01
DYADS AND TRIADS
This is a type of qualitative research where
two or three participants are being
interviewed by a single interviewer
creating a mini focus group. This allows
the interviewer to observe the discussions
and gain more information than possible in
a larger group.
The participants here are usually
interrelated.
Reshmi Mahesh Kumar | reshmi.maheshkumar@mitid.edu.in
Module 1 | Week 4
BUYING A LAPTOP FOR HIGHER STUDIES
In a situation to buy a laptop for higher studies, the parent of the
student would want to know the specifications of the laptop to
understand if it is going to be worth the money spent.
In order to have a clear picture, the parent will also ask the older
sibling (who is more tech savvy) to join the conversation to
understand the needs of the younger sibling for a laptop.
1
02
TREE TEST
It is sort of a reverse card sorting where
the participants will be given the structure
of a website or a mobile application and
will evaluate the problems faced in
finishing the task.
Reshmi Mahesh Kumar | reshmi.maheshkumar@mitid.edu.in
Module 1 | Week 4
WEBSITE FOR ONLINE LIBRARY
The researcher/designer provides the information architecture to the
participant followed by a task - “Add the books of your choice in you
reading list”.
In order to perform this task, the participant will look at the IA and
understand how to add the books to the reading list. While the
participant refers to the IA, the researcher observes and evaluates
the participants performance.
2
03
INFORMANCE
Informance allows the researchers to
understand the scenarios and generate
ideas by informing via roleplay or
bodystorming. This helps the
researcher/designer to understand from the
users perspective.
Reshmi Mahesh Kumar | reshmi.maheshkumar@mitid.edu.in
Module 1 | Week 4
SCIENCE EXHIBITION AT SCHOOL
A science exhibition conducted at schools are presented by the
students. In order to explain the science experiment to the audience
in the simplest possible way, the student uses informance by
explaining the process of the experiment from start to end.
3
04
USAGE ANALYTICS
Usage analytics is tracking the behavioral
pattern of the consumers with respect to
the usage, performance etc. of a particular
product.
It gives the researcher, insights into future
modifications in a particular product.
Reshmi Mahesh Kumar | reshmi.maheshkumar@mitid.edu.in
Module 1 | Week 4
USAGE PATTERN OF ZOOM WITH RESPECT TO COMPETITION
Before the COVID-19 crisis sent the world into lockdown, a lot of
people hadn’t even heard of video conferencing app Zoom.
Zoom possibly built its product forgetting the essentials of an app,
but its use wasn’t intended to reach this far and so quickly.
The boom in usage of Zoom for video conferencing can be studied
in order to improve the product for the users.
4
05
TIME LAPSE VIDEO
Time Lapse video is a tool used to record
the observations of a study. It helps in
reviewing and analysing the user
behaviour in a specific scenario.
It is one of the best tools to record the
observation along with the surroundings
and get back to it whenever required.
Reshmi Mahesh Kumar | reshmi.maheshkumar@mitid.edu.in
Module 1 | Week 4
UNDERSTANDING THE PROBLEMS FACED BY PAINTERS
To understand the problems faced by painters while painting the
building a researcher can conduct an interview. While the interview
is going on, a camera can be setup capturing the time lapse in order
to understand the surrounding and how a painter generally paints
the buildings.
This will help the researcher to get back to the video to check if any
minute detail has been missed while interviewing.
5