MARKETING IN THE DIGITAL AGE – E-MARKETING STRATEGIES

SCHEDULE OF TRAININGS AND SEMINARS

Time:

8:00AM-5:00PM

Start Date:

July 26, 2019

End Date:

July 26, 2019

Status

open

RESERVE NOW

COURSE DETAILS

Course Name

Marketing in the Digital Age - E-Marketing Strategies

Type of Course Module

Course Module

Course Description

With the rise of digital media, it is critical for businesses to leverage online platforms to reach their
target audience. This introductory course will give you an overview of the digital marketing landscape
and provide you with actionable steps to run your digital campaigns.

Course Outline

COURSE CONTENT:

• Introduction to Digital Marketing

• Web Design and Development

• Search Engine Optimization

• Social Media Marketing

• Content Marketing
• Email Marketing

• Mobile Marketing

• Paid Advertising

• Digital Analytics

• Online Reputation Management

• Creating a Digital Marketing Strategy

• Planning the Right Channel Mix

• Useful Tools to Run your Digital Campaign

METHODOLOGY:

• Discussion and demonstration

TARGET PARTICIPANTS:

• Entrepreneur, Marketing and Sales Personnel, Communication Personnel

FEE:

• Fee: P2,500.00 per participant

(tax-exempt) per participant, inclusive of

snacks, lunch, handouts and certificate

Duration

1 day

Registration Fee

2,500.00

Contact Person

Joseph Argente

Email

josephargente@pttc.gov.ph

Contact Number

831-9988
PERSUASIVE SALESMANSHIP

SCHEDULE OF TRAININGS AND SEMINARS

Time:

8:00AM-5:00PM

Start Date:

June 14, 2019

End Date:

June 14, 2019

Status

open

RESERVE NOW

COURSE DETAILS

Course Name

Persuasive Salesmanship

Type of Course Module

Intermediate Course Module

Course Description

Course Description:

How to sell effectively. It is said, that nothing happens until you make a sale. This training program will
allow participants to develop the skill of professional selling. It discusses the nature of selling, how the
buying process works, understanding the buyer, listening and questioning techniques, how to look at
non-verbal cues, how to resolve concerns, and the technique of closing the sale to get a commitment to
buy the product or service.

Course Outline

·         An Overview of Selling – What is Trust-Based Selling

·         Understanding the Buyer – What is the Buying Process? How do People Buy

·         Different Communication Styles

·         Questioning Techniques – How to ask relevant, and purposeful questions

·         The Art of Listening – How to Listen, Summarize and Paraphrase

·         Non-Verbal Cues – How to Look at Buying Signals

·         Communicating the Value Proposition – Value-based Selling Approach

·         Resolving Concerns – How to Handle Questions, Objections, and Issues with Grace

·         The Art of Closing the Sale – How to Earn Commitment and Get Sales Results?

Methodology:

Discussion, demonstration, video-showing, and actual role-play exercises and scenarios.

Duration

1 day

Registration Fee

2,500.00

Contact Person

Joseph Argente

Email

josephargente@pttc.gov.ph

Contact Number

831-9988