Marketing Plan of UST Legal Management

Part Who What

1. Executive Summary Yannah Summary of Parts 2-6
2. Situation Analysis (3C’s)
• Customer Analysis Ara Customer Analysis
• Competitor Analysis Abby • Who are the potential
• Company Cyrus students (analysis by
demographics)
• What are they looking
for
Competitor Analysis
• Who are those
competitors that offer
LM also?
• Do the students apply
for us or from
competitors as well?
• What value they
offer?
• What are the
competitor goals and
accomplishments?
Company
• What strategies LM
had that failed in the
past
• What are the
capacities of UST LM
• Present viewpoint of
the system
• How effectively LM s
achieves defined
objectives
3. SWOT Analysis
• Internal: Strengths Mai
and Weaknesses
• External: Zia
Opportunities and
Threats
4. Marketing Objectives
• Corporate AA Corporate (UST)
• Business Unit Business Unit (AB)
• Product Product (LM)
5. Marketing Strategy (STP) Segmentation- identify
• Segmentation Mica customer needs and segment
• Targeting James market
• Positioning Cedie Targeting- evaluate and
select target market
Positioning- identify
proposition of each segment

6. Marketing Mix Program

(7P’s) Product (UST LM)
• Product • Abby Program affiliation
• Place • James Employment opportunities of
• Promotion • Zia Mica Ara the of the course
• Price • Cedie Previous academic results and
• People • Mai students performance
Placement offered by the
• Process • Yannah
college
• Physical Evidence • Aa and Cyrus
Place (UST)
College location and
accessibility

Promotion
Different promotions (ex:
Newspaper, magazines,
television, Radio, Friends
Family/relatives, Facebook,
Already enrolled students
Websites, Educational events)

Price
Program fee Discounts and
scholarships

People
Lecturers Management team

Process
Teaching practices Provision
for extra-curricular activities

Physical Evidence
Ex: Building attractiveness
and classroom layout
Library and IT facilities
Sufficient learning lounges