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Today’s Topics
The shift of consumer behaviour during Covid-19

Global property industry insight during Covid-19

How property developers can strengthen their marketing

strategy despite current circumstances
Consumer Behavior
During Covid-19
 Financial Security
The situation has had no impact on
how I think about financial planning
6%
8%
Economic Recession
It will take a long time for the
economy to recover and there will be
a long term impact
9%
Impact on Daily Life
The current situation is not impacting
my day to day life that much
5%
7%

17% 7%
9%
Low concern
10%
32%
35%
25%

49%
43% 39% High concern

The situation demands us to be I believe the economy will The current situation is
even more proactive about financial recover quickly once coronavirus impacting my day to day life
planning situation has died down

Source : Kantar
 Behavioral & Attitudinal Changes
% who have changed following behaviors because of COVID

79%

31%
34%

Tracking the Trend

Total
Owing to Covid-19
Big Cities 10%
Small Cities

16%
56%

38%

26%

20%

More Indonesians are Online adopting on Personal Finance has been Rising trend in people
”in-home” than those at an upward swing a concern from the onset re-considering Mudik
the star of the break of the break

How APP should react?

Re-structure payment Minimalized ATL, BTL

Accelerate digital transformation
Flexible term of payment

Source : Kantar
More time at home leading to over – exposure to media
Brands should plan their media to avoid over exposure & optimize spends

Social networking

internet surfing

Instan messaging

Online videos

Tv

TV on demand / streaming

Podcast / streaming music

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Increased
Staying connected is now moving Online……
Change in Social Platform Usage
76%
61% 59%
47%
41%
28% 28%
18%

Whatsapp Instagram Facebook Other SosNet Fb Line Tiktok We Chat

Messanger
Increased
Source : Kantar
Global Property Industry
During Covid-19
How to adapt your marketing
communication during this
pandemic?
 97% Wants brands to
continue advertising

Consumers want brand play a proactive and positive

roles, advertising should

56% 53% 52%

Offer a positive Talk about how they Inform about their

perspectives could be helpful effort to face the
situation

“Only 30% want to see

brands offering discount
& promotion”

Source : Kantar
South Quarter Residences Waterfront Estates
Created educational content to help Created a video campaign to communicate
employees and costumers as they deal with Waterfront Estate’s unique selling point
the outbreak

The Element Permata Hijau Suites

Assured residents and costumers they are
taking preventive measure during Covid-19
by documenting the whole cleaning process
and publishing the content on social media
Created a video campaign to communicate
the brand’s value : experience work life
balance and living perfect harmony in
Permata Hijau Suites through a storytelling
concept

Norrington Suites Ciputra Group

Created a video drone to showcase to We will provide training to the in-house
consumer that they are still making great sales team to equip them with the capability
progress throughout the pandemic to build virtual relationship, conduct virtual
tour and eventually make virtual sales

- Property business potential

- How to keep our motivation during covid-19
- How to do successful contact with online
costumer
- How to handle rejection from online costumer
- How to get visit during covid-19
- Do & don’t for following up online costumer
during covid-19
 SUMMARY
Costumer Journey Property Buying

Dream Research Discover Transact

PSBB During Covid-19 After Covid-19 will get solved

1. Build Trust
. & Affinity 2. Show Care & Empathy 3. Rethink Marketing Strategies

Short term Highlight Covid-19 updates
on all digital asset
Mid term • Retrain sales team
• Educational content
• Progress construction
Long term Brand awareness campaign
Online costumer services
• Check in on costumer regularly
• Sending out some health care
items
• Corporate social responsibility
(CSR)
• Charity program
Digitize the consumer buying
process : boosting APP SPT &
DM
Boom Sales
Adjust promo & gimmick
Maintain your brand image &
build sustainable relationship
with consumers and
consistence in the long term

Rekomendasi Kegiatan Corporate Rekomendasi Kegiatan Kawasan

CSR ring 1 HO Collab Highlight Adjust
Nimara Arc / Bertiga Covid-19 all Promo &
Gimmick Collab aset Gimmick
Charity Tung Desem Training Virtual Tour
Sales Daily
Terimakasih