AMAZON INDIA

Swati Harika. K 215118076

Amazon is an American multinational technology company based in Seattle that focuses on e-

commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of
the Big Four tech companies, along with Google, Apple, and Facebook.

When Amazon started in 1995, it was a site that only sold books. Within a month of its inception, the
company had already shipped books to over 40 different countries. Since then, Amazon has become
one of the world’s largest e-commerce companies, accounting for around 44% of total e-commerce
sales in the United States for 2017.

The five reasons why Amazon is enjoying such tremendous success in India.

1) INNOVATION: Amazon’s success largely stems from its innovative technologies and practices,
many of which were championed by its CEO, Jeff Bezos. Consider the Echo, Amazon’s impressive
voice command device. Echo can be used to play songs, research your favourite sports teams, and
even check the weather with a few spoken words. This innovative technology was a huge investment
for the e-commerce giant—one that fostered exceptional results. Over 22 million Echo units were sold
in 2017 alone.

2) CUSTOMER SERVICE: Because of its commitment to world-class customer service, Amazon

has developed a range of helpful tools users can employ to track packages and quickly return or
exchange ordered items, bringing simplicity and convenience to their online shopping experiences.
Amazon’s Customer Service team has won multiple awards for its dedication to preventing and
swiftly addressing problems for customers. One of Amazon’s overarching missions is to become the
planet’s most customer-centric company—and the brand’s dedication to this goal has paid dividends.

3) EXECUTION: Amazon gets everything right when executing customer orders. They select
products and services that customers want and need—and leverage distribution centres across the
globe that allow them to quickly ship products. Amazon also has excellent vendor relationships that
allow them to offer customers discounted pricing. The world’s largest online retailer is also ramping
up plans to invest more across Europe this year, employing thousands of more employees. They’re
also looking to implement brick-and-mortar stores that will have the capability of same-day-delivery
via drones!

4) DIVERSIFICATION: Starting off as an online bookstore, Amazon now offers everything from
soup to nuts. Literally. A search of the site reveals over 3,000 listings for vegetable soup. Search the
term “nuts” and you’ll see over 37,000 results. Amazon now carries products in music, books,
electronics, health and beauty, automotive, grocery and clothing. Business owners can contract with
Amazon’s network of pros to get IT support, furniture assembly and even A/V services. By
diversifying its offerings, Amazon is continuously driving reach and relevance.

5) OUTSTANDING USER EXPERIENCES: A strong UX makes it easy for e-commerce

customers to find what they’re looking for and move further down the conversion funnel, resulting in
more sales. That’s why Amazon employs a full UX team comprised of professionals in everything
from user research and interaction design to web development. These UX experts collaborate with
Amazon’s engineers, product managers and executives to create seamless user experiences that drive
customer conversions.