*Literacy-The ability to identify, understand,interpret,create,communicate and

compute,using printed and written materials associated with varying

contexts.Literacy involves a continuum of learning,wherein individuals are able to
achieve their goals,develop their knowledge and potential,and participate fully in
their community and wider society.
Media-The physical objects used to communicate with,or the mass communication
through physical objects such as radio,television,computers,film,etc.It also refers to
any physical object used to communicate messages.
Media Literacy-The ability to access,analyze,evaluate,and create media in a variety
of forms.It aims to empower citizens by providing them with the
competencies(knowledge and skills) necessary to engage with traditional media and
new technologies.
Information-A broad term that covers processed data,knowledge derived from
study,experience,instruction,signals or symbols.
Information Literacy-The ability to recognize when information is needed,and to
locate,evaluate,and effectively communicate information in its various formats.
Technology Literacy-The ability of an individual,either working independently or with
others.to responsibly,appropriately,and effectively use technological tools.Using
these tools an individual can access,manage,integrate,evaluate,create and
communicate information.
Media and Information Literacy-The essential skills and competencies that allows
individuals to engage with media and information providers effectively, as well as
develop critical thinking and life-long learning skills to socialize and become active
citizens.

EVOLUTION OF MEDIA
PRE-INDUSTRIAL AGE( BEFORE 1700s)-People discovered fire,developed paper from
plants,and forged weapons and tools with stone,bronze,copper and iron.examples:

*cave paintings(35,000BC) *Papyrus in Egypt (2500 Bc)

*Clay tablets in Mesopotamia(2400BC) *Acta Diurna in Rome(130 BC)
*Dibao in China (2nd century) *Codex in the Mayan region(5th century)
*Printing press using wood blocks (220AD)
INDUSTRIAL AGE (1700S-1930s)-people used the power of steam,developed machine
tools,established iron production,and the manufacturing of various products( including books through
the printing press).
Examples;
*Printing press for mass production(19th century) *Motion picture photography/projection(1890)
*Newspaper-The London Gazette (1640) *Commercial motion pictures (1913)
*Typewriter(1800) telephone (1876) *Motion picture with sound(1926)
*telegraph *punch cards
ELECTRONIC AGE(1930s-1980s)-The invention of the transistor ushered in the electronic
age.People harnessed the power of transistor radio, electronic circuits,and the early computers.In this
age,long distance communication became more efficient.
Examples;
*transistor radio *Mainframe computers-i-e.IBM 704(1960) *Personal computers-i-e Hewlett
*Television(1941)
*Large electronic computers-i.eEDSAC(1949) and UNIVAC 1(1951)
*Packard 9100A (1968),Apple 1 (1976)
*OHP,LCD projectors
INFORMATION AGE (1900s-2000s)-The internet paved the way for faster communication and the
creation of the social network.People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology.Moreover,voice, image,sound and data
are digitalized.We are now living in the information age.
Examples;
*Web browsers:Mosaic (1993),Internet Explorer(1995) *Search engines;Google(1996),Yahoo(19950
*Blogs:Blogspot(1999),Live Journal *Portable computers-laptops(1980)
(1999),Wordpress(2003) netbooks(2008),tablets (1993)
*Social Networks;Friendster(2002) *smart phones
Multiply (2003),Facebook(2004) *Wearable technology
*Microblogs:Twitter(2006),Tumblr(2007) *Cloud and Big Data
*Video:Youtube (2005)
*Augmented Reality/Virtual Reality
*Video Chat:Skype(2003),Google hangouts (2013)