Mckensy 7s framework of Jet Airways

Strategy of jet airways

Market Segmentation:
1.Economic Class
2.Business Class
3.Premium class

Target customers
1.Business Class
2.Economic class

Promotional Activities
For promotions we use tactics
like
i) Offering free tickets
ii) Confessional fares for

students

iii)Jet lite surprises

iv) Corporate deal offers

strategy of manage capacity & demand

check fares
code sharing
automated rostering system
planning & scheduling system

shared values

best quality
teamwork
integrity
safety of employees & cutomer
Staff

Mr.Naresh Swarnkar, Founder &Chairman

Mr. Nikos Kardassis | Chief Executive Officer
Mr. Saroj K. Datta | Executive Director
Mr. Gerry Oh | Regional Vice President
Mr. Raja Segran | Sr. Vice President

It has 10017 employess by 2007 in October 2008 Jet Airways laid off
1,900 of its employees, resulting in the largest lay-off in the history of
Indian aviation. However the employees were later asked to return to
work.

Style of management

• Focus on customer
• The Participative Leadership Style

It's hard to order and demand someone to be creative, perform as a

team, solve complex problems, improve quality, and provide
outstanding customer service. The participative style presents a
happy medium between over controlling and not being engaged and
tends to be seen in organizations that must innovate to prosper.
skills

Jet airways l rotate their highest potential talent through places like India
and China and Brazil as part of their development. It also "exports" more
talent from India to other parts of the world as part of the same global talent
development process. Finally, It also give a greater emphasis to growing
local talent from within versus hiring a greater proportion of senior/middle
management from outside. The mix of expats versus local executives may or
may not change, but the underlying intent and strategy will certainly shift
from a short-term fix to skill shortages to a more proactive global talent
development agenda.

System

Jet airways done the with IBM of Rs. 285 crore ($62 Million)
deal is a first of its kind in Indian aviation. As part of the
agreement, IBM will be managing the IT infrastructure which
includes services like:
• Airport operations
• Frequent flier programs
• Application support services
• Employee transition
• Data centre operations
• Central help desk support
• Server and storage operations
• Internet security services
• Network management
• SAP and other operating system
Jet Airways is one of India’s biggest operator with a fleet of
90 air crafts that fly to and from 65 destinations around the
world. With this deal Jet Airways expects to have better
integration of their IT systems to increase efficiency. Nikos
Kardassis (CEO ,Jet Airways India) said, “This association will
enable us to focus on our core business and improve our
operational efficiencies, besides delivering a seamless
customer experience.”
 Structure

Capital structure of Jet airways is as follows :

Type of industry : Transportation

Type of Company : Public limited

Period InstrumentAuthorized Issued -PAIDUP-

Capital Capital
From To (Rs. cr) (Rs. cr) Shares (nos) Face Value Capital
2009 2010 Equity Share 180 86.33 86334011 10 86.33