Strategic

Planning

Abdul Samad Bhatti L1F17BSAF0056

Waleed Bin Khalid L1F17BSAF0070

Zaeem Asif L1F17BSAF0062

Hannan Siddiqui L1F17BSAF0067

Usair Arshad L1F17BSAF0072

Fawad Ahmad Khan L1F17BSAF0071

Section: B
Company’s Information:

The Indus Motor Company Limited was set up as a joint venture between the House of Habib
and the Toyota Motor Company Japan for the assembling, manufacturing and marketing of
Toyota Vehicles in Pakistan from 1990. Indus Motor Company Limited (IMC) is the sole
distributor of Toyota and Daihatsu vehicles through its various dealerships. (Indus Motor
Company 2012)

Indus Motor Company Limited (IMC) was made public limited and was listed on the stock
exchange in 1989 and it started production in 1993. Toyota Motor Corporation and Toyota
Tsusho Corporation have 25 % stake in the company whereas House of Habib is the major
shareholder.

Indus Motor Company Limited (IMC) has its production facility in Port Bin Qasim and has a total
area measuring over 105 acres. The plant is unique in nature as this is the only plant in the
world where Toyota and Daihatsu cars are being made under the same roof.

Mission Statement:

IMC’s Mission is reflected in the Company’s Slogan.

Action, Commitment and Teamwork to become #1 in Pakistan.

No# Mission Statement N/A / A We derived these

Components
1 Customers N/A Futuristic customer
needs through
premium quality
 2 Products or services N/A We deliver safety,
comfortableness and
premium quality
long-standing
automobiles
3 Markets In Pakistan
4 Technology N/A Toyota is developing
various new
technologies for the
perspective of energy
saving through
introducing hybrid
cars
5 Concern for survival, Commitment
growth and
profitability
6 Philosophy Action
7 Self-concept #1
8 Concern for public N/A To help reduce
image carbon footprint for
green environment
9 Concern for employees Teamwork

New Mission statement:

Action, commitment and teamwork to develop various new technologies for the perspective of
energy saving through introducing hybrid system which will help to reduce carbon footprint for
green environment. We deliver safety, comfortableness and futuristic customer needs through
premium quality and long-standing automobiles to become no1 in Pakistan.