Cisco Live 2018 Exhibit and

Sponsorship Prospectus

Imagine the future with Intuitive IT.

IT that informs, connects, predicts and enables.
Discover what’s possible at Cisco Live.
Updated 4/25/18
 WELCOME TO CISCO LIVE 2018
In this prospectus, you will find highlights and demographics from our 2017 event, as well as
sponsorship and exhibit opportunities.
Welcome Come experience why Cisco Live is the destination for education and inspiration for thousands of
technology innovators. Through 5 action-packed days, attendees have access to 1,000+ technical
and business sessions, hands-on learning experiences, expert demos, our top partners, and 1:1
networking activities.

We continue to develop activities that drive attendee traffic and spaces that encourage
conversation and personal connections. By exhibiting at Cisco Live, you make a lasting impression
on the people who have an influential voice in the technology decisions their organizations make,
you will:

• Generate new leads and interact with thousands of Cisco loyalists.

• Increase brand awareness and position your organization as one of Cisco’s premier partners.
• Showcase your company as a thought leader in step with Cisco’s future direction.

We continue to drive innovations within the World of Solutions to create a dynamic, immersive
experience for attendees – and a more compelling venue for partners to showcase their company
and solutions. We look forward to working with you on a great event.

Sincerely,
The Cisco Live Team
 28,000 107,300
IN-PERSON ATTENDEES SESSIONS ATTENDED

CISCO LIVE 2017

LAS VEGAS
At a Glance
1.2K
PARTNER DAY
114
EXECUTIVE SYMPOSIUM
1.5K
IT MANAGEMENT
1K+
ENGAGEMENT CENTER
1.7K
MEET THE EXPERT
ATTENDEES ATTENDEES ATTENDEES MEETINGS MEETINGS

#CLUS 917M
IMPRESSIONS
TRENDED NATIONALLY FOR 4.5 HOURS
BEGINNING WITH THE OPENING KEYNOTE

91.3K
SOCIAL MENTIONS
 ONLINE ATTENDANCE
2 MILLION
CISCO LIVE 2017
LAS VEGAS STEPS
GENERATED ENERGY FOR
350K ONLINE
VIEWS

At a Glance
SCHOOLS IN NEPAL,

6 MILLION
POSITIVELY IMPACTING
MINUTES
30K STUDENTS VIEWED

567
SWITCHES
DEPLOYED

SAID WORLD OF SOLUTIONS

90
PROVIDED THEM WITH THE
% OPPORTUNITY TO HAVE

300+
EXHIBITS
395K LEADS
HIGH QUALITY INTERACTIONS
WITH CISCO PARTNERS
 JOB LEVELS PROJECT BUDGET
32% $100K - 499K
34% STAFF
27% UNKNOWN
23% MANAGEMENT 20% OVER $1M
19% ADMINISTRATOR 17% $10K - 49K
CISCO LIVE 2017 10% SENIOR MANAGEMENT 13% N/A

LAS VEGAS 9% EXECUTIVES 8% $500K - 999K

7% $50K - 99K
Audience 5% OTHER
3% NO BUDGET

Demographics
DEPARTMENT VERTICAL MARKETS
40% IT - OPS, TELCOM, DC, 13% TECHNICAL SERVICES
SECURITY, PLANNING 11% GOVERNMENT
15% ENGINEERING 11% OTHER
10% FINANCIAL SERVICES
13% NETWORK MANAGEMENT
10% SERVICE PROVIDER
12% SALES 9% HEALTHCARE
6% MARKETING / OPERATIONS 7% EDUCATION
7% MANUFACTURING
4% CONSULTING / CONTRACTOR
7% PROFESSIONAL SVC
4% EXECUTIVE MANAGEMENT 4% ENERGY / UTILITIES
4% BUSINESS DEVELOPMENT 3% RETAIL
2% OTHER 3% MEDIA / ENTERTAINMENT
2% WHOLESALE /
DISTRIBUTION
2% TRANSPORTATION
1% HOSPITALITY
 JOB FUNCTION COMPANY SIZE
60% USER OF APPLICATIONS / 36% 10,000+
NETWORKING EQUIPMENT 15% 1,000 - 2,499
25% CHANNEL PARTNER / 14% 100 - 499
RESELLER
12% 5,000 - 9,999
CISCO LIVE 2017 9% TELECOMMUNICATIONS /
CABLE SERVICE PROVIDER 12% 1 - 100
LAS VEGAS 5% OTHER
8% 500 - 999
3% 2,500 - 4,999
Audience 1% CISCO NETWORKING
ACADEMY

Demographics
REPRESENTATION BY COUNTRY
111
679014 13
817
70 4 14
24 11 3
3 9 8
15,726 1 37
2 3 2 19 65
1
71 40 5
117 98 5
6 52 1
1 21 1
10 2 2 54
1 1
1 1
4 203
1
3 48
31
21
12
 Please Note: If your company is interested
in collaborating to build a customized
package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE**

* INFLUENCE

Cisco Live Videotaping in Booth - A 2-hour

videotaping in booth (based on availability)

Exhibitor / Theater Session – Speaking session lasting 15

minutes, actual speaking time approximately
10 minutes (based on availability, approved
In
Village

Sponsor by Cisco)

Think Tank Session - A unique speaking

Packages
session designed to stimulate thought-provoking
discussions (Limited availability remaining)

INTERACT
Exhibitor Passes 30 20 15 10 8 8 4 3 2

Exhibitor Full Conference Passes 10 8 6 2 2 2 1 1

INFORM

Exhibit Space 30’ x 40’ 30’ x 30’ 20’ x 30’ 20’ x 20’ 10’ x 20’ 10’ x 20’ 10’ x 10’

Custom Turnkey Experience***

Engagement Center Suite 10’ x 20’ 10’ x 10’ 10’ x 10’*

Ancillary Meeting Space – Opportunity to

reserve ancillary meeting space at a nearby

IMPACT

Attendee Thank You Email – Logo promotion

Customer Appreciation Event - 10 VIP Passes *

to the CAE

Cisco Live Conference T-Shirt - Logo Promotion

(No longer available)
 Please Note: If your company is interested
in collaborating to build a customized
package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE**

* IMPACT
Welcome Reception Co-Sponsorship (Day 1) -
Includes signage and promotion on
*
ciscolive.com/us

Exhibitor / Signage in World of Solutions - Logo

Promotion

Sponsor *Freestanding Meeting Pod - Escape from the

crowds for a quick meeting or some quiet time 2 person Individual

Packages
with this branded meeting pod in the pod pod
World of Solutions

Keynote Exposure - Logo included in our

“Thank You to our Sponsors” slide

Digital Signage - Develop your message

for the Cisco Live video display network :60 :30 Still
(displayed on monitors throughout the Second Second Image
convention center)

IMPRESS

CiscoLive.com/us - Logo Promotion

(Home Page)

CiscoLive.com/us - Banner Ad

CiscoLive.com/us - Logo Promotion

(Exhibitors List Page)
 Please Note: If your company is interested
in collaborating to build a customized
package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE**

IMPRESS

175 150 100 75 50 50 50 25 25

CiscoLive.com/us – Company Listing with Link
Words Words Words Words Words Words Words Words Words

Mobile App – Company Listing

Exhibitor / Promotion
Logo

Sponsor Co-Marketing Toolkit - A complete marketing

toolkit designed to help you promote your
organization’s participation

Packages PUBLIC RELATIONS

Registered Press Attendee List - Provided
one week before Cisco Live

ACCOUNT MANAGEMENT
Dedicated Account Management

Hotel Room Blocks Access - Opportunity

to reserve conference hotel room blocks at
negotiated conference rates. All room blocks

Villages (Invitation Only)

• LCD Monitor Realizing the tremendous importance of focused partner integration, Cisco Live will have Villages
• Header signage with logo (produced by Cisco) for specific solutions. Take advantage of this opportunity or expand your footprint by participating in
• Internet drop your own booth and one of these Villages to showcase your integration across multiple channels.
• Lead retrieval device
• Power strip/5 amp power drop per pod Villages (subject to change):
• 4 days of cleaning • Collaboration • Investments
• Counter/kiosk with lockable storage • Digital Building • Security
• Barstool • Enterprise Network
• Wastebasket
• Upgraded carpet with padding
 Main Avenue Park

Provide a break, just when attendees need it most. Extend your brand with a Main Avenue Park
Event sponsorship located within the aisles of the World of Solutions. Drive traffic and provide a
unique and engaging twist on a traditional lounge. Your Main Avenue Park becomes an
Alignment extension of your booth while providing a space to interact with attendees.

Opportunities Availability: 6

Sponsor Deliverables Deadline: May 4, 2018

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Speaking Opportunities

Showcase your company’s thought leadership and educate attendees on your solution. Prior to
Event the event, your session title and description is available on the Cisco Live conference
scheduler.
Alignment
Availability: Multiple (Limited availability remaining)
Opportunities Sponsor Deliverable Deadline: June 1, 2018

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Customer Appreciation Event: VIP Networking Opportunities

Wow your guests at Universal Studios Florida™ theme park. For extra sizzle and impact, create
Event a unique experience at the Customer Appreciation Event. We have reserved the entire park and
have created exciting sponsorship opportunities including unique VIP experiences for groups
Alignment as small as 30 or parties up to 300.

Opportunities Availability: Multiple

Sponsor Deliverable Deadline: May 4, 2018

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Host Meetings and Experiences in the Engagement Center

Engage with attendees in a place that will leave a lasting impression. Secure a private
Event engagement suite (sizes vary from 10x10, 10x20 to our Executive Boardroom) or secure one
of our networking or hospitality sponsorships to create the ideal VIP environment during
Alignment Cisco Live.

Opportunities Availability: Multiple

Sponsor Deliverables Deadline: May 4, 2018

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Meeting Pods

Move your business forward with a branded meeting pod for your team to host meetings with
Event prospects and customers. Double and single pods available.

Alignment Availability: Double – 4, Single – 2

Opportunities

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Digital Signage - :10 Second Video

Purchase this opportunity to promote your company on digital signage in general conference
Event areas. Each partner slide will run on three monitors for 10 seconds per round with conference
content.
Alignment
Availability: 10
Opportunities

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Digital Signage - Exclusive Sponsorship

Get your message out to the entire Cisco Live audience. Purchase this opportunity to promote
Event your company on the monitor at the top of the escalators before entering the World of
Solutions.
Alignment
Availability: Exclusive
Opportunities

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Certification Testing Center Sponsorship

Certification testing is one of Cisco Live’s primary draws. Your sponsorship of the Certification
Event Testing Center raises your profile with the more than 2,500 highly engaged attendees who
participate in on-site testing.
Alignment
Availability: Exclusive
Opportunities Production Responsibility: Exhibit/Sponsor provided logo in EPS format, screensaver artwork
and flyer or postcard artwork designed to Cisco Live guidelines. One or more of your
representatives must attend the Testing Center onsite training meeting.
Drive leads and
showcase your

T
latest technology

U
innovations with

O
the industry’s most

D
influential audience.

O L
S
 Conference Lanyards

All attendees receive an official Cisco Live 2018 lanyard when they pick up their badges during
Event registration. As the lanyard sponsor, your company logo will be paired with Cisco’s on this
prominent wearable that attendees see multiple times each day of the conference.
Alignment
Availability: Exclusive
Opportunities Sponsor Deliverable Deadline: April 1, 2018

Drive leads and

T
showcase your

U
latest technology

O
innovations with

D
the industry’s most

L
influential audience.

SO
 Take Note

Make sure attendees “take note” of your company with a branded notebook and pen that will
Event be included in every conference bag. This giveaway can maximize your exposure throughout
the year.
Alignment
Availability: Exclusive
Opportunities Sponsor Deliverable Deadline: May 1, 2018

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Large Format Signage Opportunities

Showcase your brand in strategic locations throughout the convention center.

Event
Availability: Multiple
Alignment
Sponsor Deliverable Deadline: May 4, 2018
Opportunities

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Water Bottle

Be the official sponsor of the reusable water bottle. Get maximum brand exposure with your
Event company logo as you help attendees stay hydrated. Each attendee will receive a high quality
and environmentally friendly water bottle to carry during the conference and take home
Alignment afterward.

Opportunities Availability: Exclusive

Sponsor Deliverable Deadline: May 1, 2018

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 World of Solutions Column Wrap

Make a massive impression and drive traffic to your booth with a 10’ high branded column wrap
Event in the World of Solutions.

Alignment Availability: 3

Opportunities Sponsor Deliverable Deadline: May 5, 2018

Drive leads and

showcase your
latest technology
innovations with
the industry’s most
influential audience.
 Take advantage of a variety of exhibit, sponsorship packages, and Event
Alignment Opportunities designed to help you maximize visibility. To discuss
participating in Cisco Live 2018, contact:

Companies A-G
Contact Julie Craig
Julie.Craig@freeman.com
Information 917.310.3426

Companies H-Q
Lesley Mendoza
Lesley.Mendoza@freeman.com
626.393.2259

Companies R-Z
Hellena O’Dell
Hellena.ODell@freeman.com
415.655.2233