PROJECT REPORT

ON

COMPARATIVE ANALYSIS OF KFC AND MCDONALD’S

Submitted in partial fulfillment for the requirement of the award of graduate degree of

Bachelor of Business Administration (BBA)

(Batch 2020-21)

Submitted by Submitted to:

JANVI TYAGI Dr. GAURAB TYAGI

B.B.A VI SEM

Acharya Vishnu Gupt Subharti College of Management

& Commerce

SWAMI VIVEKANAND SUBHARTI UNIVERSITY,MEERUT

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 STUDENT’S CERTIFICATE

Certified that this report is prepared based on the dissertation report undertaken by me on

COMPARATIVE ANALYSIS OF MCDONALD’S AND KFC under the able guidance

of Ms JANVI TYAGI partial fulfillment of the requirement for award of degree of

SUBHARTI UNIVERSITY, Uttar Pradesh.

Date--------------------

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 ACKNOWLEDGEMENT

This project work, which is my first step in the field of professionalism, has been

successfully accomplished only because of timely support of my well wishers. I would

like to pay my sincere regards and thanks to those, who directed me at every step in my

project work. First of all, I would like to express my thanks to my Dissertation Guide

Dr. GAURAV SHARMA giving me such a

wonderful opportunity to widen the horizons of my knowledge, for her scholarly

guidance, constant supervision encouragement.

Last but not the least, I would also thank all my friends and parents who have directly or

indirectly contributed in making this project a success.

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 TABLE OF CONTENTS

CHAPTER SUBJECT

NO.

1 Executive Summary

2 Introduction

a. Objectives

3 Company Profile

4 Survey Analysis

5 Conclusions and Recommendations

6 Bibliography

7 Annexure

1.

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 EXECUTIVE SUMMARY

The international marketplace is flooded with numerous sectors and industries that

contain products of daily in addition to occasional use for the consumers. Using the

goods can vary from business cause to private intake. One such thriving industry inside

the contemporary international is the food and beverage enterprise. Food and beverage

enterprise blended with the hospitality quarter makes up one of the maximum attractive

target sectors for multi-national companies. The idea advanced from the first actual

diners in the past due 18th century, when the world found out the idea of paid dining

revel in. Now, the arena can't live with out the flavor of a McAlooTikki or the zing of a

Zinger. the bottom line being that the order-to-consume MNCs have taken over the

market like ants on a corpse, gobbling up every ounce of it. This area has slowly included

all profits companies of customers and has focused to obtain a market percentage of the

very best percentage and the ever increasing competition is resulting in greater

worthwhile options for the purchasers.

The consumers are being served with a variety of food and liquids to savour on catering

each fashion of flavor and options. With developing competition the meals giants have

take their offerings to a higher level with higher reduced serving time, cost for money

prices and changing specialties of their products.

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The following document is a comparative analysis of the operational parameters of

McDonalds and Kentucky Fried bird (KFC) and initiatives an outline of different factors

that differentiate the services of the two food giants. It covers factors just like the product

variety, patron reach, pricing techniques, hospitality management, client relationship

control, deliver chain control and worker Delight programs.

The survey became based totally on the patron’s reaction on their preference between

KFC and McDonalds and the basis of their choice became differentiated into various

factors.

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 INTRODUCTION

McDonald’s vsKFC

McDonald’s and KFC are every person’s preferred food journey destinations. whilst

you want burgers, McDonald’s is usually the pinnacle alternative. whilst you like fried

fowl, KFC is continually the first aspect that comes to everybody’s mind. The motive

for that is those organizations declare of specific merchandise that have have become

their trademark until now. The distinction among McDonald’s and KFC is in particular

the delicacies.

McDonald’s

1940 is the delivery yr of McDonald’s and they have began the whole lot. Their swifter

carrier machine that was brought in their first actual eating place is being accompanied

until now in current day fast food chains. Their very first mascot became a person with a

head of a hamburger that is carrying a chef’s hat. It turned into replaced with the aid of

McDonald’s ever popular clown guy. McDonald’s is recorded to presently serving fifty

eight million clients every day in 119 nations. Their eating places range from their

settings, a few offer with the aid of-passers with their power thru service, a few have

playgrounds for kids however are simply counter service by myself. a number of their

restaurants have outer seats as well. McDonald’s signature colors are pink and yellow.

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Their well-supported products are their famous hamburgers, breakfast offers, cakes, hen

sandwiches and French fries. For vegetarian clients, McDonald’s have services which

can be appropriate for them. in terms of nearby branches, McDonald’s are regarded for

being fond of imparting those international locations food taboos for them to have some

kind of relationship with human beings round. as an example, Portugal McDonald’s are

the simplest ones who have soup in the menu. another example could be Indonesia for

McRice.

KFC

on the other hand, KFC or Kentucky Fried chook began for the duration of the splendid

despair, which became within the 12 months 1930. It changed into first named as

“Sanders court and Cafe”, following the name of Harland Sanders, the unique writer

from Kentucky. Their modern and most popular emblem is the cartooned picture of

Sanders with their acronym, KFC. They may be famous for his or her change secret,

their mystery recipe crafted from eleven herbs and spices this is known to create the

“finger lickin’ appropriate” taste of their chickens. Their fundamental merchandise are

fried chickens, chook wraps, sandwiches, salads and some roasted and grilled fowl

cuisines and cakes, too.

Be it McDonald’s or KFC, you’ll simply have a terrific treat of a meal. Differentiating

each will assist us apprehend as to what we’d sincerely like to eat. McDonald’s

important offer is hamburgers while KFC offers various forms of chicken dishes.
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 OBJECTIVES

1. To conduct a comparative analysis on the advertising parameters of McDonald’s and

KFC

2. To observe the various aspects of supply chain control, employee satisfaction and

hospitality management of each companies.

3. To behavior survey analysis at the customer’s choice of food joint amongst

McDonald’s and KFC.

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 COMPANY PROFILE

MCDONALD’S

History

1955 Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's

Corporation is created.
1957 Quality, Service, Cleanliness and Value (QSC& V) becomes the company

motto.
1959 The 100th McDonald's opens in Chicago.

1961 Hamburger University opens in Elk Grove, near Chicago.

1963 One billion hamburgers sold.

Ronald McDonald makes his debut.

1964 Filet-O-Fish sandwich is introduced.

1965 McDonald's Corporation goes public.

1967 The first restaurants outside of the USA open in Canada and Puerto Rico.
1968 The Big Mac is introduced.

The 1,000th restaurant opens in Des Plaines, Illinois.

1972 A new McDonald's restaurant opens every day.

The Quarter Pounder is introduced.

1973 Egg McMuffin is introduced.

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1974 The first Ronald McDonald House opens in Philadelphia.

The Happy Meal is launched.

1983 Chicken McNuggets is introduced.

New Hamburger University campus opens in Oak Brook, Illinois. Set in 80

wooded acres. Training is provided for every level of McDonald's management

worldwide.
50 billionth hamburgers sold.

Ronald McDonald Children's Charities is founded in Ray Kroc’s memory to

1984
raise funds in support of child welfare.
1989 McDonald's is listed on the Frankfurt, Munich, Paris and Tokyo stock

exchanges.
1990 McDonald's opens in Pushkin Square and Gorky Street, Moscow.
1993 The first McDonald's at sea opens aboard the Silja Europa, the world's largest

ferry sailing between Stockholm and Helsinki.

1994 Restaurants open in Bahrain, Bulgaria, Egypt, Kuwait, Latvia, Oman, New

Caledonia, Trinidad and United Arab Emirates, bringing the total to over 15,000

in 79 countries on 6 continents.
1996 McDonald's opens in India – the 95th country.

McDonalds is a leader in handy foods and liquids, with sales of about $23 billion and

over 1.6 million personnel serving the patron’s global. The organization includes the

snack enterprise of liquids and foods. PepsiCo manufacturers are to be had in nearly 115

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countries having greater than 24,500 eating places within the international presenting 24

hour carrier having approximately 1 billon clients to be served all around the world.

McDonalds’s fulfillment is the result of advanced products, excessive standards of

overall performance, special aggressive techniques and the high integrity of our humans.

McDonalds is continuing to make bigger and introduce new opportunity beverages within

the market. approximately 85% of McDonald’s eating place groups international-

extensive are owned and operated by way of franchisees .All franchisees are impartial,

complete-time operators. McDonald’s become named Entrepreneur’s quantity-one

franchise for 1997.

MC DONALD'S IN INDIA

• McDonald’s entered India in 1996.

• McDonald’s India has a joint project with Connaught Plaza eating places and

tough citadel eating places.

•Connaught Plaza restaurants manages operations in North India whereas tough fort

eating places operates restaurants in Western India.

• today it has round 211 eating places across India.

• Presently, it has around 57 outlets inside the national capital vicinity.

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McDonald’s has advanced a menu particularly for India with vegetarian picks to match

Indian tastes and choices. Maintaining in step with this, McDonald's does now not

provide any pork or pork objects in India. inside the final decade it has introduced a few

vegetarian and non-vegetarian merchandise with neighbourhood flavours that have

appealed to the Indian palate. There have been non-stop efforts to beautify range within

the menu by developing greater such products.

McDonald's has additionally re-engineered its operations repeatedly in its eleven

years in India to cope with the special requirements of a vegetarian menu. Vegetable

products are one hundred% vegetarian, i.e.

• They may be organized one by one, the use of devoted equipment and utensils.

• Most effective natural vegetarian oil is used as a cooking medium.

• Cheese and sauces are absolutely vegetarian and egg less.

• Separation of vegetarian and non-vegetarian meals products is maintained in the

course of the various levels of procurement, cooking and serving.

Commercial enterprise model

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The McDonald's corporation's business model is slightly different from that of maximum

different speedy-meals chains. similarly to everyday franchise fees, substances, and

percentage of income, McDonald's additionally collects rent, partly related to income. As

a condition of the franchise settlement, the corporation owns the houses on which

maximum McDonald's franchises are located. the UK commercial enterprise version is

unique, in that fewer than 30% of eating places are franchised, with the majority under

the ownership of the business enterprise. McDonald's trains its franchisees and others at

Hamburger college in very wellBrook, Illinois.

in line with fast food nation by means of Eric Schlosser (2001), nearly one in eight

workers inside the U.S. have at a while been hired with the aid of McDonald's. (in line

with news piece on Fox information this determine is one in ten). The e-book additionally

states that McDonald's is the most important personal operator of playgrounds within the

U.S., in addition to the unmarried largest consumer of beef, beef, potatoes, and apples.

the choice of meats McDonald's uses varies with the tradition of the host country.

McDonald’s corp. is presently one of the maximum a success patron merchandise agency

within the global with annual sales exceeding $23 million and has extra than 1.6 million

employees. McDonald’s merchandise are diagnosed and are maximum respected

everywhere in the globe. presently, its divisions function in all around the world in

liquids, snack ingredients, and eating places. The corporations increasing achievement

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has been based on high standards of performance, advertising and marketing strategies,

competitiveness, determination, dedication, and the private and expert integrity in their

people, merchandise and commercial enterprise practices.

MERCHANDISE

McDonald's predominantly sells hamburgers, numerous sorts of chicken

sandwiches and merchandise, French fries, smooth liquids, breakfast items, and desserts.

In most markets, McDonald's gives salads and vegetarian gadgets, wraps and other

localized fare. This local deviation from the usual menu is a feature for which the chain is

particularly acknowledged, and one that is employed either to abide by using regional

food taboos (such as the non secular prohibition of pork intake in India) or to make

available meals with which the local marketplace is more familiar (inclusive of the sale of

McRice in Indonesia).

Pricing approach

a) Cost Ladder approach:- ,he'll ultimately graduate to McVeggie andso in Non

veg.

80-20 Menu Board

•80% visual.

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•20% descriptive.

•simpler for clients to understand what 29, 39, 49,59,89,ninety nine rupee options are.

•Pricing variety, short service, no-tips environment attracted centre class and students.

package deal

• The most common method in speedy food industry.

• The maximum favoured fashion for customers of McDonald’s.

• performs on psychological component of the customer.

• consumers appreciate the resulting simplification of the acquisition selection.

ADVERTISING

over time, McDonald's has evolved tv advertising campaigns which have emerge as, like

McDonald's, a part of our lives and subculture. McDonald's classified ads have centered

no longer simplest on product, however as an alternative on the overall McDonald's revel

in, portraying warm temperature and a actual slice of ordinary life. This "picture" or

"reputation" advertising has grow to be an indicator of the corporation and created many

memorable television moments and topics, together with

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McDonald's is Your type of place (1967)

You Deserve a spoil nowadays (1971)

We Do it interested by You (1975)

You, you are the one (1976)

No person Can Do It Like McDonald's Can (1979)

Renewed: You Deserve a spoil today (1980 & 1981)

No person Makes Your Day Like McDonald's Can (1981)

McDonald's and you (1983)

It is an awesome Time for the amazing taste of McDonald's (1984)

Precise Time, super taste, it really is Why this is My place (1988)

Food, folks and amusing (1990)

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McDonald's these days (1991)

What You want is What You Get (1992)

Have you Had your smash today? (1995)

My McDonald's (1997)

Did any person Say McDonald's (1997)

We adore to see You Smile (2000)

There may be a touch McDonald's in anybody (2001) - Canada best

I’ m lovin' it (2003)

McDonald's has for decades maintained an intensive marketing campaign. further to the

standard media (television, radio, and newspaper), the company makes massive use of

billboards(exterior, on which big commercials or notices are posted.) and signage,

sponsors carrying occasions from ranging from Little League to the Olympic games, and

makes coolers of orange drink with their brand to be had for neighborhood events of all

kinds. although, television has continually performed a crucial role inside the company's

advertising approach. The taglines have been continually centralized towards the idea of

typical dining experience and entire carrier satisfaction.

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WORKER ADVANTAGE PLANS

The corporation’s earnings Sharing and savings Plan for U.S.-primarily based

personnel consists of a 401(k) function, a leveraged employee inventory possession

(ESOP) characteristic, and a discretionary business enterprise profit sharing suit. The

401(k) function permits participants to make pre-tax contributions that are partially

matched from shares released under the ESOP. The earnings Sharing and savings Plan

also offers for a discretionary organisation earnings sharing suit at the quit of the 12

months for those eligible contributors who have contributed to the 401(okay)

characteristic. All contributions and related profits may be invested in numerous funding

alternatives in addition to McDonald’s not unusual stock according with every player’s

elections. members’ contributions to the 401(ok) feature and the discretionary employer

fit are restrained to 20% investment in McDonald’s not unusual inventory. The enterprise

additionally keeps positive supplemental advantage t plans that permit contributors to (i)

make tax-deferred contributions and (ii) get hold of corporation-supplied allocations that

cannot be made below the earnings Sharing and savings Plan because of internal revenue

carrier limitations. The funding alternatives and returns are based totally on certain

market-fee funding alternatives underneath the earnings Sharing and savings Plan.

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TRAINING

• February 24, 1961, Hamburger Universities first magnificence modern 14 college

students graduated

• nowadays, more than five,000 students attend HAMBURGER college each yr

• in view that 1961, more than 80,000 eating place managers, mid-managers and

owner/operators have graduated from this facility

•McDonald’s invests extra than $1billion annually in training

•“exceptional vicinity to paintings” – Fortune Magazine 2005

• “One out brand new five high-quality places to paintings in Latin American”

FINANCE BRANCH

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McDonald’s Finance branch has key areas modern-day duty: financial reporting and

control accounting. although each of these capabilities has special priorities, operating

collectively guarantees the pleasant economic position for the corporation now and for

the future.

McDonald’s has two resources modern day profit:

• Income made by means of organization-owned restaurants

• Apartment and royalty latest from franchised restaurants.

RESTAURANT INCOME

McDonald’s keeps all of the earnings earned through company-owned restaurants. further

to variable costs, which boom or lower relying on the level modern-day sales,

McDonald’s additionally incurs charges that are largely fixed, as an instance utilities and

advertising, which want to be paid for even before the restaurant makes any sales.

growing sales and controlling costs are fundamental to ensuring the income trendy eating

place is both maintained or improved.

SUPPLY CHAIN CONTROL AT MCDONALDS (INDIA)

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The seed modern McDonald's fulfillment turned into sown in 1990 - six years earlier than

it commenced its actual operations. about two a long time in the past, the QSR (quick

carrier restaurants) wouldn't have intended plenty to the Indian F&B segment. nowadays,

the acronym has been seamlessly absorbed within the industry lingo. McDonald's,

arguably, one of the first brands that left a sturdy imprint on the Indian QSR history, has

plenty to do with this. And its fulfillment is credited to its nicely-set up supply

management chain.

According to Vikram Bakshi, coping with director and joint venture companion latest

McDonald's India (North & East), the organization invested approximately Rs four

hundred crore even before its first restaurant commenced operations in October 1996.

"We had to ensure that we had the lower back-give up connected up to the farm level for

shipping commitment."

The employer also deployed the latest meals processing era for having a sound deliver

chain. The transition modern day the trendy technology, which has been finally noticed in

different QSRs as properly, changed the Indian fast food scenario to suit worldwide

standards.

TRACING ITS SUCCESS DIRECTION

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McDonald's had been working seriously on its deliver chain element. thinking about, an

worldwide brand looking to make inroads into the Indian awareness, its Indian supplier

companions have been advanced in this type of way that made them live with the

company from the beginning. Bakshi explains, "The fulfillment latest McDonald's India

is a result modern-day its dedication to sourcing almost all its products from within the

united states of America. For this purpose, it has developed nearby Indian groups, that

may deliver them the very best best products required for his or her Indian operations."

As in keeping with present day standings, McDonald's India works with as many as 38

Indian suppliers on a long-term basis, except numerous others standalone restaurants

operating with it, for numerous necessities.

McDonald's entered its first distribution partnership agreement with Radha Krishna

Foodland, latest the Radha Krishna group engaged in food-related service agencies. As

distribution centre, the organization was responsible for procurement, the best inspection

programmed, garage, inventory management, deliveries to the eating places and records

collection, recording and reporting. price-delivered offerings like shredding today's

lettuce, re-packing contemporary promotional objects persisted considering then on the

facilities gambling a important function in retaining the integrity ultra-modern the goods

at some stage in the whole 'bloodless chain'. The operations and accounting is definitely

obvious and is problem to ordinary audits.

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"McDonald's had worked aggressively to attain the right providers and structures that

ensured that ninety in line with cent modern yield became indigenous earlier than the

doorways had been opened to consumers. The best products that we used to import were

oil and fries, for which we've had made arrangements to manufacture the oil in India. We

ensured that the products developed regionally abide by using international McDonald's

standards," informs Bakshi.

over the last 10 years, the organization has received enjoy and followed processes that

helped in retaining a continuous supply today's food products irrespective of the climatic

situations. Bakshi announces, "Our logistics and warehousing gadget is powerful that

prepares us to supply merchandise at the identical temperature all through, with out a

single smash inside the bloodless chain."

MCDONALD'S – DEMANDING SITUATIONS IN SCM

• Complete supply Chain responsibility

• Multi Temp. products - Over 65 % temperature controlled

• Stores as far as 500 – a thousand kms

• Drops in step with month - Over a thousand

• Movement particularly by way of avenue

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• Regular motion cutting-edge perishables by using air

• Routing demanding situations

• No margin for errors – Operations vital patron

• No stock Outs at store

• On time transport file – above ninety seven %

• Clean shipping file – above 99 %

• Unfailing inbound supply chain

THE MCDONALD’S EXPERIENCE

Advertising in a offerings industry is turning into an state-of-the-art complex

undertaking. The paradigms trendy service advertising demand a passionate information

modern-day purchaser expectancies and perceptions, and linking them to product layout

& shipping in addition to operational planning. Thesis where McDonald’s has excelled

brand new its ability to efficaciously integrate the customer’s perspective in its

merchandise and operations in a complete manner. The revamped menu in India is an

example present day McDonald’s method state-of-the-art integrating the consumer’s

perspective in its merchandise.

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The final goal modern day provider marketing isn't simply to end up a provider chief

however to create a Service brand. The provider delivery method is the key to attaining

this aim contemporary Service Marketing.

McDonald's has been able to create a extraordinary experience for its customers by

understanding the character present day the whole provider delivery procedure and the

diverse ranges in theprocess which can be exposed to the clients. Transparency inside the

processes at its outlet has helped McDonald’s carry the back workplace in its outlet on

the the front so that the purchaser is able to realize the operations and offer remarks on

provider layout enhancements.

McDonald’s consciousness on its people and their service delivery methods consequently

performs a totally vital function in growing a a success service brand. The quality and the

consistency contemporary the provider delivered through McDonald’s have been greatly

enhanced through the mixture brand new the factors cited above. This has helped

McDonald’s become provider leader and a a hit carrier logo. this is glaring from the fact

that very few brand new its clients opt for take-home parcels or domestic deliveries at the

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same time as maximum latest them prefer to eat at the opening and experience the

McDonald’s enjoy.

SWOT ANALYSIS
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28
 KENTUCKY FRIED CHICKEN

KFC business enterprise, or KFC, founded and additionally known as Kentucky Fried

chicken is a series of rapid food restaurants primarily based in Louisville, Kentucky.

KFC is a emblem and running segment, called a "concept" of Yum! manufacturers

due to the fact 1997, while that corporation became spun off from PepsiCo.KFC often

sells bird in shape of portions, wraps, salads and sandwiches. even as its primary focus

is fried hen, KFC also offers a line of roasted bird products, aspect dishes and cakes

.Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a protracted

manner. With over10,000 stores in the global, KFC has maintained its identify, for the

remaining 60 years, of being the chicken specialists. KFC wore the title of being the

market leader in its enterprise. Serving delicious and hygienic food in a relaxing

environment made KFC all people’s favorite. given that then, KFC has been

constantly introducing new merchandise and beginning new eating places for its

clients.KFC entered India in 1995.however because of KFC now not adhering with

the Prevention of meals Adulteration Act, 1954 and sure other mistakes it needed to

go away India .In 2003 it once more came again with revised techniques and

willingness to enhance its earlier mistakes .considering that then KFC has a sturdy

presence in 11 cities of India with around 50 stores, it currently has 21 shops in NCR.

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HISTORY OF KFC

TIMELINE

9/9/1890 - Harland Sanders is born simply outdoor Henryville, Indiana.

1900-1924 - Harland Sanders holds a diffusion of jobs consisting of: farm hand,

streetcar conductor, army private in Cuba, blacksmith's helper, rail-yard fireman,

insurance salesman, tire salesman and service station operator for preferred Oil.

1930 - in the midst of the melancholy, Harland Sanders opens his first eating place in

the small front room of a gasoline station in Corbin, Kentucky. Sanders served as

station operator, chief cook and cash erand names the eating place "Sanders courtroom

& Café."

1936 - Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary

Kentucky Colonel in recognition of his contributions to the kingdom's cuisine.

1937 - The Sanders court & Café provides a hotel and expands the eating place to 142

seats.

1939 - The Sanders court docket & Café is first listed in Duncan Hines' "Adventures

in desirable ingesting."

Hearth destroys The Sanders court & Café, however it's far rebuilt and reopened.

The strain cooker is added. Soon thereafter Colonel Sanders starts the use of it to fry

his chicken to give customers fresh hen, quicker.

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1940 - Birth of the unique Recipe

1952 - The Colonel begins actively franchising his bird business by way of travelling

from city to metropolis and cooking batches of chicken for eating place proprietors

and employees. The Colonel awards Pete Harman of Salt Lake town with the primary

KFC franchise. A handshake agreement stipulates a charge of a nickel to Sanders for

each fowl sold.

1957 - Kentucky Fried fowl first bought in buckets

1960 - The Colonel's hard paintings on the street starts to repay and there are 190 KFC

franchisees and400 franchise devices in the U.S. and Canada.

1964 - Kentucky Fried fowl has extra than six hundred franchised retailers within the

USA, Canada and the first remote places outlet, in England.

1966 - The Kentucky Fried chook business enterprise goes public.

1969 - The Kentucky Fried bird employer is listed at the big apple inventory trade.

1971 - greater than three,500 franchised and enterprise-owned restaurants are in

worldwide operation when Heinlein Inc. acquires KFC organization.

1979 - KFC chefs up 2.7 billion pieces of chicken. There are approximately 6,000

KFC restaurants worldwide with sales of extra than $2 billion.

12/sixteen/1980 - Colonel Harland Sanders, who came to symbolize first-class within

the meals industry, dies after being stricken with leukemia. Flags on all Kentucky

kingdom homes fly at 1/2-team of workers for four days.

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1982 - Kentucky Fried chook will become a subsidiary of R.J. Reynolds Industries,

Inc. (now RJR Nabisco, Inc.) whilst Heinlein, Inc. is obtained by way of Reynolds.

1986 - PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc.

1997 - PepsiCo, Inc. pronounces the spin-off of its brief service eating places - KFC,

Taco Bell and Pizza

Hut - into Tricon international restaurants, Inc.

2002 - Trico worldwide eating places, Inc., the sector's biggest restaurant corporation,

changes its corporate name to YUM! manufacturers, Inc. further to KFC, the business

enterprise owns A&W® All-American Food® eating places, lengthy John Silvers®,

Pizza Hut® and Taco Bell® eating places.

2006 - more than a thousand million of the Colonel's "finger licking' top" fowl dinners

are served annually in more than 80 nations and territories around the arena.

2007 - KFC proudly introduces a new recipe that keeps the Colonel's 11 herbs and

spices and finger lickin'flavor, but contains zero Grams of Trans fats in keeping with

serving thanks to new cooking oil.

KENTUCKY FRIED BIRD IN INDIA

KFC is understood to be the arena’s No.1 bird QSR and has enterprise leading stature

throughout many countries like UK, Australia, South Africa, China, U.S.A., Malaysia

and lots of more. KFC is the largest brand of Yum restaurants, a employer that owns

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other main brands like Pizza Hut ,Taco Bell, A&W and long John Silver. Renowned

international for its finger licking exact Food ,KFC offers its signature merchandise in

India too! KFC has delivered many offerings for its growing patron base in India

while staying rooted inside the taste legacy of Colonel Harland Sander’s secret recipe.

Its signature dishes include the “crispy outside, juicy inside” hot and Crispy fowl,

flavorful and juicy original Recipe fowl, the highly spiced, juicy & crunchy Zinger

Burger, Toasted tornado, chicken Bucket and a host of liquids and cakes.

For the vegetarians in India, KFC also has first-rate tasting vegetarian services that

include the Veggie Burger, Veggie Snacker and Veg Rice meals. In India, KFC is

growing hastily and today has presence in 11 cities with near 70 restaurants.

KFC’S IMPORTANT PRODUCTS IN INDIA

KFC's uniqueness is fried chicken served in various forms. KFC's number one

products strain-fried pieces of chicken made with the original recipe. the alternative

chicken offering, extra crispy, is made using a garlic marinade and double dipping the

bird in flour earlier than deep frying in standard commercial kitchen type device.

Marketplace Positioning

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For a product to occupy a clear, unique and ideal place relative to “Competing

merchandise in the minds of goal patron.”In KFC feedback is taken from the

consumer with a purpose to know the customer needs and then upgrades are made in

merchandise. KFC specializes in natural and sparkling meals so as to create a

awesome and clear role within the minds of customers KFC has a sturdy brand name

and they are main the marketplace in fried chook .For a product to occupy a clear,

specific and appropriate area relative to “Competing products in the minds of goal

purchaser.”

In KFC feedback is taken from the purchaser to be able to recognise the customer

needs and then enhancements are made in products. KFC focuses on pure and fresh

food so as to create a wonderful and clear position inside the minds of clients KFC has

a sturdy brand name and they're leading the market in fried hen.

MARKETING MODEL

KFC is synonymous with fowl. It must be because chicken is its flagship product. The

latest they've on offer is the marinated hot and crispy chook this is "crisp and crunchy

on the outside, and smooth and juicy at the inner". It gives you a regular Pepsi with

this at nothing more than just Rs. 39. but make no mistake, while this is a rage the

world over, KFC has made certain one more element: it would not want to alienate the

vegetarian community "that gave beginning to the vegetarian menu". It way you may

be vegetarian and but be at KFC.

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KFC gives a extensive range of vegetarian products which includes the tangy, lip-

smacking paneer tikkawrap 'n' roll, the vegetarian de- lite burger, and the vegetarian

crispy burger. There are munchies which includes the crisp golden vegetarian palms

and crunchy golden fries served with tangy sauces. if you are vegetarian and looking

for a meal, you could integrate the veg hands with steaming, peppery rice and a

spicecurry.

The mayonnaise and sauces don't have egg in them. Sharanita Keswani, Director,

KFC Marketing, says the vegetarian menu in India befell while KFC observed the

country had about 35 in line with cent vegetarians, and in metros such as Delhi and

Mumbai, almost 50 according to cent. The non-vegetarian is the plain target

purchaser because, as Ms. Sharanita factors out, that in most of south India over 70 in

step with cent humans are non-vegetarians. however she additionally observes that

chicken is KFC's power. KFC's vegetarian menu is nearly distinct to India and is the

most extensive. maximum international locations both do no longer have avegetarian

menu, and a few which do, have aburger at the most. "opposite to affecting bird sales,

the presence of a vegetarian menu has made the logo more relevant to a much wider

go-segment of the customer society.

that is essential as we develop the emblem throughout the united states of America,"

says Ms. Sharanita. while the vegetarian menu has a good sized presence in India

thanks to the USA's wonderful tastes, and therefore the want to localize, KFC's fowl

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products that are standardized are also modified In certain regards to fit nearby tastes.

KFC officials say the zinger burger in any a part of the arena original recipe chook

tastes the same as the bird merchandise are primarily based on general recipes.

While this emblem fashionable hen may additionally taste the same in big apple or

Bangalore, the sauce or topping is modified. The chook strips are served with a local

sauce or the sauce of the wrap is changed to nearby tastes. And as a ways as India is

concerned Ms. Sharanita says: "Making irrelevant to neighborhood palates, KFC

launched the wrap as hen and paneer tikka roll in India." The KFC menu approach is

to "balance standardization and localization". The localization works in two methods:

to modify a standard chicken product with a one of a kind topping or sauce; and to

have a vegetarian menu, wherein vital, together with the flagship product, fowl. The

localization exercising is undertaken in every country. "The U.S. and eu markets have

a traditional KFC menu primarily based on fowl burgers and wraps, at the same time

as Asian markets like India had been more experimental and adventurous. Here, they

have got rice meals, wraps, and as pects.The change is imperative as Asian tastes may

be very exceptional from Western ones," Ms. Sharanita observes, adding that KFC

learnt very early the high call for for vegetarian products inIndia. KFC has taken care

to keep safeguards on the manufacturing of its non-vegetarianproducts in reaction to

observations by means of humans for moral remedy of Animals that chickenwere no

longer being treated humanely via providers. the controversy has been on for years

36
now and Animal rights activists have brought about organizations to undertake

stringent measures. Pankaj Batra, Director, marketing, Indian Sub-Continent, Yum!

restaurants global, observes:

"KFC is committedto the nicely being and humane remedy of chickens .We require all

our suppliers to comply with welfare hints developed by way of Yum! Restaurants

International, U.S.A., with main specialists on their Animal Welfare Advisory

Council. In India,we supply bird from Venkateshwara Hatcheries confined (Venky's),

that is considered one of the leading and revered organised gamers inside the rooster

farming business. additionally they supply chicken to several reputed resort and

restaurant chains in the u . s .. We admire the Indian lawand our tips completely

adhere to them." Ms. Sharanita factors out that at the same time as KFC's brand

standard products are their energy at some point of the sector, KFC works across the

core and gives consumers products with a familiar flavor, Specially "essential in a

rustic like India that ishome to such distinct and exclusive food habits". KFC's

challenge as Ms. Sharanita puts it, is To manage a logo's market with the right

diploma of flexibleness with the intention to be robust in distinct and varied product

markets.

ADVERTISING AND MARKETING

• The brand of the smiling Colonel is probably one in every of themost identified faces

in the global and immediately brings theimage of fried chicken to 1’s mind.

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KFC and its new corporation jingle, “finger lickingood” is afrequent assertion on

televisions, billboards, fly ersand radio. The concept of showing a everyday customer

deeply involved in devouring his piece of chicken usually turns on the drool

manufacturing facility in anybody’s mouthand makes them rush to the nearest KFC.

In India wherechicken enthusiasts are plenty abound these ads featuring normal

humans connect right away and create a rush at their shops.

THE USAGE OF THE SUBSEQUENT TECHNIQUES KFC SPREADS

• The use of Reminder advertisements KFC stimulates repeat purchases ofits

products.

• The organization anthem “finger lickin right” is just a wakeup name to the

purchaser to remind them how desirable they felt the closing time they ate KFC hen.

• Sponsorship is some other device to strengthen an agencies photo. KFC has been

the sponsor of the Australian Cricket group for a long time before the obesity

professionals contradicted the idea.

PACKAGING

The famous paper bucket that KFC makes use of for its larger sized orders of chook

and has come tosignify the corporation was at first created by Wendy's eating places

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Founder Dave Thomas .Thomas became at the beginning a franchisee of the authentic

Kentucky Fried bird and operated several outlets inside the Columbus, Ohio vicinity.

His reasoning in the back of the use of the paper packaging became that it helped

preserve the bird crispy by wicking away excess moisture. Thomas became also

responsible for the creation of the famous rotating bucket signal that came for use at

most KFC places in the US.

Branded prepaid Coupons

KFC brings to pay as you go coupons of various meal combination options, which act

as super distribut or trade or customer incentives. These exciting incentives are

guaranteed to provide a boost to your sales and may make your incentives stick out

from the order run of the mill incentives.

in order to act as actual companions, KFC will print branded coupons (minimal

amount 500coupons) of your own agency or product, which may be redeemed at any

of the KFC restaurant nationwide or restaurants of your desire.

• Company assembly, seminars & workshops at KFC, assembly with trade human

beings or customers also can be arranged at KFC.

• KFC can set up all related facilities for the meeting. This facility is to be had at

select outlets.

• Lunch/Dinner for personnel/dealers/customers and their families at KFC

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• organizations can set up lunch/dinner for their personnel/dealers/customers at

decided on KFC restaurants.

• out of doors Catering: KFC can bring entire problem-unfastened meals and serve at

your certain premises.

o Promotional Discounted Coupons for company customers

o Discounted Promotional meals on Seasonal products

o Discounted Promotional food for growing the sales Figures

o AYC (All you could devour) specially provide for Ramazanul Mubarak

o free Meal Vouchers for corporate customers

o 20% VIP discount Card for corporate customers on all ordinary meals except the

Promotional Deals

o loose Chicky premium on Chicky meals

o LSM (local keep advertising) unique Discounted offers or gift for particular out let

o free Meal location and Serving in case of any party and Birthday

o free present for Birthday infant and extraordinary games for kids

PRICING APPROACH

• Market skimming: KFC globally enters the market the use of marketplace

skimming. Their merchandise are priced high and goal the middle to top class human

40
 beings. Gradually they trickle down the expenses focusing on the middle to lower

elegance human beings to penetrate both facets of the marketplace.

• We will examine the price of their merchandise with McDonald, Dominoes and

Pizza Hut. If the competitor affords the identical product at a decrease rate, then the

business enterprise commonly lowers the rate of its product too.

• Within the case of KFC, Fried chook is its principal selling factor and controls a

monopoly over the Indian fast food market (most effective with fried fowl). It fees its

burgers, French fries and soft liquids with relation to its competitors.

• KFC Fee their product retaining special factors in view. They adopt the price base

rate approach. Pricing of the product consists of the government. tax and excise

obligation after which comes the final stage of determine the rate of their product. the

goods are bit steeply-priced according the marketplace section and it's also

comparable to the usual of their product. in the cost based technique we consist of the

variable and glued cost.

CHANNELS

• KFC believes in first degree channels in the order given beneath:

– Manufacturers

– Retailers

– Purchasers

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KFC works on the go with the flow of properly operation techniques i.e. “precise

working supervisor→ ends in “appropriate group choice →properly offerings → proper

goals → appropriate revenues through the subsequent inner techniques:

• Schooling

• Incentive daily targets

• Recognition for right work

• Overall performance primarily based bonus

• Employee blessings everyday hold them stimulated

• Promotion

HUMAN AID COVERAGE IN KFC

Hiring and maintaining the proper employees is essential everyday the achievement of a

eating place's operation.

KFC believes in an included technique of best distribution of duties of its employees.

AREA MANAGER

Location Managers are responsible for imparting training, leadership and operational

support to 8-10 KFC eating places within a defined area.

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EATING PLACE WELLKNOWN MANAGERS

The restaurant general supervisor is liable for developing and running an energetic and

valuable work Environment, that is dedicated daily serving the first-rate chook at the

fastest speed and with a grin.

The restaurant standard supervisor reviews immediately every day a place manager and is

accountable for successfully enforcing and keeping all agency rules and techniques in

terms of Operations, daily, coins handling, advertising, shopping, human resources,

health &protection, administration, training and improvement.

ASSISTANT MANAGERS

The Assistant supervisor is answerable for assisting the restaurant general supervisor

(RGM) in creating an energetic and treasured work environment, which is dedicated daily

serving the best chicken at the quickest velocity and with a smile .Assistant Managers are

also answerable for making sure all organization guidelines and strategies are followed in

relation to operations, day-to-day, coins handling, advertising, buying ,human assets,

health & safety, administration, education and improvement.

TRAINEE MANAGERS

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Trainee Managers help with strolling of the restaurant, and need daily ensure that all

operations, daily, coins coping with, marketing, purchasing, human assets, administration

and training & improvement regulations are observed.

EVERY DAYMER SUPPORTEVERYDAY GROUP INDIVIDUALS

Chargeable for running the service areas and ensuring high-quality product, provider and

cleanliness is delivered daily all daily at day-to-day speed and with a smile.

MEALS PROVIDER GROUP MEMBERS

Liable for placing the crunch within the coating and the zing in the Zinger…the cook

dinner’s main task is everyday day-to-day and cook the irresistible KFC products! The

Cook daily also keep the cleanliness of the cooking region in addition to the excellent of

product and speed of education.

RECRUITMENT AND CHOICE AT KFC

part of KFC’s recruitment method is everyday offer personnel

86f68e4d402306ad3cd330d005134dac alternatives together with potential for

advancement, company reputation, blessings package and earnings scale. when KFC was

looking for senior executives who may want to run a enterprise, for two years it scoured

the management teams throughout numerous industries and offered senior executives of

44
agencies like Coca Cola attractive benefits and a better earnings scale everyday get them

at the crew. These executives were promised brief development on their jobs, and

seemingly given such incentives to join that most of the people presented jobs joined

KFC despite the fact that they had been informed beforehand that at immediate gift, no

senior position become vacant. subsequently, KFC’s attractive earnings and benefits

package is an powerful lure for potential personnel (Risdon, 1991).

for instance, many of the benefits package deal that KFC gives, is a scientific coverage

and prescription blessings, dental insurance, vision/hearing coverage, life and incapacity

insurance, a410k plan (which allows personnel shop for their future), inventory

alternatives, a control incentive plan (underneath which every body from assistant

supervisor daily senior govt is rewarded for remarkable overall performance), adoption

assistance, tuition repayment plan, university-planning assistance, employee cut price,

paid holiday and a collection criminal plan. KFC also believes in promoting from inside,

as it encourages personnel every day perform properly on their jobs, telling them that

they in reality can cross from being only a group member everyday the restaurant

supervisor and later area or region educate (KFC legitimate website online).

As far as selection is concerned, KFC management strongly believes that hiring younger

people and later training them is the manner everyday a a hit organization. for this reason,

the age factor is definitely an issue of situation for recruiters at KFC. The business

enterprise also strongly believes in diversification.

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consistent with Kyle Craig, president of Kentucky Fried bird's U.S. operations, “We want

every day bring inside the high-quality people however if there are two similarly certified

humans, we might without a doubt want to have diversity.” From this, we are able to

adequately assert that KFC believes in putting off the glass ceiling, and hiring and

keeping lady and minority-institution executives. This appears to be working for the

company and is an effective coverage: where in 1989, not even one of the business

enterprise's 17 senior u.s.managers have been minority or woman, the state of affairs has

stepped forward nowadays, with there being numerous managers either lady or a part of a

minority group. KFC admits that it actively attempts every day recruit and promote ladies

and minority contributors in middle and day-to-day control ranks.

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KFC’S SUPPLY CHAIN MANAGEMENT

Improved reporting of business tactics leads unavoidably to a greater streamlined

production process. With better records on the production system comes the potential to

enhance the management of the supply chain, together with the whole lot from the

sourcing of materials to the manufacturing and distribution of the finished product.

BRIEF REFLEXES

As a corollary to advanced deliver chain control comes an stepped forward ability to react

to changes in the market. better MIS systems permit an organization to react greater fast

to their environment, enabling them to push out in advance of the opposition and bring a

better service and a bigger piece of the pie.

these factors help KFC to paintings easily and successfully as we already acknowledged

that they're the only rapid food chain which is selling fried chicken in which they may be

specialized.

MIS SYSTEMS ALLOW THE KFC CONTROL:

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• To seize information and save it, on every occasion they're making bills it helps them to

matter sales per day, consistent with week and per month due to the fact a duplicate of the

invoice is stored in the computer.

• get entry to saved records without problems and manage it for the desires in their

clients’ even as billing or taking order they simply input the code of the product asked at

that time.

every marketplace leading employer can have as a minimum one core competency – this

is, a function they perform better than their opposition. through building an terrific

control information system into the organization it's miles possible to push out

beforehand of the competition. MIS systems provide the tools important to advantage a

higher know-how of the market as well as a better understanding of the employer itself.

PLANNING GEAR& STRATEGIES:

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KFC managers are primarily indulged in making plans method of forecasting on

quantitative grounds that’s the responsibility of nearby managers to plan with

contingency questioning and most of times local managers do nothing except firing

employees in their jobs to keep income and revenue which changed into generated or to

cope with financial problems.

WORKER AREA MACHINE:

Disciplines are maintained in KFC as that is their center approach to have disciplined

employees is a key to their success.All this employment area is maintained by using

managers.

MONETARY MANAGE:

KFC has one financial department that sees all the financial activities within the

enterprise. department finances are sorted via the Unit enterprise Managers. UBM has to

document all the economic activities required to be carried out or executed to the finance

branch without delay.

PURCHASING CONTROLS:

49
purchasing relies upon on the restaurant branches. 4 kinds of purchasing is carried out

• In residence

• Ware house

• Direct

• indirect

Requests are despatched to the respective individuals for the purchases (procurement

branch). In residence purchasing is for the usage of in-residence preserving and itincludes

shopping of furnishings goods and storage goods. Warehouse shopping isrequested with

the aid of the shop manager for getting goods desires for the warehouse.

Direct shopping is completed through Managers again for the branch use matters are

boughtfrom the certain quantity that is given to the supervisor via the finance

branch.oblique shopping is completed via requesting the department for items wanted.

STOCK MANIPULATE:

Inventory is accomplished several instances every week one final time a month and at the

end of the year. Inventory controls are looked after by means of UBM and AUBM and

that they take a look at inventory for three times a day to be correct regarding their fees

and what may be saved.

ORGANIZATIONAL CHART:

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SWOT ANALYSIS

RESEARCH

51
 QUESTION 1

Which age group

Do you belong to?

A) Below 18
B) 18-25
C) 25-35
D) Above 50

QUESTION 2

Are you a vegetarian /non- vegetarian?

A) vegetarian

B) Non- vegetarian

C) Occasionally Non- vegetarian

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QUESTION 3

How often do you visit here?

A) Daily

B) Once a week

C) Once a month

D) At leisure

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QUESTION 4

What is your sayingon the pricing of the joint?

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A) Nominal

B) Expensive

C) Value for Money

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56
 QUESTION 5

Do you get drawn in by the television commercials of the food items?

A) Yes

B) No

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QUESTION 6

Do you think the food is indigenous to the place?

A) Yes, I can’t find such food anywhere

B) No, But I come here for the value

C) I come here for Non Vega delicacies

D) For its Veteran Ian preparation and its variety

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 QUESTION 7

How do you find the staff?

A) Friendly

B) Indifferent

C) Rude

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60
 QUESTION 8

What do you think about the marketing strategy of the joint?

A) Loud and wides pread

B) Low profile

C) Attended Adequately

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QUESTION 8

Given a preference which of these would you choose?

A) Mc Donald’s

B) KFC

C) Nebula’s

D) Subway

E) Other

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 DATA INTERPRETATION

The file has been designed to take a look at the client conduct with recognize to

McDonalds and KFC. A questionnaire changed into designed as a way to understand the

reasons of the patron belief towards the 2 food giants. Our method of going

approximately the look at at hand involved the fundamental survey approach, wherein we

put forward questions to individuals who were divided into the basic segments provided

by and aimed at as both the supply or goal carrier company. This become done via a

survey comprising of two questionnaires, one geared toward the customers at both of the

2 food joints and the other for the personnel employed at the food joints. Our questions

have been designed to capture the market tendencies, the grounds behind such a trend, the

peripherals related to the functioning of the food joint, key advertising techniques

adopted and eventually aimed toward drawing the inferences and conclusions for the

same.

QUSTION 1

Which age group do you belong to?

the primary question was essentially designed to throw light at the age group of people

visiting/dining at the food joints. This gave us an concept of the preference of a specific

meals brand among a given age institution if any. For e.g. The happy MEAL to be had at
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McDonald's attracted the main part of the younger crowd. As a count number of reality as

proven in the following questions,this specific method drained nearly the entire young

patron segment.

Of the people surveyed a majority of the people belonged to the 18-25 12 months age

group bothfor McDonald's as well as KFC.

QUSTION 2

Are you a vegetarian/non-vegetarian?

This become basically designed to demarcate the agencies according to whether they

werevegetarians or otherwise. It was a preconceived idea that the vegetarians desired

McDonald's ofthe at the same time as KFC proved to be a non-vegetarian paradise.

This hence showed a balanced marketplace for McDonald's whereas a sturdy shift for

KFCtowards the non-vegetarian segment.

QUSTION 3

How frequently do you go to here?

In KFC 41% favored to visit it throughout enjoyment time and almost an same amount of

humans i.e. 39% visited it once a month.as a result it was concluded that there has been

an equal proportion in both those categories.In McDonald’s 35% humans visited it each

64
month and 31% visited it at enjoyment time making those the main in step with go to of

majority of humans.

QUSTION 4

What is your announcing at the pricing of the joint?

In KFC 31% discovered the meals priced nominally and an same quantity of people

surveyed i.e. 31percentdiscovered it pricey. as a result it turned into concluded that it

dropped down to the person inside the case off and there has been no clear market

fashion. In McDonald's forty six% found it nominally priced as well as fee for cash while

just eight% found inexpensive.

as a result in phrases of comparative have a look at it become concluded that

McDonalds become optimally priced although KFC wasn't overpriced both.

QUSTION 5

How a great deal do spend on a mean according to visit?

This query once more changed into involved with the pricing as well as spending

capability of the humans.

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The consequences indicated that a prime section, i.e. round 52% for KFC and forty two%

for McDonald's, of people spent among Rs.100-500 for that reason advocating the fact

that the places are priced moderately.

QUSTION 6

Do you get drawn in by the commercials of the food gadgets?

This question changed into designed to get an concept about the exposure/advertising

method of the food brands. both the manufacturers underneath consideration are big

brands and for this reason have the capability to allocate adequate budgets toward all

sections of advertising. whether they pick out to or no longer to, is the query at hand. This

precise question analyzes the potency of the marketing strategies used through the meals

brands in attracting or influencing the customers.

QUSTION 7

Do you the meals is indigenous to the region?

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In KFC forty six% men and women agreed with that they cant find the kind of food

everywhere else besides KFC and 27% stated that they arrive for the non veg form of the

region. In McDonald’s forty two% persons stated they arrive to the vicinity due to the

cost of the food whilst most effective 12% say they arrive due to the fact the kind that

type of meals everywhere.

QUSTION 8

How do you locate the personnel?

In KFC and McDonald’s half of the human beings determined the body of workers to be

friendly and the other half of the personnel to be indifferent and a very few percentage of

humans observed the body of workers of the places to be impolite to the customers there.

QUSTION 9

What do you think about the marketing method of the joint?

Both KFC and McDonald’s have the seamed percent in every area. Majority of human

beings think that the approach is loud and giant and it is visited via many human beings

and a very low percentage of people assume that both the joints advertising approach is

low profile.

QUSTION 10

Provide a choice which of these might you choose?

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nicely on this remaining survey human beings of KFC supported KFC that they might go

to KFC in the main nearly 76% people supported this. In case of McDonald’s 70%

humans said that they would visit McDonald’s. This survey suggests the brand loyalty of

the customers to their respective food joints.

CONCLUSION

In India fast food market is strongly dominated by using those 2 brands. but when it

involves comparing those brands the following observe brings us to conclusion that as a

long way as market presence and brand cost is concerned McDonald’s has without a

doubt proved appoint for themselves. but KFC who reentered in 2003 has shown a rapid

progress and no surprise if in the coming years KFC overtakes McDonald’s inside the

Indian market percentage. Both the food-giants have given every other titanic

competition in phrases of purchaser pride and promotional techniques. The range of

products and offers offered via each is remarkable in each context. Although McDonalds

has an top hand with the vegetarian crowd because of its one of a kind products, KFC is

slowly catching up to the project. KFC provides vegetarian options with an added benefit

of a complete meal inclusive of rice and desolate tract. Wherein McDonalds fall into the

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snack option KFC had blanketed the meal vicinity. Thus it isn't quite obvious which one

can be termed as higher than the alternative.

RECOMMENDATIONS

• KFC desires to re-vamp its vegetarian menu and upload extra alternatives to it. The

fried chook class already has greater alternatives and varieties in comparison to the

vegetarian section.

• McDonalds ought to try to input the meals category into its menu

• both corporations want to work on their logistics and inventory management (as

mentioned with department managers)

• want to educate their personnel better in coping with of the cooked meals.

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 BIBLIOGRAPHY

References

 Eric Scholloser : Fast Food Nation, 2001

 Jae K. Shim, Joel G. Siegel : Operations Management, 1999

 Michael Armstrong : Strategic Human Resources Management, 2006

 Philip Kotler, Kevin Lane Keller : Marketing Management, 2008

WebPages

 http://articles.economictimes.indiatimes.com/2011-08-

28/news/29935857_1_kafeccino-kfc-s-krushers-colonel-sanders

 http://www.emeraldinsight.com/journals.htm?articleid=1463922

 J Lu - International Communication Gazette, 2010 - gaz.sagepub.com

 www.kfc.co.in

 www.mcdonaldsindia.com

 Sage Journals online

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