5G Value Proposition – 3 days

Develop a results-driven strategy to monetize 5G and build value for your organization.

CONTENTS
The world is poised to roll out 5G infrastructure on a global scale. By the end of 2019 there were 20
operators around the world that had launched 5G services with the market poised to grow rapidly to
break the two-billion-subscription mark by early 2025 according to industry research firm Ovum.

But the development of the market is not as simple as it may seem. Services providers need to
realistically understand the new use cases and value proposition and start developing roadmaps while
enterprises must decide where 5G has a role to play in their internal connectivity strategies and
development plans.

This 3-day course focusses on developing an end-to-end strategy for your organization including use
cases, deployment strategies, pricing approaches and business models.

PREREQUISITES
To facilitate following the course we also recommend Apis’ “5G System Overview” online module for
an introductory knowledge on 5G.

The course has been designed with a core focus to enable delegates to fully understand the 5G
network landscape and commercial potential. Delegates will be able to immediately generate a
concise and integrated strategy for implementing innovative 5G opportunities.

The instruction format is very “hands on”, as students personally build all the strategies, business
models and canvasses needed to align themselves and their teams to their new organizational 5G
value proposition.

During this 3-day course you will gain solid knowledge, understanding and insights into the full 5G
landscape. You will receive strong foundational knowledge of the technologies impacting and
impacted by 5G and build on your understanding of B2B and B2B service opportunities.

The course is designed to enable you to understand how the 5G value proposition can be leveraged.

NOTE: This course is not delivered with the FoldOut methodology.

Introducing 5G, definitions and market forecasts

• Understanding the narrow and wider definitions of 5G. From radio access networks and into
the cloud.
• Evolution or revolution? Where 5G fits into the global telecoms and digital landscape.
• What will happen and when – mapping out the next five years of 5G
• How 5G fits into the converging telecoms services and service provider landscape
• 5G use cases - Driverless vehicles, connected healthcare, private 5G networks, Virtual reality
(VR) and augmented reality (AR) and fixed wireless access networks
• Deployment strategies. How and at what speed will operators roll out 5G networks and how
will their approaches differ from previous mobile network generations?
• Q&A and 5G Business Model Canvas Practical

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Enabling technologies for the 5G network
• The many and varied spectrum options and possibilities for 5G. From licensed to shared
spectrum and unlicensed spectrum.
• The evolution of radio access technologies and capabilities into 5G. Massive MIMO,
separation of control and user plane.
• Towards a new cloud-native 5G core network. Transitioning from SDN and NFV to cloud
native technologies and corporate cultures.
• Towards the edge: Where 5G meets the future of cloud computing. How mobile operators can
leverage their assets and either compete or partner with public cloud providers.
• 5G private networks for enterprises and user segments. Do mobile networks finally have the
capability to move inside the enterprise?
• Q&A and 5G Business Model Canvas Practical

5G IT and Operations Transformation

• The impact of cloud computing on the DNA of the telecoms operator business
• Bridging the skills gap: how telecoms operators are seeking to become developers as well as
buyers of software and services
• Leveraging data across the entire CSPs organization in readiness to capitalize on Artificial
Intelligence and Machine Learning.
• Driving cultural change: re-orientating the whole organization towards the customer
• Q&A and 5G Business Model Canvas Practical

Who’s who in 5G
• Current and future 5G service providers
• The potential for 5G disruption
• Wholesale and enterprise service providers and market opportunity.
• Network and IT vendors: diversifying away from the traditional telecoms-centric vendors and
engaging with the software and cloud ecosystem.
• Q&A and 5G Business Model Canvas Practical

New business models

• Transitioning from a low-volume high margin to a high-volume low margin business: are
telecoms operators ready for 5G IoT?
• Industry verticals: what are they, what relevance do they have to 5G and how should
operators address the opportunity?
• The platform business model. We are all familiar with technology platforms but what exactly is
a platform business model and how can 5G operators and service providers embrace platform
business models in 5G?
• What does it mean to be an “enabler” and how does it differ from being a wholesale provider?
• The future of mobile operators’ efforts to become major players in the mobile advertising
business.
• Partnerships – developing excellence in partnership creation, maintenance, management and
measurement.
• Q&A and 5G Business Model Canvas Practical

Enterprise / B2B services

• Assessing the current state of the B2B telecoms services market. Why has it stagnated in
recent years and why are we optimistic about its recovery?
• The ICT and cloud services market. Key players, services and service trends. Assessing the
role and reputation of telecoms operators.

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 • Deep dive into vertical markets from both an application (product) vertical and market vertical
perspective. Smart cities, healthcare, media, financial services, connected cars,
transportation, utilities etc.
• Private networks. Build-your-own versus network slicing? Will enterprises choose to bypass
the telecoms operator?
• Internet of Things.
o 5G in the context of IoT networks and technologies more broadly
o Assessing the broader ICT services landscape
o IoT services that require 5G (eg robotics and drones)
• Applications that require, or benefit from, edge computing.
• Q&A and 5G Business Model Canvas Practical

Consumer / B2C services

• Enhanced mobile broadband. Is 5G more broadband (that) much better than LTE mobile
broadband?
• Pricing strategies for enhanced mobile broadband 5G. Mobile and fixed broadband pricing
paradigms begin to converge.
• Cloud gaming. Is there a market for premium 5G mobile broadband to suit the requirements of
the burgeoning gaming community?
• Augmented reality and virtual real reality. They have been a long time coming but could 5G be
the key that unlocks the door?
• 5G as a competitor to fixed broadband. Assessing the status of, and prospects for 5G fixed
wireless access.
• Assessing the status of, and short-term developments of the 5G handset market.
• Q&A and 5G Business Model Canvas Practical

Regional developments
• Who launched 5G services in 2019 and who is poised to launch in 2020?
• Comparing and contrasting the pricing strategies of 5G mobile operators
• Comparing and contrasting the marketing and launch strategies of 5G operators.
• Assessing the growth potential of 5G operators based on their launch and pricing strategies.
• Q&A and 5G Business Model Canvas Practical

Case Study Presentations

• Refine 5G Business Model Canvas for post course implementation
• Final Participant Presentations
• Closing Q&A

Apis Training AB Rosenlundgatan 54, 1st floor, 118 63 Stockholm 3 of 3

T +46 8 555 105 00 E info@apistraining.com