Sie sind auf Seite 1von 3

We are all expo0sed to advertisements in our daily life.

Its forms and roles are both


contested and admired. Some see advertising both as the mirror and the maker of culture.
Even when advertisements contribute new sounds and symbols that shape our future, its
words and images reflect the present and the past. Others say advertising is purely an
economic activity with one purpose i.e., to sell. Many advertisers and agencies believe that
advertising creates “magic in the market place” (Russell & Lane, 1996)
We are all looking the advertisements in our daily life. Some see advertising as both the mirror
and the maker of culture. Even when advertisements contribute new sounds and symbols that
shape our future, its words and images reflect the present and the past. Others say advertising is
purely an economic activity with one purpose i.e., to sell. Many advertisers and agencies believe
that advertising creates “magic in the market place” and effect the consumer buying behavior.
(Russell & Lane, 1996)
Nestle slogan says, “Nestle good food good life”. They always focus on customer demand so that
in very short time nestle make its position in market. Nestle took large market size but the one
weakness is lack of awareness in rural areas and lack of CSR (Corporate social responsibility).
As many brands attract the consumer behavior through CSR but nestle not work properly on this.
Nestle must change its advertising behavior with the changing consumer demand. Nestle
advertisement affects the consumers by three key factors: appeal of advertisement, keyword /
caption and personality used in the advertisement. Researches on advertisement show that
personality mostly affects the consumer behavior (Engel, Blackwell, & Miniard, 1986). People
are more conscious about their health and nestle Fruita vital by identifying this need of people
they are also producing health conscious juices with more vitamin.
Product advertising:
Product advertising is sub-divided into direct & indirect action advertising & product
advertising aims at informing persons about what a products is what it does, how it is used and
where it can be purchased. Nestle actually make their ads and hits their targeting audience with
smart advertising. Advertising can also help to convince potential buyers that a firm’s product or
service is superior to competitor’s product in make in quality, in price etc. it can create brand
image and reduce the likelihood of brand switching even when competitors lower their prices or
offer some attractive incentives.
Competitive analysis:
Consumer buying behavior defined as the mental, emotional and physical activities that people
engage when selecting, purchasing using and disposing of products and services in order to
satisfy need and desires (Schifman & Kanuk, 2009). As nestle target their audience by places
their juices in every marts and super stores which can attract the consumer behavior. Also in
summer, they make their ads in a way that their juices will reduce the outside hotness and make
you fresh. So this thing will automatically effect the consumer behavior any you may lead your
competitors.
https://www.researchgate.net/publication/328233388_Effects_of_Advertisement_on_Consumer_
Behavior_of_University_Students
https://prezi.com/xrlnxrzdso5g/fruitzilla-nestle-fruita-vitals/
https://www.scribd.com/doc/150758751/Advertising-Effectiveness-of-NESTLE-JUICES
https://www.scribd.com/doc/18061171/research-buying-behaviour-questionnaire-by-mahima

questionnaire:
1. Age (in years)
a. 18-25 b. 25-30 c. 30-35
2. Sex
a. Male b. female
3. How frequently you drink nestle fruita vital juices
a. Once a day
b. Twice a day
c. More than twice
d. Not regularly drunker
4. Do you think Nestle juices required advertising?
a. Yes
b. No
5. Which media of advertisement influence your purchase?
a. Tv
b. Magazines
c. Display
d. Other
6. Why you like advertisement
a. Its theme and making is appealable
b. Due to actors
c. Because of good music
d. Other reasons
7. Do you think ads. Effect the consumer behavior
a. Yes
b. No
c. Can't say
8. Do you think advertisement is necessary for Nestle juices?
a. Necessary
b. Very necessary
c. Can't say
9. Which of these factors affect your behavior?
a. Advertisement
b. Suggestion from friends and relatives
c. Attractive display
d. Other
10. If Nestle fruita vital is not available, then what will you do?
a. Postpone you purchase
b. Switch over other brand
c. Go to other shop to search Nestle juice