BRAND RESONANCE MODEL

Deep rooted loyalty

Submitted To: Sir Fawad Afridi especially in the older
users, loyalty and
Name: Ammar Vohra
satisfaction with one
ID: 20171-22648 product leads to purchase
of other products.
A sense of belonging in
the sense that the
company has its entire
model centered to make
people’s life better which
is especially evident
through logo.
Sincere and modest, Feelings
Judgements Perceived to be of high quality, Customers (Humans) at the
one of the first movers in center of creation, like the
adapting new tech and always logo.
keeping customer at the core. More enjoyable everyday by
Actually have made peoples integration and connectivity.
life’s good by ever increasing Thoughtful packaging to avoid
product performance and taking damage, safety mechanisms to
into consideration the small avoid damage from electricity.
intricacies of daily home Not only approved but
activities. appreciated by the society and
Keeping customers closest to taken pride to own.
understand and act according to Human beings, our customers
any changes in needs and are at very core of our
lifestyles. creation.

(B+, A and A+) Adults, Middle aged and Aged people

Everyday activities at home,
At the Forefront of innovation and adaption of
Performance
bleeding edge technology, ensuring sustainability and
a greener life.
Conforming to international quality and performance
standards and providing company warranty and
always active customer care service.
Years of equity and positive customer review by
performing consistently.
Collaboration and partnership with the world’s
leading companies to provide the greatest and latest
design and style.
70,000-10, 00,000
Imagery
who want a good life to the highest standards.
118 local Subsidiaries worldwide, available through
company shops, retailers, hyper marts, Online.
Throughout the day, when at work, when returning
home to family, enjoying the afternoon with
entertainment and when going to bed and waking up
and at all times be your best. (Delightfully smart and
thoughtful), (open communication, consideration,
collaboration, innovation)
A rising brand as a source of comfort and rebuilding
for South-Korea after the turmoil caused by the split
and expanding philosophy to the whole world by
providing not just products but optimum solutions.

Consumer Electronics>Home Appliances and Entertainment

Slogan (Life’s good), futuristic Logo (human face in Unique Red), Logo introduction Sound
Day to day household functions