Search Engine User Behavior Study

This questionnaire is designed to study the Behavior of Search Engine Users. This study
is purely academic and the data you provide will be used only for scientific research and
will help in gaining a better understanding, the Behavior of Search Engine Users.

Please indicate your Age Range

 18-25
 26-30
 31-40
 41-50
 >50

Please indicate your Gender

 Male
 Female

What is your area of work?

 Student
 Employed

How often do you use search engines on the Internet? (Select One)
 Four or more times each day
 At least once every day
 At least once each week
 At least once each month
 Never

Which would you say best describes how you use search engines? (Select One)
 I usually use the same search engine
 I usually use multiple search engines

Why would you choose a Search Engine? (Select One)

 Accuracy of Data  Speed of Access
 User Friendly  Just out of habit

Rank the Search Engines according to your preference?

MSN ___
Yahoo ___
Alta Vista ___
Google ___

Search Engine User Behavior Study

 What do you prefer? (See the Picture Below)
 Organic Search results
 Paid Search Results

Organic
Search Paid Search
Results Results

When you perform a search on a search engine and are

looking over the results, approximately how many entries do
you typically review? (Select One)
 Only the first 3 entries
 The first page
 The first 2 pages
 The first 3 pages
 More than 3 pages

Seeing a company listed among the top results on a search

engine makes me think that the company is a top one within
its field. (Select One)
 Agree
 Neutral
 Disagree

When you perform a search on a search engine and don’t

find what you are looking for, what are you typically more
likely to do? (Select One)
 Enter a few more words to better target the search
 Switch to another search engine and enter the
same keywords you first tried
 Switch to another search engine and enter
different keywords than you first tried
 Give up

When you search for information using search engines, you

can usually find what you’re looking for
 Agree  Neutra  Disagr
l ee

Search Engine User Behavior Study

 Search Engine is the first resource you use for finding
information:
 Agree  Neutra  Disagr
l ee

Search Engine User Behavior Study

 Rank the criteria you use in judging relevance on returned
search results.
(See the Picture Below)
Rank
Title

Description

Highlighted Words

Reading URL Itself

Search Engine Rankings

Search Engine Rankings

Title

URL
1

Description
2

Highlighted Words
3

- Thank you very much for your Time and Cooperation -

Search Engine User Behavior Study