I.

Objectives

At the end of the lesson, the students should be able to:

1. Discriminate the various internal and external factors affecting an event using
SWOT analysis.
2. Execute the SWOT analysis effectively for events management.
3. Value the importance of SWOT analysis in ensuring a successful event.

II. Subject Matter

Topic: SWOT Analysis for Events Management

Materials: Laptop
Projector
Worksheets
Power Point Presentation

III. Procedure

A. Daily Routine
1. Opening Prayer
2. Checking Attendance
3. Routines
B. Motivation
The teacher will present a video that shows things that can happen in an event
that is well managed and an event that is poorly managed.
After the class finishes watching the video clip, the teacher will ask the following
questions:
 What is the video all about?
 What are the things that were enumerated in the video that the events
manager should avoid or should observe?
 What can we do to avoid mishaps during events?

The teacher then shows a quote from Benjamin Franklin: By failing to

prepare, you are preparing to fail. The teacher then reviews the learners
about the two types of environmental factors of an event: the internal and
external environments of an event. He will then connect the previous lesson
to the lesson for today.

C. Lesson Proper
The teacher discusses the “SWOT Analysis for Events Management ".
 SWOT Analysis - a planning tool used as framework for organizing and using
data and information gained from the situation analysis of internal and
external environment.
 SWOT stands for:
 Strengths
 Weaknesses Related to event’s internal environment
 Opportunities
 Threats Related to event’s external environment
 We can use SWOT Analysis in analysing:
 Industry
 Company
 People
 Product ( Services Offered)
 Introduce SWOT Analysis Table:

Internal

Strengths Weakness
Helpful Harmful

Opportunities Threats

External

 Strength
– The company’s core competencies: the areas where the business
excels.
– The positive tangible and intangible attributes, internal to an
organization.
– Ex. Company’s/Brand’s reputation, Good quality of service, Well
Equipped Venue, Loyalty of Customers, Quality of Equipment,
Lower costs [raw materials or processes], Superior management
talent, Better marketing skills, Good distribution skills, Committed
employees, etc.
 Weaknesses
– Characteristics that place the firm at a disadvantage relative to
others.
 – Weaknesses are the factors which do not meet the standards we
feel they should meet. However, weaknesses are controllable.
They must be minimized and eliminated.
– Ex. Limited financial resources, Very narrow product line, Limited
distribution, Higher costs, Out-of-date products / technology,
Weak market image, Poor marketing skills, Limited management
skills, Undertrained employees.
 Opportunities – Favorable factors with the potential to improve
current positioning.
– Arise when an organization can take benefit of conditions in its
external environment to plan and execute strategies that enable it
to become more profitable.
– Ex. Seasonal Products/Services Available in abundance,
Accessibility of the Venue, Facilities offered by the venue, Rapid
market growth, Rival firms are complacent, Changing customer
needs/tastes, New uses for product discovered, Economic boom,
Government deregulation, Cost decline for a substitute product .
 Threats – External elements in the environment that could cause
trouble for the business – External factors, beyond an organization’s
control.
– Arise when conditions in external environment jeopardize the
reliability and profitability of the organization’s business.
– Ex. Biohazard Threat, Weather, Cancellation of Services, Entry of
foreign competitors, Product life cycle in decline, Changing
customer needs/tastes, Rival firms adopt new strategies, Increased
government regulation, Economic downturn.
D. Activity
The teacher will ask the class to give examples of Events present within the
community. He will also ask them to use SWOT Analysis to their advantage and
determine the different factors that can be beneficial or an adversary to the
events they have thought of.

E. Analysis
The teacher will give a situational event. The learners are then called to point out
the situational event’s Strengths, Weaknesses, Opportunities, and Threats using
SWOT Analysis and make an action plan for the mentioned adversaries.
Situation: A school beauty pageant.

F. Abstraction
The teacher then asks 2 of his students what they have understood so far from
the lesson. He will also ask the learners why it is important to know and utilize
S.W.O.T. Analysis to an Event’s Manager’s advantage.
IV. Application

Group Activity: Make a S.W.O.T. Analysis Report about an event. Give a detailed

action plan to the adversaries that the given event will face.

Group 1: Fiesta Celebration

Group 2: Singing Contest
Group 3: Wedding
Group 4: Intramurals

V. Evaluation

Seatwork: Now let’s take a pop quiz.

Part 1: Write I if the statement shows an Internal Environment Factor and E if the
statement shows an External Environment Factor. Label as well if it is a Strength,
Weakness, Opportunity, or Threat.

1. Declaration of travel ban because of COVID 19.

2. The short walking distance of the venue to the guests’ accommodations.
3. The large space of the venue.
4. The availability of a competent service crew.
5. Old company equipment.

Part 2: Make a S.W.O.T. Analysis Report of the event below.

Situation: Brgy. San Roque will be hosting a singing competition this weekend.
They have hired a new Sound and Lights company with brand new equipment.
The event will be celebrated on an open field but there is an available covered
court but with limited sitting capacity. The weather forecast this weekend is 50%
chance of scattered rain showers.

Part 3: Essay. In a minimum of 80 words, explain why it is important to make use

of the S.W.O.T. Analysis in organizing any kind of events. (10 pts)

VI. Assignment
Search online of a big event ( i.e. International Level Beauty Pageant, Concert,
National Convention.) Make a S.W.O.T. analysis of the searched event. Put your
output in a Microsoft Word file with a letter dimension (8 x 10 inches.) Upload your
assignment to our EDMODO class wall before 12 midnight.

Prepared by:

Troxie Gavect C. Torres