Report regarding Employee Recruitment and Engagement Policy of

Asiatic Marketing Communications Limited

Course Name: EIB-515/517-Human Resource Management

Prepared For
Ms. Aditi Shams
Assistant Professor
Department of International Business (EMBA)
University of Dhaka

Prepared By
Asia Binta Amanat Sumi 801825050
Jannatul Bushra 801621051
Anika Rahman 801826059
Sayeeda Sultana 801826050
Mustari Hossen Sheba 801826030

Submission Date: 26 December, 2019

1
 Statement of originality

Date: 26 December 2019

This is to certify that the assignment titled “Report regarding Employee Recruitment
and Engagement Policy of Asiatic Marketing Communications Limited” is an original
work of the student and is being submitted in partial fulfillment of the course of “Human
Resource Management” to the best of our knowledge, the content of this assignment is
our own work. This assignment has not been submitted for any degree or other purposes.

We certify that the intellectual content of this assignment is the product of our own work and
that all the assistance received in preparing this assignment and sources have been
acknowledged. This document will be used only for the assignment purpose.

With our signature, we confirm that -

 We have committed none of the forms of plagiarism
 We have documented all methods, data and processes truthfully
 We have not manipulated any data
 We have mentioned all persons who were significant contributors of the work

Signature of Group Members:

1. Asia Binta Amanat Sumi

2. Jannatul Bushra Antora

3. Anika Rahman

4. Sayeeda Sultana

5. Mustari Hossen Sheba

2
 Contents
Statement of originality...........................................................................................................2

Section 1: Introduction...............................................................................................................4

Section 2: Background...............................................................................................................5

Section 3: AMCL’s Recruitment Policy Matching with Theory...............................................7

Section 4: AMCL’s Engagement Policy and Survey Result....................................................11

Section 5: Conclusion..............................................................................................................31

Section 6: Bibliography............................................................................................................32

List of Figure

Figure 1: Departments of Asiatic Marketing Communications Limited...................................7

Figure 2: Recruitment Processes Brand Communication and Client Service Department........8
Figure 3 : Recruitment Processes of Creative Department........................................................9

3
 Section 1: Introduction

Better recruitment and engagement strategies result in improved organizational outcomes.

With reference to this context, this assignment is focused on discussion of the policy,
procedure of employee recruitment and engagement and also focused to figure out the
reasons of employee job switching in an organization. The main objective is to know about
the employee recruitment and engagement policy of Asiatic Marketing Communications
Limited (AMCL) and figure out the reasons of employee job switching and to know about
their previous job experience. The assignment also focuses its attention to determine how the
recruitment and engagement practices affect the organizational outcomes and provide some
suggestions that can help. A survey has been conducted among employees of AMCL to know
their current job status and reasons of previous job quit.

4
 Section 2: Background

Asiatic Marketing Communications Limited is the oldest and largest communication agency
in Bangladesh. Since its inception in 1966 it has been working with the best of brands and has
won the highest number of awards for a Bangladesh agency. Asiatic Marketing
Communications Limited is affiliated with JWT worldwide, the oldest and one of largest
advertising agencies on earth, which in turn is part of WPP, the holding company that
controls the biggest share of world communication industry. (Asiatic Marketing
Communications Limited, 2019)

Asiatic Marketing Communications Limited is the flagship of Asiatic 3Sixty locally, the most
comprehensive and by far the largest communication group in Bangladesh. The group
includes three more WPP companies - Mindshare, Maxus and MEC - globally a part of
GroupM media companies. It also includes event and activation agency Asiatic Experiential
Marketing Limited, audio visual production agency Ddhoni-Chitra, market and social
research agency MRC Bangladesh, PR agency Fore thought PR and eight other companies.
(Asiatic Marketing Communications Limited, 2019)

AMCL has reputation for maintaining structured recruitment and engagement policies and
procedures which ensures the benefits of employees so that employees feel their company
cares about their development and progress.

Successful recruitment and engagement practices are key components at the entry point of
human resources in any organization. But recently employee turnover has taken different
sectors in the industry by a storm, as employees are found to be constantly switching jobs
thus causing high attrition rates. Hence employee recruitment and engagement has become
daunting task in these unstable economic times. The findings of this assignment will be
useful to any organization, irrespective of the type of business, to construct strong employee
recruitment and engagement policy. This assignment will be of value to anyone seeking
better understanding in employee recruitment and engagement to improve organization
performance.

5
Recruitment is the process of attracting prospective employees and stimulating them for
applying job in an organization. Recruitment is the process of hiring the right kinds of
candidates on the right job. (Gupta, Ashish and Kumar, Sujeet, 2014).

Employee engagement is a fundamental concept in the effort to understand and describe, both
qualitatively and quantitatively, the nature of the relationship between an organization and its
employees. An "engaged employee" is defined as one who is fully absorbed by and
enthusiastic about their work and so takes positive action to further the organization's
reputation and interests. An engaged employee has a positive attitude towards the
organization and its values. (Wikipedia, 2019)

6
 Section 3: AMCL’s Recruitment Policy Matching with Theory

As per the referred course manuscript, it has been mentioned that an effective recruitment
process needs to have some basic progression and method. HR department should decide
what positions needs to be filled through personnel planning and forecasting, then a pool of
candidates needs to be developed for these jobs by recruiting internal or external candidates.
After that candidates need to complete application forms or needs to give exam through
structured questionnaire and perhaps undergo an initial screening interview. Selection
techniques like tests, background investigations, and physical exams needs to be identified to
recruit viable candidates.

Through our research we understood that AMCL’s recruitment policy is really defined and
precise and follows all the basic methods of the course material and they have their own
unique procedure as well. AMCL’s HR department helps to find out the best people, who are
department wise suitable and can ensemble with this organization.

There are five basic departments at Asiatic Marketing Communications Limited:

B ra n d C o m m u n ic a tio n s / C lie n t S e rv ic e

C re ativ e (It’s c o n sists o f b o th A rt a n d C o p y )

S tra te g ic P la n n in g / P la n n in g

H R a n d A d m in

F in a n c e a n d A c c o u n ts

Figure 1: Departments of Asiatic Marketing Communications Limited

7
At first department places a requisition for the employee requirement and then the HR build a
pool of candidates for these jobs by recruiting internal or external candidates. This
recruitment phase varies department wise. Candidates who applied for the job needs to
undergo an initial screening. HR follows selection techniques like tests, background
investigations, and physical exams to identify viable candidates.

The recruitment processes for quality employees are as follows:

 Brand Communication and Client Service:

After the case

Circulation of opening
is circulated among the
different departments,
daily newspapers and
online job sites.
The case is usually
Once the CVs are presentation candidates
provided with real life
collected, it is screened have to give a 2 hour
project topic, where
for the best candidates long written-exam
the candidates are
and they are called for which is consists of
case presentation and
given 3 hours to
structured
prepare the case and
written exam. questionnaires and
present.
analytical abilities.

The shortlisted The candidates are

Selected candidates are then
candidates are called shortlisted on the basis of
called for their final interview
for the 1st phase their performance in the
with the Vice Chairman and
interview with the case solving aptitude,
Managing Director of AMCL, presentation competence
department heads.
and the best candidate is
Then department head and performance in the
chosen among the many.
selects few candidates. written-exam.

Figure 2: Recruitment Processes Brand Communication and Client Service Department

8
 Creative Department:

Selected candidates are

then called for their final
interview with the Vice
Chairman and Managing
Director of AMCL, and
the best aspirant is
chosen among the many Circulation of
Then opening is circulated
department among the different
head selects few departments, daily
candidates newspapers and
online job sites.

Shortlisted
candidates are then Once the CVs are
called for the 1st collected, it is screened
phase interview with for the best candidates
the department and they are asked to
heads and to present share their creative
their creative work’s show reel (both
materials. art and copy)
Candidates are
shortlisted as
per their
quality of the
work.

Figure 3 : Recruitment Processes of Creative Department

 Strategic Planning/Planning:
Circulation of opening is circulated among the different departments, daily newspapers
and online job sites.
Once the CVs are collected, it is screened for the best candidates and they are called for
case presentation.
The case is usually provided with real life project topic, where the candidates are given
3 hours to prepare the case and present.
Once the case is presented the candidates are shortlisted.
The shortlisted candidates are called for final interview and the best entrant is chosen
among the many.

 HR and Admin:

9
 Circulation of opening is circulated among the different departments, daily newspapers
and online job sites.
Once the CVs are collected, it is screened for the best candidates and they are called for
the interview.
The shortlisted candidates are then called for final interview and the best applicant is
selected among the many.

 Finance and Accounts:

Circulation of opening is circulated among the different departments, daily newspapers and
online job sites. In the Finance and Accounts department known person of the current
employee gets preference.

Once the CVs are collected, it is screened for the best candidates and they are called for the
interview.

The shortlisted candidates are then called for final interview and the best applicant is
selected among the many.

HR department also motivates the employees and tries to keep the employees in various
ways.
 Arranges training and development programs like “Art of War” (improve brand
retention capability through competition), “Monkey Mind” (idea development and
execution competition) for the employees.
 Ensures proper compensation, employee benefit, leaves and service rules program and
up gradation.
 Unbiased performance appraisal of employees.

Effective Ads of AMCL at a glance for the vacancies or openings:

10
 Section 4: AMCL’s Engagement Policy and Survey Result

According to Human Resource Management book of Gary Dessler Employee engagement is

an important topic, because many employee behaviors, including turnover, reflect the degree
to which employees are engaged. Reasons Top-performing Employees leave an organization
are because of better payment, promotion opportunity, work-life balance, stress, career
development, health care benefits, length of commute, retirement benefits, nature of work,
company culture, relationship with supervisor or manager etc.

If we associate the employee engagement procedure of AMCL with the book then through
our received information, we will notice that AMCL provides supreme amount of employee
engagement.

Along with a prominent, safe, unbiased, friendly work environment it provides creatively
branded and decorated office which is one of the most important ways an employer can help
to improve engagement in the workplace. AMCL’s visually interesting environment makes
the office an appealing place to be.

AMCL provides the scope of professional growth through yearly training program called
“Art of war”, provides adequate career and professional development prospects through
connecting employees directly in the WPP and JWT training sites. AMCL sends its
prospective employees in different foreign and domestic workshops, competitions and
training programs. Some of the prominent programs are –
 Spikes Asia (foreign)
 Adfest (foreign)
 Bangladesh Brand Forum Commward Workshop (domestic)
 Young Lions (domestic)

These career development programs provide a strong incentive for staying with the company.

AMCL has a proper performance review structure to remind top employees how valuable
they are to the company. There are multiple appraisal tenure and procedure as per employee’s
requirement. It has Probation period (consists of 3 months and applicable for all level of

11
employees) appraisal and yearly Appraisal. Every year, a meaningful and ownership oriented
work-goal is provided to make the work process ownership oriented.

Recognition and rewards are provided after yearly appraisal through salary increment,
performance bonus and promotion. Addition to that there are multiple bulging particulars are
provided to increase the job satisfaction and employee engagement.

 Basic Structure of the salary and allowances of an employee of Asiatic:

Gross Salary:
 Basic Salary
 House rent allowance
 Conveyance Allowance
 Special Allowance
 Other Allowance (In cash)
Others:
 Transportation Allowance
 Medical Allowance (90% of monthly gross salary)
 Phone Allowance
Perquisites:
 Two Festival Bonus (Each being 60% of the monthly gross salary which is disbursed
twice yearly)
 Birthday Allowance (20% of 1 month’s basic which is disbursed once a year)
 Travel Allowance (40% of 1 month’s basic salary)
 Contributory provident fund
 Performance Bonus
Other facilities:
 24 days paid leave (yearly)
 12 days sick leave
 1 leave gets added for each weekend (Applicable for the employees who sometimes
needs to work during weekends)

AMCL also provides the facility of full paid out of the country office retreat once a year.

Though Asiatic promotes work life balance; employees who handles big brands needs to
work late and on weekends most of the time. To reduce that unbalanced work life stress,

12
AMCL provide office transportation for the employees who stays back late in the office,
evening snacks, dinner facility and refreshment allowance.

13
Survey Summary:
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
1 Yashna Fem Manage Brand 27 - Grad Independ 2 years Yes Yes Remunera No Yes Yes The best Unlike my
Islam ale r Communica 30 uatio ent tion issue part my previous
tions n Universit current organizatio
y job is that n, here
Banglade people everyone
sh care about shares the
me as a same
person vision and
and about dedicated
my towards
profession their job
al growth. responsibil
ities.
2 Zubair Male Creative Creative 31 - Grad Khulna 4.5 No Yes Others Yes No Yes  
Hossain Director 36 uatio Universit years
Oni n y

3 Moham Male Manage Brand 27 - Grad North 2.5 Yes Yes Remunera Yes Yes Yes What I In my
madulla r Communica 30 uatio South years tion issue love about current job
h Imran tions n Universit my job is we all
y the support
collaborati each other
ve and work
environme together to
nt. offer
creative

14
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
solutions
and then
make our
ideas a
reality.
4 Mrinmo Fem Manage Brand 27 - Grad North 1 year Yes Yes Remunera No Yes Yes I love that I am a
yee ale r Communica 30 uatio South tion issue I have a single
Shoshee tions n Universit great mother and
y degree of work full-
control time on a
and flexible
freedom schedule,
within my both in and
job. out-of-
office, and
my boss
trusts me
to produce
high-
quality
work and
results.
5 Taiful Male Manage Brand 31 - Post Independ 2 years Yes Yes Remunera No Yes Yes I love Even
Islam r Communica 36 Grad ent tion issue having a though I
tions uatio Universit voice. My have to
n y boss work a lot
Banglade listens to in this
sh my ideas company
and the …I can

15
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
whole arrange
team time for
works my family
together to within my
make busy
them schedule.
happen.
6 Lamia Fem Associat Brand 27 - Grad Creative 7 Yes No Others Yes Yes Yes It gives Stay
Alamgir ale e Communica 30 uatio IT months you the connected
Manage tion n scope to to your
r venture passion. If
your you go
inner- after
talent, monetary
authority value or
to choose a
progress career
through imposed on
hard you by
work, someone
dedication else, you
and will stay
enhance within the
talent. limit only
Seek out and regret
the weak later.
points and Passion
grow leads to
alongwith progressio

16
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
the n.
everychan Progressio
ging n leads to
market sheer
industry happiness.
7 Rashika Fem Associat Strategy 36 < Post Independ 1 year Yes Yes Remunera No Yes Yes Being my The group
Osman ale e Vice Planning Grad ent tion issue own boss, has given
Presiden uatio Universit I love that me
t, n y I have complete
Strategy Banglade flexibility ownership.
Plannin sh in my I select the
g schedule. time, tasks,
team, and
strategies.
They
supply the
goals —
Life has
never been
better!
8 Pavel Male Account Brand 31 - Grad North 1 year Yes Yes Others No Yes Yes It is Every day
Rahman Director Communica 36 uatio South always is different,
tions n Universit changing and it is a
y — always constant
evolving adventure.
— and I
get front
row seats
watching

17
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
the
process of
a simple
idea grow
into a
nationwid
e
business.
9 Taifur Male Group Brand 27 - Grad IUB 7 Yes Yes Others Yes Yes Yes Largest No
Masbah Manage Communica 30 uatio Years agency of
r tion n the
country

10 Shadma Fem Executi Strategic 22 - Grad North 2 No No Remunera No Yes Yes The I worked in
n Khan ale ve Planning 26 uatio South tion issue dynamic 2 jobs thus
n Universit nature of far.
y the work

11 Naimul Male Associat Planning 31 - Post Brunel 1.5 Yes Yes Others No Yes Yes Get to Not
Hoque e 36 Grad Universit years learn new required
Manage uatio y things
r n

12 M.S. Male Senior Brand 27 - Grad BRAC 3 year Yes Yes Others Yes No Yes A very Nothing
Aqib Executi communicat 30 uatio Universit process much.
Kamal ve ion n y driven
work
culture.

18
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
13 Nafisa Fem Associat Account 27 - Grad BRAC 2 years Yes Yes Others No Yes Yes Leniency None
Tasnuva ale e Managemen 30 uatio Universit
Hossain Manage t n y
r

14 M Male Group Brand 31 - Grad North 2 Yes Yes Remunera No Yes Yes Its been very
Raihan Manage Communica 36 uatio South Years tion issue 3+ years confusing
Ahmed r tion n Universit 9 I've been survey!!!
y Month working
s here.
Slowly the
company
along with
the people
grew on
me.
Bosses
give me a
lot of
freedom
& thanks
to some
awesome
Team
Members
life is not
that bad.
The pay
can be a

19
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
bit better
though.
And I like
advertisin
g, also am
passionate
about it.
So this job
fits my
forte.
15 Istiaque Male Senior Brand 27 - Post BRAC 1.7 Yes Yes Others Yes Yes No My boss Thank you
Ahmed Executi Communica 30 Grad Universit years
Emon ve tions uatio y
n

16 Shumon Fem Executi Brand 27 - Grad East 1 year No Yes Others No Yes No People are N/A
a Haque ale ve communicat 30 uatio West friendly
ion n Universit
y

17 Ahnaf Male Senior Brand 27 - Grad BRAC 2+ Yes Yes Others No Yes Yes Leading in Please
Khan Executi Communica 30 uatio Universit years designated knock me
ve tion n y industry for further
and close queries
to my
home
18 Moham Male Executi Brand 27 - Grad North 1 year No Yes Others Yes Yes Yes It matches Nice
mad ve Communica 30 uatio South with my
Nasimul tion n Universit Education

20
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
Islam y al
Abir Backgrou
nd
19 Sabrina Fem Supervis Client 27 - Grad North 1 Yes Yes Others No No Yes The None
Savera ale or Servicing 30 uatio South environme
Khan n Universit nt
y

20 Mehjabe Fem Copy Creative 22 - Grad Monash This is Yes Yes Others Yes No Yes The The
en Kabir ale Supervis 26 uatio Universit my culture recruitment
or n y first and process of
compa environme Asiatic was
ny nt very
smooth
21 Dipok Male Associat Creative 27 - Grad Shanto 2.5 Yes Yes Others Yes Yes Yes It's not a No
kumar e Art 30 uatio mariam years company, comments
das Director n universit it's like a
y of family.
creative
technolo
gy
22 Dipok Male Associat Creative 27 - Grad Shanto 2.5 Yes Yes Others Yes Yes Yes It's not a No
kumar e Art 30 uatio mariam years company, comments
das Director n universit it's like a
y of family.
creative
technolo
gy

21
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
23 Waseka Fem Designe Creative 22 - Grad North 1 year No No Others Yes No Yes Birthday N/A
Nahar ale r 26 uatio South Allowanc
n Unicersit e is nice
y

24 Nazmus Male Senior Brand 27 - Grad United 3 years Yes Yes Others No Yes Yes Learning a It's very
Sakib Executi Communica 30 uatio Internati lot more necessary
Naim ve tions n onal than the to find
Universit other jobs peace of
y mind at
work
25 Sajal Male Sr. Art Creative 36 < Post Dhaka 9 years No Yes Remunera Yes Yes Yes Very Need to
Sengupt Director Grad College tion issue friendly incorporate
a uatio equal time
n manageme
nt &
reward
those who
take up
more for
company
26 Tanver Male Sr. Art 27 - Post Universit 3 years Yes Yes Remunera No Yes No nothing don't know
ahamad visualiz 30 Grad y of tion issue
er uatio Dhaka
n

27 Minhaz Male Executi Art 27 - Other Dhaka 2 years No No Others Yes Yes Yes i think Though
Chowdh ve 30 s Polytech Birthday office hour
ury Creative nic allowance is

22
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
is best stretchable,
part of my working
current along
job along with
the team
makes it
easy to
work.
28 Md. Male Visualiz Creative 31 - Grad Sheikh 5 years Yes Yes Others Yes Yes Yes Birthday I like the
Humyun er 36 uatio Borhan Allowanc working
Kabir n Uddin e environme
Mesu Postgrad nt here. We
uate can
execute
ideas
through
team work.
29 Mazharu Male Creative Creative 27 - Grad Dhaka 6 No Yes Others No Yes No I used to Despite of
l Islam Manage 30 uatio City Month love my the
Khan r n College job as a dissatisfact
creative ion i am
but the hopeful
increasing someday it
pressure will be
made it satisfying
just with the
another help of
regular leaders and
job organizatio

23
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
n
30 Biplob Male senior creative 36 < Post UODA 3 years Yes Yes Others Yes Yes Yes Asiatic I am in this
Kor art Grad cares company
director uatio about the for a long
n employees period of
. time and i
believe
there are
scopes of
improveme
nt. Still its
one of the
best
agency to
be
flourished.
31 Md Male Creative Creative 36 < Grad Shanti 3years Yes Yes Remunera No Yes No My boss Young,
Ariful Manage uatio Mariam 6Mont tion issue contempor
Islam r n Universit h ary,
y of smart....
Creative
Technolo
gy
32 A. S. M. Male Manage Brand 31 - Grad Brac 4.5 Yes Yes Remunera No Yes Yes I get to Thanks
Sayeem r communicat 36 uatio universit years tion issue learn new
ion n y things

33 Tasmit Fem Visualiz Creative 22 - Post Universit 2.5year Yes Yes Others No Yes Yes Versatility favoritism

24
SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
Afiyat ale er 26 Grad y of s should not
Arny uatio Dhaka be favored
n at Asiatic
and
Everyone
should be
given the
opportunit
y to work
on all
mediums
of
advertising
. There
should be
no
separation
of ATL
and digital
34 Shah Male Creative Creative 27 - Post Falmout 3 Yes No Others No No Yes Team No
Alam Speciali 30 Grad h Years work Comments
Sourav st uatio Universit
n y UK

35 Sutopa Fem Executi Planning 22 - Grad Universit 2 years No Yes Others Yes No Yes I have to n/a
Tasnee ale ve 26 uatio y of look after
m n Dhaka multiple
brands
from

25
 SL Full Gen Designa Departmen Age Educ Last How Did your Did What Was Do you Are What is Comment
No Name der tion t ation Educati long education you was the the have you the best (if any)
Level onal did al have main recruit to face satisf part
Instituti you backgrou family reason ment more ied about
on work nd match suppo behind proced challen with your
in the with your rt leaving ure of ges your current
previo job while the this than curre job or
us responsibi worki previous current the nt company
compa lities in ng in job? job previo job? ?
ny? previous the easier us
company? previo than job?
us the
compa previou
ny? s job?
multiple
categories

From the survey it can be easily observed that AMCL provides frequent recognition of accomplishments and incentives to increase the employee
engagement. Therefore, we can also claim through our survey that due to proper employee engagement programs, employees of Asiatic Marketing
Communications Limited are satisfied and take an active role in the overall success of the organization by moving beyond just doing tasks.

26
Survey Result:

27
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 Section 5: Conclusion

From the above discussion, it can be concluded that the assignment shows AMCL
recruitment and engagement policy relevancy with the referred manuscript. From the survey,
it can be observed that most of the employees left their jobs due to remuneration issue and
few of them left for some other reasons which they did not want to disclose. Though most of
the employees are satisfied with their job but they have also mentioned that they are
struggling as there are challenges and KPIs to meet. The findings also show that the
recruitment procedure of AMCL is tough mostly for Brand Communications and Strategic
Planning department and rest of the departments’ employees expressed that it is easier. Based
on the above findings from the survey it can be suggested that organizations should use
appropriate work distribution so that employees can have a proper work life balance. In
Asiatic everyone expressed their satisfaction regarding team bonding but as their job nature is
really stressful, they need to increase the team work procedure a bit more. Through such type
of arrangements, employee productivity and satisfaction level will be improved and
increased.

31
 Section 6: Bibliography
1. Asiatic Marketing Communications Limited. (2019).Retrieved
from(https://www.linkedin.com/company/asiaticmcl )
2. (Gupta, Ashish and Kumar, Sujeet, 2014). A Study On Recruitment & Selection Process
With Reference
3. Wikipedia.(2019).Retrieved from(https://en.wikipedia.org/wiki/Employee_engagement)

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