Digital transformation

ROCIO VAZQUEZ RICOTE

An Era of Disruption started.
 52% of Fortune 500
has been reinvented or busted in the last 16 years.
Consumer
channels - expectations - credibility - on & off - knowledge
 Brands
70% of branding is based on customer experience and conversations
Innovation
90% of data
 5000: Number of advertising messages
people are exposed to per day.

Nielsen Media Research Study

40% of consumers recommend brands.

Comscore
 dont forget...

65 % of new biz is referral based

The digital transformation
era
Four Areas of Digital Transformation Evolution

Operations Data

Customer Business
Experience Models
customer centric
Connecting the customer journey
Redesigning our value chain
Technologies and Data Management Platforms
Agile Processes

clients

suppliers

advocates

partners

employees

media

competitor
Digital Transformation Scorecard
 Companies must be
disruptive and bold
 Challenge the existing dynamics

Uber, Airbnb

Source : www.7ideas.net
Source : www.7ideas.net
 Dramatically reduce complexity

Twitter, Nest

Source : www.7ideas.net
Source : www.7ideas.net
 Learn from other (more innovative) industries

Nike - Formula1

Source : www.7ideas.net
Source : www.7ideas.net
 Look for new / unconventional target groups

Zipcar

Source : www.7ideas.net
Source : www.7ideas.net
 Do the opposite

Beats by Dre Headphones

Source : www.7ideas.net
Source : www.7ideas.net
 Look for new business models

Virtual experiences

Source : www.7ideas.net
Source : www.7ideas.net
Sharing is the new buying

Source : www.7ideas.net Bla bla car

 Augmented Reality

Pokemon GO

Source : www.7ideas.net
Source : www.7ideas.net
 Do impossible things

Virgin Galactic

Source : www.7ideas.net
Source : www.7ideas.net
Top Benefits of Digital Transformation

75% Lift in engagement

63% Improved customer satisfaction (i.e: NPS)

53% Higher traffic
49% Increased lead generation/ sales
46% Greater conversions

Pokemon GO
 Thanks you

@rociovazquezricote

for more dt : http://bit.ly/dt2016ibm