The MixUp Catering will be involved in preparing and serving specialty

snacks and nonalcoholic beverages including ice cream, frozen yogurt,

cookies, donuts, cupcakes, plantain chips, potato chips, irish potato
chips, sweet potato chips, cupcakes, and muffins. We know that that
there are several snack bars and related businesses all around Abuja
which is why we spent time and resources to conduct our feasibility
studies and market survey so as to offer much more than our
competitors will be offering.

We operate an online store where our customers can place orders for
our products online and they will get it delivered to their houses or any
location they want us to deliver the purchase to within Abuja and all
across Nigeria.

The MixUp Catering will at all times demonstrate her commitment to

sustainability, both individually and as a firm, by actively participating in
our communities and integrating sustainable business practices
wherever possible. We will ensure that we hold ourselves accountable
to the highest standards by meeting our client’s needs precisely and
completely.

Our plan is to position the business to become one of the leading

brands in the snack and coffee shops industry in the whole of Abuja and
also to be amongst the top 20 snack bars in the Nigeria within our first
10 years of operation.
This might look too tall a dream but we are optimistic that this will
surely be realized because we have done our research and feasibility
studies and we are confident that Abuja is the right place to launch our
snack bar before opening our chains of outlets all across major cities in
Nigeria.

The MixUp Catering is a business that is owned by Nene Samuel Okike.

Nene Samuel Okike is a snack specialist, she has a Diploma in Culinary
School and a BSc in Accounting , with over 5 years’ experience in the
restaurant and fast food industry.

Although the business is launching out with just one outlet in Abuja,
Nigeria but there is a plan to open other outlets all around Abuja and in
other key cities in Nigeria.

Our Products
The MixUp Catering is in the industry to make profits and we will
ensure we go all the way to make available a wide variety of snacks and
nonalcoholic drinks to our clients. We are prepared to make profits
from the industry and we will do all that is permitted by the law in the
Nigeria to achieve our business goals and objectives.

Our product and service offerings are listed below;

Snack foods such as irish potato chips, sweet potatoes, yam chips, and
plantain chips.
Cupcakes
Muffins
Coffee
Drinks
Our Vision Statement

Our vision is to become the leading snack bar in Nigeria and in other
cities in Nigeria.

Our Mission Statement

Our mission is to establish a snack bar that will make available a wide
variety of snacks and nonalcoholic drinks at affordable prices to the
residents of Abuja and other cities in Nigeria where we intend opening
chains of snack bars.

Our Business Structure

Our intention of starting a snack bar business is to build a standard
snack bar in Nigeria. We will ensure that we put the right structure in
place that will support the kind of growth that we have in mind while
setting up the business.

We will ensure that we hire people that are honest, customer centric
and are ready to work to help us build a prosperous business that will
benefit all the stake holders. As a matter of fact, profit-sharing
arrangement will be made available to all our senior management staff
and it will be based on their performance for a period of ten years or
more.

In view of that, we have decided to hire qualified and competent hands

to occupy the following positions;

Chief Executive Officer (Owner)

Bar Manager
Human Resources and Admin Manager
Snack Markers
Sales and Marketing Manager
Information Technologist
Accountants/Cashers
Van Drivers/Deliverers
Cleaners
Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

Increases management’s effectiveness by recruiting, selecting,

orienting, training, coaching, counseling, and disciplining managers;
communicating values, strategies, and objectives; assigning
accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information
and opinions
Makes, communicates, and implements the organization’s vision,
mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy
Fixes prices and signs business deals
Responsible for providing direction for the business
Evaluates the success of the organization
Admin and HR Manager

Responsible for overseeing the smooth running of HR and

administrative tasks for the organization
Maintains office supplies by checking stocks; placing and expediting
orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs
Defines job positions for recruitment and managing interviewing
process
Carries out induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversees the smooth running of the daily office activities.
Bar Manager:
Responsible for managing the daily activities in the snack bar (kitchen
inclusive)
Ensures that the bar facility is in tip top shape and conducive enough to
welcome customers
Reports to the Chief Executive Officer
Attends to Customers complains and enquiries
Snack Makers

Makes snacks such as potato, yam and plantain chips, cupcakes and
other similar snacks as supervised by the kitchen supervisor
Responsible for carrying out all casual or unskilled jobs in the bar and
kitchen
Responsible for packaging snacks meant for delivery
Handles any other duty as assigned by the snack bar manager
Sales and Marketing Manager

Manages external research and coordinate all the internal sources of

information to retain the organizations’ best customers and attract new
ones
Models demographic information and analyze the volumes of
transactional data generated by customer purchases
Identifies, prioritizes, and reaches out to new partners, and business
opportunities et al
Identifies development opportunities; follows up on development leads
and contacts; participates in the structuring and financing of projects;
assures the completion of development projects.
Responsible for supervising implementation, advocate for the
customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for increasing sales
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the company
Information Technologist

Manages the organization’s website

Handles ecommerce aspect of the business
Responsible for installing and maintenance of computer software and
hardware for the organization
Manages logistics and supply chain software, web servers, e-commerce
software and POS systems
Manages the organization’s CCTV
Handles any other technological and IT related duties.
Accountant/Cashier:

Responsible for preparing financial reports, budgets, and financial

statements for the organization
Provides managements with financial analyses, development budgets,
and accounting reports; analyzes financial feasibility for the most
complex proposed projects; conducts market research to forecast
trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial
reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization
Van Drivers:

Delivers customer’s orders promptly

Delivers correspondence for the restaurant
Runs errands for the organization
Any other duty as assigned by the manager
Cleaners:

Responsible for cleaning the bar facility at all times

Ensures that toiletries and supplies don’t run out of stock
Handles any other duty as assigned by the bar manager
SWOT Analysis

We are quite aware that there are several snack bars and similar
businesses all over Abuja.

We know that if proper SWOT analysis is conducted for our business,

we will be able to position our business to maximize our strength,
leverage on the opportunities that will be available to us, mitigate our
risks and be equipped to confront our threats.

The MixUp Catering employed the services of an expert HR and

Business Analyst with bias in the restaurant and fast food line of
business to help us conduct a SWOT analysis and to help us create a
business model that will help us achieve our business goals.

This is the summary of the SWOT analysis that was conducted for The
MixUp Catering

Strength:
Our location, the business model we will be operating, varieties of
payment options, wide varieties of snacks and nonalcoholic drinks and
our excellent customer service culture will definitely count as a strong
strength for The MixUp Catering. So also, we have a management team
that has what it takes to grow a new business to profitability within a
record time.
Weakness:
A major weakness that may count against us is the fact that we are a
new snack bar and we don’t have the financial capacity to compete
with multi – million dollars’ chains of snack and coffee shops like Dunes,
Metro Café etc.

Opportunities:
The fact that we are going to be operating our snack bar online in
Abuja, provides us with unlimited opportunities to sell our products to
a large number of people. We have been able to conduct thorough
feasibility studies and market survey and we know what our potential
clients will be looking for when they visit our snack bar; we are well
positioned to take on the opportunities that will come our way.

Threat:
Just like any other business, one of the major threats that we are likely
going to face is economic downturn. It is a fact that economic downturn
affects purchasing / spending power.

MARKET ANALYSIS

Market Trends
One of the obvious trends in the snack and coffee industry is that the
industry has experienced a boost by rebounds in consumer spending
and retailers have expanded the number of low-calorie options due to
rising health consciousness. The industry’s high level of competition is
expected to intensify in the coming years.

In this era when the online community is growing rapidly, we leverage

on social media platforms like Instagram, Facebook, and Whatsapp to
publicize our snack bar. Our online snack bar is where people can place
orders from our shop. Our delivery system is efficient.

So also, we have created new menu options that capitalize on the trend
of increasing awareness for the health risks associated with high – fat
diets. The industry has also thrived by developing products at price
points attractive enough to weather the slow economic recovery,
resulting in strong revenue growth.

Our Target Market

We have positioned our online snack bar to service the residents of
Abuja m. We have conducted our market research and ideas of what
our target market would be expecting from us.

We are in business to retail wide varieties of snacks and nonalcoholic

drinks to the following groups of people;

Event Planners
Vegetarians
Corporate Organizations
Households
Schools
Corporate Executives
Business People
Sports Men and Women
Students
Tourists
Our Competitive Advantage

A close study of the snack and coffee shops industry reveals that the
market has become much more intensely competitive over the last
decade. As a matter of fact, you have to be highly creative, customer
centric and proactive if you must survive in this industry. We are aware
of the competition and we are prepared to compete favorably with
other snack bars in Nigeria.

The MixUp Catering is launching a standard snack bar that will indeed
become the preferred choice of residents of Abuja. One thing is certain,
we will ensure that we have varieties of snacks and nonalcoholic drinks
available at our bar at all times. It will be difficult for customers to visit
our online snack bar and not make a purchase. One of our business goal
is to make The MixUp Catering a one stop online snack and coffee shop.
Our excellent customer service culture, online store, various payment
options and highly secured facility will serve as a competitive advantage
for us.
Lastly, our employees will be well taken care of, and their welfare
package will be among the best within our category in the online snack
and coffee shops industry, meaning that they will be more than willing
to build the business with us and help deliver our set goals and achieve
all our aims and objectives. We will also give good working conditions
and commissions to freelance sales agents that we will recruit from
time to time.

SALES AND MARKETING STRATEGY

Sources of Income
The MixUp Catering is in business to retail a wide variety of snacks and
nonalcoholic drinks to the residents of Abuja. We are in the online
snack and coffee shop industry to maximize profits and we are going to
go all the way out to ensure that we achieve or business goals and
objectives.

In essence, our source of income will be the retailing of the following

products at affordable prices;

Snack foods such as plantain, irish and sweet potato chips

Cupcakes
Muffins
Coffee
Drinks
Sales Forecast

One thing is certain when it comes to snack and coffee business, if your
bar is centrally positioned, you will always attract customers cum sales
and that will sure translate to increase in revenue generation for the
business.

We are well positioned to take on the available market in Abuja and we

are quite optimistic that we will meet our set target of generating
enough income/profits from our first six months of operation and grow
the business and our clientele base.

We have been able to critically examine the snack and coffee shops
industry, we have analyzed our chances in the industry and we have
been able to come up with the following sales forecast. The sales
projections are based on information gathered on the field and some
assumptions that are peculiar to startups in Abuja .

First Fiscal Year: N4,600,000

Second Fiscal Year: N6,900,000
Third Fiscal Year: N10,350,000
N.B: This projection was done based on what is obtainable in the
industry and with the assumption that there won’t be any major
economic meltdown and there won’t be any major competitor offering
same products as we do within the same location. Please note that the
above projection might be lower and at the same time it might be
higher.

Marketing Strategy and Sales Strategy

Before choosing a location for The MixUp Catering we conduct a
thorough market survey and feasibility studies in order for us to
penetrate the available market and become the preferred choice for
residents of Abuja. We have detailed information and data that we
were able to utilize to structure our business to attract the number of
customers we want to attract per time.

We hired experts who have a good understanding of the snack and

coffee shops industry to help us develop marketing strategies that will
help us achieve our business goal of winning a large percentage of the
available market in Abuja, Nigeria.

In summary, The MixUp Catering will adopt the following sales and
marketing approach to win customers over;

Open our online snack bar in a grand style with a party for all.
Introduce our online snack bar business by sending introductory letters
alongside our brochure to corporate organizations, schools, event
planners, households and key stake holders in Abuja.
Ensure that we make wide varieties of snacks, coffee and nonalcoholic
drinks in our bar at all times.
Make use of attractive hand bills to create awareness and also to give
direction to our snack bar
Position our signage/flexi banners at strategic places all around
Abuja,Nigeria.
Create a loyalty plan that will enable us reward our regular customers
Engage on roadshows within our neighborhood to create awareness for
our snack bar.
Publicity and Advertising Strategy

Despite the fact that our snack bar is Online, we will still go ahead to
intensify publicity for the business. We are going to explore all available
means to promote The MixUp Catering.

The MixUp Catering has a long – term plan of opening chains of physical
snack bars in various locations all around Abuja and key cities in Nigeria
which is why we will deliberately build our brand to be well accepted in
Abuja before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely

for winning customers over but to effectively communicate our brand.
Here are the platforms we intend leveraging on to promote and
advertise The MixUp Catering;

Place adverts on community based newspapers, radio and TV stations

Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like YouTube,
Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other
platforms to promote our business.
Ensure that our we position our banners and billboards in strategic
positions all around Abuja.
Distribute our fliers and handbills in target areas in and around our
neighborhood
Advertise The MixUp Catering business in our official website and
employ strategies that will help us pull traffic to the site
Brand all our official cars and delivery vans and ensure that all our staff
members and management staff wear our branded shirt or cap at
regular intervals.
Our Pricing Strategy

Pricing is one of the key factors that give leverage to snack and coffee
shops; it is normal for consumers to go to places where they can order
snacks, coffee and soft drinks at cheaper prices which is why big players
in the industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with well –

established snack and coffee shops like Dunes, And Metro Café, but we
will ensure that the prices of all the products that are available in our
snack bar are competitive with what is obtainable amongst snack bar
and related businesses within our level.

Payment Options
The payment policy adopted by The MixUp Catering is all inclusive
because we are quite aware that different customers prefer different
payment options as it suits them but at the same time, we will ensure
that we abide by the financial rules and regulation of Abuja, Nigeria

Here are the payment options that The MixUp Catering will make
available to her clients;

Payment with cash

Payment via online bank transfer
Payment via mobile money transfer
In view of the above, we have chosen banking platforms that will
enable our client make payment for snacks and nonalcoholic drinks
purchase without any stress on their part. Our bank account numbers
will be made available on our website and promotional materials to
clients who may want to deposit cash or make online transfer for the
purchase of our products.

Startup Expenditure (Budget)

These are the key areas where we will spend our startup capital;

The total fee for registering the business in Nigeria. 14000

Marketing promotion expenses for the grand opening of The MixUp
Catering in the amount of N250000 and as well as flyer printing (2,000
flyers at N15 per copy) for the total amount of – N30000
The cost for hiring Business Consultant – N150000
Other start-up expenses including stationery (N15000)
Operational cost for the first 3 months (salaries of employees,
payments of bills et al) – N130000
The cost for start-up inventory (supply of coffee, sodas, bottled water,
flours, sugar, butter and other snacks making ingredients and packaging
materials) – N200000
The cost of purchase of delivery vans – N2000000
The cost for the purchase of furniture and gadgets (Computer, Point of
sale) N400000
The cost of launching a website – N150000
The cost for our opening party – N500000
Miscellaneous –N150000
Equipments (Industrial cutter N250000, Fryer N300000, Gas burner
50000 and Mixer N150000, Oven 300000)
We would need an estimate of four million seven hundred and twenty
four thousand naira only(N4,724,000)to successfully set up our online
snack bar in Abuja Nigeria.

Generating Startup Capital for The MixUp Catering

The MixUp Catering is a private business that is solely owned and

financed by Nene Samuel Okike. I do not intend to welcome any
external business partners which is why he has decided to restrict the
sourcing of the startup capital to 3 major sources.
These are the areas we intend generating our startup capital;

Generate part of the startup capital from personal savings

Source for soft loans from family members and friends
Apply for loan from the bank
Sustainability and Expansion Strategy

One of our major goals of starting The MixUp Catering is to build a

business that will survive off its own cash flow without the need for
injecting finance from external sources once the business is officially
running. We know that one of the ways of gaining approval and
winning customers over is to retail our products a little bit cheaper than
what is obtainable in the market and we are well prepared to survive
on lower profit margin for a while.

Once we gain a good online presence and customer base, we will rent a
shop and operate fully as a Snack Bar and Café.

The MixUp Catering will make sure that the right foundation, structures
and processes are put in place to ensure that our staff welfare are well
taken of. Our company’s corporate culture is designed to drive our
business to greater heights and training and re training of our
workforce is at the top burner.
We know that if that is put in place, we will be able to successfully hire
and retain the best hands we can get in the industry; they will be more
committed to help us build the business of our dreams.