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When,Where,How?
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer
electronics, personal computers, servers, and computer software, Was Founded Steve Jobs, Steve
Wozniak and Ronald Wayne created Apple Computer on April 1, 1976, and incorporated the
company on January 3, 1977, in Cupertino, California.
Jobs and Wozniak wanted to make computers small enough for people to have them in their
homes or offices.

 
HR
https://www.cxservice360.com/2017/10/12/the-apple-guide-to-recruiting-the-right-people/
HIERORCHY

The Apple Guide To Recruiting The Right People

#1. Pre-Recruitment. Before Apple announces a vacancy for a position, a clear job description is
written out, along with details of the job like the salary range and required skill set. ...
#2. Candidate Screening. ...
#3. Hiring Event. ...
#4. Interview. ...
#5. Second Interview. ...
#6. Third Interview. ...
#7. Background Check.

The company employs 123,000 full-time employees and maintains 504 retail stores in 24

countries as of 2018. It operates the iTunes Store, which is the world's largest music retailer. As
of January 2018, more than 1.3 billion Apple products are actively in use worldwide.
TURNOVER

Apple revenue for the twelve months ending June 30, 2019 was $259.034B, a 1.47% increase
year-over-year. Apple annual revenue for 2018 was $265.595B, a 15.86% increase from
2017. Apple annual revenue for 2017 was $229.234B, a 6.3% increase from 2016.
PRODUCTS LINE
MAC

IPAD

IPHONE

WATCH

MUSIC

TV
PROMOTIONS
Students, teachers and lecturers can buy cheap Macs direct from the Apple Store for Education,
or get a 50% cheaper subscription to Apple Music.

DISTRIBUTION
Apple is utilizing from distribution strategies by using multiple channels, especially including
direct or semi-direct sales and different distribution channels for different products. By pursuing
this strategy, Apple increases its market coverage, lowers channel cost and provides more
customized selling.
Apple uses a selective distribution strategy.
PRESENCE IN VARIOUS COUNTRIES
Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone
"flagship" stores in high-profile locations. It has been granted design patents and received
architectural awards for its stores' designs and construction, specifically for its use of glass
staircases and cubes.
COMPETITORS
CSR( Corporate social responsability)

Apple and Gender Equality and Minorities

Tim Cook is the only openly gay CEO of a Fortune 500 company and he has been praised as a
strong champion of workforce diversity
The company reached equal pay to employees in 2016
36% of all employees under 30, 29% of leaders and 39% of leaders under 30 are women at
Apple
50% of new hires in 2018 were from historically underrepresented groups in tech such as
women, Black, Hispanic, Native American, and Native Hawaiian & Other Pacific Islander.

MISSION,VISION&OBJECTIVES
Apple mission is “to bringing the best user experience to its customers through its innovative
hardware, software, and services.” And in a manifesto dated 2009 Tim Cook set
the vision specified as “We believe that we are on the face of the earth to make great products
and that's not changing.”
The aims and objectives are being met take Apple and its aims and objectives to” maximize
profit” and “to be the dominant high-tech brand in the whole world” these are being met by
retaining customers and developing new products staying unbeatable in the phone market and
giving customer what they want and also showing.