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15 best online food delivery apps in India for 2020

The food industry is a trillion-dollar business, while the delivery market is only a fraction of this business? By recognizing
the opportunity, many companies have set their foot in the food delivery business. It is estimated that by 2022, the food
delivery business worldwide will grow to annual revenue of USD 956 million. You’re a part of this boom. Who doesn’t
like to sit in the comfort of your homes, have your favorite food, and binge-watching your favorite show on Netflix? The
many best food delivery apps in India is working on its features to make our lives better.
According to research, the online food delivery market was worth INR 45.58 Billion in 2017. It is expected to expand at a
CAGR of ~38.08% from 2018 to 2023. The percentage of daily orders fulfilled is increasing at unprecedented rates in the
major cities of India. Mobile app development companies, seeing this as a golden opportunity, is taking advanced steps
in making their apps sophisticated and hassle-free. This 15 best online food delivery apps in India for 2020 for users’
reference. 
1. Swiggy

Swiggy is the best-in-class food ordering app today. With interactive UI/UX and simple call to actions, Swiggy is gaining
popularity among all age groups. The fast delivery, live order tracking, and the fact that there is no minimum order have
made swiggy favorite among the working-class millennial. Also, it is appreciated that Swiggy is available in almost all
cities in India. The offers and discounts the app offers, and the number of restaurants to choose from are some other
factors making swiggy popular. Swiggy can be downloaded from the play store, and both iOS and Android versions are
available for free. Different payment methods, including COD and online payment using debit and credit cards, are
integrated for user’s convenience. The thought the makers have put into developing the app is much appreciated as it
serves the purpose well. 

2. Zomato

Zomato is one of the largest food aggregators in the world. Launched in Delhi and now present in 24 countries, Zomato
continues to deliver better food for more people. The app provides a quality platform for foodies to order the food they
love the way they like it. Hygiene and quality standards are held high by the app. Both iOS and Android versions are
available in app stores. The user can choose from a variety of restaurants and dishes to quench their hunger anytime.

3. UberEats
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When the cab giant wanted to take a look into the food delivery service, UberEats was invented. This app allows you to
search for food – category, location, or restaurant wise. Booking food is made easy through three easy steps. Browse,
Order, and Track. UberEats also offers live order tracking and multiple payment options for the users. Contacting the
delivery agent is also possible with this app. E-commerce apps have found a better stand-in India, so did the food
delivery apps.

4. Foodpanda

Foodpanda is one of the pioneers of the online food delivery industry. The app has all your favourite food destinations
and cuisines. Foodpanda is user-friendly and quick to order app. The steps to complete your order are convenient and
super fast. Foodpanda is spread over a large part of India and acts as hunger saviours for many who are for some or the
other reason searching for food online. Quick order delivery, exclusive deals, discounts, vouchers, and discounts
throughout the year are other features of Foodpanda that attract the users. 

5. Faasos

Faasos exists to answer the most asked question of the era. What’s for food? With a wide range of restaurants, Faasos
helps its users to eat good and eat exciting. Faasos is available in over 15 cities in India, serving a variety of delicacies for
foodies all over. Faasos has a premium version called bolt in which if the order is not delivered within 30 minutes, the
order is free. The app also provides many offers and discounts and multiple payment options. 
6. Deliveroo

Considering the huge opportunities of the Indian online food delivery market, Deliveroo, the London based food
ordering app, set foot in India. The food you ordered will reach you quickly, even in the busy hours and holidays.
Efficient delivery is one of the best features of Deliveroo. Best restaurants available in your area can be searched, and
your favourite cuisine will reach you within minutes. 

7. Dunzo

Dunzo is an app that delivers food, groceries, or pet supplies for you. The app works 24*7 and delivers anything to you
in 45 minutes. No minimum order quantity, no location constraints within the city, multiple payment methods, offers,
and discounts are some of the features that make Dunzo stand out in the industry. The user can order anything they
need from their favourite restaurant in the city. 

8. Grubhub

Grubhub has the nation’s largest number of restaurants to choose from. Every store is included in the app for you to
choose the best. The customer service is 24*7 for users’ convenience. Perks – the newest feature of Grubhub – helps
you find all the deals running in the restaurants nearby. Some of the exclusive rewards and deals make Grubhub even
more attractive to the users. The app is built using the latest UX design trends to impress the customers.  
9. Seamless

Food ordering apps are competing to get better exposure among the hungry population of India. While approaching
a mobile app development company to develop a food ordering app, the businesses ensure that they have a unique
selling point which no one else offers. Seamless is recognized for its large list of restaurants and quick delivery. Item wise
or restaurant wise searches, live order tracking, and multiple payment options are some other features that make
Seamlessly recognizable. 

10. Domino’s

Piping hot pizza at your doorstep. Domino’s app has a pizza for every occasion. Your app allows you to customize the
order. The pizza delicacies are unimaginable and finger-licking good. That cheesy crust will melt your heart if you can
have it in the comfort of your home. The app promises a 30 minute delivery time. Another attraction is that you can
have a pizza even while on a train. Order your favourite pizza from the nearest domino’s outlet, and you will be received
by the delivery agent at the next station. They’ve taken it to the next level.

11. Eat Fit

When searching for mobile app ideas, the food delivery app will always top the list. Good food is something we all crave
for. One of the serious issues today’s generation is dealing with is related to health. As the physical activities got reduced
considerably, ailments started accompanying the Millenials. An app that helps you eat healthily is a boon. The app
provides nutrition education and access to healthy foods. Customized meal plans can be searched before ordering your
meal. Eat fit is an app that nourishes your healthy eating habits.
12. Potafo

Potafo is an online food delivery application based in Calicut, Kerala. They deliver delicious food to people from various
restaurants in and around Calicut. The delivery is fast and neat. The customer service Potafo offers is appreciable and
best. The app interface is simple and thus makes the food ordering hassle-free. 
13. TastyKhana

TastyKhana provides access to 9000+ restaurants across India. Among the many online shopping apps in India,
TastyKhana provides you with the best food available in your locale. The Android version is available for the users in
Playstore to download, and it is free. Convenient user interface and multiple payment options, and easy profile creation
are some of the features of TastyKhana food ordering app.  
14. Pizza Hut

Pizza Hut, while creating a mobile app for their tasty pizzas, have put in lots of thoughts. The app has location mapping,
easy carting, improved speed, and live order tracking features. The intuitive user interface will make it easier for the
users to order their favourite pizza the way they like it. 
15. Scootsy
Scootsy is a Mumbai-based food delivery business. Scootsy has a special MapTech, which allows you to track your
delivery agent in real-time and to know which time he’ll reach you. Android version is available in the play store for
download. Your e-bill will be delivered to your mail upon delivery. Multiple payment options and quick delivery is
ensured
Final Words!
There is an app for everything these days. Grocery delivery app, taxi booking app, food ordering app, laundry app, sports
app, and the list goes on. Creating a mobile application for your business has become a crucial step as mobile is gaining
much importance these days. Food delivery applications are swarming into the Indian market with unique features to
attract the millennials who comprise the significant population of India.
Investing in the Indian market will be the right time, as this is the era where the technology is being accepted and tried
the most. The evolution happening in the next ten years will be the fastest considering the ones before as technology is
advancing at an unearthly pace. 
Mindster, a top-rated food delivery app development company, provides world-class development services for our
clients. Thorough thoughts and ideas will be put up before launching the app. Our experience in app development is
something we hold high proudly. To develop your mobile app, you can even hire our mobile app developers to assist
you in your process. 

Urban Clap Urban Company : providing facility house hold facility saloon,

In this article, let’s take a look at the various issues plaguing the Indian Restaurant businesses and some smart
ways to overcome them.

1: A UNIQUE SELLING POINT


Are you running a café or a fine-dining restaurant? Are you aiming to provide a romantic experience, perfect for date-
nights or a low-key vibe that appeals to families? You may have an excellent menu, skilled staff and a talented chef
on board. But that alone isn’t enough. You need to provide your customers with a novel experience to hook them in.

You need to define your unique selling point — the one factor that separates your restaurant from others. Know what
your brand stands for. Is it something relatable or something aspirational? Spin your brand story accordingly. Ensure
the story reflects in your brand communication and overall product offering.

Also Read: 5 Smart Strategies To Upsell In Your Restaurant & Boost Revenues

2: BUILDING CUSTOMER LOYALTY


For any business to have a successful run, you need to create the right customer experience to build customer
loyalty. This is very true for restaurant business as well. Poor customer service is often a deal breaker. You may
have an impeccable ambience, the best food on the table, but if your customers aren’t served properly, you can be
sure that they’ll never return.
Start by focusing on the simple things. Train your staff and teach them to serve customers with a smile, always.
Every time a customer contacts any one of your staff members — be it the waiters, busboys, cashiers, etc. the
experience must be pleasing, accommodating and welcoming. Apart from human contact, you also need to detail
the various online customer experience touchpoints, like placing the order online, calling at customer care, reading
the menu online, etc. Make sure these experiences are also positively consistent with what your brand stands for.

Next, try to provide customers with an incentive to stay loyal to your brand. Something like earning loyalty points
with every bill or a free tenth cup of coffee goes a long way in promoting customer loyalty.

Also Read: 5 Techniques To Cut Down Costs At Your Restaurant Without Compromising On Quality

3: OPERATIONAL COSTS
Unlike other businesses, where you need not stock inventory every single day, restaurants need adequate cash flow
to manage daily operational costs — including food and labour. Initially, it may be challenging to generate cash flow
to meet your expenditures.

Instead, of running on a partial overhead and failing to meet expectations, get a specialized business loan to meet
your specific needs. Indifi offers a wide array of loans for entrepreneurs in the hospitality industry — line of credit,
invoice discounting, and merchant cash advance are a few handy ways to meet your restaurant’s day-to-day running
expenses.
Also Read: 5 Ways In Which Technology Can Help You Transform Your Restaurant Business

4: POLICY BOTTLENECKS
This is one of the pet peeves of all restaurateurs. Starting a restaurant business is not as simple as it may look.
Before you can set up shop, you have to deal with several policies and other bureaucratic principles. For instance,
some states in India don’t allow you to sell liquor, whereas, in others, you need to have an FSSAI license before you
can set up your kitchen.

Look up all the policies of your specific state or city, or hire a consultant to help you deal with the red tape. Spending
time on getting the right certifications will help you avoid problems faced by restaurants down the line.

Also Read: Getting Business Loans For Restaurants

5: INITIAL AND WORKING CAPITAL


This is one area where even experienced restaurant entrepreneurs run into significant problems — capital or rather
the lack of it. Restaurant owners require sufficient capital during the initial phases as well as to deal with daily
expenditures.

Very often, experts recommend that restaurateurs should have enough money to cover one year’s expenses before
the business turns profitable. Additionally, they should have sufficient resources to meet unexpected costs and
expenditures.

It may not be possible to pay for all these expenses out of your pocket. Instead of draining your life’s savings, be
smart and take a business term loan from digital lenders like Indifi and focus on expanding your business.

Swiggy
No Order Too Small
No Minimum Order
Superfast Delivery
Discount
How Swiggy empowers customers, restaurants, drivers to streamline food delivery

Applying Tech to Food

Vaz is determined to turn Swiggy into an AI-first company. The starting point for this has been to build a large data lake.
Crucial data with respect to food preparation, delivery, and transactions is accumulated in the data lake, and actionable
insights derived from it.

“We've done a lot of work to gather the data in a single place and build this data platform that allows us to build insights
and models on top of it,” says Vaz.

The in-house software developed by Swiggy brings the restaurants, drivers, and customers all on the same page to
ensure complete visibility and efficiency into their business processes.

According to Vaz, timing is the essence. Keeping a track of time is imperative at every step -- when a customer orders,
the restaurant starts its preparation to finding the right driver to deliver it.

With machine learning algorithms, data from previous orders is processed to fetch insights on the precise time drivers
will take to travel from the customer location to the restaurant or the restaurant to the customer location, taking factors
like timing of the day, festive season, weekends and so on into consideration.

The company is also able to predict how much time the restaurant will take to prepare food.

Operations optimization models have also been built, which enable Swiggy to assign the best possible driver to a
customer order while meeting constraints of delivery time and costs in real-time.

Though the company has a mix of different machine learning and deep learning models, Vaz calls the system that
predicts travel time at the minute level key for Swiggy as the company provides a precise promise to customers.

Treating every Customer as Unique

For enhancing the search experience, Swiggy has built a custom AI model that ranks all the restaurants uniquely for
every single customer. The list of restaurants is unique for each customer, matching his preference.

“The AI-model looks at not just your past orders but also things like affinity that a customer has towards a certain
restaurant. So we can say on the basis of the kind of food you have purchased in the past whether you would prefer a
south Indian meal over an Italian meal or vice versa,” avers Vaz.

The company has also wrapped intelligence into categorizing food on the basis of which it offers recommendations
around dishes and restaurants that serve similar food.

Helping drivers and restaurants

Vaz’s team has also built ML models for restaurants, which help them in managing inventory and forecasting supply for
Swiggy orders. Vaz explains they do predictions on identifying how many dishes of a certain type will be sold in a given
day. This information is shared with the restaurant to plan for the demand and optimize preparation.

To help drivers get more orders, a tool called Heat Map is created which predicts from which area the next orders will
come in.

“With close to 90 percent accuracy, Heat Map allows us to guide the waiting drivers to head for those particular areas
where more orders are expected to come from”, adds Vaz.
Swiggy has also launched an ‘Access Program’ that helps restaurant partners in deciding and opening kitchens at new
locations. Analytical models have allowed the company to identify locations with enough customers with the preference
of a particular dish.

Creating a new revenue stream

Advertising is another business that Swiggy focuses on. The company has built an in-house tech stack which is a highly
scaled system that serves ads to millions of customers.

“Advertising benefits restaurants by allowing them to place targeted relevant ads for customers. It is a great stream for
us because it allows us to monetize our traffic and gain revenue,” says Vaz.

“AI-based model ensures the ads seen by customers are relevant to them. We don't show any spam or try to sell
meaningless ads to customers,” he adds.

Craving a delicious bite of blueberry cheesecake in the middle of the day at work? But traffic, unending queues at café,
waiting for the order and then coming back to work-Is as hectic as it sounds! Since August of 2014, ordering food has
been revolutionized in India; it became as easy as one wants it to be. With the launch of India’s fastest-growing internet
company, Swiggy, it becomes smooth to order food at home, office, or even while throwing a party.

Swiggy is a hyper-local food delivery application, which was founded by Sriharsha Majety, Nandan Reddy and Rahul
Jaimini in Bengaluru’s neighborhood Koramangal, Karnataka. Swiggy became so popular at its early stages and runs
successfully till today.

Company Name Swiggy

Headquarter Bangalore

Sector Food Delivery

Founders Sriharsha Majety, Nandan Reddy, Rahul Jaimini

Founded 2014

Website swiggy.com

Swiggy - About and how it works


Swiggy - Business Model and Revenue
Swiggy - Founders and team
Swiggy - How did it start?
Swiggy - Start-up launch
Swiggy - Start-up Challenge
Swiggy - Competitors
Swiggy - Funding and Investors
Swiggy - Growth
Swiggy- Awards & Recognition

Swiggy - About and how it works


Swiggy logo

Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to
order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with
restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the
time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the
application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster
delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-
35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of
Swiggy.

Also Read: List of the Best Food Startups in India 2020

Swiggy - Business Model and Revenue

The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as
partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30
minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.

Swiggy - Founders and team

 Sriharsha Majety is the CEO and co-founder of Swiggy. He has completed B.E in Electrical and Electronics along
with M. Sc in Physics from BITS, Pilani in the year 2008. He then went to study the CFA program from the CFA
Institute but only completed till level 2. After this, he studied finance from IIM, Calcutta and completed in the
year 2011. Before Swiggy, Majety worked as the recruitment coordinator for IIM and also worked as part of the
rates trading Desk in London at Nomura International. In the year 2013, he co-founded Bundl along with Nandan
Reddy.
 Nandan Reddy is the co-founder of Swiggy. He has also studied M. Sc from BITS, Pilani in the year 2010. He
worked as the head of the operations of social media at SoucrePilani for about 2 years. He was the founding
partner of Zurna, a top restaurant in Hyderabad.
 Rahul Jaimini, who worked as Senior Software Engineer at Myntra, joined Majety and Nandan to make the
application Swiggy. Rahul has completed a Dual Degree from IIT, Kharagpur in Computer Science & Engineering
in 2010. He also worked for companies like Philips Research and Netapp.
Swiggy - How did it start?

In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across
the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food
industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.

When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola
Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed.
While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000
orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the
company began with a kick start.

Swiggy - Start-up launch

Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities
in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the
application called, Swiggy Go.

Also Read: 21 Restaurant Marketing Strategy

Swiggy - Start-up Challenge

Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an
estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for
both the delivery services and the food served by restaurants; they gather this data and ensure to give the best
experience to the customers.

Swiggy - Competitors

Swiggy though has a huge market now but is also having tough competition from companies like Zomato, Uber Eats, and
Licious.

Swiggy - Funding and Investors

After receiving its first pay cheque of $2 million from Accel and SAIF Partners, Swiggy had Global investors in 2016 like
RB investments, Harmony Partners and Bessemer Venture. In 2017, Naspers funded an amount of $80 million and then
China-based Company Meltnan-Dianping gave $100 million to Swiggy. The company’s value crossed over $1 billion. In
2019, Swiggy invested Rs 31 crore in Fingerlix. It has also acquired 48 East in 2017. It has partnered with Burger King and
Google local Guide for delivery services and to get customer reviews respectively.  It has also partnered with Indifi
technologies to facilitate financing program for restaurants.
Swiggy - Growth

Swiggy has got the status of Unicorn in four years of its birth, making it the fastest start-up in India to receive that.

Swiggy- Awards & Recognition

Swiggy won Economic Times Start-up Award for the Start-up of the Year, 2017. Swiggy also was recognized at Star
Re.Imagine Awards for its tagline ‘No order too small’ a concept by Lome Lintas for the Best Use of Integrated Media
(Best Integrated Creative Campaign). It has achieved the Unicorn status in 4 years since its birth.

Swiggy:
Food Delivery Company

Key Partners
Restaurants and shops
Groceries
Delivery providers

Key Activities
Partnerships with eateries and retail shops
Hiring delivery providers and suppliers
Managing delivery and payment

Key Resources
Local restaurant and shops
Delivery providers
Technology

Value Propositions
Food delivery with no restriction order policy
Efficient online payment system
No minimum order requirement
Different payment methods

Customer relationships
24/7 active customer support
Customer support chat
Social media pages

Channels
Mobile app
Websites
Digital marketing

Customer Segment
People who do not wish to go out to restaurant
People who want to order food online and want to get it delivered
People who want to buy and get other products delivered from nearby shops and stores
Cost structure
Payroll expenses for its employees and delivery partners.
Cost of application and website development
Running costs and maintenance charges
Administrative, advertising and marketing costs

Revenue streams
Delivery charges
The first type of revenue stream Swiggy obtained is from its customers. A nominal delivery fee of Rs. 20 to Rs. 40 is
charged from customers on orders below a threshold value of Rs. 250. Swiggy raises the charges during high order
demands or unusual weather conditions.

Commissions
Swiggy acquires another major part of the revenue stream from commissions. It collects commissions from restaurants
to generate sales leads and to deliver their food items through Swiggy’s fleet. Restaurants have to pay 15% to 25% on
every order placed from Swiggy’s website.
Advertising
Swiggy earns advertising revenue in these two ways:
Banner Promotions – Swiggy promotes and displays ads of various restaurants on its app. Restaurants, related to
different regions, receive greater visibility via banner promotion and pay price for the displayed page.
Priority listing of restaurants – Swiggy charges restaurants premium rates to give them priority in the list of available
restaurants. A restaurant has to pay high if it wants to be displayed higher on the list.   
Swiggy Access
An entirely new idea based on the cloud kitchen concept, Swiggy came up with its Swiggy Access facility. It provides
ready-to-use kitchen spaces to its restaurant partners in those areas where they don’t operate.
With the aim of bringing food nearer to its customers, Swiggy enables restaurants to set up their kitchens in new
locations and let the food delivered to them at the fastest speed.
Expecting around 25% of revenues in 2 years, Swiggy expands its cloud kitchen model to include 30 restaurants onboard
with 36 kitchens to four new cities.     
Swiggy Super
Swiggy has launched a membership program called ‘Swiggy Super’ for customers. This program offers unlimited free
delivery on all orders above ₹99. After subscribing to this program, customers don’t have to pay surge pricing during
excessive demands.
Affiliate Income
Swiggy earns revenue by partnering with various financial institutions like Citibank, HSBC, and ICICI Bank. This affiliate
income is a new yet successful revenue stream where both parties benefit. It also allows customers to receive several
credit card offers from those financial companies.

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