MarketWatch 11:45 The Role Of Online Satisfaction In A Dynamic Financial
Services Environment
9:50 Reputation Management: Consumer Trust Is More Than Just Larry Freed, President & CEO, ForeSee Results
Security
Tim Callan, Vice President, Product Marketing, VeriSign 12:20 Lunch For All Net.Finance 2009 Attendees
Invitation Only CMO/SVP/EVP Workshop And Private Lunch

Concurrent Sessions: Choose A or B

Track A: Securing Your Future Track B: Customer Engagement
Optimizing Marketing Strategies To Reduce Costs While Increasing Revenue Maintaining Customer Service Consistency Across Multiple Banking Channels

1:40 Chairperson’s Opening Address Chairperson’s Opening Address

1:55 Jumpstarting The Lending Industry Developing An Insight-Driven Strategy
Catherine Muriel, Chief Marketing Officer, Prosper Stephen Schroth, Marketing and Strategy Planning, Wachovia
2:30 The Importance Of Driving Innovation During A Time Of Conservatism Building Brand Recognition From The Ground Up
Om Kundu, First Vice President, Treasury & Payment Solutions, Julian Chu, Chief Marketing Officer, CashNet USA
SunTrust Bank
3:15 Networking Opportunity And Afternoon Refreshment Break Inside The Solutions Zone
3:55 Expanding Your Marketing Operations Through Research And Why "MoneyNeedsAttention" Now More Than Ever
Competitive Intelligence Mickey Mencin, Vice President, Interactive Marketing & Merchandising,
Shiv Gupta, Director, Insight & Innovation, Farmers Insurance KeyBank
4:30 Communicating Security – Why Your Customers Need Education Bringing The Brand To Life Through Web Experience
In Ensuring Their Online Banking Security Helen Loh, Vice President, eMarketing & Communications,
Robert McIsaac, Group Vice President & Chief Information Officer, Charles Schwab
First Citizens Bank
5:05 Card Swap And Cocktail Reception For All Net.Finance 2009 Attendees
-6:30

Sponsored By: 3
 Enhancing Customer Experience Through Innovative Marketing In Your Online And
Day 3 Mobile Banking Channels
Wednesday, April 22, 2009

8:00 Registration And Networking Breakfast Inside The Solutions 12:10 Lunch For All Net.Finance 2009 Attendees
Zone Sponsored by comScore
1:30 Focus On Experience And Forget About Brand
8:50 Welcome Remarks David Hawkins, Director of Customer Experience Innovation,
Rebecca Whitehead, Executive Director, Net.Finance 2009 Umpqua Bank
9:00 Chairperson’s Opening Address 2:05 Ensuring Correct Resource Utilization While Keeping An Eye
9:15 Strengthening Customer Connectivity And Brand Equity In A On The Trends And Developments Within The Next Two To
Challenging Business Climate Four Years
Steven Kietz, Chief Executive Officer, Sridhar Chityala, Executive Vice President and Chief eCommerce
Mobile Money Ventures LLC/Citigroup Officer, Wachovia
9:50 Case Study Presented by a LivePerson Inc. Executive and 2:50 Personal Finance Management: Identifying The Value
Financial Client Proposition(s), Target Markets & Potential In A Challenging
Economic Environment
10:25 Networking Opportunity And Morning Refreshment Break Marina Moore, Senior Vice President eCommerce, Personal Financial
Inside The Solutions Zone Management, Bank of America
11:00 Enhancing The Customer Experience Through Increased 3:25 Networking Opportunity And Afternoon Refreshment Break
Integration Of Marketing Communications Online Inside The Solutions Zone
Mark Middlebrook, Senior Vice President, Client Experience,
City National Bank 4:00 The Evolving Role Of The Digital Channel In Building Your
Business And Brand On-Line As Well As Surviving The Current
11:35 Panel Discussion: Generational Marketing - Reevaluating Financial Downturn
Customer Demographics To Remain Aligned With The Rowena Track, Senior Vice President, Web and e-Business Strategy
Economic Shift and Solutions, TIAA-CREF Financial Services
Kevin Lynch, Senior Vice President eCommerce, 1st Mariner Bank
Jennifer Grazel, Director of Online Media, Prudential 4:35 Rethinking Your Value Proposition During This Economic Crisis
James Anderson, Vice President, Electronic Services, Henry Stoever, Senior Vice President, StudentLoans.com
Michigan First Credit Union 5:10 Conclusion Of Day 3 Of Net.Finance

Social Marketing Forum

Day 4 Exploring Revenue And Brand Opportunities Through Interactive Mediums
Thursday, April 23, 2009

8:00 Registration And Networking Breakfast 11:35 Panel Discussion: Trials And Tribulations Of Creating A
8:50 Welcome Remarks Customer Centric Social Environment
Rebecca Whitehead, Executive Director, Net.Finance 2009 Kevin Funnell, Partner, Parsons Funnell & Berke LLP
Jim Craig, Vice President, Marketing, 1st Advantage Federal
9:00 Chairperson’s Opening Address Credit Union
9:15 Web 2.0: Extending Your Presence In Social Media To Find A Ilieva Ageenko, Senior Vice President, Emerging Trends Marketing,
Greater Value For Your Company Wachovia
Julian Chu, Chief Marketing Officer, CashNet USA 12:20 Lunch For All Net.Finance 2009 Attendees
9:50 Building Customer Loyalty Through Engagement In Social 1:30 The Importance Of Quickly Going After Social Media As An
Communities Asset To Your Company
Ilieva Ageenko, Senior Vice President, Emerging Trends Marketing, Shari Storm, Chief Marketing Officer, Verity Credit Union
Wachovia
2:05 Using Social Media To Strengthen Your Corporate Culture
10:25 Networking Opportunity And Morning Refreshment Break Jim Craig, Vice President, Marketing, 1st Advantage Federal
11:00 Legal Risks Of Using Social Media To Market A Financial Credit Union
Institution's Products And Services 2:40 Conclusion of Net.Finance 2009
Kevin Funnell, Partner, Parsons Funnell & Berke LLP

“With a solid mix of topics, discussion, and networking, Net.Finance continues to provide a
solid ROI on the time invested in attending.” – Brian Jurutka, Vice President, comScore

“Excellent job finding and matching the speakers to topics in the Net.Finance event. Not only
were the speakers appropriate to their specific topic, they consistently shared insights, ideas,
and examples that were thought provoking and genuine. You could simply tell that these
were ‘the’ people in their industry from which to learn.”
– Marc Ostryniec, Vice President of Sales, Financial Services, Americas, Bazaarvoice

4 To Register: Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
Net.Working Activities
At Net.Finance 2009
Network with industry leaders in
a relaxed atmosphere
Meet hundreds of new contacts
Discuss your most pressing
challenges in the iMix sessions
Enjoy a private lunch while
discussing industry developments
Consult an expert to explore
new solutions to your
day-to-day challenges
Sponsored By:
One of the greatest benefits of attending Net.Finance
is interacting with your peers. Outlined below are
some of the activities we have arranged for you.
COCKTAIL RECEPTIONS
• Welcome Cocktails for all attendees:
Monday, April 20 @ 5:20 p.m.
• Marketer-to-Marketer Card Swap and Cocktail Reception for all attendees:
Tuesday, April 21 @ 5:05 p.m.
Casino night was so successful last year that we brought Net.Finance to the real casino land! But before you
head out to enjoy Vegas’ night life, join your peers at the Net.Finance cocktail receptions to relax and unwind
after a full day of knowledge-sharing. Enjoy quality time with your industry peers and make the most of the
Vegas sun! (Rumor has it that Las Vegas sunset starts at 7:20pm!)
The Marketer-to-Marketer Card Swap is now open to all attendees. We will set up a long table in the
reception area to allow attendees to form a line on each side of the table. Make your quick introductions
and be ready to move to meet the next person all in 2 minutes! It’s a fun way to meet new contacts.
Don’t forget to bring your business cards!
NEW! Financial Institutions-ONLY Interactive Round Tables
iMIX: Innovative Marketing Ideas XChange
Monday, April 20 @ 1:30-3:35 p.m.
Rotating round table sessions allow Financial Institutions delegates to get together in a more informal,
smaller focused group and talk about the most pertinent issues affecting their responsibilities. This is also a
great opportunity to assess future trends in banking and financial services marketing. The iMIX round tables
are moderated by a subject matter expert and each moderator will move from one table to the next every
25 minutes to ensure all delegates get to participate in all topics. iMIX is exclusive to FI attendees only.
The CMO/SVP/EVP Workshop And Private Lunch
Tuesday, April 21 @ 12:20 p.m.
This invitation-only, high-level networking opportunity is exclusive for Net.Finance 2009.
It is designed as a brainstorming and networking workshop for CMOs/SVPs of banks and financial
institutions. This session is limited to 20 participants and is a FI-only activity.
Secure your spot ASAP! Email Rebecca Whitehead at Rebecca.whitehead@wbresearch.com if you are a
qualified attendee and interested in attending. Please visit www.netfinanceus.com for updates on participants.
The Net.Finance Solution Site Clinics
Available on April 21 and 22
Delegates seek consulting opportunities with solution experts while onsite. At Net.Finance 2009, we want
to facilitate those meetings to further help marketing executives find answers to their day-to-day
challenges. Delegates will receive a list of companies that will be on hand to assist with specific marketing
questions and issues. We will provide additional information on the clinics on the website
www.netfinanceus.com and will include specific clinic schedules and sign-up information.
For more information about sponsoring a Solution Site Clinic, call Chet Silverman at 646-200-7478 or
email csilverman@wbresearch.com.
5
 New! Marketing Quick Tips
A collection of best practices from our speakers, advisers and delegates.
Introducing a new value-adding benefit for attending Net.Finance is the exclusive access to Marketing Quick Tips – a compilation of marketing best
practices and candid lessons learned in multi-channel marketing. We are approaching our past and present speakers, advisers and delegates to contribute in
building this very useful and practical resource.

In a volatile economy like we have today, what does it really If you only had a $500,000 marketing budget for the year,
Q mean to be innovative?
Q which marketing channel will you spend on most?

A It means doing more with less. We can't stop innovating but we may
need to be more creative in how we approach innovation. There are
increasingly lots of ways to test and try new things at a very low cost
while still providing the valuable learnings we need to inform our
decisions which innovations to put into market.
Avi Pollock
Head of Applied Innovation
Royal Bank of Canada
A If I had only $500,000 – I would spend it in a way to delight
customers! The best investment would be in creating loyal customers
and ones with such a terrific experience that they would tell their
friends and family (and maybe even the media). This would probably
mean that no ‘traditional’ marketing channel would even be
employed.
Jurie Pieterse
Head of Brand Communications
ING DIRECT

Q If there is just one marketing tip you can give, what would it
be?”
A The current downturn and market volatility will force the Financial
Services industry to be more innovative in leveraging technology for
operational efficiencies as well as to grow their business and build one-
on-one relationships with their customers. Digital disruption will
impact organizations in ways never seen before and at a speed that is
not imaginable to many. Financial Services companies must spend
time on the data in order to better understand their customer
behavior. Financial Services companies must pilot emerging
technologies and not wait for the killer application. They have to build
continuous change as part of their plans, iteratively innovate and
deploy scalable architecture on which they can evolve their eMarketing
offerings.
Rowena Track
Senior Vice President, Web & e-Business Strategy & Solutions
TIAA-CREF Financial Services
In a volatile economy like we have today, what does it really
Q mean to be innovative?
A As FIs in today's economy the greatest innovations we can achieve are
those that bring us closer to our customers. Anything that helps us
better understand their needs and help them understand and manage
their finances so as many people as possible can get through this
period with their assets intact. Those are the innovations our
customers will remember us for, how we treated them when
everything was down. That's how we build loyalty for the long term.
Q Do you believe mobile banking is a game-changer for financial
institutions?
A No. I believe that while in the short term it may be a differentiator
while organizations wrap their heads around the target market and
business case to support it, over the next few years it will become a
table stake like the Internet that will be expected by an increasing
segment of the population.
Avi Pollock
Head of Applied Innovation
Royal Bank of Canada
Q If there is just one marketing tip you can give, what would it
be?
A Metrics! With marketing budgets expected to shrink in 2009, it is
important that you spend every dollar wisely. Building a strong
discipline of metrics and measurement for every campaign will ensure
you know where your resources are most effectively spent and will
help you make informed choices. If metrics don’t exist, start building
them into your campaigns today. Online is a great place to begin
given the measurability of the medium.
Kelly Harper
Director Brand
BMO Financial Group

William Azaroff
Director, Online Banking & Engagement
Vancity

Be part of the 2009 Marketing Quick Tips Booklet:

If you wish to share a marketing tip, a success story, a fearless forecast, please email Rebecca Whitehead at Rebecca.whitehead@wbresearch.com.
For more information on this new and exciting document, visit www.netfinanceus.com.

The Net.Finance Team

Rebecca Whitehead Michelle Millard Leanne Arcinue
Executive Director Director of Sponsorship Divisional Director
Conference Producer Net.Finance 2009 1-646-200-7488 1-646-200-7466
1-646-200-7468 michelle.millard@wbresearch.com llarcinue@wbresearch.com
rebecca.whitehead@wbresearch.com
Chet Silverman Meghan Unger
Josephine Andrews Director of Sponsorship Senior Meeting Planner
Deputy Marketing Director 1-646-200-7478 1-646-200-7498
1-646-200-7448 csilverman@wbresearch.com munger@wbresearch.com
jandrews@wbresearch.com

6 To Register: Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
 Day 1 Increasing Customer Acquisition And Brand Loyalty To
Remain The Bank-Of-Choice Monday, April 20, 2009

Proving your institution’s security and stability during a time of vast uncertainty will do wonders for your customer acquisition campaigns. Integrating your
marketing campaigns and technical solutions to remain in line with the trends and developments of the industry while increasing your brand reputation will not
only aid in customer retention but will also amplify your acquisition strategies. Day 1 of Net.Finance is dedicated to addressing your issues in acquisition and
retention as you compete for your customers’ trust and loyalty.

8:00 Registration And Networking Breakfast through thoughtful and concise messages through each banking
channel. Assess the different integration challenges and learn from
8:50 Welcome Remarks the perspectives of our marketing leaders in the panel. Raise the
burning questions about customer communications to help improve
Rebecca Whitehead loyalty and retention.
Executive Director
Net.Finance 2009 11:45 Navigating Turbulent Waters: Understanding Top
Industry Trends For A Winning Online Presence
9:00 Chairperson’s Opening Address
James Van Dyke
9:15 Building An Optimization Organization President and Founder
Javelin Strategy and Research
Tom Cannon
AVP eBusiness, Direct Channel Marketing Mark Schwanhausser
HSBC Canada Research Analyst
Javelin Strategy and Research
As budgets tighten and continuous optimization becomes ever more
important, there's no shortage of technical 'solutions' that promise Using the most rigorous data on consumer preference and
to transform our businesses. However, technology is only one part experience with online finance, payments and security issues, Javelin
of the equation - this session explores the practical ways in which will cover:
• Online finance trends that must dictate product and marketing strategy
people, processes and technology can be aligned to support a
• Security issues that demand product, compliance, and risk/fraud
culture of continual optimization.
policy changes
9:50 Developing A Successful Customer Acquisition • Payments strategies that will improve adoption, loyalty and cross-

Marketing Campaign selling online

• Marketing plans to reach overall and segmented online populations

Mike Boush
Director Acquisition Marketing 12:20 Lunch For All Net.Finance 2009 Attendees
Discover

Continuing to focus on acquiring customers in the current state of

1:30 iMIX: Innovative Marketing Ideas XChange
the economy will prove to be critical to the success of your company.
(Financial Marketers Only)
Take this chance to sit down with your peers and engage in an
Join Mike Boush of Discover to address the following key points:
• Thinking outside of the box while remaining aligned with your
informal, candid, and interactive discussion on the issues and
opportunities surrounding your various online marketing challenges.
department’s goals
• Gauging what successful vs. unsuccessful marketing means within

How it works:
your department
• Revamping your current strategies and goals to allow for more
Each table is comprised of 10-12 delegates. Each focus topic is led by a
subject matter expert who will facilitate the discussion among
creativity and customer appeal
participants. With 25 minutes devoted to each iMIX topic listed below,
each participant will be able to drill down into the most critical challenges
10:25 Networking Opportunity And Morning
and discover opportunities to improve your marketing strategies.
Refreshment Break
Moderators will rotate every 25 minutes to ensure each participant
11:00 CMO Panel Discussion: Building Brand Messages
will have the opportunity to discuss each focus area.
And Strategies To Increase Customer Loyalty
Through Integrated Marketing Campaigns
iMix Table #1: Online Consumer Behavior
Catherine Muriel Moderated by: Ron Sheklin, General Manager, Financial
Chief Marketing Officer Services, Compete
Prosper iMix Table #2: Gaining Mobile Banking Customer Adoption
iMix Table #3: Search Marketing
Shari Storm iMix Table #4: Email Marketing
Chief Marketing Officer Moderated by: Ronan Winter, Director, Sales and Marketing,
Verity Credit Union LeadFusion
Julian Chu iMix Table #5: Behavioral Targeting
Chief Marketing Officer
CashNet USA For updates on roundtable topics, visit: www.NetFinanceUS.com

While many companies are merging today, their marketing plans 3:35 Networking Opportunity And Afternoon
and strategies are as well. Ensure brand marketing consistency Refreshment Break

Sponsored By: 7
4:10 Increasing Deposit Generation and Customer
Engagement Through Multi-Channel Interactions
Matt Wilcox
Vice President, Marketing
Zion’s Bank
Ensure your customers are receiving the same message across all of
your banking channels to ensure consistency and brand loyalty.
• How to use multi-channel interactions to build client relationships
• Turning customer interactions into value added touch points
Creating a Web 2.0 site designed to strengthen the current financial
viability and long-term economic security of the target audience by
providing unbiased and affordable information, resources, tools and
a trusted community of expert and peer support. By helping the
target market with their current life challenges the site hopes to
enable them to adopt a savings and planning philosophy in their
longer-term journeys to a more desirable and financially secure
future. The site aims to improve savings behavior and help people
get to a better position by engaging them in three primary strategies:
• Education: opening people’s eyes, creating “aha” moments

• Streamlining your internal functionality to utilize internal resources

through tools designed from the user’s perspective with their best
interests top of mind
to their maximum capacity
• Action: empowering people to make smarter decisions and take

concrete steps through peer influence, product recommendations,

4:45 Strengthening Financial Viability And Economic
navigational assistance, and expert advice
Security • Tracking: providing ongoing feedback and a sense of progress

Riaz Latifullah
Vice President, Financial Management 5:20- Net.Finance Welcome Reception For All
AARP 6:20 Attendees

Day 2 Enhancing Customer Experience Through Innovative Marketing

In Your Online And Mobile Banking Channels Tuesday, April 21, 2009

In the next two days we will cover a wide range of topics that impact the customer experience. Find out what your peers are doing to enhance their online and
mobile channels to provide better service and value to their customers.

8:00 Registration And Networking Breakfast 11:00 Mobile Banking: In The Hot Seat
Sponsored by
Brandon McGee
Vice President, Mobile Banking
8:50 Welcome Remarks
Huntington Bank
Rebecca Whitehead
Doug Brown
Executive Director
Senior Vice President
Net.Finance 2009
Bank of America eCommerce
9:00 Chairperson’s Opening Address Ginger Schmeltzer
Rosetta Executive Senior Vice President
SunTrust Bank
9:15 Industry Overview: A Historic Year On Wall Street Participate in this truly interactive session with groundbreakers in the
David Weidner industry to discuss the most pressing questions involved in mobile
"Writing on the Wall" Columnist banking.
• Uncover where companies have succeeded and failed in various
MarketWatch
mobile banking initiatives
From the collapse of well known firms, to sweeping new regulation, • Discover what customers are really looking for and how to

to the nationalization of the nation's banking system, Wall Street strategically deliver that to them
has undergone the most upheaval since the Great Depression. This • Explore advancements in the works to determine best approaches

presentation will touch on the damage that's been done with
investors, the media's role, what the new financial system is going
to look like and the challenges facing the industry.
9:50 Reputation Management: Consumer Trust Is More
Than Just Security
Tim Callan
Vice President, Product Marketing
VeriSign
• Recognize that trust indicators improve critical business metrics
• Understand online customer reactions to the full range of available
trust indicators
• Gain information necessary to evaluate tools for presenting trust
indicators to online customers and partners
• Obtain a good starting point list of trust indicators to evaluate
10:25 Networking Opportunity And Morning
Refreshment Break Inside The Solutions Zone
8
for your company
11:45 The Role Of Online Satisfaction In A Dynamic
Financial Services Environment
Larry Freed
President & CEO
ForeSee Results
Produced in partnership with Forbes.com, ForeSee Results’ latest
cross-sector study of financial services websites compares customer
satisfaction across online banking, investment and credit card
websites to gauge how well these sectors have fared at meeting the
needs and expectations of their customers in view of the dramatic
changes seen in the past year. The study, with its predictive
methodology based in the American Customer Satisfaction Index,
will address key issues such as how satisfaction with online financial
services influences revenue generation, acquisition and cost-savings.
12:20 Lunch For All Net.Finance 2009 Attendees
12:20 Invitation Only CMO/SVP/EVP Workshop And
Private Lunch
This invitation-only, high level networking activity is exclusive for
Net.Finance 2009. It is designed as a brainstorming and intelligence
exchange opportunity for FI CMO/SVP/EVPs exclusively.
Visit www.NetFinanceUS.com for more information. If you are
qualified and interested in attending, email Rebecca Whitehead at
Rebecca.whitehead@wbresearch.com.
Concurrent Sessions: Choose A or B
4:30 Communicating Security – Why Your Customers
Need Education In Ensuring Their Online Banking
Security
Robert McIsaac
Group Vice President & Chief Information Officer
First Citizens Bank & Trust
Your customers do not want to have to worry about their online
banking security, however, in a world of increased hackers they need
to. Effectively communicate your security technologies to continually
prove your banking strength and stability while increasing your
customer’s education in protecting their own online banking identity.
• Effectively communicating the security of your online banking

Track A: Securing Your Future through examples

Optimizing Marketing Strategies To Reduce Costs While • Ensuring security through your online banking channels

Increasing Revenue • Gaining customer buy-in by building banking trust and reliability

1:40 Chairperson’s Opening Address

Track B: Customer Engagement
1:55 Jumpstarting The Lending Industry Maintaining Customer Service Consistency Across
Multiple Banking Channels
Catherine Muriel
Chief Marketing Officer 1:40 Chairperson’s Opening Address
Prosper

Catherine Muriel joins us to share how Prosper was integral in helping

1:55 Developing An Insight-Driven Strategy
borrowers and investors start to borrow and lend again during the Stephen Schroth
financial crisis. She will discuss: Marketing and Strategy Planning
• The paramount importance of transparency for investors
Wachovia
• Providing investors with choices from great returns to social commitments

• Encouraging consumers with good credit to take a loan Too often organizations develop their strategies in a vacuum or fall
back on processes that represent "the way we've always done
2:30 The Importance Of Driving Innovation During A things." Does your strategic planning regularly prompt insights as
Time Of Conservatism part of the decision-making equation? This presentation will
examine how to leverage customer, market, industry and technology
Om Kundu insights to enhance the effectiveness of your strategic planning
First Vice President, Treasury & Payment Solutions process. Key presentation takeaways will include:
SunTrust Bank • How to encode insight generation into your organization's

ongoing strategic planning process

Ensure your company comes out on top when the economy stabilizes.
• The difference between indiscriminate trend-chasing and
Many argue that now is the most important time to be innovative and
identifying those emerging trends that will have a material effect
take the bold steps necessary to remain strong in the financial industry,
on your business
and hopefully become even stronger.
• How to build a reliable process for insight-driven strategic decision-
• Understanding why now is not the time for marketing to take a back

making
seat in the company’s focus
• Exploring efforts being pursued by other institutions to ensure your

company is on par with the rest of the industry

2:30 Building Brand Recognition From The Ground Up
• Discussing how a successful marketing campaign can guarantee a
Julian Chu
secure future for both your employees and your customers Chief Marketing Officer
CashNet USA
3:15 Networking Opportunity And Afternoon
Refreshment Break Inside The Solutions Zone The ability to build a new brand during a financial crisis while creating
customer loyalty may seem like an insurmountable task. This case study
3:55 Expanding Your Marketing Operations Through will outline the approach to building a brand and gaining recognition in
Research And Competitive Intelligence a weak economy and the strategy in place when the market recovers.
• Gaining brand recognition in an unstable economy

Shiv Gupta • Creating a name for yourself literally out of nothing

Director, Insight and Innovation • Marketing techniques you can take back to your daily operations

Farmers Insurance to enhance your current initiatives

Gathering data and competitive intelligence to improve strategic
marketing planning and operations within your organization is a
3:15 Networking Opportunity And Afternoon
critical asset and advantage. Join Shiv Gupta’s presentation and
Refreshment Break Inside The Solutions Zone
gain the following insight:
• Improving your reach within B2B operations
3:55 Why "MoneyNeedsAttention" Now More Than Ever
• Utilizing research and analytics to enhance product management
Mickey Mencin
• Strategically planning marketing operations based on competitive
Vice President, Interactive Marketing & Merchandising
intelligence KeyBank

Sponsored By: 9
 How can we be timely and relevant in a changing financial services
environment? KeyBank shares learnings and insights from their
latest integrated advertising campaign, moneyneedsattention.com
• Using storytelling to connect to clients
• What makes a compelling microsite
• Media planning surprises and successes
• Keeping marketing and sales efforts in line with one another to
create a streamlined approach to company initiatives
• Creating consistent and realistic plans linking front and back end
plans to one another’s departmental goals
• Receiving immediate actions in the front office from marketing
spend and analysis

4:30 Bringing The Brand To Life Through Web 5:05 Card Swap And Cocktail Reception For All
Experience -6:30 Net.Finance 2009 Attendees
After a full day of knowledge
Helen Loh sharing, relax and unwind with all
Vice President, eMarketing & Communications Net.Finance attendees. Take this
Charles Schwab time to swap business cards and
How can we create an online experience that delivers on our brand share a drink with a new contact.
promise, and brings to life what it's like to be a Schwab client? Helen Loh For more information on our
shares learnings from the Schwab.com marketing team, on developing 2008 Net.Finance attendees networking activities please turn to
relationships and reinforcing the brand through web interaction. enjoying the card swap page 5.

Day 3 Enhancing Customer Experience Through Innovative Marketing

In Your Online And Mobile Banking Channels Wednesday, April 22, 2009

8:00 Registration And Networking Breakfast Inside companies, including seven of the world’s largest financial services
The Solutions Zone institutions, rely on LivePerson’s award-winning chat and click-to-call
Sponsored by applications to maximize the business impact of the online channel.
Blending proven technology with domain expertise, business rules, real-
8:50 Welcome Remarks time analytics, and comprehensive reporting, LivePerson’s secure hosted
software platform for financial services providers transforms the online
Rebecca Whitehead channel from an information source to a revenue-generating transaction
Executive Director center, relationship-building channel and brand-reinforcing experience.
Net.Finance 2009
10:25 Networking Opportunity And Morning
9:00 Chairperson’s Opening Address Refreshment Break Inside The Solutions Zone
9:15 Strengthening Customer Connectivity And Brand 11:00 Enhancing The Customer Experience Through
Equity In A Challenging Business Climate Increased Integration Of Marketing
Steven Kietz
Communications Online
Chief Executive Officer Mark Middlebrook
Mobile Money Ventures LLC/Citigroup Senior Vice President, Client Experience
City National Bank
In today’s challenging times, rarely has it been so important for players
in the financial industry to execute successful strategies for staying Retaining current customers while increasing loyalty to your brand is
even more engaged with their customers to avoid disintermediation, more urgent now than ever before. Take this opportunity to learn
explore ways for staying profitable and reinforce brand loyalty. As an new ideas that you can implement to improve and enhance
industry veteran, Steve Kietz will dive deeper into: customer service and strengthen customer relationships.
• Trends and developments within the financial industry
• Understanding customer analysis to best determine where to

• The driving forces of the market- and how one can drive value and
evolve your marketing plans in accordance with their needs
growth • Determining successful approaches to marketing updates to learn

• How a customer-centric approach will help companies improve

how to efficiently and effectively update your operations
customer experience • Exploring past campaigns to determine if their possible return

• Importance of innovation: How companies can lead by fusing

under the current market issues to make use of previous marketing
profound partnerships with innovative technology dollars spent
• Reassessing current goals and strategies to enhance customer

appeal and build brand loyalty 11:35 Panel Discussion: Generational Marketing -
Re-evaluating Customer Demographics To Remain
9:50 Case Study Presented by a LivePerson Inc. Aligned With The Economic Shift
Executive and Financial Client
Kevin Lynch
Jim Disco Senior Vice President eCommerce
Senior Vice President, 1st Mariner Bank
LivePerson Inc.
Jennifer Grazel
Live Person Inc. is a provider of online engagement solutions that Director of Online Media
facilitate real-time assistance and trusted expert advice. More than 6,000 Prudential

10 To Register: Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535 Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
 James Anderson
Vice President, Electronic Services
Michigan First Credit Union
With the economic downturn, many Baby Boomers can no longer
retire when they originally planned. This calls for an immediate
response from banks to continue wealth management marketing to
this generation. Another area of focus is around the technological
advancements and what the banking industry is doing to appeal to
the younger generations. Generation Y has been born in the
technology era and have come to expect the most cutting edge
advancements. As they become a larger part of the customer
demographic, banks need to make sure their marketing plans
appeal to and showcase all of the features and technologies their
banks have to offer. Making sure that your marketing plans appeal
to each generational demographic is a challenging yet necessary
process in order to remain competitive in today’s environment.
12:10 Lunch For All Net.Finance 2009 Attendees
1:30 Focus On Experience And Forget About Brand
David Hawkins
Director of Customer Experience Innovation
Umpqua Bank
Why Umpqua pursues a strategy of experience based differentiation,
describing an obsession with customer needs, a recognition that
traditional communications don’t work anymore and creation of a
culture that supports the experience.
• How the culture of the company supports the experience
• Does the experience align with what you’re trying to get across
• What should the customer take away?
2:05 Ensuring Correct Resource Utilization While
Keeping An Eye On The Trends And
Developments Within The Next Two To Four Years
Sridhar Chityala
Executive Vice President and Chief eCommerce Officer
Wachovia
This presentation will outline not only the need to stay ahead of the
industry trends, but what those developments are and how to best
address them.
• Analyzing the trends and developments within the industry to
examine how you are reacting to your customer’s needs
• Determining how to best use your resources for future
technological and marketing advancements
• Prioritizing and allocating your marketing dollars to the most pressing
developments and initiatives to stay ahead in an unstable economy
2:50 Personal Finance Management: Identifying The
Value Proposition(s), Target Markets & Potential
In A Challenging Economic Environment
Marina Moore
Senior Vice President, eCommerce Product Manager, Personal
Finance Management Services
Bank of America
Personal Financial Management (PFM) is a term typically used to
refer to a broad set of financial management activities including, but
not limited to the following:
• Tracking income and expenses
• Tracking assets and liabilities (net worth)
• Planning to improve your financial situation
• Monitoring progress against financial plans
• Establishing financial or life event goals
Sponsored By:
• Monitoring progress against goals
Join Marina Moore to discuss how your bank can provide better PFM
services especially in a challenging environment like we have today.
3:25 Networking Opportunity And Afternoon
Refreshment Break Inside The Solutions Zone
4:00 The Evolving Role Of The Digital Channel In
Building Your Business And Brand On-Line As Well
As Surviving The Current Financial Downturn
Rowena Track
Senior Vice President, Web and eBusiness Strategy and Solutions
TIAA-CREF
What role can Web 2.0 technologies play in building and scaling up
your business? Join an interesting discussion about digital channels
and learn:
• How to build your brand online by building relationships and
loyalty through Web programs
• How to serve your customers online in a world that is becoming
increasingly Digital
• How to leverage Social Media and on-line communities as a
powerful engagement channel and build customer loyalty through
distinctive on-line tools
• How to build your business in a world where “high touch” in
being increasingly re-defined as Digital
4:35 Rethinking Your Value Proposition During
Economic Crisis
Henry Stoever
Senior Vice President
StudentLoans.com
Over the past year we, and many other lenders, have had to stop
conducting our core business. Did we stop and just sit back and
wait? No! We have completely restructured our company, focused
on new opportunities, are redesigning web sites, offering new
products and services…and are becoming a new company. Fun no,
tough yes, but very rewarding and intellectually stimulating.
• Understanding why now is not the time for marketing to take a
back seat in the company’s focus
• Exploring efforts being pursued by other institutions to ensure
your company is on par with the rest of the industry
• Discussing how a successful marketing campaign can guarantee a
secure future for both your employees and your customers
5:10 Conclusion Of Day 3 Of Net.Finance
“Without a doubt, and without any hesitation, the Net
Finance East conference is the best conference I have ever
attended. Having attended conferences and trade shows for
over 15 years, I have never learned something new in every
session! All marketers, both in/out of the financial services
industry should attend.”
– Henry Stoever, Senior Vice President, StudentLoans.com
Ther e ,s a 4th day!
Join us on Thursday to discuss using social
media within the financial services industry.
11
 Day 4 Social Marketing Forum: Exploring Revenue And Brand
Opportunities Through Interactive Mediums Thursday, April 23, 2009
Everyone agrees that social marketing is a game changer, but many are uncertain how to proceed with this marketing tool and strategy. With possible legal
repercussions, social marketing has been slow to take off of the starting blocks, but this is a space that cannot be ignored or you will lose out to your competition.
8:00 Registration And Networking Breakfast
8:50 Welcome Remarks
Rebecca Whitehead
Executive Director
Net.Finance 2009
9:00 Chairperson’s Opening Address
9:15 Web 2.0: Extending Your Presence In Social Media
To Find A Greater Value For Your Company
Julian Chu
Chief Marketing Officer
CashNet USA
Being involved in Web 2.0 efforts is on the top of everyone’s minds
these days, but gaining a revenue stream from these efforts is the key
everyone is trying to figure out.
• Determining where an additional revenue stream can develop from
Web 2.0 efforts and how this will impact your future marketing
efforts
• Exploring the endless possibilities available in social media to
determine the best fit for your company.
• Reaching your target demographics through the most precise form
of social media appealing directly to their needs
9:50 Building Customer Loyalty Through Engagement
In Social Communities
Ilieva Ageenko
Senior Vice President, Emerging Trends Marketing
Wachovia
Consumers today are turning into online social communities for
financial advice, product reviews, professional networking and just for
fun. What is your strategy for engaging with your customers in these
communities? They are looking for authenticity and participation. This
presentation will provide real examples on how financial institutions
can build trust and engagement in social communities.
10:25 Networking Opportunity And Morning
Refreshment Break
11:00 Legal Risks Of Using Social Media To Market A
Financial Institution's Products And Services
Kevin Funnell
Partner
Parsons Funnell & Berke LLC
Using new social media to market the products and services of
financial institutions presents new and exciting opportunities to
reach, and interact with, an institution’s existing customer base and
potential customers. Since many purchasers of financial products and
services---especially those who are members of Generation Y (the
"Net Generation")---are heavy users of such media, financial
institutions must also "inhabit that space." In doing so, however,
institutions must understand the legal risks posed by the use of social
media in marketing financial products and services, and be able to
navigate the minefields posed by such risks. In this session, we will
outline the legal risks that can arise in such "social media marketing"
and address ways to mitigate that risk, so that marketing programs
are not derailed in either their planning or their execution.
12 To Register: Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535
11:35 Panel Discussion: Trials And Tribulations Of
Creating A Customer Centric Social Environment
Kevin Funnell
Partner
Parsons Funnell & Berke LLP
Jim Craig
Vice President, Marketing
1st Advantage Federal Credit Union
Ilieva Ageenko
Senior Vice President, Emerging Trends Marketing
Wachovia
Different financial institutions are in very different stages of social
media development. This panel discussion will examine the critical
points to explore when building a social marketing tool into your
company’s standard operations.
• Question past developments and determine the best route for your
company
• Learn from current social media outlets and discover where you
can expand on your own tools and features
• Discuss the next steps in social marketing to determine where else
you need to be looking to stay in line with the growing trends
12:20 Lunch For All Net.Finance 2009 Attendees
1:30 The Importance Of Quickly Going After Social
Media As An Asset To Your Company
Shari Storm
Chief Marketing Officer
Verity Credit Union
User ratings are so important to every industry in the world, banking
included. That is why an increased look at your word of marketing
efforts through social media outlets may be a key to growing your
brand’s strength and customer reach. This presentation will explore:
• Why your bank can not afford to ignore this phenomenon
• Quickly gaining ground with your customers through social media
• Creating brand involvement and press your marketing dollars could
not buy
2:05 Using Social Media To Strengthen Your Corporate
Culture
Jim Craig
Vice President, Marketing
1st Advantage Federal Credit Union
No matter what you have a passion for (beer, cigars, books, cars or even
TV shows) there are more than likely a number of social media sites
where you can share your passion with others with the same interests.
Now look at your internal website (Intranet) at your company:
• Do your employees have a space to share their passion to serve your
company, their customers or each other?
• Do you have an Intranet-in-a-box, or do you have an internal website
that creates meaningful connections between employees, departments
and branches?
• Is your Intranet building a stronger sense of mission among your
employees or is it just a place to find the latest policy and procedures?
Come see how one credit union has used open-source social media
applications to build an Intranet to capture and amplify its unique culture
to strengthen its brand and increase employee and customer loyalty.
2:40 Conclusion of Net.Finance 2009
Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
About Our Sponsors
LEAD SPONSORS
ForeSee Results is the market leader in using online voice-
of-customer data to help organizations increase sales, loyalty,
recommendations and website value. Using the methodology
of the University of Michigan's American Customer
Satisfaction Index (ACSI), ForeSee Results identifies the improvements to
online initiatives with the greatest ROI. With more than 30 million completed
customer surveys to date, 70+ benchmarks, and over 600 online measures,
ForeSee Results measures a wide range of financial services sites, including
Citi, LowerMyBills, TIAA-CREF, T Rowe Price, Freddie Mac, Patelco,
Nationwide, MetLife, USAA and NASDAQ among others. ForeSee Results, a
privately held company, is located in Ann Arbor, Michigan and on the web at
www.ForeSeeResults.com.
Live Person Inc. is a provider of online engagement
solutions that facilitate real-time assistance and
trusted expert advice. More than 6,000 companies,
including seven of the world’s largest financial services institutions, rely on
LivePerson’s award-winning chat and click-to-call applications to maximize the
business impact of the online channel. Blending proven technology with
domain expertise, business rules, real-time analytics, and comprehensive
reporting, LivePerson’s secure hosted software platform for financial services
providers transforms the online channel from an information source to a
revenue-generating transaction center, relationship-building channel and
brand-reinforcing experience.
VeriSign is the trusted provider of Internet infrastructure
services for the networked world. To protect Web sites and
critical data, VeriSign offers Secure Sockets Layer (SSL)
Certificates, and is the SSL Certificate provider of choice for
over 93% of the Fortune 500. And to strengthen and protect consumers’
digital identities, VeriSign® Identity Protection incorporates a comprehensive
defense with integrated services and a network approach. Finally, as the
authoritative directory provider of all .com, .net, .cc, and .tv domain names,
VeriSign offers trusted services that globalize access to the Internet. Additional
news and information about the company is available at www.verisign.com.
MAIN PROGRAM MODERATOR
For nearly 20 years, Rosetta has been translating
customer connections into measurable business growth
for our clients. Our passionate team of experts has
positioned us as one of the top ten interactive agencies in the country. Our
client service model is based on forging a deep partnership between our
About Our Media Partners
BankInnovation.net is the world’s leading social network for
financial services professionals. The site offers bankers the
opportunity to share ideas, insights, and information. Replete
with groups, forums, personal blogs, events, video, and a dedicated editorial
team BankInnovation.net provides bankers with a novel tool for network and
information gathering. BankInnovation.net. Smarter Bankers. Smarter
Banking. www.bankinnovation.net
BAMA (Bankers Alliance for the Mobile Arena)
The purpose of BAMA is to facilitate the growth, development
and success of mobile banking and mobile payments. Membership is
restricted to executives of banks, credit unions, and similar types of financial
service companies (credit cards, mortgage, insurance, investments). To learn
more visit www.brandonmcgee.blogspot.com and click on the BAMA logo
Online Financial Innovations is an independent
publishing company focused on product, marketing,
service, and ROI issues within the online financial
services industry. The company publishes two periodicals: Online Banking
Report and Financial Marketing Weekly.
Sponsored By:
integrated team of strategy, technology and creative experts and our clients'
organizations to ensure accelerated and sustained business impact. Some of
our client relationships in retail include Scholastic, Borders and Tractor Supply
Company; within healthcare include Johnson & Johnson, Bristol-Myers
Squibb, Allergan and Shire; within financial services include HSBC,
Nationwide, Citizens Bank, and National City Bank; within Consumer
Technology & Media include Microsoft and T-Mobile; and within Travel &
Hospitality include Marriott and Intrawest.
INCREASING CUSTOMER ACQUISITION AND BRAND LOYATLY SUMMIT
SPONSOR
Compete, a unit of TNS Media, delivers digital
intelligence that helps the world’s top brands improve
their marketing based on the online behavior of millions
of consumers. TNS Compete’s products and services are fueled by the largest
integrated online consumer behavior and survey panel in the industry. Digital
insights are interpreted by analytical experts in the automotive, financial
services, media, mobile, online, retail, telecom and travel markets to deliver
data and recommendations to create effective online experiences and highly
profitable advertising campaigns.
Leadfusion, Inc. is an eMarketing software company
serving financial service providers since 1995. Leadfusion
software solutions capture, cultivate and convert online
leads, increasing the sale of financial products and services. Over 250
financial institutions, including 36 of the top 50 banks and 2 of the top 3
insurance companies use Leadfusion eMarketing solutions. Leadfusion will
be showcasing new financial calculators and proven email marketing
solutions.
REGISTRATION SPONSOR
comScore, Inc. (NASDAQ: SCOR) is a global leader in
measuring the digital world and preferred source of digital
marketing intelligence. In an independent survey of 800 of
the most influential publishers, advertising agencies and advertisers conducted
by William Blair & Company in July 2008, comScore was rated the ‘most
preferred online audience measurement service’ by 54% of respondents, a full
20 points ahead of its nearest competitor. comScore’s capabilities are based on
a massive, global cross-section of approximately 2 million Internet users who
have given comScore permission to confidentially capture their browsing and
transaction behavior, including online and offline purchasing.
Online Banking Report is the only U.S-based monthly to offer independent
analysis and comparative data prepared exclusively for online banking and
financial services professionals. Reports are typically 20 to 30 pages in length,
organized in an easy-to-digest format, and offering strategic advice, tactical
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Financial Marketing Weekly is a digital publication created for executives
charged with increasing sales from the online channel. Most weekly reports
are six to eight pages long, with screen shots, examples, innovations, and
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or visit Online FinancialInnovations.com
Online Banking Review is a comprehensive source of
information on online banking strategy, security, marketing
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strategies, reviews, statistics, interviews and case studies you need to
continuously improve your operations. Major financial institutions describe
Online Banking Review as “insightful”, “high-quality” and “very helpful”.
Get a fresh perspective on what really matters to banking, finance & IT
executives. For your free copy visit http://www.onlinebankingreview.com.au
13
 The Web Marketing Association
(www.webmarketingassociation.org) works to create a high
standard of excellence for Web site development and
marketing on the Internet. Staffed by volunteers, it is made up of Internet
marketing, advertising, PR and design professionals who share an interest in
improving the quality of online marketing and development. Since 1997, the
Web Marketing Association's annual WebAward Competition
(www.webaward.org) has recognized the best websites in 95
industry categories and is the premier website award available today. The
organization also sponsors the annual Internet Advertising Competition
Awards (www.iacawards.org) to recognize the best in online ads, newsletters
and microsites.
WITI is the premiere global organization empowering women in business and
technology to attain their professional goals and dreams. With
a global network of smart, tech-savvy women, WITI has
powerful programs and partnerships that provide connections,
resources, opportunities and a supportive environment. Since
1989, WITI has delivered value to individuals, small businesses, and
corporations. www.witi.com. Build. Empower. Inspire.
Net.Working 2009 Solutions Zone
With a ratio of 3:1 Financial Institutions to Vendors, you will always enjoy
a full solutions zone with marketing executives from financial institutions.
14 To Register: Call: 1-888-482-6012 or 1-646-200-7530 Fax: 1-646-200-7535
The Journal of Financial Advertising is the flagship publication of
The JFAM Network, a network of over 600 financial marketing
professionals worldwide. JFAM is published quarterly by Wreaks Media
Group (www.financialadvertising.com), which provides content and consulting
to the financial services industry. Clients include Bloomberg Media,
CondeNast, Dow Jones, The Deal, Financial Times, Investor’s Business Daily,
Microsoft Corporation, MSN, New York Times, New Yorker, Nihon Keizai
Shimbum Yahoo! and The Wall Street Journal Interactive. Wreaks Media
Group is affiliated with The Gramercy Institute and is led by Bill Wreaks,
former managing director for media at the Doremus unit of Omnicom
Worldwide.
The American Marketing Association is a professional
association for individuals and organizations involved in the
practice, teaching and study of marketing worldwide. Our
principal roles are: - Improving - Advancing marketing
competencies, practice and thought leadership. - Promoting - Being an
advocate for marketing and promoting its importance, efficacy and ethics. -
Supporting - Being an essential resource for marketing information,
education/training and relationships. Help us celebrate our 50th Anniversary
by joining one of the strongest networking organizations in the marketing
industry! This may be our golden anniversary, but it’s your year to shine!
The Central Meeting Place For All Attendees And Leading
Solutions Providers
The Solutions Zone features companies that provide technologies and services to
help you better support your needs. The Solutions Zone features the latest
advances in marketing and e-commerce solutions and it is where you get the
chance to talk to industry experts who can provide consulting services and
demonstrate new technologies.
As you strive to differentiate your business, be innovative, stay-up-date on
technology and personalize your customer’s experience, it is important to be in the
forefront of the available solutions that can help you do so.
For your convenience, the networking activities including breakfasts and coffee
breaks are now centrally located in the Solutions Zone. Visit frequently for special
give-aways and win prizes.
To get involved in the Solutions Zone, call Chet Silverman at 646-200-7478
or email at csilverman@wbresearch.com.
Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
Registration Information
Conference Pricing: Five Easy Ways To
With over 350 marketing executives attending last year’s Net.Finance, you should seriously consider bringing Register
your team members to attend the multiple, concurrent sessions and benchmark with your industry peers.
Considering the market challenges today and knowing your budgets may have already been cut, we decided CALL
to freeze the 2009 conference prices. Take advantage of the huge discounts available. 888-482-6012 or 646-200-7530
Day 1 (April 20th) – Increasing Customer Acquisition And Brand Loyalty To Remain ONLINE
The Bank-Of-Choice www.netfinanceus.com
Day 2 (April 21st) – Enhancing Customer Experience Through Innovative Marketing In Your Online
and Mobile Banking Channels (Part 1) EMAIL
Day 3 (April 22nd) – Enhancing Customer Experience Through Innovative Marketing In Your Online netfinance@wbresearch.com
and Mobile Banking Channels (Part 2) FAX
Day 4 (April 23rd) – Social Marketing Forum: this form to 646-200-7535
Exploring Revenue And Brand Opportunities Through Interactive Mediums
MAIL
Financial Institution Pricing Worldwide Business Research
535 5th Avenue, 8th Floor,
$300 Off Bookings $200 Discount $100 Discount New York, NY 10017
received by Valid Through Valid Through Standard
Jan 16th Feb 13th Mar 13th Rate
Platinum Pass: Venue Information
All 4 Days $3297 $3397 $3497 $3597
Gold Pass I:
Day 1, 2 & 3 $2898 $2998 $3098 $3198
Gold Pass II:
Day 2, 3 & 4 $2498 $2598 $2698 $2798
Silver Pass:
Days 2 & 3 $2098 $2198 $2298 $2398
Bronze Pass I:
Day 1 Only $999 $1099 $1199 $1299
Bronze Pass II:
Day 4 Only $999 $1099 $1199 $1299

JW Marriott Las Vegas

Others Pricing* 221 North Rampart Blvd.
Standard Rate Las Vegas, NV, 89145
702-869-7777
Platinum Pass: All 4 Days $4697
www.jwlasvegasresort.com
Gold Pass I: Day 1, 2 & 3 $3998
The JW Marriott Las Vegas Resort is a luxury
Gold Pass II: Day 2, 3 & 4 $3598 hotel in Summerlin, Nevada overlooking the Las
Vegas strip. The hotel is set against the crimson
Silver Pass: Days 2 & 3 $2899
canyons and rugged cliffs of Red Rock. Guests
Bronze Pass I: Day 1 Only $1599 can enjoy the Mediterranean style spa,
championship quality Las Vegas golf courses
Bronze Pass II: Day 4 Only $1299 and several restaurants that epitomize Las
Vegas dining. Complete with luxury and
Discounts are taken from the standard rate, no two discounts or offers can be combined sophistication, this resort redefines the Las
*Others include all service providers and consultants to financial institutions. WBR reserves the right to enforce Vegas hotel experience.
pricing tiers.
Sleeping Room Rate: $249 (plus tax)
Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. Single/Double Occupancy
Offer Cut Off Date: Saturday, March 28, 2009
Please note that Connecticut residents must add 6% sales tax to their registration fee.
With multiple sessions, high-level networking and so much information to be gained, the more members of NetFinance 2009 has procured a special
your team that can attend, the more your organization will benefit. To accommodate this, Net.Finance 2009 conference rate of $249 per night (plus tax).
offers you the following team discounts: To book your reservations, call the JW Marriott
Las Vegas Resort & Spa at 702.869.7777 and
identify yourself as a NetFinance attendee.
Rooms are limited and are on a first come, first
Team Discounts served basis, so make your reservations as soon
Bring your team to make the most of the event… as possible. After the hotel March 28th rooms
*Please note that these discounts do not apply to sponsoring or exhibiting companies. may still be available, so inquire with the hotel
if you have missed the cut off date.
Number of Attendees Discount Offered
(Must be booked and paid for at same time)
3 Delegates 15%
4 Delegates 20% off For every registration
received for Net Finance,
5 Or More Delegates 25% off WBR will donate a portion
of the registration fee to
*Please contact Bill Penney for more information regarding, Team Discounts at 1-866-691-7771 Smile Train. For more
information about WBR’s
Payment is due in full at the time of registration. Your registration will not be confirmed until payment is
involvement with Smile Train, please visit
received and may be subject to cancellation. Discounts are taken from the standard rate, no two discounts or www.netfinanceus.com.
offers can be combined.

Sponsored By: 15
 April 20-23, 2009
WBR
JW Marriott 535 Fifth Avenue, 8th Floor
Las Vegas Resort & Spa • Las Vegas, NV
New York, NY 10017
❑ I am from a Financial Institution ❑ I am a Service Provider/Consultant
Please mark the package of your choice
❑ Platinum Pass – All 4 Days (April 20th 23rd) ❑ Bronze Pass – Day 1 (April 20th) Five Easy Ways To Register
❑ Gold Pass I – Day, 1, 2 & 3 (April 20th-22nd) ❑ Bronze Pass II – Day 4 (April 23rd)
ONLINE www.netfinanceus.com
❑ Gold Pass II – Day 2, 3 & 4 (April 21st-23rd)
❑ Silver Pass – Day 2 & 3 (April 21st-22nd) Pricing details can be found on page 15. EMAIL netfinance@wbresearch.com
FAX this form to 646-200-7535
- You will be contacted for payment details.
Delegate Details Please photocopy this form for additional registrations.
(Mr./Ms./Dr.) First Name ______________________________________________________________ MAIL Your registration form and payment details to:
Last Name _________________________________________________________________________ Worldwide Business Research
Title _______________________________________________________________________________ 535 5th Avenue, 8th Floor, New York, NY 10017
Department ___________________________ Organization _________________________________
CALL 888-482-6012 or 646-200-7530
Address ___________________________________________________________________________
City __________________________State _____Zip _______________________________________
Phone (_____) ____________________Fax (_____) ________________________________________
E-Mail______________________________________________________________________________

Your priority booking code is:

When registering please provide the code above.

Payment Methods:
❑ Check enclosed for ______________ payable in U.S. $ to WBR
❑ EFT or WIRE TRANSFER PAYMENT DETAILS: HSBC Bank USA 452 Fifth Ave New York, NY 10018
Routing #: 021001088; SWIFT: MRMDUS33 Worldwide Business Research USA LLC: 619782161
Please reference code 10547.003 when registering
❑ Charge to my: ❑ AMEX ❑ Visa ❑ MasterCard ❑ Diners Club ❑ Discover Card
Card # ________________________________________________________________________________
Sum of ___________________________ Exp Date: ____________________________________________
Cardholder’s Name_______________________________________________________________________ Attention Mailroom: If undeliverable to addressee, this time sensitive
Signature _______________________________________________________________________________
information should be forwarded to the VP Marketing
Please visit www.netfinanceus.com for WBR’s cancellation, postponement and substitution policy.
10547.003/JA

This is a crucial opportunity for banks

and financial institutions to:
• Take innovative approaches to retain and
acquire customers
• Improve brand trust
April 20-23, 2009 JW Marriott • Provide a better, stronger customer
Las Vegas Resort & Spa • Las Vegas, NV experience

Implementing Key Strategies In Acquisition, Loyalty, Engagement and

Experience To Ensure Success And A Distinct Competitive Advantage
Financial Institutions Sharing Their Experiences:

NEW! MARKETING QUICK TIPS INSIDE! Sponsored By:

Read from a collection of best practices from our speakers, advisers and delegates.
Introducing a new value-adding benefit for attending Net.Finance is the exclusive access to Marketing Quick
Tips – a compilation of marketing best practices and candid lessons learned in multi-channel marketing. View a
sampling of the Marketing Quick Tips on page 6

To Register:
Call: 1-888-482-6012 or 1-646-200-7530 Email: netfinance@wbresearch.com Visit: www.netfinanceus.com