The Importance Of Mobile Application Development In

Digital Marketing
Urvish Macwan
 -
December 19, 2017
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1,476 views

Marketing is based on knowing your customer’s needs by creating, communicating,

delivering and exchanging offering that has value for customers and clients.

Digital marketing is any form of marketing that involves the use of electronic device
which can be online or offline, digital marketing bring all form of marketing through
electronic device it can be on screen (television or electronic billboard) online (through
the internet via social media) and offline (through radio).

Digital marketing is used by large and small companies. good digital marketing helps a
company to achieve the following:

1. Increase sales

2. increase the number of customers that read your content

3. It also saves cost

4. It can also expand its customer base

5. Engage an online community of users

Top app development companies can achieve these by having a good digital marketing
strategy and using the right channel to market its products and services, the channel to
choose depends on the choice and size of the company.
Digital marketing Channel (online)

Email Marketing: Under this medium top app development companies collect

customers emails addresses and email address of the potential customer and ask for
their permission to send them to update regarding business product and services, the
message could be daily, weekly or monthly. Email marketing is one of the most efficient
forms of digital marketing.

Social Media Marketing: business uses different social media platforms to advertise

their business it can either be paid ads or organic ads depending on the size of the
company. top app development companies should select the most appropriate social
media that would suit there targeted audience because they are various type of media
and every class of individual has their own preference, the most commonly used media
are:

Facebook: different people use Facebook both the young and the aged people, social
marketers need to identify their target audience in terms of age, geographical location,
religion. you need to study what page and groups you target audience stay frequently
on facebook.

Twitter: If you want to introduce a new product or service into the market then Twitter
is the best place to be.

LinkedIn: This is strictly for professionals if you want to reach out to CEOs,

professionals, and other targeted customers digital marketers should go for LinkedIn
you can also advertise your vacancies.

Pinterest: If you want to focus on visuals for promoting a brand Pinterent is the best
and it is mostly dominated by women.

Content Marketing: Content marketing is the creation of business information,

educational information and other insightful information to attract prospective
customers, it is long-term marketing approach which is aimed at distributing relevant
and valuable contents to attract and retain prospective customers.

Search engine Optimization: it is a process of getting traffic from the organic search
result from search engines, customers use the search engine to look for information
about brand, service, and product of companies. digital marketers use major keywords
on their contents.
Display Advertising: top app development companies design graphical advertisement
of their product or services and place it on the content in their site or they place the
graphical designs on different site and use it as a link back to the company site.

Digital Marketing Channel (Offline)

Television marketing: Companies use television commercial as a medium of marketing,

they may decide to use a very popular Television station that is viewed by large
population or that easily attract views.

Radio Marketing: Advert relating to a company is announced over the radio and it is

always targeted to certain class of people

Electronic Billboard: this is a form of television marketing the difference is that

electronic billboard is outdoor and place in strategic areas such as high ways,
commercial buildings. companies pay for their commercials to be displayed on the
billboard.

E-Newspaper/E-Magazines: Companies pay publishers of newspapers or magazines

to display their product or the service they render, the contract could be for a day,
week or month depending on the agreement between the parties.
Benefits of Digital Marketing

Reduced Cost: the cost of developing online digital marketing strategy is low

compared with the cost of advertising using television, radios and yellow pages.

Flexibility: digital marketing is more flexible than any other form of marketing because
you can easily move from one channel to another with little or no cost incurred.

Viral: Top app development companies Products and services can easily go viral using
social media plug-ins on your website. social media, email, SEO and display advert
enables your messages to be shared and seen by many people quickly.

Measurable Result: it is easy to measure how many people view your content, you can
check the number of views or click at the back end. you can hardly know the number of
people that listened to your radio advert or saw you billboard or even watch your
television commercials.

Saves Time: The time it will take off a customer to drive to your office to make the
purchase is reduced or eliminated, using digital marketing customer just need to click
on the product they need and make their orders.

Limitations of Digital Marketing

Limitation of internet access: Digital marketing is highly dependent on the internet,

customers without internet or slow internet network might not have access to the
information.

The high rate of competitions: When a potential customer searches for a product

online, there are too many results that would be displayed, the customers might be
confused on which particular product to click on.

Internet marketing campaign can be copied: One of the dangers of the internet is

that a particular campaign can be copied by a competitor and since there is no
copyright on the campaign necessary action cannot be taken.
Negative feedback can damage the reputation of a company: if feedback
mechanism is made public, negative feedback can easily damage the reputation of a
company, a single negative comment can destroy a reputation for a long time.

Top app development companies can use digital marketing to achieve their long and
short-term goal and objective using the right strategies and digital marketing channels.