Certificate Brochure

www.productschool.com
Founded in Silicon Valley in 2014, Product
School is the global leader in product
management training, with over 10,000
alumni, 20 campuses worldwide and a live
online campus.

Product School’s certificates

(PMC™,FPMC™,PLC™) are the most
important industry-recognized certificates for
product managers; and all of our instructors
are senior-level product managers working at
top technology companies such as Google,
Facebook, Airbnb, PayPal, LinkedIn, and
Netflix.

Designed to fit into work schedules, classes

are held in the evenings or on weekends. The
curriculum contains a healthy mix of hands-
on projects, group exercises, case studies, and
interview prep; plus access to a network of
alumni, mentors and job opportunities.

Product School is committed to pushing the

product community forward. With this aim in
mind, we published the Amazon bestseller,
The Product Book, organize events in over 150
cities worldwide, host The Product Awards,
and produce ProductCon, a multi-city global
conference attended by thousands of product
managers every year.
THE RISE OF THE
PRODUCT MANAGER

Where do I start to become a 70,000+

Product Manager? Job o!ers for Product
Managers are published per
Here are three things you can do to help you month on Glassdoor.
become a Product Manager this year:
$121,000
Build Something
Create something that demonstrates your ability Median Base Salary.
to conceptualize and ship projects. You don’t need *US Market
a team or a budget for this.

Network
Online and in person. Get out there and start
meeting Product Managers in your neighborhood.
Attend some free events, make friends, and o!er
value. Your network will be an invaluable source
of support and ideas and will be able to help you
2010
get a foot in the door when new hiring
opportunities open up in your community.

Apply Strategically
If you’re brand new, you’re unlikely to get a PM 2010 2019
job at Google right o! the bat! Use your new
network to guide you towards opportunities that
The Rise of the Product Manager role since 2010.
fit your talents. Try and narrow it down to a
In less than a decade, the role of Product Manager has become
specific industry – perhaps related to your
interests or previous work – where you can add one of the most promising jobs of 2019.
unique value.
Learn On Campus or Online
Study at one of our 20 locations
worldwide or online.

Part-time or accelerated
Get your certificate upon completion of
2-month or 1-week intensive training.
ALUMNI NETWORK
Join and network with the next generation of
product people transforming software products
across numerous industries.

GENDER/AGE
I am now a Lead
55% Men
27%
45% Women
Product Manager
at Facebook.
24%

15%
12%

6%
4% 4% 4% I took a product school certification in 2017/2018. I was not a
1% 1% 1% 1%
PM. I was a Technical Program Manager at that time. I found
18-24 25-34 35-44 45-54 55-64 64+
it very usefull. I am now a Lead Product Manager at Facebook.
Also, all other students along with me were not PMs. They all
EDUCATION LEVEL
are PMs now. It took all of us a while based on companies we
High School Undergraduate Grad School
6% 63% 31% were targetting. But we all got into Product Management. All
11 folks are PMs at Netflix, Workday, VMWare, Cisco etc. It lot
depends on your e!orts. Interview mock-ups, prep material,
blog readying to think like a PM etc.
ALUMNI PROFILE

Business Technical Design Other

35% 30% 28% 7%
Fahad Khalid
Lead Product Manager
ALUMNI NETWORK

Background Consulting Background Engineering Background Project Management

PMC PLC PMC

Current Job Current Job Current Job

Nicole Desjardins Dheeraj Khanna Sahni Burkhart

Group Produc Manager Sr. Product Manager Sr. Product Manager
TOP INSTRUCTORS
Our instructors are real world product managers working for
some of the most influential companies in their sectors.

Helen Sims
Product Lead

I chose to teach at Product

School because I wanted to be
a part of the biggest PM
community, and be among the
most knowledgeable
instructors coming from the
best companies around.
 Jamal Eason Ria Sankar Fangbing Qiu
Sr Product Manager Director of Product Product Lead
TOP INSTRUCTORS

Pooja Ghera Alex Shih Charles Fletcher

Product Lead Product Lead Director of Product
YOUR PRODUCT MANAGEMENT
CERTIFICATE PATH

Product School’s Product Management Path comprises of 3

part-time courses for professionals with strong technical or
business backgrounds who want to further explore Product Product Management
Management at software-based companies. PMC Certificate™
40 HOURS
You’ll first learn Product Management fundamentals to
understand the software product lifecycle and what it takes to
successfully transition into a product management role.

You’ll then be equipped with the skills to retrieve data,

understand its value and make impactful decisions with SQL
and Data visualization. Learn to deeply understand your users Full Stack Product
to deliver exceptional UX/UI design and develop a robust digital FPMC Management Certificate™
marketing plan. You’ll take a deep dive into the technical 40 HOURS
knowledge to enhance your ability to work with agile teams.

Finally, elevate your product knowledge to become an e!ective

Product Leader. You’ll do an in-depth analysis on how to
implement best PM practices on a strategic level to
significantly impact your company’s portfolio and revenue.
Learn the soft skills to manage product teams and manage
Product Leadership
stakeholders to deliver performing products.
PLC Certificate™
20 HOURS
 PRODUCT SCHOOL CURRICULUM
Week 1
Assess Target Opportunities
Product Management 101
• Introduction to Product Management:
Defining roles; Defining responsibilities.
• The Product Management Process:
An overview of the product development
life cycle.
• Looking at Your Resume Through a
Product Filter:
Creating a great resume and cover letter.
Week 3
Define and Design your Product
From Ideas to Action
• Define an MVP:
How to determine the MVP.
• Writing and Using Product
Requirement Documents (PRDs):
How to write PRDs people will actually
read.
Strategically Understanding
a Company
• Personas: Understanding your
customers.
• Success Metrics: How does a company
measure and quantify its goals.
• Use Cases: Understanding how
customers use products to achieve goals.
UX Design
• UX Design Process:
Sketching Wireframing / Mockup /
Prototyping.
• Working with Design: PMs and Design
responsibilities, Assess a Design.
• Google Ventures Design Sprints:
Hands-on.
Week 2
Determine your Target Customer
Creating an Opportunity
Hypothesis
• Quantitative Methods:
Turning metrics into • opportunities.
• Qualitative Methods:
Figuring out what to do next from non-
measurable sources, aided by the
Business Model Canvas, Value
proposition Canvas, and Kano Model.
Week 4
Build and Launch your Product
Engineering Development
Methodologies
• Product / Engineering Relationships:
Strategies for establishing and
maintaining a great relationship with
your engineering team to produce
optimal results.
• Development Methodologies & You:
Waterfall; Agile: Kanban & Scrum.
Validating an Opportunity
Hypothesis
• Internal Validation:
Validate an opportunity with your team.
• Customer Development:
Communicating customer needs to
improve upon future projects.
• Validating with Experiments:
A/B Tests, Testing with a Minimum
Viable Product (MVP).
Product Marketing
and Launch
• Customers and Messaging: How to
create a product message to convey your
product to customers.
• Going to Market: How to successfully
launch a product.
 Week 5
Measure and Iterate your Product
Product Iteration and
Interview Questions
• Iteration: Finishing up the product
development cycle & preparing for the
next iteration.
• Interview Questions: Tips and practices
to prepare you for Product Management
interview questions.
Week 7
Demo your Product
Final Presentations
• Achieve buy-in for your product: Your
instructor will identify strengths and
areas for improvement.
Public Speaking I
• Create speaking content: A gentle
introduction to public speaking with
hands-on practice.
• Google Ventures Design Sprint practice.
Final Presentations Review
• Analyze other products: Learn from the
feedback your instructor will provide to
your peers.
Week 6
Course Review
Public Speaking II Course Review & Final Project
• Create speaking content: A gentle • Recap: We cover any unanswered
introduction to public speaking with questions and spend the rest of the class
hands-on practice. doing a mini project together.
• Create presentation content: How to
speak with impact during a presentation.
Week 8
Get a Product Job
Job Searching Job Interview
Strategies Practice
• Prepare to Apply: Making sure you and • Interview Practice: Resumé review &
your supporting materials are ready for mock interviews.
the application process
• Finding an Advocate: Finding someone
at the company to advocate for you, be
it via referral or cold email
Product Management
Certificate™
 Week 9 Week 10 Week 11 Week 12
Product Strategy Customer Development & Targeted Marketing Product Analytics
Design

• Market Analysis • Customer Development
• Product Strategy • Design Thinking and The UX Design
Process
• Prioritizing / balancing resources
• Integrating the UX Design Process into
• Roadmapping
the Product Development Process
• Marketing Funnels & Key Performance
• User Research
Indicators (KPIs)
• Design Deliverables
Prototyping & Validating Ideas
• Customer Acquisition Channels & • Marketing Planning, Budgeting &
Search Engine Marketing (SEM) Growth Hacking
• Social Advertising, Pay-Per-Click • Product Analytics
(PPC) & Search Engine Optimization
• Marketing Analytics, A/B Testing &
(SEO)
Reporting
• Customer Relationship Management
• Statistics and A/B Testing
(CRM), Email, & Marketing Automation
• Branding, Storytelling & Conversion
Rate Optimization (CRO)

Week 13 Week 14 Week 15 Week 16

Visualizing Making Speaking Machines Supporting Growth
Meaningful Data Machines Learn Language

• Databases and SQL • Machine Learning: Regression • Web Development • How to hire & Retain Marketers

• Data Visualization • Machine Learning Classification • App Development • How to hire & Retain Developers

• Data Science with Python • Big Data • Dev Ops • How to Hire & Retain UX Designers

• Cloud Computing • Final Project Presentations

Full Stack Product Management

Certificate™
 Week 17 Week 18 Week 19 Week 20
Product Leadership Leading The Art of Embracing Change and
Fundamentals High-Performance Teams Influence Managing Growth

• Creating and executing a winning
product strategy using OKRs and KPIs
e!ectively
• Product Lifecycle Management
• Road-mapping
• Being a great product leader
• Developing a culture of innovation
• Managing team dynamics
• How to manage superheroes
• Organizational design
• Finding talent & hiring
• Delivering feedback
• Leading without formal authority • Navigating challenges during
transformation
• Power & status in organizations
• Product Innovation Frameworks
• Psychology of Persuasion
• Scaling your product
• Managing stakeholders e!ectively
• Leading through growth
• Managing di"cult conversations

Product Leadership
Certificate™

This syllabus and its content are subject to change by Product School at all
times and any change that may happen after your enrollment will be proactively
and e!ectively communicated to you by a Product School representative.
TUITION
Starting at $4,199
$179/mo plan available for US Residents.

PAYMENT PLANS
Financing your learning is easy! We o!er di!erent funding options.
Choose from interest-free monthly installments, or spreading the
cost up to 36 months.

CONVINCE YOUR BOSS

Chances are, your company has a budget to invest in your education. And chances are, most
of this budget normally goes unused. Training with Product School is great for you, and it’s
also great for your company. Thanks to the Product Management certificate, you’ll be a more
valuable employee, able to take on more responsibility and make more of an impact.

Download a template and get your

certification conversation started.

GET A TEMPLATE →
JOIN OUR EVENTS

Free Weekly Events

Attend free product management events at a campus The largest product management conference takes place five times
near you, or join our online webinars and live chats. a year with events in San Francisco, Los Angeles, New York, Seattle
Meet senior-level product managers working at top and London. 5,000+ onsite product leaders attendees and more
companies and network with product people. than 50,000+ viewers online.

GET FREE TICKET GET FREE TICKET

 Connect with our
admissions team
Learn more about how you can take your skills
to the next level with Product School

SCHEDULE A CALL

admissions@productschool.com
US: +1 (844) 438-2765

www.productschool.com