ASSESSMENT BRIEF

ENT101 Introduction to Entrepreneurship

Subject Code and Title
Professional Development Plan
Assessment

Individual/Group Individual

Length 1000 words (-/+ 10% or equivalent)

Learning Outcomes d) Identify personal challenges and develop a strategy for

personal development as an entrepreneur

Submission Due by 11:55pm AEST/AEDT Sunday of module 6.2 (week

12)

Weighting 25%

Total Marks 100 marks

Context
“He who fails to plan, plans to fail.” This saying has been attributed to several people in
history including American President Benjamin Franklyn, British Prime Minister Sir Winston
Churchill, among others. Regardless of its author, the saying explains the importance of
taking what you have learned about yourself in the business/entrepreneurial context, and
building a plan to be successful in these situations in the future. A plan is about taking action
in achievable and measurable steps. But, having prepared a plan, how do you know if it is
sound? Who in your trusted professional networks would review it and give you honest and
critical feedback?
This assessment requires you to prepare a professional development plan taking into
account the self-analysis you conducted in your professional capability assessment
(assessment 3). In developing your development plan, you are required to identify
professional networks and/or trusted mentors who will provide you with valuable critical
feedback.

Instructions:
To develop your development plan, you must meet the following requirements:
1. Title of your professional development plan.
Describe the main focus of your plan in your own words, e.g. ‘This plan is designed to
develop my goals, methods and Key Performance Indicators for my professional
development as an entrepreneur’.

ENT101 Assessment 4 Brief Page 1 of 4

 2. Identify the ‘5 achievable and measurable steps’ in your professional development
plan, as covered in modules 5.2 and 6.2.
3. Present your 5 steps in a table or a diagram. You may use the professional
development plan example template provided in the assessment resources in
Blackboard, or develop your own to cover the same 5 steps.
4. Identify 1 SMARTT Goal for each step, and outline the personal challenges each goal
will address.
5. Specify the methods you will use to achieve your identified goals. Provide a
minimum of 1 method per goal.
6. Propose your Key Performance Indicators (KPI) that will show how you intend to
evaluate your progress in achieving your goals. Provide a minimum of 1 KPI per goal.
7. Identify at least 2 professional networks/specific mentors who could review your
plan and provide feedback.
8. Design 5 indicative questions you would pose to your reviewers and add these to
your plan. Include feedback received from any reviewers.
9. Establish indicative timelines for each step and goal in your professional
development plan.

Submission Instructions:

Submit your Professional Development Plan via the assessment link in the main navigation
menu in ENT101 Introduction to Entrepreneurship.
The learning facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.

The below learning rubric guides the marker when awarding marks for your Professional
Development Plan. You should use this rubric to review your assessment task prior to
submission, ensuring there is nothing you have missed.

ENT101 Assessment 4 Brief Page 2 of 4

Learning Rubric: Assessment 4- Professional Development Plan
Pass Credit Distinction High Distinction
Assessment Fail (Unacceptable)
(Functional) (Proficient) (Advanced) (Exceptional)
Attributes 0-49%
50-64% 65-74% 75 -84% 85-100%

Knowledge and Limited Knowledge or Thorough knowledge or Highly developed A sophisticated

understanding of understanding of understanding of the understanding of understanding of the understanding of the
own challenges in required concepts challenges or gaps challenges or gaps. challenges or gaps. challenges or gaps.
becoming a and knowledge
successful Prepares an action Prepares an action plan Prepares an action plan Prepares an action
entrepreneur, and Key components of plan supporting that supports that supports plan that supports
strategy the assessment task professional professional professional professional
development to are not addressed. development to cover development covering development covering development covering
overcome them. some challenges or all identified challenges all identified challenges all identified
gaps. or gaps. or gaps and highly challenges or gaps and
40% developed SMARTT sophisticated SMARTT
goals. goals and Key
Performance
Indicators.

Demonstrates a vision
of their plan for
entrepreneurship.

Application of new Limited identification Identification of Well-developed Thoroughly researched Highly sophisticated
knowledge around of appropriate appropriate identification of and identified highly identification of
professional professional professional networks. appropriate professional appropriate appropriate
networks and networks. networks. professional networks. professional networks.
reviews.

ENT101 Assessment 4 Brief Page 3 of 4

 Review questions Review questions Review questions Review questions Review questions
inadequate to adequate to achieve designed to achieve designed and qualified designed and qualified
30% achieve outcomes. some outcomes. critical feedback to achieve critical to achieve critical
outcomes. feedback outcomes. feedback outcomes
Unable to identify with demonstration of
networks. Demonstrates an feedback achieved and
understanding of the incorporated.
value of strong
networks. Demonstrates a strong
value of networks and
mentors.

Planning tools do not Planning tools are Planning tools are Planning tools are Sophisticated planning
Effective meet business adequate and meet selected to thoroughly selected to thoroughly tools including
communication standards. business standards. cover all areas and meet cover all areas and graphics, charts and
utilising business business standards. meet business diagrams are selected
strategy and Limited exploration of standards. to thoroughly cover all
planning tools planning tool sets. Demonstrates an areas and meet
understanding of the Information, business standards.
value of planning tools arguments and
30% for entrepreneurs. evidence are very well The business strategy
presented in the for the professional
business strategy for development plan is
the professional logical, persuasive, and
development plan; the well supported by
presentation is logical, evidence,
clear and well demonstrating a clear
supported by evidence. flow of ideas and
arguments.

ENT101 Assessment 4 Brief Page 4 of 4