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ACKNOWLEDGEMENT
I also thanks to HOLY PROPHET MUHAMMAD (PBUH), who is the guidance and
inspiration of all mankind.
I would like to express our thanks to our CDO Mr. Noman Zafar for his support and guidance, by
which he felt that we are able for this job. To my Coordinator Mr. Khurram Mehtab who
provided me with such a rich ideas, to peruse and power of writing this report. It could not have
been possible to accomplish this report without their kind guidance and expertise.
I am hugely thankful to Mr. Waseem Ullah Dar (Marketing Director) & Mr. Nabeel Ali
(Executive to Marketing Director) GIFT University Gujranwala, they guided us throughout our
internship session and help us a lot in solving all of our problem which we face during our
internship session.
I would like to thank my parents for their support in my academic carrier in the best source.
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Table of Contents
Executive Summary 3
About GIFT University 4
GIFT University Offered Programs 6
Vision Statement 7
Mission Statement 7
SWOT Analysis 8
Description of Internship 9
GIFT University Admission Campaign Fall 2010 10
Objectives of the Campaign 11
Duties and Responsibilities 12
Indoor Activities 13
Outdoor Activities 16
Daily Basis Work 17
Memorable Events 17
Learning 18
Financial Assistance to Needy Students 20
Documentation for Financial Assistance 20
Process of Financial Assistance 23
Number of Financial Assistance Cases Resolved by me 25
List of Financial Assistance Cases 26
Suggestions 23
Bibliography and Appendices 24
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EXECUTIVE SUMMARY
After the completion of my 4th semester I was offered Cooperate internship. For my internship, I
want a corporate culture organization; for this purpose I was given an interview for internship in
GIFT University marketing departing department and then I started my internship in GIFT
University as a fresh internee in its marketing department. GIFT University has developed into a
region. It is a dynamic and modern university with high standards of education. By virtue of its
quality of education, HEC has ranked GIFT University in the "W" category in 2008(previously
known as A-category), which is awarded to the best universities in Pakistan. At very first day we
had meeting in which the main purpose of our internship and admission campaign has been
discussed because my internship regards all about admission campaign for Fall 2010 Semester.
In this meeting our department head Mr. Wasim Daar told us how we run this admission
campaign and he told us that first 2 weeks are for our training session and remaining 8 or 9
weeks will be for our real hard work. For this purpose of internship I and my fellow internees
1. Dealing with the admission inquires and convince them to get admission in University.
2. Conduct the NTS Test and guide them about to make their careers dreams.
3. Submit the student’s admission forms and conduct their entry test and interviews.
5. Use different marketing tools to attract the students to the University like advertisement,
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During this whole campaign and internship I learnt lot of things and learn that how difficult a
practical life is and how difficult a marketing job but it is very good experience of my life. In this
internship I made lot of contacts with different people. I learn how to understand the people by
their behaviors because I have to face different personalities which is a very good experience. I
learnt how to follow rules and regulation of Organization and our both guides Sir Nabeel and Sir
GIFT University offers an excellent opportunity to enhance your qualification and improve your
future career. The University offers a wide variety of graduate and undergraduate programs in
the major professional fields including Business Administration, Accounting & Finance,
Computer Science, Textile & Fashion Design, Textile and clothing management English
Language & Literature and Commerce. Besides giving a first rate academic experience, GIFT
equips its students with the necessary skills to give them an edge when it comes to getting a job.
The University also has a highly-effective careers service, which helps the students in getting
internships and seeking jobs with reputed organizations. Our graduates, therefore, enjoy an
Located in the heart of Punjab, GIFT University is the first chartered university in the region
between Lahore and Islamabad. The University was established in July 2002 and gained its
charter from the Government of Punjab in June 2004. Within a short span of time the University
has made remarkable progress and is today established as one of the frontline universities in
Pakistan. It is amongst the elite universities which enjoy the highest academic rank "W" awarded
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GIFT offers excellent academic facilities and learning aids. The University has a sprawling
campus spread over 14 acres of land. The campus is symbol of modern architecture. There is
spacious, air-conditioned class rooms equipped with latest teaching aids. It has a well resourced
library and well equipped computer labs. Social facilities are equally good and include an on
campus café, sports and leisure facilities. Comfortable boarding and lodging facilities are
GIFT University is committed to improve the quality of education. It actively supports and
encourages the talented students. The University offers various merits and need based
scholarships and tuition fee waivers. The objective of these scholarships and tuition fee waivers
is that no talented student is deprived of the right to higher education due to lack of finances.
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UNDERGRADUTE PROGRAMS
Graduated Programs
M.Com
o 1 year
o 2 years
o 3 years
o Executive
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VISION
To bring about a change in society by becoming a leading educational and research institution
that utilizes the latest technology and provides intellectually stimulating, professionally relevant
and progressive and innovative education that is consistent with our national values and is
accessible to all.
MISSION
Establish linkages with industry and collaborate with national and international
institutions
Provide state of the art library, computer laboratories and other research resources
international levels
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SWOT ANALYSIS
Following are the GIFT University’s strengths, weaknesses, opportunities and threats which I
Strengths
Faculty and staff support the campus mission in achieving the goals.
Facilities include new and well-maintained, attractive buildings and grounds with growth
potential
It is the only university in the Gujranwala which is offering M.Phill to the master level
students.
Weaknesses
IT software which has been given to the departments is not quite well.
Opportunities
Technological advances
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Threats
Only University in this region which starts the 3 years MBA Program
DESCRIPTION OF INTERNSHIP
Goals
To join such a multinational organization that will help me in future to get better position
To enhance my knowledge and get experience about how different tasks are performed
To improve my skills and polish my qualities of how to interact with other people.
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For achieving my goals of internship I had join GIFT Marketing Campaign Fall 2010. GIFT
University is a well reputed name in this area for his higher education service. I had join GIFT
University, because I think that was the best opportunity for me to polish my Marketing skill.
Management
Mr. Waseem
Miss Sidra
Mr. Nabeel
Internees
Iqra Kousar
Ayesha Khalid
Ayesha Rasheed
Rimsha Imtiaz
Sammi Ullah
Usman Khalid
Tabassum
Sufyan Tariq
Usman Raza
Saima
Sobia
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OBJECTIVES OF CAMPAIGN
Achieve targeted admissions through tracing College presentation students and NTS
students
To make our strongest Brand Image in this region before entry of new competitors.
talented students
Enhancing number of admissions from the new pockets such as Sumbrail, Hafizabad,
Targeted Areas
Gujranwala City
Gujrat
Sialkot
Daska
Wazirabad
Sumbrail
Lada WalaWarich
Kamoke
Ghakhar
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Siranwali
Hafizabad
I have performed two types of Duties. Our marketing campaign was divided into two parts:
1. Indoor Activities
2. Outdoor Activities
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INDOOR ACTIVITIES
We have to make arrangements for conducting NTS test. For Conducting NTS test I have
prepared GIFT packs for NTS students. Provide information to NTS students related to
admissions on help desks. I have pasted guidance charts and pasted them on the walls which
were providing directions to different rooms where students have to sit and give their NTS test.
Furthermore, I have guided the students who have come to give their NTS to respective classes. I
had distributed the GIFT packets to NTS students and their parents and gave them feedback
forms regarding GIFT University and after 15 min I received back the feedback form.
ADMISSIONS
Walk in and
Queries Telephone Queries
Handling
Issuance
Prospectus Data Gathering
Data Entry
Data Collection
Form Data Entry
Question Handling
ADMISSIONS Counseling Oral Feedback
Brochure Distribution
Follow up calls
Follow ups Tele counselling
Generate Walk In
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Queries Handling:
Queries handling was one the main duties which I have performed during my internship. That
was the most crucial part of our marketing campaign. While queries handling I have to provide
them the required information about the courses which we were offering. Also I have to convince
them for admissions. There were two main types of Queries Handling:
Walk in Queries
Telephonic Queries
Walk In Queries:
One of my responsibilities was to handle Walk in queries. I had to attend the queries who
were interested in admission. They asked about some information regarding admissions.
In Walk in queries handling I have to provide them the required information and
Telephonic Queries:
One of my responsibilities was to handle telephonic queries. I had to attend the calls of
the people who asked about some information regarding admissions. In Telephonic
queries handling I have to provide the required information and convince the queries for
university visit.
Campus Visits:
Campus visits was one of my duties which I have performed in my internship. Campus visits was
one of the main tool for attracting students toward GIFT University. In Campus Visit I had to
guide the visitors. During the visit my responsibility was to Show them the Different
departments of university and deliver the minimum deliverable plan and if they want to visit any
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of the concerned department faculty members then I took them to that faculty member. Also I
provide them the required information which they want to get about university.
Data Entry:
We were provided a huge NTS data for Entering in Excel Sheets. I have entered huge amount of
feedback forms in excel sheets. Data was collected in past NTS tests. These students were the
main targeted population for admission. Also I have entered data related to the admission
I have performs my duties on front admission desk. That was the most learning part of my
internship. On front desk I have learned how to interact with customers. Also it has improved my
Forms Receiving:
Forms receiving were my major duty. It was my duty to received forms from queries and give
receipts to them on which the date and time for test and interview was mentioned after that I
gave forms to ma’am Sidra for entering the forms return in University admission software.
We have conducted three admission tests. While conducting admission test my duty was to route
the applicants for the test and interview. Also we have conducted interviews of graduate and
undergraduate applicants in which my duty was to route the applicants of BTCM, B.Des and BS
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(CS) students to their interview panel. We have conducted admission test for about 700 students
Follow Ups:
After conducting test and interviews we made different follow ups related to admission test and
Absent in interviews
Counseling Calls
OUTDOOR ACTIVITIES
I did not perform the outdoor activities as Sir Nabeel assigned those activities to the boys.
Advertisement on cables
Placement of banners.
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At the start of my internship, I did every type of work in the internee room with the other
internees like, filing, dealing with admission inquiries, and follow ups. But after one month, my
sole responsibility was dealing with the candidates who want to get financial assistance.
MEMORABLE EVENTS
We did pizza party many times during my internship and we really enjoyed it. Once we
asked to girls that we are going to order pizza so you have to contribute in it. They all
gave us the money. But we got the membership card from that money. All girls didn’t
like it and decided to get back the money. Next day one of girls said to us, “gives back
our money”. But we refused. So she made a call for pizza delivery in GIFT University
and she asked us to note the number and name of boys to whom they have to deliver. We
enjoyed a lot because now we haven’t any other option except paying that money.
We started our first result booth in Peoples Colony and we sat in the tent and started to
tell the result to students but suddenly a fast wind has come and our tent had down on us
Before Eid we decided to give cards to Sir Waseem, Sir Nabeel and Ma’am Sidra. We
wrote those sentences on the other side of the cards that we heard many times from them.
And we asked them to read their cards in front of everyone. When they read their cards
Before starting our Eid vacation, we all agreed to ask for Eidi from management of GIFT
University. We took a jar and we wrote Eidi campaign from marketing internees and
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paste that chit on that jar. Everyone liked the statement for asking Eidi. We all really
enjoyed our way of collecting Eidi and we divided that Eidi in all internees.
LEARNING
Yes, I surely achieved my goals as I am a student of Master of Business Administration and the
goal of business administration student is not to go through the syllabus bit to develop the
personality and leans the tips and trick of the practical life. My internship provided me the best
plat form to achieve my goals as I got chance to work in a multinational environment and
learned a lot from my in charge and head of the departments as we go through a period of 3
month of full fledge marketing and experienced many things inside as well as outside of the
organization.
Yes, my internship was surely different from others as I was told in the interview that it would be
a task work which we must be given and we have to complete our task within the defined time
and it would not be so tough. I have expected that it would be easier for me and we should not
have lot of work to do. But later on we were the team of 15 persons & even those 15 became less
to handle the work load as we worked daily from 8:00 am to 4:00 pomp and even after that next
morning when we again start working there was lot of work pending so I think my experience
was different from others and very interesting also as we come negotiate different people daily.
The real thing which I felt was unusual about my internship was that in other organization the
supervisors and in charge of the department treats the internees as internees but our supervisor &
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in charge treated us as their job fellows and also involved us in the internal matters of the job as
they trusted us very much and also asks suggestions from us if we can gave better suggestions
from others and that’s how I experienced to work in a perfect working environment which was
I think I accomplished all my goals from the internship which I even don’t have expected.
I learned many things from my internship the most important thing are how to be a professional,
how to work in an organization, how to deal with different peoples like boss, colleagues, and
guests, how to satisfy everyone, how to work at every job level. I worked under the professional
person of their fields and learned a lot from them and also learned to be punctual and also
learned many managerial skills which I think would help me a lot in my future life
INSHALLAH.
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GIFT University provides financial assistance to needy and talented students who are unable to
pay their whole dues for their study program like MBA, BS and B-Des. The requirement for
financial assistance is that the student must have scored at least 60% or CGPA of 3.1 in his/her
latest examination and must be able to demonstrate documentary evidence that he/she needs
financial assistance. The magnitude of financial assistance depends upon assessment of the
student’s need. The applicant must have 55% marks in his/her previous degree to apply for
financial assistance.
1. Proof of income
2. Utility Bills
8. Application
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1- Proof of Income:
Proof of income is required for the students whose father/guardians are engaged in a business.
This we take upon a stamp paper of Rs. 20 or more. It is of an application nature from
Personal details
After giving all information, the application must be attested by a 17 scale government
employee.
2- Utility Bills:
The students who are willing for financial assistance must provide utility bills of their residence.
Electricity Bills
Sui-Gas Bills
The Students whose fathers/guardians are salaried persons, they must provide their salary slips.
In case, they are retired personnel, they should have provided their pension slip along with the
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If the father/guardian of a student is a businessman or a shopkeeper etc. and pays income tax to
the government, he must provide the income tax payment slip to make his case stronger. In case
of a salaried person, he is not bound to provide an income tax slip because his income tax
The father/guardian of a student is paying property tax to the government; he will also provide its
A student, who is being granted a fee concession by the previous college/university, must be
provided evidence along with the financial assistance form. The evidence could an affidavit
If the applicant applying for financial assistance has siblings studying in any
The most important step is an application from the father/guardian of the student written on a
The student, whose father/guardian has a bank account, must provide a six months bank
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A Financial Assistance form goes through a systematic process which is defined by the GIFT
University. This process starts from the Customer Relationship officer and end with the Rector.
Customer Head of
Relationship Officer Acconts Department
Rector
After verification, forwarding the financial assistance to the head of accounts department.
Re-calling to the candidates whose form returned from account office as incomplete or
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The Customer Relationship Officer, after verification of the documents, forwards financial
assistance forms to the Head of Accounts Department. Then, the he performs these operations
If any case found incomplete or required more details, send back to Customer
Relationship Officer.
After recommending financial assistance, then forwarding those forms to the main
The Rector:
After receiving the financial assistance forms from the accounts department, the Rector analyses
the documents and the recommended financial assistance. After analyzing, he awards financial
assistance to the applicant. Awarded financial assistance form returned to the accounts office
where they enter the financial assistance awarded form into the computer.
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52 Msg
Umer Asif F10-1090 BBA 10 Conveyed
53 Msg
Rafaqat Ali F10-0334 MBA 3 10 Conveyed
54 Msg
Kazim Latif F10-1170 MBA 3 30 Conveyed
55 Msg
Shakeela Riza F10-0771 MS B&F 50 Conveyed
56 Msg
Moazzama Mehmood F10-0827 BS A&F 30 Conveyed
57 Msg
Muhammad Basharat F10-0871 MBA 3 50 Conveyed
58 Msg
Warda Iqbal F10-1066 BBA 35 Conveyed
59 Msg
Waqas Masood F10-0999 MBA 3 10 Conveyed
60 Msg
Sifte Hasan F10-1163 BBA 30 Conveyed
61 Msg
Huma Mustafa F10-0524 Msc A/F 10 Conveyed
62 Msg
Mamoon Raza F10-1062 BS CS 10 Conveyed
63 Msg
Nafeesa Akbar F10-1128 BBA 10 Conveyed
64 Msg
Syed Noman F10-1105 BBA 35 Conveyed
65 Msg
Qasim Ali F10-1178 BBA 40 Conveyed
66 Msg
Muhammad Qasif F10-0754 M.A ( Eng ) 40 Conveyed
67 Msg
Naveeda F10-0369 MBA 3 40 Conveyed
68 Msg
Marryam Javaid F10-0852 MBA3 40 Conveyed
69 Msg
Shahid Ayub F10-0868 M.B.A ( 3 year ) 40 Conveyed
70 Sobia Iqbal F10-0893 MBA 3 40
to Sir Nabeel
71 Amna Perveen F10-0520 MBA 3 30
72 Sadaf Khalid F10-0490 MBA 3 Years 30
73
Iqra Ashraf Dar F10-1083 BBA Completed
74
Maria Mushtaq F10-1126 BS CS Completed
75
Shamazia Bashir F10-0201 M.Phil Completed
76
Mubashir Ijaz F10-0596 MBA 3 Years Completed
77
Adil Amir F10-7014 BS CS Completed
78
Aqsa Mukhtar F10-1070 BS CS Completed
79
M. Dawood Mughal F10-0942 BS CS Completed
80
Ata Ur Rehman Jutt F10-1036 BBA Completed
81
Anam Ashraf F10-1250 BBA Completed
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82
Aroosa Manzar F10-0862 BBA Completed
83
Amir Rehman Niazi F10-0194 BBA Completed
84 Sayeda Saba Imtiaz
Shah F10-1181 BBA Completed
85
Iqra Yousaf F10-1156 BBA Completed
86
Muhammad Haseeb F10-0614 BBA Completed
87
Ahtisham ul Haq Dar F10-1007 BS CS Completed
88
Zeeshan Khalid F10-1244 BS CS Completed
89
Muneeb F10-0362 M.Com Completed
90
Hafiza Anum Asif F10-0202 BS CS Completed
91
Farasat Bano F10-1115 MBA 3 New Form
92
Muhammad Mursaleen F10-1185 MBA 3 New Form
93 Zeeshan Khalid F10-1244 BS CS
New Form
94
Syeda Saba Imtiaz Shah F10-1181 BBA New Form
95 BBA
Asad Raza F10-1172 New Form
96 MS A&F
Aisha Maqsood F10-1150 New Form
97 BS CS
Hina Pervaiz F10-1103 New Form
98 BS CS
Saqib Shahzad F10-7017 New Form
99 BS CS
Imtiaz Safdar F10-7118 New Form
100 MS B&F
Tayyaba Sarwar F10-0795 New Form
101 BBA
Aamar Sohail New Form
102 BS CS
Saud Shahzad F10-1125 New Form
103 BS CS
Arsalan Mubarak F10-0912 New Form
104 MA Eng
Madiha Javaid F10-1187 New Form
105 MA Eng
Nadeem Ahmad F10-1204 New Form
106 MBA
M.Anees Ul Islam Khan F10-1247 New Form
107 BS CS
Zunaira Imdad F10-0977 New Form
108
Gulfam Huassain F10-0510 M.Com Below Average
109
Waseem Naem F10-0945 B.B.A Below Average
110
Furqan Ali F10-0196 M.B.A ( 3 year ) Below Average
111
Aqsa Javeed F10-0292 M.B.A ( 3 year ) Below Average
112
Salman Saeed F10-0682 M.B.A ( 3 year ) Below Average
113
Rizwan Jameel F10-0555 M.Com Below Average
114
Waqr Mehmod F10-0937 B.C.S Below Average
115
Muhammad Usman F10-1164 M.B.A ( 3 year ) Below Average
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116
Muhammad Saeed F10-0082 B.B.A Below Average
117
Chaudhary Saad Ashraf F10-0522 M.B.A ( 3 year ) Below Average
118
Qaiser Nawaz F10-0601 M.Com Below Average
119
Adeel Ilyas F10-1045 B.B.A Below Average
120
Muhammad Abubakar F10-0600 M.Com Below Average
121
Sabeela Ejaz F10-1098 B.B.A Below Average
122
Moneeba Hameed F10-0700 M.B.F Below Average
123
Umer Naem F10-0928 M.A.F Below Average
124
Muhammad Fahid F10-0963 B.B.A Below Average
125
Sundas Naveed F10-0589 M.A ( eng ) Below Average
126
Tajala Maqsood F10-1173 B-Des Below Average
127
Ahmed Faraz Raza F10-0917 M.B.A ( 3 year ) Below Average
128
Fozia Ashraf F10-0833 B.C.S Below Average
129
Muhammad Ajmal F10-1111 MA Eng Below Average
130
Ahmed Raza Khan F10-1153 MBA 3 Below Average
131
Andleeb Riza F10-0387 MS A&F Below Average
132
Benish Pervaiz F10-0864 B.B.A Below Average
133
Arooj Khalid F10-0212 M.B.A ( 3 year ) Below Average
134
Mehak Gul Aslam F10-0851 B.B.A Below Average
135
Iqra Yousaf F10-1156 BBA Not Submitting her documents (closed)
136 Not attendind the call every time
Kausar Nazeer F10-0641 M.Com (Closed)
137 Ali Hasan F10-0735 BS CS
Not submitting his documents (Closed)
138 Zeeshan Ali F10-1167 BBA
Not submitting his documents (Closed)
139 Muhammad Sharjeel
Umer F10-1154 BBA Not Attending the Call (Closed)
140
Fahad Ehsan F10-1088 B.B.A Both Cell nubmers off (Closed)
141
Amina Zahid F10-1097 B.B.A Not Attending the Call (Closed)
142 Not Submitting the documents
Shakeib Murtaza F10-1130 BS CS (Closed)
143
Shumaila Ashraf F10-7010 MA English Not coming
144
Saba Shabir F10-1046 MBA 3 Not coming
145
Muhammad Basharat F10-0871 MBA 3 Not coming
146
Zainab Riaz F10-7008 MBA 3 Not coming
147
Sadia Ashraf F10-1175 MBA 3 Not coming
148
Rehman Javaid F10-0750 BBA Took Admission in other Institutions
149
Kazim Latif F10-1170 MBA 3 Took Admission in other Institutions
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150
Muhammad Muaz F10-0748 MBA 3 Took Admission in other Institutions
151
Fozia Ashraf F10-833 BS Cs Took Admission in other Institutions
152
Mehak Gul Aslam F10-0851 BBA Took Admission in other Institutions
153
Arooj Khalid F10-0212 MBA 3 Took Admission in other Institutions
154
Beenish Pervaiz F10-0864 BBA Took Admission in other Institutions
155
Naqash Ahmad F10-7013 BBA Took Admission in other Institutions
156
Ghazala Ghaffar F10-0784 MBA 3 Took Admission in other Institutions
157
Omer Farooq F10-0761 BBA Took Admission in other Institutions
158
Khabib Ur Rehman F10-0880 BBA Took Admission in other Institutions
159
Alvina Arshad F10-0960 MBA 3 Took Admission in other Institutions
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SUGGESTIONS
Programs.
Students of same semester should be selected for internship in the University because
Prospectuses should be available on time. (because we have sold almost 250 forms
without prospectuses)
As far it’s a co-education university so all the rules and regulation should also be
There should also be special offers for the applicants of hafiz e QURAN regarding
admissions.
University should decrease its fee criteria of because students of this region cannot
Advertisement should be available on time. (Because all the broachers where not
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The repute of the university is still not good at most peoples mind. So the
management should conduct seminars for this regard to change the perception in
peoples mind.
Process of financial assistance is very complicated for both employee (CRO) and the
students.
BIBLIOGRAPHY
www.GIFT.edu.pk
www.google.com.pk
www.scribd.com
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