DATA CENTER COLLEGE OF THE PHILIPPINES

Ethics
QUIZ #2

I. MORSE TYPE TRUE OR FALSE:

Read each statement below carefully. Then, write:
a – If both statements are correct
b – If the first statement is correct and second statement is incorrect
c – If the first statement is incorrect and second statement is correct
d – If both statements are incorrect

1. Every retail item offered for sale must have a price tag, label or other clear, unaltered and
ambiguous sign on or close to it, and must state the price of the item per unit. If the item is
subject to Value Added Tax (VAT) the indicated price must include it.
2. A trademark can be protected through registration. Registration gives the trademark owner the
exclusive right to use the mark and to prevent others from using the same or similar marks on
identical or related goods and services.
3. In advertising, marketers should not intend to deceive, never use simply untrue advertising,
and distort the truth by implying things that are not so or withholding relevant facts. Puffery is
an advertising or other sales representation, which praise the item to be sold with subjective
opinions, superlatives, or exaggeration, vaguely and generally an stating no specific facts.
4. In the Philippines the Business Name Law is also known as act Number 3883, as Amended by
Act Number 41476 and Republic Act Number 863. The Business Name Law states that any
business that’ll be established whether it’s a partnership, a corporation, or a sole proprietorship
should register their business names with the DTI after your business starts its operation.
5. The Intellectual Property Office of the Philippines is the lead agency responsible for handling
the registration and conflict resolution of intellectual property rights. It was created by virtue of
Republic Act No. 8392 or the Intellectual Property Code of the Philippines.
6. Service charge can be included on the price tag. Sample or dummy items must also carry a
price tag.
7. The provision on price tag under R.A 7493 requires that all consumer sold in retail to the public
shall bear on appropriate price tag label or marking indicating the price of the article. Such
consumer shall not be sold at a price higher than that stated in the price tag.
8. The price tag must display the minimum selling price. Selling the item at a price higher than
that displayed is unlawful.
9. A trademark is a tool used that differentiates good and services from each other. A trademark
can be one word, a group of words, signs, symbols, logo, or a combination of any of these.
10. Copyright is the legal protection extended to the owner of the rights in an original work.
Original work refers to every production in the literary, scientific and artistic domain.
11. The Intellectual Property Code provides the computer software are not protected by the
copyright law. Software of computers are patentable.
12. Advertising is the paid, impersonal, one-way marketing of persuasive information from an
unidentified sponsor disseminated through channels of mass communication to promote the
adoption of good or services. In advertising, you should not distort the truth by implying things
that are not so or withholding the relevant facts.

SET 1
13. Patentable inventions are any solution of a problem in any field of human activity which is new,
does not involve inventive step and is industrially useful. A patent has a term of protection of
25 years.
14. According to the World Intellectual Property Organization, intellectual property is divided into 3
categories, namely, patents, trademark and copyright. Patent is an exclusive right granted for a
product, process or an improvement of a product.
15. Marketers encounter ethical dilemma between the competitive drive to develop the most
effective attention-grabbing advertising and the fear of crossing the line beyond what is legal
ethical and socially acceptable. Marketers should consider the moral principles in advertising,
these are; respect truthfulness, respect the dignity of each human person and respect social
responsibility.

SET 1
 DATA CENTER COLLEGE OF THE PHILIPPINES
Ethics
QUIZ #2

I. MORSE TYPE TRUE OR FALSE:

Read each statement below carefully. Then, write:
a – If both statements are correct
b – If the first statement is correct and second statement is incorrect
c – If the first statement is incorrect and second statement is correct
d – If both statements are incorrect

1. The provision on price tag under R.A 7493 requires that all consumer sold in retail to the public
shall bear on appropriate price tag label or marking indicating the price of the article. Such
consumer shall not be sold at a price higher than that stated in the price tag.
2. The price tag must display the minimum selling price. Selling the item at a price higher than
that displayed is unlawful.
3. A trademark is a tool used that differentiates good and services from each other. A trademark
can be one word, a group of words, signs, symbols, logo, or a combination of any of these.
4. Copyright is the legal protection extended to the owner of the rights in an original work.
Original work refers to every production in the literary, scientific and artistic domain.
5. The Intellectual Property Code provides the computer software are not protected by the
copyright law. Software of computers are patentable.
6. Advertising is the paid, impersonal, one-way marketing of persuasive information from an
unidentified sponsor disseminated through channels of mass communication to promote the
adoption of good or services. In advertising, you should not distort the truth by implying things
that are not so or withholding the relevant facts.
7. Patentable inventions are any solution of a problem in any field of human activity which is new,
does not involve inventive step and is industrially useful. A patent has a term of protection of
25 years.
8. According to the World Intellectual Property Organization, intellectual property is divided into 3
categories, namely, patents, trademark and copyright. Patent is an exclusive right granted for a
product, process or an improvement of a product.
9. Marketers encounter ethical dilemma between the competitive drive to develop the most
effective attention-grabbing advertising and the fear of crossing the line beyond what is legal
ethical and socially acceptable. Marketers should consider the moral principles in advertising,
these are; respect truthfulness, respect the dignity of each human person and respect social
responsibility.
10. Every retail item offered for sale must have a price tag, label or other clear, unaltered and
ambiguous sign on or close to it, and must state the price of the item per unit. If the item is
subject to Value Added Tax (VAT) the indicated price must include it.
11. A trademark can be protected through registration. Registration gives the trademark owner the
exclusive right to use the mark and to prevent others from using the same or similar marks on
identical or related goods and services.

SET 2
12. In advertising, marketers should not intend to deceive, never use simply untrue advertising,
and distort the truth by implying things that are not so or withholding relevant facts. Puffery is
an advertising or other sales representation, which praise the item to be sold with subjective
opinions, superlatives, or exaggeration, vaguely and generally an stating no specific facts.
13. In the Philippines the Business Name Law is also known as act Number 3883, as Amended by
Act Number 41476 and Republic Act Number 863. The Business Name Law states that any
business that’ll be established whether it’s a partnership, a corporation, or a sole proprietorship
should register their business names with the DTI after your business starts its operation.
14. The Intellectual Property Office of the Philippines is the lead agency responsible for handling
the registration and conflict resolution of intellectual property rights. It was created by virtue of
Republic Act No. 8392 or the Intellectual Property Code of the Philippines.
15. Service charge can be included on the price tag. Sample or dummy items must also carry a
price tag.

SET 2