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Respectfully Submitted: Joseph Daleo, Team/Car Owner

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Gaining popularity in publications and on the show circuit!

Personal Note:

Thank You for taking the time to review this document, I have prepared this portfolio for your review.
Enclosed you will find information on myself, the team and the Custom SL.

I am currently offering opportunities for sponsorship with our Custom SL for the 2008/2009 Car Show season
and beyond. My team and I have several ideas on sponsorships, and would like to discuss them with you
personally. If you have ideas of your own, which you are interested in incorporating, please let me know.

I hope to promote a mutually beneficial relationship and one that is profitable for our sponsors. I have several
avenues which we plan to take our sponsors’ promotion. Please be sure to review the services we will offer to
you, as a supporter of the Custom S L Team.

Again, allow me personally to thank you for your time. Please feel free to contact me if you have any
questions, suggestions or request.

JOE DALEO's CUSTOM SL


Joseph Daleo
6421 NW 42nd Court
Coral Springs, FL 33067
Phone# (954) 227-9262
Cell # (954) 205-3067
E-mail: joe@CustomSL.com
Website: www.CustomSL.com

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
Coverage:

 Car And Model Magazine / Website


 DUB Magazine ( Cover Story Coming when car is completed)
 RIDES Magazine ( *Exclusive Cover Story Coming when car is completed)
 RoadRage Magazine
 HIN (Hot Import Nights) website
 CustomCars.com Website Feature Story

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
The car gets picked up in publications all the time !
Team members always wear Team shirts with Sponsor and Logo
Custom Glass Etching with Mercedes -Benz Logo space available!
Advertising space available on our 20 ’ Show Car trailer!

An Actual Letter from RIDES Magazine Senior Editor !!

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
In Only 3 Shows!
Before we began the new custom work we only entered in 3 shows and won in all 3!

HIN Miami 2007:

– First Place Hottest Mercedes -Benz


– First Place Hottest VIP Mercedes -Benz

Festival Show:

– First Place Mercedes-Benz

First Annual Fathers Day Show:


– Best Of Show
– First Place Mercedes-Benz
– First Place European Car

As stated above, the car has only been entered into 3 shows before I decided to re -do
the entire car. We took 1st place in all 3 shows and 1 best of show as well. I expect the
car to take many 1st place trophies and our goal is to keep the car on the top of the list
for all “Best Of Show” as well.
JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067
6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
2008/2009 Show Schedule
Currently the car is at MAD CREATIONS OF MIAMI with a scheduled completion date of September 15 th,
2008. Once the car is completed we plan on being at a local show each and every weekend possible as well
as the planned list of shows below. We are looking for sponsorship for a fully enclosed low rider trailer
which will allow us to travel the USA for more shows.

We are especially interested in being at ALL DUB and HIN shows.


(*Show list assumes some sponsorship help for travel expenses and so on.)

Unique Car Show & Expo – 09/21/2008


Semi-Local Show Pensacola Interstate Fair Grounds
Pensacola FL
San Diego, CA - 09/28/2008 *
San Diego Convention Center
** San Diego, CA

NFSCA Super Saturday Car Show – 10/01/2008


Semi-Local Show University of North Florida Jacksonville, FL
Dallas, TX - 10/11/2008 *
Dallas Convention Center - 650 S Griffin Street
* Dallas, TX 75202
Chandler, AZ - 10/18/2008 *
Firebird International Raceway - 20000 S Maricopa Road
* Chandler, AZ 85226
Marine Corps League Motor Sports Car Show – 11/01/2008
Semi-Local Show 5 Flags Speedway, Pine Forest Rd - Pensacola
SEMA Car Show – 11/04/2008 -11/07/2008
L5as
Flags
Vegas
Speedway,
Convention
PineCenter,
ForestLas
Rd Vegas,
- Pensacola
Nevada
Baddest Car in Florida Show – 11/15/2008
Semi-Local Show Ocala Country Music Jamboree/ FHP Grounds / 11700 SW 16th Ave

Semi-Local Show NFSCA Super Saturday Car Show – 12/06/2008


University of North Florida Jacksonville , FL

LOCAL SHOW! Miami Beach, FL - 12/20/2008


Miami Beach Convention Center - 1901 Convention Center Drive
Miami Beach, FL 33139

Classic Car and Truck Show – 01/11/2009


LOCAL SHOW! Ed Morse Auto Mall – Sunrise FL
Jacksonville International Car & Truck Show – 02/14/2009
LOCAL SHOW! Prime F. Osborn III Convention Center – Jacksonville FL.

MORE TO BE ANNOUNCED AS THEY ARE LISTED


** Any weekend we cannot make it to a show the car is always at the TOWERS CAR SHOW which is local to our
home and runs EVERY Friday night. The show attracts over 2000 people each running and over 500 cars!

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
CURRENT WORK BEING DONE PICTURES:
(Additional $30,000.00 going in!)

EVERYTHING THAT WAS RUG WILL BE FIBERGLASS AND PAINTED TO MATCH !

CUSTOM HAND MADE 16 INCH !!! WIDE BODY KIT

NITTO TIRES AND ASANTI RIMS – OVER 13 Inches Wide ! – 7 Inch Chrome Lip !

Custom Work being done to date, car has been in the shop for 2 weeks with
approximately 5 weeks remaining to completion.

You can check the website for up to date pictures, the site is updated with
Current Work Pictures daily !

http://www.CustomSL.com
JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067
6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
Some Custom Work Pictures (BEFORE):

The New Smoke System Attracts a lot of people!

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
Current Sponsors:

NITTO TIRE:
Has supplied us with 4 NITTO INVO TIRES – 345/25/20 & 245/30/20
(estimated sponsorship - $3,000.00)

7 Star Entertainment:
Has generously provided us with checks/cash and products for over 2 years now.
(estimated sponsorship - $25,000.00)

Doon Design Studios:


Has provided us with the complete CustomSL.com website and continuous update and
maintenance.
(estimated sponsorship - $3,000.00)

ASANTI WHEELS:
Has supplied us with 4 - 3 piece forged Chrome Rims 13 inches wide !!
(estimated sponsorship - $8,000.00)

MAD CREATIONS OF MIAMI:


Has agreed to a 50% reduction of the price of the current work being done.
(estimated sponsorship - $10,000.00)

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: w ww.CustomSL.com
Custom Work (Already Done)

Modified Erebuni 2001 Odyssey Mini Modified 2007 Mercedes Grille


Van Body Kit Custom Dual Exhaust System
Body Kit Molded onto Original Parts Custom Built Hood Scoop
Removed Door Handles Custom Built Fender Flair's
Electric Door Poppers Air Bag Suspension System
Lambo Style 130 Degree Door Hinges Custom One Touch Convertible Switch
Reverse Hood Kit Custom Rear Deck Mercedes Lighting
Dual Lock Down Key Hood Latches New Mercedes Wood Stearing Wheel
Tail Lamps Black Out Spray Door Sill Lights
2001- Final Year Side Mirrors Hood Lights
20" Zenitti Heir Rims Xenon Head Lights
Nitto Low Profile Tires Under Lighting - Neon Blue
Custom Wood Work Dash String Light Surround On Doors, Seats, Trunk & Rear
Modified TV Rearview Mirror Custom Dashboard work
Custom Center Console work 2 Rear Custom Inserted 7" TV's
25% Harness Replacement Sony Playstation 2
2 Tone Leather Interior 7" indash Pioneer Stereo/DVD Player
Custom embroidered Head Rests 14" TV in Trunk Lid
Custom Shift Knob 4 - Blue Light Fans in trunk
Dual Chrome Fire Extingusers 6 AMP Channels over 2 AMP's
60 Watt Stobes - All 4 corners of car NOS Purge Kit with Blue LED Purge in Hood
Cerwin-Vega Tweeters and Mids 2 - 5 Fared Caps
Custom Made Tempered Glass w/Design & Lights 10 Gallon Custom Painted Air Tank

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
Custom Work Being Done Now !
( Cost – Over $30,000.00 )

INTERIOR
 Make Fiberglass mold for rearview mirror as discussed with removable section and painted to match exterior of
car.
 Make Fiberglass mold to replace existing arm rest with insert for IPod and paint to match exterior of car and
armrest will mold into rear de ck with sliders.
 Fiberglass mold entire back section where sub base speaker box is, mold in top speakers, TV’s, Mercedes Blue
lights and Tweeters.
 Remove existing 5 switches from driver side and install all switches into the existing glove box on the top of the
dashboard and light up that section.
 Re-make both sections of gray rug under dash board where 5 switches are now and mold in the Flame Thrower
unit into the fiberglass.
 Re-move AirBag switches under passenger side dashboard where gray rug is, ins tall a new (3rd) gage for
airtank pressure, mold all 3 gages into new fiberglass.
 Finish and paint all fiberglass MOD's to match exterior paint.

TRUNK
 Supply & Install 2 new 7 inch TV's with molding in rear trunk lid.
 Install and mold in existing 14 inch TV to match new molded TV’s.
 Install 1 Inch Plexi-glass rod lighted, to hold open trunk lid with swivel and rest deck.
 Install New air compressor and connect to existing air tank ( Joe will supply compressor )
 Install Smoke System copper line from engine compartment into trunk section.
 Re-Install all existing components again into New Fiberglass molds throughout the entire trunk completely
replacing ALL rug.
 Re-Install TVs, Blue Fans, Compressors, Air Tanks, NOS bot tle, 2 - Fared Caps, 3 Amps (2 showing and 1
hidden)
 Mold Joysticks into Fiberglass, Sony and all other parts as discussed.
 Rear trunk lid - install existing speakers, 3 TV's and 2 Blue fans as discussed...
 Re-Leather existing leather lip of trunk with new leather.
 Re-Install existing chrome Fire Extinguisher and section for DVD's and any other sections you think would fit
there.. including Flame Thrower stuff.
 Create Back-Lit effect on inside trunk lid, and rear bumper and rear outside trunk lid with Mercedes-Benz words
as explained by Joe. These should all be fiber Glass molded with no seems and made to look like part of the car
and back lit with blue neon.
 Install and supply Blue neon lights to match existing where needed and to light everything cor rectly.

EXTERIOR
 Sand & Block entire car to original primer to remove all existing problems.
 Paint entire car, including: under hood, door jambs, trunk jambs, inserts, under rubber moldings, firewall,
engine parts, under doors and all places needed as "Show" quality.
 Car should be finished with many coats of Clear and "Mother -of-Pearl" blue/purple flake in solid high gloss
Black.
 Install Molded Mercedes Logo's, “Joseph”, “SL500” and Mercedes Logo and move existing red light in rear
spoiler and neatly mold as well.. Match spoiler sides to same.
 Supply & Install ZEX metal blue lights by each tail pipe for smoke... connected to existing blue blinker switch
and wires.
 Supply & Install ZEX metal blue lights to replace existing NOS purge lights in Hood.
 Install new rear tail lights and paint with Black Out - ( Joe will supply lights ).
 Fiberglass rear bumper with Mercedes lighted blue recessed lighting and logo to be flush mounted.
 Re-make Lambo Door Edges and re -shape existing cups AND or Re -install Lambo Hinge completely. ( Lambo
Doors MUST work up and down, open more than 110 degree’s and the doors should close with very little effort..
JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067
6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
no banging… Doors should not rub on window when open and closing. Also install door poppers (Joe will
supply).
 Extend front fenders to cover hinges and replace existing plastic molding to create a 1/4 inch sea m from
fenders to doors. ALL SEAMS should match across entire car.
 Replace existing 3 struts with heavy duty or better quality struts to ensure the doors open easy and go up and
down easy...and go up higher.
 Doors should open to 120 degrees at least.
 Doors should be reset to open away from window frame without hitting the leather door on the window frame.
 Doors should open to full positions EVEN on both sides when doors are Up!
 Existing OLD door hinge holes and entire section showing under the doors when they are up and open should
be clean and painted with no holes.
 Re-Support front and rear bumpers and rivet accordingly.
 Install Door Poppers to help open doors (Joe will suppl y).
 Install Covers or something like that on 4 existing Jack holes.
 Clean up and cover up any sections that are needed near tires, wheels, wells and so on.
 Make sure all hood, door, lights, grill, fenders LINE UP and all seems are the same size.
 Sand out and fill in existing old holes from shrinkage of old putty. Must use Non -Shrink putty for hood.
 Install 4 new longer blue lights to replace small blue lights under fender wheel wells ( wired already and Joe will
supply lights) Install as described – A Tear Drop Antenna Hole finished and using existing antenna.
 Install Circle Push Out Gas tank Lid as described.
 Wide Body Fender Kit 2 rear fenders only. (must have scoops, and allow for the car to go to the floor.
 Re-build both rear fenders to match and incorporate new 13 inch wide tires and rims (Joe will supply tires and
rims).
 Cut away about 1 or 2 inches deep in the front bumper to allow the hood to open more without hitting the
bumper like it does now.
 Supply & install 2 sets of Wings/Fins/ One se t on each side of the front bumper .

UNDER HOOD
 Paint and Body Putty where needed, cover all hood holes in and out and all edges will be covered and smooth.
 Make Fiberglass inserts for top three sections of hood underneath all with lighted Mercedes Logo.
 Make mesh cover with Mercedes Logo on entire center cover of hood underneath or something similar.
 Install 1 Inch Plexi-glass lighted rod, to hold open hood with swivel and rest deck with light.
 Make Plastic covers where possible to cover certain sections in engine compartment that cannot be painted so
you can paint the plastic black and snap them in and out for shows.
 Paint the Electric Blue and Gloss Blac k on all other engine parts that are currently painted using the blue that is
on the NOS bottle (for color) and the Black from exterior of car.

AIRBRUSH
 Sides of the car will be done in a "Smoke Like" Airbrush using only Gray, White's and Smoked Blues.
 Hood will be Airbrushed using design of Tattoo shown by Joe. Again using only Gray, Whites and Smoked Blues.
 The Gambler Theme will consist of: Pool Ball, Dice, Cards and Horse Shoe as designed by Joe.
 All Fiberglass in the interior, trunk and under hood will also be Airbrushed with the same "Smoke" look.

WHEELS
 Nitto INVO Tires on Asanti AW140 Rims
 Front 8.5 x 20 (245/30/20)
 Rear 13.5 x 20 (345/25/20)

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
IMPORTANT NOTE:

Now that you’ve reviewed the enclosed information about JOE DALEO'S CUSTOM SL, we
would like to tell you about the many different opportunities we would like to offer you and
your company:

Should you decide you would like to become involved with JOE DALEO'S CUSTOM SL, we will
advertise your company everywhere that we have presen ce.

 On the amazing Custom SL itself, which will be shown each weekend


at the local shows and as many National shows as we can get to

 On my Custom SL web page. www.CustomSL.com

 All sponsors will still be listed on the Trailer, both sides in listing format.
(However, depending on sponsorship amount, there will be considerations made for full, half and 1/4
side advertising on the Custom SL Trailer professionally painted onto the trailer exterior walls. )

 We will refer to our sponsors in all m edia appearances, such as


Web/Radio/Magazine/Newspaper Interviews and Articles.

 We will display your logo on our custom Show Board displayed at


all the car shows we attend

 On our Team Apparel and our Custom SL Team T -shirts, Hats & Jackets

In addition to the areas I have mentioned we are always open to hearing and benefiting from
Your suggestions of ways to better serve our advertisers. Should you have any suggestions,
Please feel free to bring them to our attention so we can discuss them.

Thank you again for your time and consideration.


Joseph Daleo
JOE DALEO'S CUSTOM SL

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com
JOE DALEO’S CUSTOM SL
Sponsorship Form
As a representative of______________________________________, I would like to participate in
the support of JOE DALEO’S C USTOM SL Team.

The following Name and/or logo(s) should appear on designated spaces provided in the Sponsorship
Schedule.
________________________________________________________________________________
_____________________________________________________ ___________________________
________________________________________________________________________________
________________________________________________________________________________
_____________________________________________________________________ _

We would like to participate as your Primary Sponsor $__________

We would like to participate as your Associate Sponsor $___________

We would like to participate as a Product Sponsor:

Product to be supplied: ______________________________________


Quantity to be supplied: _______________

Product to be supplied: ______________________________________


Quantity to be supplied: _______________

Product to be supplied: ______________________________________


Quantity to be supplied: _______________

Authorized Signature: Date:


_____________________________ _________

Thank You!
JOE DALEO’S CUSTOM SL
Joseph Daleo

JOE DALEO’ S CUSTOM SL Tel: 1-954-205-3067


6421 NW 42 nd Court Email: Joe@CustomSL.com
Coral Springs FL. 33067 Web: www.CustomSL.com

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