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In the days of sail and rudimentary navigation, the news was often bad: ships
would shipwreck and merchants would be ruined. Although ship and cargo
insurance can be traced back to the Phoenicians, it was at Lloyd's coffee house
that modern marine insurance was born. A ship owner would write on a slip of
paper the particulars of a proposed voyage - the name, route and ports of call
of a vessel, the value of its hull and cargo, and the amount he was willing to
pay for
"Insurance".
In the late 17th century, seafarers flocked to Edward Lloyd's coffeehouse in
Tower Street, near the Thames waterfront in London, to gossip, play cards, and
conduct business. Coffee, valued for its therapeutic powers, was a penny a
cup. Pens, ink, and paper were free, as was news, provided by Lloyd's runners
who scurried back and forth between the coffeehouse and the docks, gathering
the latest information on the comings and goings of ships and their cargos.
By 1771, although Edward Lloyd was long dead, his name stuck as did the
tradition of doing business from wooden benches clustered in rectangular
boxes around a large room. The coffee drinkers arrayed in booths and benches
around the room, many of them ship owners themselves, would then decide,
how much if any, of the risk they were willing to accept in exchange for the
premium. An "insurer" would write his name on the ship owner's slip under the
shipping information (hence the term underwriter)
While still insuring much of world shipping, Lloyd's by then, also offered
coverage for property and casualty, fire and theft, and product liability. It was
known for accepting large and complex risks that no one else would touch. By
granting or withholding insurance, Lloyd's could make or break a risky new
business venture.
By the 19th century, its runners had become a worldwide network of
intelligence agents, utilized not only by Lloyd's for ship monitoring, but by the
British government for a range of economic and military intelligence - a
phenomenon that fed Lloyd's reputation for mystery and secrecy.
Lloyd's earned for the British balance of payments nearly as much as the entire
British banking system. It was the largest private investor in the U.S.
government, holding billions of dollars in Treasury bonds. It also was a cultural
and social force. Lloyd's chairmen were celebrities. People stood up when they
entered a room. The art of collection of one Lloyd's officials became the nucleus
of the National Gallery in London. Lloyd's name was so potent in America - a
household word - that in 1936 it was celebrated in a full-length Hollywood
movie starring Tyrone Power. In 1906, a signal event came to Lloyd's - the San
Francisco earthquake. Herbert Evan Heath, a leading broker and underwriter,
telegraphed instructions to his California representatives to immediately pay all
claims to Lloyd's customers in full, whatever the terms of their policies. Heath's
dramatic gesture emblazoned Lloyd's in a pantheon of world finance as an
emblem of trust.