University of Management and Technology, Sialkot

Entrepreneurship

Assignment #3

Grade: - _____________
Date: - 10 March 2020

Submitted by: - Submitted to: -

Wania Nadeem (BBIS/004) Sr. Usman Ehsan

 Business Idea: “Social media marketing”
Social media marketing is a form of internet marketing that involves creating and sharing
content on social media networks in order to achieve a company’s marketing and branding
goals. Social media marketing includes activities like posting text and image updates, videos,
and other content that drives audience engagement.

The idea is to potentially offer services to various businesses managing their social media
accounts with a vision, “To provide proven and effective marketing services to ensure your
company remains competitive now and in the future.”

Existing business profile

ShahBiz Advertising & Marketing

 ShahBiz Advertising & Marketing Startup & Idea
“ShahBiz Advertising & Marketing” is in business since 1994, whose idea was to
provide web solution to forward thinking client that demand a return on their
internet solution investment.

 ShahBiz Advertising & Marketing Vision

ShahBiz Advertising & Marketing is currently located at Paris Road, Sialkot, Pakistan.
ShahBiz Advertising & Marketing, chief executive officer and Founder, Syed Zahid M.
Shah envisions, “To be a leading web site development company, which provides
interactive design and development facilities with pioneer web application and
dynamic web experiences. We determine to help your business to grow on the
web, using strategies that will ensure your business to stand out unique in this
jam- packed space of internet.”

 ShahBiz Advertising & Marketing Timeline

Syed Zahid M. Shah initiated his business, TeraNet Technologies in the state of
Qatar, which mainly catered computer sales. Incrementally it grew to sales, network
setup and administration, services and support. TeraNet Technologies is a distributor
of IBM, Hewlett-Packard (HP), DELL, TOSHIBA, Lenovo & ZK Software, as well as
TeraNet Technologies is a certified partner for Microsoft, Cisco and 3COM. While,
Shahbiz Advertising & Marketing is a sub-branch of TeraNet technologies in Pakistan
that offers domain & hosting services, web designing services, graphic designing
services, marketing solution services, and SMS integration services. Moreover, in
2009, they started providing VAS services, such as short code, branded SMS etc.

As the world moved more towards the era of globalization, Syed Zahid M. Shah
adopted to the changing environment to cater the need of the people

 ShahBiz Advertising & Marketing Business Model

However, Shahbiz Advertising & Marketing used direct sale business model to serve
its valuable clients.