Yummy Tea

(We make the best tea that you can say Yummy Tea)

Chapter I

Executive Summary

Yummy tea is a tea shop in making the best place for drinkers. It is located near at J&F in
Abuyog, Leyte. The product to be serve has a good quality ingredients. There are different kinds
of tea which is milk tea, milk shaky, choco tea, buko tea etc.

Our business target is to become the best Yummy tea shop in the philippines within 3 years and
to open 2 tea shops by the end of second year and three more shops by the end of third years.

Yummy tea founded by the tea lover squad they manage it according to their strenght and
experience in making tea. Our plan is to raise our business and to have many branches in the
Philippines.

Our capital need to start 500, 000 and our profits of yummy tea within 1 month is 100, 1000
and for the second year will become 200, 000
As a business operator we cannot avoid the competition which it becomes our weaknessof the
business, but as a business operator we will offer to the customer as much as high quality,
de1licious and affordable tea that will make us our tea disadvantages which is our price is 35 to
50 only and it is already affordable.
Business Model

-The only place who catalyse tea serving.

Value Proposition -Offers the best service of different flavors of tea and
best seeling as well as to update (either-fiction or Non-
fiction) that will enhance their imagination and learn
while taking a break.

Anyone of all gender, age, race and status is

Customer Segments
welcomed especially tea lovers.

⚫Flyers, banners, and posters

⚫Radio station, TV station

Market Strategy
⚫Social Media (Facebook, Instagram, etc.)

⚫Word of mouth marketing

⚫Direct marketing approach

⚫Service
Revenue Stream
⚫Products (Tea)

⚫Fixed Asse
⚫Mission

⚫We aim to become one of the top mikk tea shop in the country by 3 years, beating out
current milk tea shop that are on top of the pyramid.

⚫To become internatially known in the near future.

⚫To help create a different milk tea drinking experience that would leave customers
satisfaction and loking forward to more.

⚫Vision

⚫To help create the best tasting milk tea as well as to become the top milk tea shop in the
Philippines.
Objectives Key Result 2020 2021 2022

1. To be a primier tea shop not 1.a. Sale volume attained 200, 000 350, 000 500, 000
only in abuyog but also in whole Marketshare in Brgy. of
7% 9% 12%
Philippines. Nalibunan

2. To serve them the good 2.a. Number of costumers 4 out of 10 8 out of 20 10 out of 30
quality of products with commerastion
affordable prices.
2.b. Growth in sales
20% 20% 20%
2.c. Percentage of repental
25% 50% 75%
costumer

3. To earn profits that enough to 3.a. Amount of net profits 300, 000 400, 000 500, 000
keep the business healthy. realized in the next 3 years.

3.b. Return on assets

23% 23% 25%
3.c. Return on sales
22% 23% 24%
Chapter III: The Business Proponents

The third section of the business plan contains information about the business
proponents of stake holders.

*The resources mobilizer and financial backers :

The main sources mobilizer of the business are the owner of the tea, Mr. the owner
of the Yummy tea.

*Technology provides act applicators:

Maulord king Corpinand Rolly Aludo they will be technology providers and applicators
for the service because he have much experience on setting up connectors for wifi. THe have
the strand (CSS) Computer System Servicing.

Governance and top management:

Our governance and top management personel is Roselyn Asucena because of her
implementation of goals and plans to achieve their goals. Also a good planner and making
strategies.

Operating and supporting team

Our operating and supporting teams will be have by the owner, but Roselyn Asucena will
be the one who lead most of the operating and supporting team .
Chapter IV: Target Costumer and Main Value Proposition

Yummy tea will serve small, medium and large size business from new ventures to well
stablish business. Yummy tea welcome to all any ages, gender and specially to those tea lover.

We aim of maximizing profit in the tea shop industry and to ensure that we do our clients. We
gurantee satisfaction in the ares of appearance, performance and task.

Yummy tea is set to make use of the following marketing and sales strategies to attract clients:

⚫Advertise our business in flyers, banners, posters, radio station and TV station.

⚫Create different packaging.

⚫leverage on the internet to promote our business (Facebook, instagram).

⚫Engage direct marketing packaging.

⚫Encourage word mouth marketing from loyal and satisfied clients.

 Chapter V: Market Demands & Supply, Indicator Dynamics

Yummy tea engaged the service of a core professional in the area of business consulting and
structing to assist the firm in building a well structured tea shop that will be compete in the
highly competitive tea shop.

WEAKNESS
STRENGHT
⚫Higher costs than comparable tea
⚫Excellent, well-traffickex location.
shop.
⚫Good reputation among local
community. ⚫Single location means limited.

⚫seasonal menu, locally sourced. ⚫Modest advertising budget.

OPPORTUNITIES
THREATS
⚫Growing interest in/ support for
⚫Intensifying competition from
locally sources and ingredients.
established tea shop.
⚫Seasonal menu, keeps things fresh
⚫Uncertain economic environment.
and interesting.
⚫Rising cost or ingredients.

Chapter VI: The Product & Service Offering

Yummy tea provides a full complement of mouth marketing.

Our customized list of products and service oncludes:

- Tea

- Tea rental and for sale

- Delivering Service

- Freedom wall

Seasonal Offers:

-Promo

-Raffle draw every christmass

Chapter VII: Enterprises Strategy & Enterprises Delivery System: BUSINESS COMPETIVENESS
 Input Throughput Output Marketing Desire Costumers

⚫Manpower ⚫Conversion of ⚫Product ⚫Research ⚫Customer

input ino output and produced and satisfaction
⚫Manchinery ⚫Positioning
the transform deliver
⚫Profits gained
⚫Materials motion process ⚫Promotion
⚫Service
within the business ⚫Improved
⚫Methods incurved ⚫People
performance
⚫Product
⚫Sales target
⚫Price achieved

⚫Packaging

⚫place

Mission

Goals
Vission

Strategies

Action Plans

Chapter VIII: Financial Forecast: Espected Returns, Risk and Contingencies.

Monthly Income Statement of Yummy Tea Shop

Gross sale 610, 517

Less: Cost of Goods sold 350, 000

Gross Profit Margin 260, 517

Less: Operating Profit 97, 114

Operating profit 136, 402

Less: Taxes 24, 106

Net: Profit After Taxes 139, 297

BALANCE

Assets Liabilities

Cash 50, 000 Income taxes payable 42, 120

Incentory 310, 000 Wages payable 57, 880

FIXED ASSETS Long term debt 200, 000

Land 110, 000 Stakeholders equity 300, 000

Building 100, 000 Retained earnings 20, 000

Total 620, 000 Total 620, 000

EXPECTED RETURN ON SALE

(ROE) = NET INCOME AFTER TAXES

SALES
ROA = 139, 297

610, 517

=22%

EXTENDED RETURNON EQYITY (ROE) = NET INCOME AFTER TAXES

STAKEHOLDERS EQUITY

ROE= 139, 297

300, 000

=46%

The risk here is there are always possibitiesthat financial income of the business would act slow
and the monthly financial forecast would change. So, there are contingemcy plans that the tea shop add
here like having activities.

Chapter IX: Environment & Regulatory Compliance

Permits, licenses of certificates to verify the authority of a business is a must. Thus, Yummy tea
comied the following permits and licenses to ensure the safeties and to build trust among
costumers.

⚫Business licenses or Business Permit

⚫Emoyers Identification Number

⚫Retail foodestablishment license

⚫Other such as municipality's approval

Chapter X: The Capital Structure & Financial Offering: Return A

& Benefits to Investors, Fianciers & Business Partners.

Start up capital

These are the areas we intended ingenerating a start up capital:

1. Generqte part of the start up capital for personal savings.

2. Source of soft loans from famiky members and friends.