Saurashtra University, Rajkot M.B.A.

Semester - IV

Semester – IV Compulsory Courses 4401 to 4402

4401: INTERNATIONAL BUSINESS
Objectives:
The objective of this paper is to give students an overall view of the international environment.
Course Contents:
 Globalisation
o Concept – Drivers of Globalisation – Management Focus – Impact of WTO on
Developing Country – Tariff & non tariff barriers – International Environment:
Legal & Cultural.
 International Trade Theory
o Overview – Absolute Advantage – Comparative Advantage – Heckscher-Ohlin
Theory – The Product Life Cycle Theory –New Trade theory – National
Comparative Advantage: Porter’s Diamond
 Foreign Direct Investment
o FDI in world economy – FDI in India – Horizontal & Vertical FDI – Implication
for Business
 The Global Capital Market
o Introduction – Benefits of the Global Capital Market - Growth of Global Capital
Market – The Euro Currency Market – The Global Bond & Equity Market
 The Strategy of Entering in International Business
o Strategy and Firm – Profiting from Global Expansion – Responsiveness –
Strategic Choices – Methods of Entry: Exporting, Licensing, Joint Venture &
Mergers & Acquisition.
 Global Marketing and R & D
o Introduction – Globalization of Markets and Brands – Market Segmentation –
Global Marketing Mix – International Product Life Cycle
 Accounting in the International Business
o Country Differences in Accounting Standards – National and International
Standards – Accounting Aspects of Control Systems
 Financial Management in the International Business
o Investment Decision – Financing Decision – Global Money Management
 EXIM Policy of India & Export Procedure & Documentation – Impact of Foreign
currency rate on Indian Export & Import Business.

Suggested Readings:
1. Charles W.L. Hill, International Business, Tata McGraw Hill Co. Ltd., New Delhi,
2004.
2. Thakur, Burton & Srivastava, International Management, Tata McGraw Hill Co. Ltd.,
New Delhi, 2002.
3. Sharan V., International Financial Management, Prentice Hall of India, New Delhi,
2004.

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Saurashtra University, Rajkot M.B.A. Semester - IV

4402: COMPREHENSIVE PROJECT STUDY

The final project will be evaluated at the end of the fourth semester by the examiners appointed
by the university. This would be equivalent to the marks of the two papers
Finance Area Course 4403 to 4404

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Saurashtra University, Rajkot M.B.A. Semester - IV

4403: INDIAN FINANCIAL SYSTEM

Objectives:
The main objectives of this course are to help to learn the various financial services and their role
in the overall financial system.
Course Contents
 Financial System – An Introduction
- Introduction – Components – Functions – Designs – Nature and Role of Financial
Institutions and Financial Markets
 Money Market
- Introduction – Treasury Bills: Types – Commercial Paper – Commercial Bills –
Certificate of Deposits – Call/Notice Money Market - Money Market
Intermediaries – Money Market Mutual Funds – Link Between Money Market and
Monetary Policy in India – Tools for Managing Liquidity in the Money Market
 Derivatives Market
- Introduction – Benefits – History – Types of Financial Derivatives – Features of
Derivatives Market – Traders in Derivatives Market - Derivatives Market in India
– Forward and Futures – Futures Trading Strategies – Options – Options Trading
Strategies – Derivatives Trading in India.
 Banking and Non-Banking Institutions
- Banking Institutions – Development of Banking in India – Schedule Commercial
Banks – Reforms in Banking Sector – Restructuring of Public Sector Banks –
Cooperative Banking – Non-Banking Finance Companies
 Mutual Funds
- Introduction – History – Types of Schemes – Organization – Association of
Mutual Funds in India – Unit Trust of India – Growth and Performance of Mutual
Funds in India
 Insurance
- Introduction – Origin and Development – Opening up of Insurance Sector – IRDA
– Health Insurance – Insurance Intermediaries – General Insurance – Reinsurance
– GIC & LIC
 Factoring and Forfeiting
- History – Types – Mechanism - Legal Aspects – Advantages & Limitations
 Credit Rating
- Concept – Factors Affecting Assigned Rating - International Credit Rating
Agencies - Credit Rating in India – Functions – Benefits and Disadvantages of
Credit Rating – Types of Rating - Credit Rating Agencies in India – CRISIL –
ICRA – CARE – ONICR
 Financial Regulations
- SEBI: Power & Functions of SEBI, Achievement of SEBI.
- RBI: Objectives, Origin of RBI, Legal Framework, Functions & Role
 Consumer Finance
- Definition – Sources – Mode – Demand for Consumer Finances – Consumer
Finance Practices in India – Product Covered - Terms of Finance – Pricing –
Marketing – Consumer Finance Insurance – Consumer Credit Scoring – Merits –
Limitations – Hire Purchase & Installment Credit
 Merchant Banking
- Definitions – Services of Merchant Bank - Regulatory Framework – Offer by
Unlisted Companies – Terms of Issue – Scope of Merchant Banking in India
 Leasing Services
- Concept - Types – Effect on Financial Statements – Tax Aspect of Leasing -
Financial Evaluation of Leasing

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Saurashtra University, Rajkot M.B.A. Semester - IV

Suggested Readings:
1) Bhalla V.K. Management of Financial Services, Anmol Publications Pvt. Ltd.,
New Delhi, 2002
2) Pathak Bharati, Indian Financial System, Pearson Education, New Delhi, 2004
3) Gurusamy S., Financial Services and System, Vijay Nicole Imprints Pvt. Ltd.,
Chennai, 2004.
4) Machiraju H.R., Indian Financial System, Vikash Publishing House Pvt. Ltd., New
Delhi, 2002
5) Khan M.Y., Financial Services, Tata McGraw Hill, New Delhi, 2001
6) Khan M.Y., Indian Financial System, Tata McGraw Hill, New Delhi, 2001
7) Desai Vasant, The Indian Financial System, Himalaya Publication, Mumbai, 2001
8) Bhatia B.S. and Batra G.S., Management Capital Markets, Financial Services and
Institutions, Deep and Deep Publication, New Delhi, 2000
9) Deodhar & Abhyankar, Indian Financial System, Himalaya Publishing House,
Mumbai, 23003.

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Saurashtra University, Rajkot M.B.A. Semester - IV

4404: PROJECT MANAGEMENT & CONTROL

Objectives
The basic purpose of this course is to understand the framework for evaluating capital
expenditure proposals, their planning and management in the review of the projects
undertaken.
Course Contents
 Generation and Screening of project idea
 Capital expenditure; importance and difficulties
 Market demand and situational analysis
 Technical analysis
 Financial analysis
 Analysis of project risk; firm risk and market risk; social cost benefit analysis
 Multiple projects and constraints; network techniques for project management
 Project review and administrative aspects
 Project financing in India
 Problem of time and cost overrun in public sector enterprises in India
 Assessment of tax burden; environment appraisal of project
Suggested Readings
1. Ahuja, G K & Gupta, Ravi. Systematic Approach of Income Tax. Allahabad, Bharat Law
House, 1997.
2. Bhalla, V K. Modern Working Capital Management. New Delhi, Anmol, 1997.
3. Bhalla, V K Financial Management and Policy, 2nd ed. New Delhi, Anmol, 1997.
4. Chandra Prasanna.: Project Preparation, Appraisal, Budgeting and Implementation. 3rd ed.,
New Delhi, Westville, 1995.
5. Dhankar, Raj S.: Financial Management of Public Sector Undertakings New Delhi,
Westville, 1995.

System Area Course 4405 to 4406

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Saurashtra University, Rajkot M.B.A. Semester - IV

4405: WEB TECHNOLOGIES

Objective
The objective of the course is to familiarize the students with the Web Technologies available for
e-Commerce.
Course Contents
Overview of the web technology,
Internet Architecture
Software and Hardware requirement.
Authenticating HTML *: Building Blocks of HTML, Page Design, Site Design, Linking HTML
documents, Adding Images, audio and video; SCRIPTS: Java Scripts VB Scripts;
Programming: Overview of Java and Python programming, Database, E-commerce site
Development
Linux: basic features, vi editor,* LINUX Commands, Elements of Shell Programming; # Com
concepts: Dot Com companies Vs. Brick and Mortar companies, Critical success factors for Dot
com companies, Hybrid companies, Security of Data Transfer -Cryptography-Encryption and
Decryption of data -Digital Signatures, Cyber Laws
#Configuration and features of Apache Web Server
* Involves Programming
# only theory
** included for lab only (not for the theory exam)
Suggested Readings
1. Coleman,,Pat and Peter Dyson Internets BPB Pub.,Delhi, 1997
2. keen, peter and Mark McDonald The e-process edge, delhi- TMH-Delhi
3. Oberoi Sundeep e-Security and You, Delhi, rata McGraw-Hill,2001
4. Richart,Alberto Manuel and Stephen Asbury Active Server Pages 3,IDG
Books,Delhi,2000.
5. Rich, Jason R. Starting an E-Commerce Business, IDG Books, 2000.
6. Schneider, Robert D. & J.R. Garbus Optimizing SOL Server 7, N.J., Prentice -Hall, 1999
7. Web Enabled Commercial Application Development- Ivan Bayross-BPB
8. Java programming- Balagurusamy-TMH
9. How the Internet Works-Techmedia
10. Linux Documentation
13. Apache Unleashed – Techmedia

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Saurashtra University, Rajkot M.B.A. Semester - IV

4406: ERP .
Objective
To make the students able to participate in planning and implementation of advanced enterprise-
wide systems and technologies in their career.
Course Contents
 ERP
o History- from MRP to ERP - Benefits of ERP - ERP and Related - Technologies
- Business Process re-engineering - Data warehousing and Data Mining - Online
analytical Processing(OLAP) - ERP – SCM and CRM
 ERP Implementation
o Implementation Life cycle -Implementation Methodology - Organizing the
Implementation - Project Management and Monitoring - After ERP
Implementation…
 Business Modules in an ERP packages
o Finance – Manufacturing - Human Resources - Plant Maintenance - Materials
Management - Quality Management - Sales & distribution
 The ERP market
o ERP market place - SAP AG – PeopleSoft - Baan Company - JD Edwards World
Solutions company - Oracle Corporation – QAD -System software Associates, Inc.
(SSA)
 ERP Present & Future
o Enterprise Integration Application(EIA) - ERP and E-commerce - ERP and the
Internet - Future dimensions of ERP
Suggested Readings
1. Hammer, Micheal and Jamts Chamby Reengineering the Corporation, 1997.
2. Leon, Alexix Countdown 2000, Tata Mcgrawhill
3. Leon, Alexis- ERP demystified- TMH
4. Ptak, Carol A. & Eli Schragenheim ERP, St. Lucie Press, NY, 2000

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Saurashtra University, Rajkot M.B.A. Semester - IV

Marketing Area Course 4407 to 4408

4407: STRATEGIC MARKETING
Objectives
The basic objective of this course is to develop skills for analysing market competition and design
appropriate competitive marketing strategies for higher market share.
Course Contents
 Introduction to strategy
o Market oriented perspective - Corporate strategy decision & its marketing
implications - Business strategies and their marketing implications
 Opportunity analysis
o Market situation analysis – macro & micro - Identifying attractive markets -
Industry analysis and competitive advantage - Industry Segmentation and
Competitive Advantage - Measuring market opportunities - Targeting attractive
market segments - Differentiation & positioning - Role of Competitive Pricing,
Competitive Sales Promotion& Competitive Advertising
 Formulating marketing strategies
o Analysis of Competitor's Strategies and Estimating their Reaction Pattern and
Competitive Position
o Power Games amongst Competing Players
o Marketing strategies --- as position in the market
 Market leader strategies - Expanding the Total Market, Protecting Market
Share, Expanding Market Share
 Market Challenger Strategies -Choosing an Attack Strategy
 Market Follower Strategies
 Market Nicher Strategies
o Marketing strategies ---the type of market
 Strategies for new market entries
 Strategies for growth markets
 Strategies for mature and declining markets
 Strategies for fragmented industries
 Implementation & control
o Balancing Customer and Competitor Orientations
o Organizing and planning for effective implementation
o Measuring & delivering marketing performance
Suggested Readings:
1. Marketing Strategy by Walker, Boyd, Mullins& Larreche, Tata McGrawhill Edition, 2003
2. Marketing Management: Analysis, Planning, Implementation and Control by Philip
Kotler, Prentice Hall of India, New Delhi, 2000.
3. Competitive Advantage by Michael Porter, Free Press, New York
4. Competitive Strategy by Michael Porter, Free Press, New York

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Saurashtra University, Rajkot M.B.A. Semester - IV

4408: BRAND MANAGEMENT

Objectives
The objective of this course is to impart in-depth knowledge to the students regarding the theory
and practice of Brand Management.
Course Contents
 Brands & Brand Management – meaning, brand versus commodity, elements of brand,
reasons for brand (from consumer’s & firm’s point of view), scope of brand, branding
challenges & opportunities, Strategic brand management process
 Brand positioning & values – identifying & establishing brand positioning, positioning
guidelines, defining & establishing brand values, internal branding
 Brand personality & identity – meaning, brand personality scale measure, criteria for
choosing & combining brand elements
 Brand equity – meaning, criteria for choosing brand elements, options & tactics for brand
elements, sources of brand equity, steps for building a strong brand, brand-building
implications, relationship between marketing program & brand equity, methods of brand
equity measurement, evaluation of brand equity
 Branding strategies - Brand-product matrix, Brand hierarchy, Designing a branding
strategy
 Brand extension - Meaning, advantages & disadvantages of brand extension, types of
extension, how consumers evaluate brand extension, evaluating brand extension
opportunities
 Managing brands over time – reinforcing brands, revitalizing brands, repositioning
brands, adjustment to brand portfolio,
 Managing brands over geographic boundaries & market segments – rationale for going
international, advantages & limitations, standardization versus customization, global
brand strategy
 Brand-customer Relation - Brand Loyalty and Customer Loyalty;
 Branding in Different Sectors - Customer, Industrial, Retail and Service Brands
Suggested Readings
1. Kevin Lane Keller, Strategic Brand Management
2. YLR Moorthy Brand Management
3. S. Sengupta Brand Positioning

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Saurashtra University, Rajkot M.B.A. Semester - IV

Human Resource Area Course 4409 to 4410

4409: COMPENSATION MANAGEMENT
Objectives
The course is designed to promote understanding of issues related to the compensation or
rewarding human resources in the corporate sector, public services and other forms of
organsations and to impart skills in designing, analysing and restructure reward management
system, polices and strategies.
Course Contents
Conceptual and Theoretical Understanding of Economic Theory Related to reward Management;
Competitive Imperatives: Productivity, Quality, Service, Speed, Learning; Planning for Improved
Competitiveness; Diagnosis and Bench marking , Obtaining Commitment; Determination of
Inter and Intra –industry Compensation Deferential; Internal and External Equity in
Compensation system; Understanding Tools Used in Designing, Improving and Implementing
Compensation Packages; Compensation Designs for Specific type of Human Resources like
Compensation of Chief Executives, Senior Managers, R&D Staff, etc; Understanding Different
Components of Compensation Packages like Fringe Benefits, Incentives Compensation
Retirement Plans; Compensation Practices of Multinational Corporations and Strategic
Compensation Systems; Statutory Provisions Governing Different Components of reward
systems; Working of Different Institutions Related to Reward system like Wage Boards, Pay
Commissions.
Suggested Readings
1. Armstrong, Michel and Murlis, Helen. Reward Management: A Handbook of Salary
Administration. London, Kegan, 1998.
2. Bergess, Lenard R. Wage and Salary Administration. London, Charles E-Merril, 1984.
3. Capeman, George. Employees Share Ownership. New York, Kogan Page, 1991.
4. Hart, Robert A. Economics of Non-Wage Labour Costs. London, George Aller and
Unwin,1984.
5. Hendoson, Richard I. Compensation Management: Rewarding Performance. 6th ed.
Englewood Cliffs, Prentice Hall Inc, 1994.
6. Micton, Rock. Handbook of Wage and Salary Administration.1980.

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Saurashtra University, Rajkot M.B.A. Semester - IV

4410: MANAGEMENT OF INDSTIAL RELATIONS

Objectives
Organizational efficiency and performance are intricately interlinked with industrial relations.
This course is an attempt to appreciate the conceptual and practical aspects of industrial relations
at the macro and micro levels.
Course Contents
Industrial Relations Perspectives; Industrial Relations and The Emerging Socio-economic
Scenario; Industrial Relations and the State; Legal Framework of industrial Relations; Role and
Future of Trade Unions; Trade Union and the Employee; Trade Union and The Management;
discipline and Grievance Management; Negotiation and Collective Settlements; Participative
Management and Co-ownership; Productive bargaining and Gain Sharing; Employee Empower
management and Quality Management; Industrial Relations and Technological Changes.
Suggested Readings
1. Kochan, T.A & Katz Henry. Collective Bargaining and Industrial Relations. 2nd ed.
Homewood, Illinois Richard D Irish.1998.
2. Mamkoottam, K Trade Unionism. Myth and Reality. New Delhi, Oxford University
Press.1992.
3. Niland J .R. etc. The Future of industrial relations New Delhi, Sage,1994.4
4. Papola,t,s & Rogers, Labour Institutions and Economic Development of India. Geneva,
ILO, 1992.
5. Ramaswamy, E.A. The Rayon Spinners The Strategic Management of Industrial
Relations. New delhi, , Oxford University Press.1994.
6. Virmani, B.R. Participative Management vs. Collective Bargaining. New Delhi, Vision
Books,1988.7. Webb, Sideny & Webb, Beatrice. Industrial Democracy. Melbourne,
Longman, 1987.

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