OUR HISTORY

Our membership and extensive organizational

network includes traditional and non-traditional
students, educators, artists and techies with over
75 years of combined experience with digital
technologies. As early adopters, our organization
familiarizes itself with emergent technology,

MISSION.VISION.VALUES breaking it down into practical communications

tools for the purpose of connecting individuals and
The Media Justice League (MJL) is a diverse sharing stories.
media justice organization collaborating
with communities, advocating for social Our community-driven group aims to develop
justice and providing support to
strategic communication skills at the grassroots
organizations; strategically using all
level, building coalitions and influencing policy for
aspects of music, media and technology.
We believe a fair, unbiased media system a representative media.
is key to a more just, equitable society.
As a MAG-Net regional anchor, we’ve reached out
We work to ensure equity in the to other local organizations, framing their social
distribution, production and accessibility of
justice issues within a field of media justice,
media, music and technology.
creating support and interest in a misunderstood
Our core values include: concept. For any movement to gain ground in San
Antonio’s difficult political, economic and social
• Equality • Compassion climate, collaborative support must exist at the
• Diversity • Respect
grassroots. From our inception, the MJL forged
• Empathy • Justice
bonds with established and developing social
• Understanding • Individuality
• Community • Responsibility justice organizations and community organizers to
108 King William
• Accountability • Honesty create a forum for discussion and education San Antonio, Texas 78204
surrounding the philosophy of a just media.
mediajusticeleague.org

WHAT IS
MEDIA JUSTICE?
AN EMERGING FRAMEWORK TO TRANSFORM MEDIA AND
CULTURAL CONTENT, CONDITIONS, AND POLICIES IN THE
SERVICE OF SOCIAL JUSTICE AND HUMAN RIGHTS, FROM THE
GROUND UP
 6
As a vision, Media Justice seeks accurate and
representative media content that holds power to
account and increases equity, democratic
engagement and cultural rights that inspire
sovereignty and self-determination.
As an analysis, Media Justice acknowledges the
powerful role U.S. media and communications
play in shaping systemic poverty, democratic
exclusion, and other conditions worldwide.
6 Core Principles Guiding
Media Justice Vision, Analysis
& Strategy:

1 Communication is a fundamental
human right.
2
Communications and cultural
infrastructure should be public and
used to empower communities.

3 Media strategy and policy are core
movement-building strategies.
4 Movement building demands
participatory communications and
organizing. 

5 Strategic stories can change the
game.
Media Justice is a powerful program
for change. Not just to transform
media rules and rights, but to claim
our stories and frame our future.

MJ strategy develops movement, leadership and
coordination across the lines of issue and
geography to mobilize resources, public opinion
and culture, under-represented constituencies
and allies, and public policy to transform media
rules, expand media rights and infrastructure,
and change the story of race, poverty, and MAG-Net Media Justice framework
power. www.mag-net.org