Take Test: MBCM771D-Marketing Management-Jan 20-Assignment2

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Sem1.Marketing
Management
Take Test: MBCM771D-Marketing Management-Jan 20-

Assignment2
Test Information
Description MBCM771D-Marketing Management-Assignment-2
Instructions Center for Continuing Education - UPES

MBCM771D-Marketing Management
Assignment 2
Total Questions: 56
Total Marks: 100
Assignment Information :
The examination will consist of only Objective type (multiple choice) questions requiring candidates to
Mouse-click their correct choice of alternatives against the related question number. The questions would
carry 1 to 5 marks each depending on the difficulty level of the question as indicated in the table below:
Difficulty Level of Questions:
1 Mark - Direct, Memory based

2 Marks - Memory & Conceptual
3 Marks - Conceptual & Analytical
4 Marks - Analytical based on understanding of concepts
5 Marks - Application based on understanding of concepts
The question paper will be for 100 marks and considering marks allotted to each question, the
total number of questions would be around 63.
There will not be negative marking for wrong answers.
In case candidate does not want to attempt the question he I she should not mouse-click any
option.
The students are allowed to save the responses and come back later to resume, complete and
"Save and Submit" the assignment. However, if the Due Date has expired, then the assignment will
not be accessible and will be marked as zero. In such cases, the student can re-attempt the
assignment allocated after enrolling in the subsequent Semester.
Once submitted, that answer sheet cannot be retreieved for any editing. The student has to initiate
a new attempt (if allowed), if he has submitted the assignment by mistake.
The students are normally allowed 3 chances to attempt and submit the assignment. The number
of attempts availed is displayed under the "Test Information".
The Highest Grade of the 3 attempts shall be considered for grading.
The assignments are auto evaluated, and hence no chance of re-evaluation/re-totalling is allowed
to the student.
Multiple This Test allows 3 attempts. This is attempt number 1.

Attempts
Force This Test can be saved and resumed later.
Completion
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Take Test: MBCM771D-Marketing Management-Jan 20-Assignment2 &... 11/05/20, 10:20 PM
Question Completion Status:
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QUESTION 1 2 points Saved
Despite the data glut that marketing managers receive, they frequently complain that they
lack ________.
enough information of the right kind
timely information
accurate information
reliable information
valid information
If demand hardly changes with a small change in price, we say the demand is
variable
inelastic
value-based
at break-even pricing
market penetrating
Which of the following are the three major types of vertical marketing systems?
corporate, contractual, and chain
contractual, corporate, and independent
contractual, corporate, and administered
administered, independent, and franchised
contractual, corporate, and task
The consumer can obtain information from any of several sources. Which of the following is
NOT one of these types of sources?
personal
commercial
attitude
public
experiential
The promotion mix is the company's primary communication activity; the marketing mix
must be coordinated for the greatest communication impact. What is NOT included in the
entire marketing mix?
product
competitor
price
place
promotion
Product costs set a(n) ________ to a product's price.

demand curve
floor
ceiling
break-even cost
experience curve
To a producer of goods, a greater number of channel levels means ________ and greater
channel complexity.
less distance between producer and end consumer
less control
more potential ideas
higher taxes
fewer channel partners
Governmental agencies are becoming more involved in marketing as the years pass. When
a local government advertises keeping the area's streams and water supply cleaner, it is
involved in ________.
green marketing
social marketing campaigns
demarketing
environmental marketing
partnership marketing
Specialty stores carry ________ with ________ within them.

convenience items; mostly staples
narrow product lines; deep assortments
narrow product lines; shallow assortments
wide product lines; shallow assortments
wide product lines; deep assortments
Through ________, many companies today are strengthening their connections to all
partners, from providers of raw materials to components to final products that are delivered
to final buyers.
supply chain management
direct marketing
partnership relationship marketing
customized marketing
equity marketing
Which of the following innovations has created opportunities for significant gains in
distribution efficiency?
tying agreements
Web-based logistics systems
partner relationship management
contractual vertical marketing systems
storage warehouses
Price setting is usually determined by ________ in large companies.

top management
divisional managers
product line managers
pricing departments
both B and C
In the concept testing stage of new-product development, a product concept in ________

form is presented to groups of target consumers.
physical or symbolic
prototype
final
market-tested
commercial
The difference between distribution centers and storage warehouses is that the former are
designed to
store goods for longer periods
hold larger volumes
move goods rather than just store them
primarily be owned by the manufacturer
be automated
A detailed version of a new idea stated in meaningful customer terms is called a

product idea
product concept
product image
product proposal
product movement
Using ________, retailers can share real-time data on sales and current inventory levels with
suppliers who take responsibility for ordering and delivering products to retailers, thereby
saving time and money.
dual distribution modes
continuous inventory replenishment systems
the Internet
their own trucking and distribution systems
integrated distribution
George is buying his first house. He has found two houses that he thinks he likes. He is
highly involved in the purchase and perceives significant differences between these two
houses. George will likely undertake ________.
variety-seeking buying behavior
complex buying behavior
opinion leadership
dissonance-reducing buying behavior
marketing myopia
Rashmi Singh always knows about the trendiest fashions. She actively shares her
knowledge with a wide group of friends and colleagues about where to shop for cutting-
edge fashion at great deals, and her advice is often followed. Rashmi is an example of
a(n)________.
innovator
membership group
opinion leader
buzz marketer
experiential source
Sherri's Exclusives sells currently accepted and popular clothing items in given fields. What
does she stock in her store?
styles
fashions
fads
exclusives
services
Ryanair offers free flights to a quarter of its customers and rock-bottom prices to many of
its other customers. Ryanair then charges for all extra services, such as baggage handling
and in-flight refreshments. Which of the following best describes Ryanair's pricing method?
value-added pricing
low-cost pricing
cost-plus pricing
high-low pricing
image pricing
When there is price competition, many companies adopt following rather than cutting
prices to match competitors.
pricing power
value-added strategies
fixed costs
price elasticity
image pricing
Companies involved in deciding which items to include in the base price and which to offer
as options are engaged in ________ pricing.
product bundle
optional-product
captive-product
by-product
skimming
you have just created the perfect ad. It communicates the full mix of benefits upon which
the brand is differentiated and positioned. This full positioning of the brand is called
________.
its value proposition
target marketing
capturing the consumers' attention
value profiling
differentiated marketing
All of the following are a manufacturer's sponsorship options for a product EXCEPT
________.
manufacturer's brand
multibrands
private brand
licensed brand
co-branding
An increasing number of retailers and wholesalers have created their own ________, also
called store brands.
unsought products
private brands
specialty products
service variability
shopping products
After the purchase of a product, consumers will be either satisfied or dissatisfied and
engage in ________.
need recognition
alternative evaluation
postpurchase behavior
product expectations
information searches
In the model of buyer-readiness stages, the first stage is

preference
knowledge
liking
awareness
insistence
Which concept holds that achieving organizational goals depends on knowing the needs
and wants of target markets and delivering the desired satisfactions better than
competitors do?
product
production
selling
marketing
equity
A society's basic values, perceptions, preferences, and behaviors are all part of its
________ environment
social
cultural
political
cultural-economic
natural
All of the following are accurate descriptions of modern marketing, EXCEPT which one?
Marketing is the creation of value for customers.
Marketing is managing profitable customer relationships.
Selling and advertising are synonymous with marketing.
Marketing involves satisfying customers' needs.
Marketing is used by for-profit and not-for-profit organizations.
Researchers found that a number of well-known brands tended to be strongly associated

with one particular trait, such as Jeep with ruggedness. Which of the following terms would
a marketer use to describe a specific mix of human traits that may be attributed to a
particular brand?
brand perception
product image
brand personality
brand concept
brand equity
Personal selling is the least expensive tool in the marketing communications mix.
True
False
Price is the only element in the marketing mix that produces

revenue
variable costs
expenses
outfixed costs
stability
When a company sets out to analyze, plan, implement, and control sales force activities,
the company is undertaking
sales design
sales force management
group sales efforts
co-op selling and advertising
promotional objectives
The personal selling step in which the sales person asks for an order to the customer is
classified as
shipper approach
handling shipment
closing
follow up
A person's attitudes fit into a pattern, and to change one attitude may require difficult
adjustments in many others. Thus, a company should ________ try to fit its products into
existing attitudes rather than attempt to change attitudes.
usually
not
once in a while
seldom
never
When a firm varies its price by the season, month, day, or even hour, it is using following
pricing:
revenue management
penetration
variable
time
value-added
Causal research is used to ________.

test hypotheses about cause-and-effect relationships
gather preliminary information that will help define problems
uncover information at the outset in an unstructured way
describe marketing problems or situations
quantify observations that produce insights unobtainable through other forms of
research
When it comes to international distribution channels, the decisions about channels and
other marketing activities are made at
Channels between nations
Channels within foreign nations
Seller's International Marketing Headquarters
None of the above
N
Your company decides to use internal sources for developing new product ideas. Which of
the following would NOT be consulted?
executives and professionals
company records and data
intrapreneurial programs
suppliers
salespeople
When companies set prices, the government and social concerns are two ________
affecting pricing decisions.
external factors
internal factors
economic conditions
demand curves
temporary influences
The amount of money charged for a product or service is

Experience curve
Demand curve
Price
Wage
Salary
In recent years, it has/have been growing fast. This includes selling to final consumers
through direct mail, catalogs, telephone, and the Internet.
specialty stores
shopping centers
superstores
nonstore retailing
e-commerce
The art and science of choosing target markets and building profitable relationships with
them is called ________.
marketing management
positioning
segmentation
selling
differentiation
Which step in the sales process is necessary to ensure customer satisfaction and repeat
business?
proper approach
professional presentation
handling objections
qualifying prospects
follow-up
When Pacific Fisheries groups its customers as countries by regions such as Asia,
Australia, or New Zealand, it is using which segmenting base?
economic factors
political and legal factors
geographic location
benefits sought
demographics
Selecting which segments of a population of customers to serve is called ________.
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market segmentation
positioning
customization
target marketing
managing the marketing effort
Mass-media advertising routinely involves a company investing millions or even billions of

dollars to reach tens of ________ of customers with a single ad.
billions
thousands
millions
hundreds
tens
________ is a person's pattern of living as expressed in his or her psychographics,

including his or her activities, interests, and opinions.
Personality
Culture
Lifestyle
Motive
Social class
At the very least, the ________ identifies the product or brand. It might also describe
several things about the product and promote the brand.
line extension
social marketing
label
specialty product
package
A(n) ________ is the set of actual and potential buyers of a product.

market
audience
group
segment
exchange
Some large corporations have developed ________ to help determine the optimal
investment across various media; such tools are useful when determining the relationship
between promotional spending and brand sales.
impact studies
sales techniques
statistical models
advertising budgets
advertising strategies
Which of the following refers to the prices that a buyer carries in his or her mind and refers
to when looking at a given product?
target prices
reference prices
promotional prices
geographical prices
dynamic prices
You regularly purchase cleaning supplies for your custodial staff, using the same vendor
and ordering relatively consistent amounts of the same products with each purchase. This
is an example of a ________ situation.
modified rebuy
new task
straight rebuy
solution selling
Click Save
valueand Submit to save and submit. Click Save All Answers to save all answers.
analysis
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Which of the following is the set of benefits a company promises to deliver the customer to
satisfy their needs?
a money-back guarantee
low pricing
customer service
a value proposition
an attribute
________ are consumer products and services with unique characteristics or brand
identification for which a significant group of buyers is willing to make a special purchase
effort.
Shopping products
Unsought products
Specialty products
Industrial products
Line extensions

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Take Test: MBCM771D-Marketing Management-Jan 20-

Instructions Center for Continuing Education - UPES

Difficulty Level of Questions:

1 Mark - Direct, Memory based

Multiple This Test allows 3 attempts. This is attempt number 1.

Question Completion Status:

QUESTION 1 2 points Saved

QUESTION 2 2 points Saved

QUESTION 3 2 points Saved

QUESTION 4 2 points Saved

QUESTION 5 2 points Saved

QUESTION 6 2 points Saved

Product costs set a(n) ________ to a product's price.

QUESTION 7 2 points Saved

QUESTION 8 2 points Saved

QUESTION 9 2 points Saved

Specialty stores carry ________ with ________ within them.

QUESTION 10 2 points Saved

QUESTION 11 2 points Saved

QUESTION 12 2 points Saved

Price setting is usually determined by ________ in large companies.

QUESTION 13 2 points Saved

In the concept testing stage of new-product development, a product concept in ________

QUESTION 14 2 points Saved

QUESTION 15 2 points Saved

A detailed version of a new idea stated in meaningful customer terms is called a

QUESTION 16 2 points Saved

QUESTION 17 5 points Saved

QUESTION 18 5 points Saved

QUESTION 19 5 points Saved

QUESTION 20 5 points Saved

QUESTION 21 4 points Saved

QUESTION 22 4 points Saved

QUESTION 23 4 points Saved

QUESTION 24 4 points Saved

QUESTION 25 1 points Saved

QUESTION 26 1 points Saved

QUESTION 27 1 points Saved

In the model of buyer-readiness stages, the first stage is

QUESTION 28 1 points Saved

QUESTION 29 1 points Saved

QUESTION 30 1 points Saved

QUESTION 31 1 points Saved

Researchers found that a number of well-known brands tended to be strongly associated

QUESTION 32 1 points Saved

QUESTION 33 1 points Saved

Price is the only element in the marketing mix that produces

QUESTION 34 1 points Saved

QUESTION 35 1 points Saved

QUESTION 36 1 points Saved

QUESTION 37 1 points Saved

QUESTION 38 1 points Saved

Causal research is used to ________.

QUESTION 39 1 points Saved

QUESTION 40 1 points Saved

QUESTION 41 1 points Saved

QUESTION 42 1 points Saved

The amount of money charged for a product or service is

QUESTION 43 1 points Saved

QUESTION 44 1 points Saved

Specialty stores carry with within them.