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7 C’s of


The seven C’s
 When We talk about “ Effective Communication”
one thing that comes in mind, what are the basic
principles of “effective communication” .

 These principles tells us how your message can

becomes effective for your target group,

 These principles also tell about style and

importance of the message.

 These principles commonly known as 7 C’s of

effective communication.

Seven C’s of Effective

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

1) Completeness
 Message Receiver- either listener or reader, desire
complete information to their question. e.g. a query
by a customer

 Provide complete information in a short span of time.

 If possible, provide some extra information which

he/she does not know and which may be useful to

 In this way you can maintain a good business relation

with him, otherwise he may switch to an other

Five W’s
 One way to make your message complete is to answer the
five W’s.
 The five question method is useful when you write
requests, announcements, or other informative messages.

 For instance, to order (request) merchandise, make clear

WHAT you want, WHEN u need it, WHERE it is to be sent.

2) Conciseness
 Conciseness means “convey the message
by using fewest words”.

 “Conciseness is the prerequisite to

effective communication.” As you know
that all of us are short of time .

 Hence a concise message save the time

for both, the receiver and the giver.

How To achieve Conciseness ?

For achieving the conciseness you have
to consider the following.
1.Avoid wordy expression For eg.
use “Now” instead of “At this time”
2.Include only relevant material –
Stick to the Purpose
3.Avoid unnecessary repetition.

3) Consideration
 Consideration means – To consider the
receiver’s Interest/Intention.

 It is very important in effective

communication while writing a message
you should always keep in mind your target

Three specific ways to indicate

 Focus on “you” instead of “I” or “We”

 Show audience benefit or interest of the


 Emphasize positive, pleasant facts.

4) Concreteness
 It means that message should be specific
instead of general. Misunderstanding of
words creates problems for both parties
(sender and receiver).

 When you talk to your client always use

facts and figures instead of generic or
irrelevant information.

The following guidelines should help you to
achieve the Concreteness.
 Use specific facts and figures
 Choose image building words
He is very intelligent student of class and
stood first in the class.

Ram scored 85% in his Graduation and
he stood first in his college.

Always write on a very solid ground. It

should definitely create good image as well.

5) Clarity
 In effective communication the message
should be very much clear. So that reader
or listener can understand it easily.

 You should always Choose precise words.

 Always choose familiar and easy words.

 Construct effective sentences and


6) Courtesy
 Knowing your audience allows you to use
statements of courtesy; be aware of your
message receiver.

 It is politeness that grow out respect and

concern for others.

 Appling socially accepted manners is a form

of courtesy . Eg. Namaste

How to generate a Courteous

Tone ?

The following are suggestions for generating a

courteous tone:

 Be sincerely tactful, thoughtful and appreciative.

 Use expressions that show respect for the others

 Choose nondiscriminatory expressions

7) Correctness
 At the core of correctness is proper grammar,
punctuation and spelling.

 The term correctness, as applied to effective

communication also mean three characteristics
o Use the right level of language
o Check the accuracy of figures, facts and words
o Maintain acceptable writing mechanics