Spice Girls

Corona Tech Campaign

BUS 2200 - Business Communications

Samantha Wohlhueter, Kaylee Yeschick, Christina Webb, Danielle Wilkinson & Rocio Villagrana
 Purpose and Objectives

The purpose of this Communication Campaign was to educate students at Salt Lake

Community College. To reach our target audience we have used various virtual

communication channels. By conducting this communication campaign, our team, Spice

Girls, hoped Salt Lake Community College students would be able to learn how to better

use technology-based channels to resolve conflict.

 Audience Analysis
Demographics for 2018-2019

● Geographical •Gender (Cont.)

● 2.17% live in Sandy Central (Salt Lake ● The highest group of males is under the age of 18
Community College, 2019) (Salt Lake Community College, 2019)
● 2.49% live in Cottonwood Heights (Salt Lake ● The lowest group of males is 35-39 (Salt Lake
Community College, 2019) Community College, 2019)
● 3.5% live in South Jordan (Salt Lake Community ● Majors
College, 2019) ● There were 1,614 Business majors (Salt Lake
● .53% live in American Fork (Salt Lake Community Community College, 2019)
College, 2019) ● There was 1 Health Information tech major (Salt
● Age Lake Community College, 2019)
● The median age was 23 (Salt Lake Community ● There were 12,726 General Studies Majors (Salt
College, 2019) Lake Community College, 2019)
● The largest group is under 18 (Salt Lake ● Race
Community College, 2019) ● 19.65% were Hispanic (Salt Lake Community
● The smallest group is 35-39 (Salt Lake Community College, 2019)
College, 2019) ● 66.24% were White (Salt Lake Community
•Gender College, 2019)
● The highest group of females under the age of 18 ● 1.91% was unknown (Salt Lake Community
(Salt Lake Community College, 2019) College, 2019)
● The lowest group of females is 35-39 (Salt Lake
Community College, 2019)
 Audience Analysis (Cont.)
● Clubs ● Work
● Since community colleges are where the
students live at home with a commute or
study online, they offer an abundant number
of clubs and organizations.
• Community colleges do this to help you stay
actively involved, make friends with similar ●
interests and get a little taste of the college
experience.
● Salt Lake Community has over 60 clubs and
organizations offered to its students.
● Religion
● Salt Lake Community College has a
Religious Studies program. This program
offers many classes for students to take.
These courses teach:
• Ethics
• Values
• Culture Diversity
• Peace
• Etc.
Psychographics for 2018-2019
● Family
● Community College has very flexible
schedules, making all our lifestyles different.
• Offer online classes
• Classes offered throughout the whole
day
Provide opportunities to work at the school.
• Examples:
● School store
● Food court
● Front desks/office work
● Landscaping
● Etc.
● Social interest
● Everyone is interested in graduating,
that’s why we are in school. Showing
students clear paths to that graduate
and beyond will help us stay on track
and also put effort which sometimes
can be hard.
● Many of those who study at a community
college aren’t those who are fresh out of
high school. They are filled more with
people who either:
• Went to school and left before
finishing
• Never went on to school after high
school
• Took at least 2 years off
• Older generations who are in need
of a (new) degree or wanting to do
something different
• Ect.
● Most likely these people have a family of
some sort, making going to school a little bit
harder to attend/complete at a typical
university. One great thing about
community colleges is that they help with
more flexible schedules. They also make it
easier to get credits/experiences at a cheaper
price too. This way their students can study
and still be able to be there/provide for their
families.
Audience Analysis
BONUS:
Personality traits of Community College
Students: (Longmire,2015)

• Warm and trusting (23%)

Easygoing, warm, caring and
trusting
• Assertive extrovert (40%)
Private,introverted & skeptical
• Analytical perfectionist (18%)
Analytical, order, and perfectionist
 Key Messages

The message we want to get across to our audience is that Salt Lake Community College has taken actions for students to continue their

education -online- Students transitioned from person to person to doing schooling right at home. This is a lack of face to face interaction

for students but using other channels for communication such as SLCC bruinmail and Canvas for class instructions, and other external

sources to communicate and teach (such as Zoom) has allowed students to continue on their educational journey. Salt Lake Community

College is taking pride to make the best of the students' experience online during this time.
 Channels of Communication
Based on our audience and the purpose of our campaign, there are a few
channels we feel will be best for delivering our message.

• Social Media Post - We feel this will be an effective

• Meme - Popular in many audiences, memes are
channel due to the popularity of Social Media with our
appealing due to their humorous spin on topics.
target audience.
• Radio ad - Radio ads have the added part of a voice
• Email - Our target audience is already learning the
to listen to and are great for appealing to emotion.
importance of email for communication with teachers,
Plus, your audience is already listening when your ad
and we want to take advantage of that for our
comes on.
campaign.
• Flyer - There are many bulletin boards throughout
These channels are already widely used in our audiences’ daily
college campuses that many students go to for lives, and as such will be able to reach them more easily.
They appeal in various ways and are pretty easy to create.
information so we feel this will also be effective.
Flyer - Samantha Wohlhueter
Radio Advertisement - Danielle Wilkinson
Email - Rocio Villagrana
Instagram Advertisements -
Kaylee Yeschick
Meme - Christina Webb
 Greatest Success

• During our first meeting, we all expressed how it important it was to each of us to work
together and earn a good grade. Throughout this course, especially our last unit, we worked
really hard together to do each assignment and project to exceed expectations.
• We were all able to get along right away and had great group chemistry.
• Using great communication skills to figure out all of our schedules to get everything that
we needed and wanted to get done.
• During this project, we learned more about how technology is being used during this
pandemic and how it can help us to get messages across depending on what form you use.
• Learning how to do many of the different techniques used to create each project (from
technology-Youtube/uploading-computer extras [i.e. photoshop]) and improving the skills
we already had.
 Lessons Learned

If we had known that corona was going to happen, we could’ve planned ahead of how we
what we were going to do and how we were going to get it done (instead of having plans
change last minute).
 Citations part 1
Bothra, P. (2020, April 11). How To Choose Perfect Social Media Platforms For Marketing Your Business In 2020. Retrieved from
https://thriveglobal.com/stories/how-to-choose-perfect-social-media-platforms-for-marketing-your-business-in-2020/

Burgett, Gunnon. (2020) Digital Trends: How to Make a Meme.

https://www.digitaltrends.com/computing/how-to-make-a-meme/

Dearnell, A. (2019, August 13). Writing Effective Business Emails. Retrieved from
https://www.forbes.com/sites/adriandearnell/2019/08/13/writing-effective-business-emails/#376d3de43a3f

Dubbins, J. (2020, April 23). When all your audience is on social media, don’t stop your marketing budget. Retrieved from
https://www.thedrum.com/opinion/2020/04/23/when-all-your-audience-social-media-don-t-stop-your-marketing-budget

Goins, Sydney. (2020) New York Times Magazine: Surviving CoronaVirus as a Broke College Student.
https://www.nytimes.com/2020/03/30/opinion/coronavirus-economy-graduates.html

Hart, M. (2019, February 28) “Strategic vs. Tactical Planning: The What, When, and Why.” HubSpot Blog, from
https://blog.hubspot.com/sales/strategic-vs-tactical-planning
 Citations part 2
Instagram. (2020). Advertising on Instagram: Instagram Business. Retrieved April 22, 2020, from
https://business.instagram.com/advertising/

Low, M. (2016, June 2). Tactical planning - 5 ways to make it successful. Retrieved from
https://meredithlow.com/tactical-planning-5-ways-make-successful/

Salt Lake Community College. (n.d.). Enroll Now for Summer 2020. Retrieved April 16, 2020, from http://www.slcc.edu/

Salt Lake Community College (2019) Fact Bookhttp://performance.slcc.edu/Factbook/2018-19/B_student_demographics/B_01.html

Theisen, S. (2018, September 24). 5 Ways Radio Advertising and Branding Can Benefit Your Business. Retrieved from
https://blog.leightonbroadcasting.com/blog/5-ways-radio-advertising-and-branding-can-benefit-your-business

Wakabayashi, D., Nicas, J., Lohr, S., & Isaac, M. (2020, March 23). Big Tech Could Emerge From Coronavirus Crisis Stronger Than
Ever. Retrieved April 16, 2020, from
https://www.nytimes.com/2020/03/23/technology/coronavirus-facebook-amazon-youtube.html
 Annotated Bibliography
Samantha Wohlhueter
Bothra, P. (2020, April 11). How To Choose Perfect Social Media Platforms For Marketing Your Business In 2020. Retrieved from
https://thriveglobal.com/stories/how-to-choose-perfect-social-media-platforms-for-marketing-your-business-in-2020/
In this article, Bothra discusses how to choose the best marketing platform based on several key factors. She shares unbiased
information that is based on facts about various social media platforms. She talks about the importance of knowing your
audience and choosing based on their demographics and your goal for the outcome.
Christina Webb
Burgett, Gunnon. (2020) Digital Trends: How to Make a Meme.
https://www.digitaltrends.com/computing/how-to-make-a-meme/
In this article, Gunnon teaches us how to make a meme that everyone will see. He talks about how to grab the attention of the
reader, and get them to read your message. He goes over all the steps from beginning to end with proper steps and tasks to do
to get the meme created. He also gives good sources for other things you may need help with and also helps you know where
to post it.
Rocio Villagrana
Dearnell, A. (2019, August 13). Writing Effective Business Emails. Retrieved from
https://www.forbes.com/sites/adriandearnell/2019/08/13/writing-effective-business-emails/#376d3de43a3f
This article from Forbes talks about how to write an effective email. It states that if you are going to write an email that
you need to have a purpose. Following these guidelines will help cut back wasted time.
 Annotated Bibliography (Cont.)
Samantha Wohlhueter
Dubbins, J. (2020, April 23). When all your audience is on social media, don’t stop your marketing budget. Retrieved from
https://www.thedrum.com/opinion/2020/04/23/when-all-your-audience-social-media-don-t-stop-your-marketing-budget

In this article, Dubbins talks about how the current situation is creating the ideal circumstances for social media marketing.
He presents statistics on the increased time that people are spending using technology because of Coronavirus and how that
could potentially affect businesses going forward. His presentation seems unbiased and based on statistics.

Danielle Wilkinson
Goins, Sydney. (2020) New York Times Magazine: Surviving CoronaVirus as a Broke College Student.
https://www.nytimes.com/2020/03/30/opinion/coronavirus-economy-gradates.html
In this article, Sydney explains the struggles of being a broke college student during the COVID-19 pandemic. She tells of her
struggle and how she is adjusting from having a plan to not knowing what the next weeks or months will bring and how
challenging that is on finances and college class schedules.
Kaylee Yeschick
Instagram. (2020). Advertising on Instagram: Instagram Business. Retrieved April 22, 2020, from
https://business.instagram.com/advertising/
This site helps provide examples, info, and templates to create different types of advertisements for social media platform
Instagram. Advertisements are a great way to get your messages across millions of people. They are also a “clean, simple, and
creative” way to tell your audience what you want them to know. There are also the options of engaging with your audience
on a higher level: videos, carousel, collection ads, ads in explore, and more.
 Annotated Bibliography (Cont.)
Christina Webb
Low, M. (2016, June 2). Tactical planning - 5 ways to make it successful. Retrieved from
https://meredithlow.com/tactical-planning-5-ways-make-successful/
In this article, Meredith goes over just about everything to state a tactical plan. She explains what a tactical plan is and some
people who would use one. She also has questions for you to ask so you can go about your plan the correct way. She also goes
over everything individually, so you know just what to do.
Rocio Villagrana
Salt Lake Community College. (n.d.). Enroll Now for Summer 2020. Retrieved April 16, 2020, from http://www.slcc.edu/
This is the home page for Salt Lake Community College. Here you can find sources and additional information concerning
the school, current/future students, and more. This site is also a way to see what the students (our audience) are like and what
their interests are, to better engage with them.
Danielle Wilkinson
Salt Lake Community College (2019) Fact Book
http://performance.slcc.edu/Factbook/2018-19/B_student_demographics/B_01.html
The Salt Lake Community College Fact book contains all the compiled information on Student demographics. This includes
statistics by age, gender, major, and city.
 Annotated Bibliography (Cont.)

Kaylee Yeschick

Wakabayashi, D., Nicas, J., Lohr, S., & Isaac, M. (2020, March 23). Big Tech Could Emerge From Coronavirus Crisis Stronger
Than Ever. Retrieved April 16, 2020, from
https://www.nytimes.com/2020/03/23/technology/coronavirus-facebook-amazon-youtube.html
In the article found above, it goes into a little bit deeper of the concept of how tech companies are going to rise to the top due
to coronavirus. More and more people are relying on technology to get by or communicate with others, especially since many
people (depending on the state) are forced to stay inside from a shut-down order. Companies and stores are turning to
technology as well to limit the number of people in their stores, thus increasing their demands. Companies, such as Amazon,
have had to hire more employees to keep up with all the demands. Not only has demand been increasing, but so has its
profits. This allows them to be ahead of the game when coronavirus is over, unlike so many other companies that are falling
behind.