BUSINESS STRATEGY AND POLICY

Class Activity# Examples of Different Strategies

Resource person: Dr. Sami Bajwa

Program: MBA 1.5(Evening)

Submitted By: Fasih Abbas ID# F2019273035

Asad Ullah F2019273008
Umar Farooq F2019273016

Section:

1
 Growth Strategy

#Integration Example Description

Forward Coca Cola Beverage Pvt. Ltd. As they have their own
distribution channels directly to
shops.

Backward Shezan International Limited Complete backward integration

in case of this company since it
is the only company that has its
own sugar mill as well in the
name of Shahtaj Sugar Mills,
Mandi-bahauddin farms.
#Diversification Example Description
Related HBL Bank Ltd. As they have also started Islamic
Banking operations.

Non-Related Sitara Textile They have a diverse business as

they also have a chemical unit.

#Concentration Strategy Example Description

Penetration Strategy
Market Development Strategy
Jazz Telecom Mobilink (now Jazz) has been
leading the pack of mobile
network operators (MNOs) in
Pakistan. Swallowing Warid last
year was a major inorganic boon,
putting some daylight between
Jazz and the three remaining
MNOs. Jazz was commanding
some 52.5 million subscriptions
in the three connectivity
segments. (For a breakdown,
please refer to the illustration.)
about 38 percent of the total
cellular market.
Shan Masala They started market development by
exploring the European Markets.

2
 Product Development Strategy Pizza Hut As Pizza Hut is pioneer in
introducing Tikka Flavor in
Pakistan.

Proliferation Engro Food As they have the parent company

known as Engro Fertilizer so
entering in food industry is a new
market and new products like (Lassi,
Flavored Milk) so this is
proliferation.

#Renewal Strategy Example Description

Renewal Google Inc. As once Yahoo was not ready to
purchase Google but then they
renewed their strategies and now
are very successful in their
business.