Company Business Plan Presentation

Meet
Meet the
the Team
Team

Emmanuel Mejia Stefanie Sanchez Gustavo Perez

Chief Executive Officer Chief Financial Officer Chief Operating Officer

Sophia Gutierrez Sirelle Page Yulissa Sandoval

VP of Accounting VP of Human Resources VP of Digital Media
 Company Overview

Launch Date C Corporation $150,000 Loan

EvaFlora was created on on To assist with future, potential Loan was granted by VEI and
September 10th, 2019 and began growth and gain certain tax $20,000 in seed money was granted
operations on December 18th, 2019. advantages. from Central Valley VEI.
 Mission Statement

“EvaFlora is dedicated to providing a wide

array of affordable personal care products that
can be a solution to reduce stress, acne, and
sore muscles among all ages.”
 S.W.O.T. Analysis

● Variety of Products ● All of our products ● Expanding to ● Entering an

come from only in-store sales Impacted Industry
one type of flower
● Eco-Friendly ● Purchasing a Patent

● Flexible Prices
 How the Company
Operates

PLANNING ORGANIZING DIRECTING CONTROLLING

● EvaFlora’s ● Pyramid chain ● Chiefs and ● Scheduled

goals are of command VP’s direct meetings
created by our employees
chiefs ● Effective ● Ensures
processes to ● Working productivity
● Brand ensure cohesively
Expansion efficiency toward one
long term goal
● Environmental
Awareness
Company Organization

Chief Officers

Vice-Presidents

Associates
 Company Goals
Short Term Goals Long Term Goals

Gain a strong social Earn a monthly Expand product line to Expand to in-store
media presence revenue of $55,680 different floral oils sales
 Industry Analysis

From April 2014 to April 2018, the The U.S. personal care products market
subscription box industry grew by 890% was valued at 134.26 billion USD in 2016
and is expected to grow at a CAGR of
4.58% over the forecast period.
 P.E.S.T. Analysis

P E S T
Political Economical Social Technological

● Permits to import ● Personal Care ● Customer ● Internet

large amounts of and Cosmetics feedback Advertising
helichrysum revenue expected
to grow
 Competitor Analysis

doTerra Ipsy Belle Peau

Real-world competitor Real-world competitor Virtual-world competitor
(Direct) (Direct) (Direct)
 Target Market

Teenager College Students

● Generation Z ● Millennials
● Ages 15-19 ● Ages 20-27
● Purchasing from VE ● Purchasing Online
Trade Shows ● Athletic/ Stress
● Skin Care Products Products

Mature Adults
● Millennials
● Ages 28-37
● Purchasing Online
● Cleansing Products
Products
 Promotion
Promotion

@EvaFloraco
Placement
Break Even Analysis
 Sales Projection
Summary

January 2020 February 2020 March 2020 April 2020

● Trade Shows ● Upward trend in ● Trade Shows ● Continued

sales plateau

● Strong social ● Brand ● Increase in ● Minimal cost

media recognized customer sales for goods
presence locally
● Plateau in sales
● Break-Even
 Monthly Income
Statements
Revenue

Expenses
 Balance Sheet

Total Liabilities

Total Assets
 Business Risks

EvaFlora will be ● Unique Consumers may ● Being genuine

entering the Products that not think that the within
impacted Industry can’t compare products we are marketing our
of cosmetics and selling are products to
personal health effective. ensure
care. ● Providing both consumers
Individual know what they
products and are buying
subscription
boxes ● Customer
Reviews on our
website
Thank You!