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LONGEST RUNNING CELEBRITY FASHION PLATFORM STYLE360

CELEBRATES 15 YEARS AT NYFW WITH ALL STAR LINE UP & NEW
PARTNER KLARNA FOR SPRING/SUMMER 2020
Klarna STYLE360 announces an impressive lineup of bold-faced names for runway, presentations
and events September 9-11, 2019 for their 15th Year Anniversary Celebration.

NEW YORK, NY (August 2019) Fashion event agency, A-List Communications announces their
lineup and new title sponsor Klarna for their 15th year of STYLE360, which will take place during the
latter portion of Spring/Summer 2020 New York Fashion Week from September 9 – 11, 2019.

Klarna, the leading global payment provider revolutionizing the payment experience for shopper and
merchants alike, will not only integrate with STYLE360’s featured designers by adding their payment
plan services on the designers’ e-commerce sites, but also through an on-site activation of the
“Klarna Retail Lab”, where guests can buy the latest fashions from each designer on-site right after
the show. The Snoop Dogg-backed service gives consumers the option to pay now, pay later or over
time – offering a trusted, simpler and smarter alternative to credit cards. In addition, guests who
download the Klarna App or are a current user will get to enjoy complimentary branded lattes,
coffees, juices and delicious snacks over the three-day show run.

Throughout their 15-year run, STYLE360 has been responsible for launching the fashion careers of
some of the biggest names in the industry including; Kim Kardashian, Eva Longoria, Adam
Levine, Kristin Cavallari, Rodarte, Alice & Olivia, Daisy Fuentes, and more since their inaugural
showing back in 2004. Top models who have also graced the STYLE360 runway includes Kendall
Jenner, Kylie Jenner, Naomi Campbell, Camille Kostek, Jessica White, Jordyn Woods and Carol Alt
to name a few.

This year’s schedule for Klarna STYLE360 is as follows:

MONDAY, SEPTEMBER 9, 2019

2:00 PM I CHICK and Ydamys Simo Fashion Show

7:00 PM I Kittenish by Jessie James Decker Fashion Show

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9:00 PM I Kittenish by Jessie James Decker off-site Sip & Shop After-Party
at District M in ROW nyc Hotel

TUESDAY, SEPTEMBER 10, 2019

10:00 AM I Garo Sparo Atelier Fashion Show

3:00 PM I S by Serena Fashion Show

7:00 PM I Studio 189 by Rosario Dawson and Abrima Erwiah Fashion Show

WEDNESDAY, SEPTEMBER 11, 2019

11:00 AM I Mery Playa by Sofia Resing Fashion Show

3:00 PM I Revival Swim Fashion Show

7:30 PM I threeASFOUR Fashion Show

On the 15th Year show schedule, Klarna STYLE360 is thrilled to host S by Serena, a line by mother,
athlete, designer and entrepreneur Serena Williams. Inspired by Williams’ love for fashion and
vision to build a global community of dynamic women, the collection features accessible, versatile
pieces that amplify our inherent greatness and champion all women to unapologetically
#BeSeenBeHeard through their creativity and individuality.

Country music and TV star, Jessie James Decker, will present her line, Kittenish, for the second
consecutive year at STYLE360. The collection presents pieces that Jessie designs herself with the
goal of empowering women. “Sometimes if we feel confident and beautiful on the outside, it helps
our inner beauty shine through” – Jessie James Decker. Jessie will also be hosting a Kittenish sip &
shop after-party for her guests to shop items straight off the runway.

Studio 189 by Rosario Dawson and Abrima Erwiah will present a special project in celebration
of African creativity called "Fashion Rising: Africa" a platform supporting emerging African Fashion
Designers. This is the third consecutive year the brand has presented at STYLE360. The brand is
hot off their CFDA Award received for sustainable fashion last June. The line, based in USA and
Ghana, focuses on empowerment, job creation, educational support and skills training.

Also making their return, designer and influencer Mery Racauchi and Brazilian Supermodel Sofia
Resing have teamed up once again to show their exclusive swimwear collection Mery Playa x Sofia
Resing. Mery, who is not only a designer but also a musician, will be performing her new hit single
“11:11” during the show.

New designer debuting at Klarna STYLE360 include Revival Swimwear, a fashion-forward swimwear
line designed by Marion Sealy that is fashionable as well as environmentally conscious, each order
coming with a reusable and biodegradable ‘wet swimsuit’ pouch. The collection is a “revival” of classic
swimwear styles from the 60’s through the 90’s, adding a modern twist. The goal is for every woman
wearing Revival Swimwear to feel confident and sexy.

CHICK, the popular teen/tween fashion subscription box brand, will be introducing its ready-to-wear
fashion styles at New York Fashion Week with its line of comfortable but chic fashion designs and
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made available for sale online immediately from the runway at www.chick.nyc. Ydamys Simo will
also be showcasing her collection at Klarna STYLE360. In 2015, Ydamys transferred her vision and
passion for fashion into a unique venture of her own. Inspired by her precious soul mate and greatest
inspiration - her daughter Ynairaly Simo - Ydamys began designing High End Couture for Children.

Designer and recent finalist on season 17 of Bravo’s Project Runway, Garo Sparo, will present his
collection for the first time at STYLE360. Garo Sparo Atelier specializes in corsetry, couture, ready-
to-wear and made-to-order bridal for all genders and sizes. Sparo, known for his conceptual fashion,
has become a celebrated and established fashion house designing costumes and clothing for a wide
variety of performers like Nicki Minaj, Lizzo, Madonna, and Amanda Lepore. Garo will be presenting
a fully realized collection including pieces from his Project Runway collection “Cosmic Mind”.

Lastly, New York Fashion Week veterans, threeASFOUR return for a highly anticipated runway
show. Founded in 2005 by Gabriel Asfour (b. Lebanon), Angela Donhauser (b. U.S.S.R) and Adi Gil
(b. Israel), the threeASFOUR collective has built a legacy of fusing cutting-edge technology with
traditional craftsmanship to create clothing at the intersection of fashion and art. Their work has
been the subject of or included in more than two dozen exhibitions and are in the permanent
collections of the Victoria and Albert Museum in London, The Costume Institute, the Cooper-Hewitt
National Design Museum, and the Museum at F.I.T. in New York. threeASFOUR has collaborated
with numerous artists and musicians, including Björk, Yoko Ono, and Matthew Barney, as well as
brands such as GAP and Kate Spade.

STAGE

All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th
Street with special integrations along with its usual parade of celebrity guests and musical
performances to be announced closer to fashion week.

SPONSORS

“We are thrilled to be celebrating our 15th year with such high-profile brand partners who support us
throughout our journey and enables us to create the platform we have come to be known for” cites
David Manning, Executive Producer, A-List Communications.

Renewing sponsors generously supporting the September 2019 season include Not Your
Mother’s® haircare (www.nymbrands.com), who along with a team of top stylists will create all hair
looks for the fashion shows. Not Your Mother’s creates on-trend, high-end inspired products that are
formulated for all hair types at an approachable price. NYM helps celebrate everyone’s unique
beauty and leads with the mantra that “No One Does It Like You”.

Fresh off Fashion Week catwalks in London, Berlin, Tel Aviv and Moscow, Skechers®
(www.skechers.com) returns to New York for its second year as the official footwear partner of
STYLE360. As part of the Spring/Summer 2020 show, the footwear brand will showcase its most
on-trend and forward styles from its heritage and fashion Skecher Street collections, iconic Skechers
D’Lites chunky sneakers and sandals, and its innovative Skechers Sport line, as well as the BOBS
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from Skechers charitable offering. The world’s #3 athletic lifestyle footwear company, Skechers is
known for its style, innovation and comfort—and has become the go-to brand for influencers, fashion
media and leading trend accounts around the globe.

Day Owl Rosé (www.dayowlwines.com) also returns and will pour across all Klarna STYLE360
fashion events and parties. Day Owl Rosé is on a mission to champion hard-working women, and
they’re just getting started. Made by lead Winemaker Alyssa Gregory, Day Owl crafts its California
wine for females who are independent, self-sufficient, and self-aware. They raise their glasses to
every woman who’s working hard and earning their glass (or more) of rosé at the end of the day.

Essentia Water (www.essentiawater.com) will keep guests hydrated as the official premium bottled
water sponsor at Klarna STYLE360 fashion events. Essentia is supercharged ionized alkaline water
that’s clinically shown to be better at rehydrating2. To create a better hydrating water, Essentia uses
a unique, three-step proprietary ionization process that results in a water with a pH of 9.5 or higher
and a clean, smooth taste.

Rado (www.rado.com), a new sponsor for the event and Klarna STYLE360’s Exclusive Timekeeper,
will sponsor the countdown clock, adding to the anticipation of each unveiling. In celebration of the
15th anniversary of STYLE360, Rado will celebrate the alumni designers with a specially engraved
watch in appreciation of their contributions to the series’ longevity. Rado, known as the Master of
Materials in the watch industry for its pioneering use of high-tech materials to create luxury products
will preview their new True Thinline Les Couleurs Le Corbusier collection featuring nine full high-
tech ceramic watches in colors only Rado can create at the their booth. To celebrate the launch of
this truly unique watch, they will also be hosting a social media giveaway.

The official hotel partner for the fifth consecutive year is ROW nyc Hotel (www.rownyc.com),
conveniently located near the Klarna STYLE360 fashion pavilion at 700 Eighth Avenue. The art-
driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to
celebrity and VIP guests, while also serving as Klarna STYLE360’s NYFW afterparty hub hosting
the VIP red carpet party for Kittenish by Jesse James Decker in their chic District M lounge.

Welcoming back Foster Grant (www.fostergrant.com) to the program, the original sunglasses brand
is celebrating its 90th year anniversary. Foster Grant’s rich & storied history dates back to 1929, when
Sam Foster introduced sunglasses to America by selling the very first pair at a Woolworths on the
Atlantic City boardwalk for just ten cents. Today, 90 years later, Foster Grant remains the largest
manufacturer and designer of sunglasses in the US, and the second largest in the world. In
celebration of this milestone birthday, the brand is launching a limited-edition 90th Anniversary line
of sunglasses that includes 10 pairs, each reflecting the style of a different decade and a nod to what
comes next.
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For more information on this season’s designers, to get inside access, view runway trends, special
promotional offers, and watch behind the scenes celebrity interviews, please visit:

www.Style360NYFW.com
Twitter @STYLE360NYFW | Facebook /NYFWSTYLE360
Instagram @style360nyfw #KlarnaSTYLE360NYFW

Press Contact: Brandsway Creative

STYLE360@brandswaycreative.com

###

About Klarna
It's all about smoooth (yes, with 3 ooo's). Klarna is Europe’s leading payments provider and a newly-licensed bank,
which wants to revolutionize the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden,
in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time - offering a trusted,
frictionless and smoooth checkout experience. Klarna now works with 100,000 merchants to offer payment solutions to
users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries. www.klarna.com.
@klarna.usa

About Skechers®:
Based in Manhattan Beach, California, Skechers designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the
United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,170
Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The
Company manages its international business through a network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America.

For more information, please visit https://about.skechers.com/ and follow us on Facebook

(https://www.facebook.com/SKECHERS), Instagram (https://www.instagram.com/skechers/) and Twitter
(https://twitter.com/SKECHERSUSA)

About Essentia Water, LLC:

As the first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you starts
with a better water. Headquartered in Bothell, Wash., Essentia Water, LLC pioneered ionized alkaline water in 1998
and is known for its unique ionization process. The brand is now distributed in nearly 90,000 retailers across the United
States. It’s the #1 alkaline water brand in the U.S. and the #1 selling bottled water brand in the natural channel1. In a
clinical study conducted in 2016, Essentia was shown to be better at rehydrating2.

About Not Your Mother’s®:

Not Your Mother’s Haircare started in 2010 with a clever, tongue-in-cheek style to capture the growing, well-connected
millennial audience. NYM aims to help us all live our best (hair) life. As the brand continues to grow their collection with
products to enhance every hair type, they consciously celebrate everyone’s unique beauty and hold firm to the belief
that “No One Does It Like You”.

Not Your Mother’s is a proud sponsor of STYLE360 at New York Fashion Week for the sixth year as haircare partner.
NYM’s fashion week hairstylist team, lead by Michele Carrillo, creates all the styles in collaboration with the designers
for each show. Learn more at www.nymbrands.com, find us on Instagram @nymbrands, and share our tag: #nymIRL
 For Release: PR CONTACT: BRANDSWAY CREATIVE
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About Day Owl Wines:

Crisp, fruit forward, bright and citrusy, Day Owl Rosé radiates with floral red fruit and vibrant orange zest. Lively acidity
and a dry, elegant finish make for a bold bottle as alluring as the day is long. A wise choice for women everywhere to
enjoy day or night. Learn more at: https://www.dayowlwines.com/, find us on Instagram @DayOwlWines, and share our
tag: #SlayTheDay

About Rado
Rado is known as the Master of Materials for the way it has revolutionized traditional watchmaking, leading the industry
by introducing high-tech ceramic, ultra-light high-tech ceramic, colorful high-tech ceramic and Ceramos to its design-led
collections. An award-winning designer with numerous prestigious international prizes to its name and considered the
most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting
the standard and raising the bar. Learn more at rado.com, find us on Instagram @Rado #MasterofMaterials.

About Foster Grant (FGX):

FGX International is a wholly-owned subsidiary of Essilor International. FGX International is a leading designer and
marketer of sunglasses, optical frames and non-prescription reading glasses with a portfolio of established, highly
recognized eyewear brands including Foster Grant®, Ryders®, Magnivision®, Gargoyles®, Corinne McCormack®, Solar
Shield®, and Polinelli®. FGX International also holds licenses for brands such as Reebok®, Revlon®, Ironman®,
Dockers®, Nine West®, and Panama Jack®. Based in Smithfield, Rhode Island in the United States, FGX International
has additional offices located in New York City; San Luis Obispo, California; Toronto, Canada; Vancouver, Canada;
Milan, Italy; Stoke-on-Trent, England; Chessington, England; Mexico City, Mexico; Bangalore, India and Shenzhen,
China. For more information about FGX International, please visit www.fgxi.com.

About ROW nyc:

With the completion of a two-year, $140 million development, ROW nyc launched in March 2014. Located in the heart
of Manhattan’s epicenter, Times Square, the illustrious property boasts contemporary guest rooms; District M, an
express café and Neapolitan pizza bar; Times Square’s first indoor food market, City Kitchen; Cyc Fitness spin studio;
Sugar Factory café and confectionery; and express styling bar, Glam&Go. The interior, art-driven environment and
artisanal cuisine make ROW nyc the first of its kind to breathe imagination into a hotel experience in Times Square.
Curated by the best in their respected fields, ROW nyc represents the pulse of New York and delivers it with style and
comfort. For more information please visit www.rownyc.com.

1IRI/SPINS/WFM P6 2019 Ending 6/16/2019.

2Results of a double-blind, placebo controlled clinical study with Essentia Water vs. a leading bottled water in healthy subjects over two

hours following moderate aerobic exercise.