NORTH TEXAS SPORTS NORTH TEXAS SUPER BOWL XLV PROGRAMS HOST COMMITTEE

HOST COMMITTEE
CONTENTS
EDITORS
Tony Fay, Dane Brugler

CREATIVE
Purrsnickitty Design

EDITORIAL ASSISTANTS
Tara Green, Kit Sawers, Angie Bulaich,
Paige Smith, Susan Lane, Baron Cass,
Steve Pate

COVER PHOTOGRAPHY
Layne Murdoch

HOST COMMITTEE 4 PHOTOS COURTESY OF:

The Dallas Morning News, Sundance
Square, TCU, SMU, Univ. of Texas,
Univ. of North Texas, Dallas Cowboys,

PROGRAMS 20
PROGRAMS
Cotton Bowl Athletic Association, Dallas
Mavericks, Dallas Stars, Texas Rang-
ers, White Rock Marathon, Cowtown
Marathon, Frisco RoughRiders, Kansas
City Chiefs, Texas Motor Speedway, HP
Byron Nelson Championship, American
Airlines Center, State Fair of Texas,
Addison CVB, Arlington CVB, Dallas
CVB, Denton CVB, Farmers Branch CVB,
Fort Worth CVB, Frisco CVB, Grapevine
CVB, Irving CVB, Lewisville CVB, Plano
CVB, Richardson CVB, Dallas/Fort Worth
Tourism Council

SUPER BOWL XLV

MEDIA INQUIRIES
Tony Fay,
SUPER BOWL XLV 60 Vice President of Communications
214-252-5110
214-224-0180 (fax)
972-273-0794 (cell)
tfay@northtexassuperbowl.com

Dane Brugler,
Communications Assistant
214-252-5113
214-224-0180 (fax)
NORTH TEX AS 74 214-546-5068 (cell)
dbrugler@northtexassuperbowl.com
NORTH TEXAS

Angie Bulaich,
Community Outreach Manager
214-252-5116
214-224-0106 (fax)
214-405-0528 (cell)
abulaich@northtexassuperbowl.com

NORTH TEX AS SPORTS 104 Taylor Eastman,

Media Relations Intern
teastman@northtexassuperbowl.com

ARLINGTON DALLAS FORT WORTH

Cowboys Stadium 2911 Turtle Creek Blvd., Suite 1000 777 Taylor Street, Suite 1124
One Legends Way Dallas, TX 75219 Fort Worth, TX 76102
Arlington, TX 76011 214-252-5100 817-258-3897
214-224-0180 (fax) 214-224-0106 (fax)

northtexassuperbowl.com 1
 BOARD OF DIRECTORS
Roger Staubach, Chairman
Bill Lively, President and CEO
Troy Aikman
Charlotte Jones Anderson
The Honorable Kenneth Barr
George Bayoud, Jr.
Mike Berry
Alan Boeckmann
Al Carey
Clay Christopher

MISSION STATEMENT
The Honorable Robert Cluck, M.D.
Michael Eastland
Robert Estrada
The mission of the North Texas Super Jeff Fegan
Bowl XLV Host Committee is to engage in Jeff Fehlis
responsible planning and take appropri- The Honorable Herbert Gears
Mojy Haddad
ate actions to ensure the readiness of Tom Hicks
North Texas to host the first Super Bowl Michael Johnson
in Cowboys Stadium. Daryl Johnston
Gene Jones
In developing and implementing its
Phillip Jones
strategic action plan, the Host Committee Karen Katz
will thoughtfully appoint professionals Jim Kirk
and volunteer leaders of various kinds Tom Lazo
The Honorable Tom Leppert
representing the communities comprising Wendy Lopez
North Texas. Pam Minick
In appointing volunteers, confirming The Honorable Mike Moncrief
Rosie Moncrief
sponsorships, and planning and produc- Michael Morris
ing the myriad primary and ancillary Ross Perot, Jr.
events associated with Super Bowl XLV, Dan Petty
T. Boone Pickens
the Host Committee will remain faith-
Gina Puente-Brancato
ful to its commitment to the National Pam Roach
Football League made during the bid Norma Roby
process while creatively developing Matt Rose
Ted Skokos
and implementing a dynamic strategy Emmitt Smith
designed to involve thousands of North Bob Terrell
Texas families, companies and organiza- Clarice Tinsley
Terdema Ussery
tions in the planning and operation of the
Alan White
Super Bowl’s events and activities and, in
the process, enhance Super Bowl XLV’s EXECUTIVE COMMITTEE
economic impact on the region. Roger Staubach, Chairman
Bill Lively, President and CEO
In fulfilling its obligations and execut- Troy Aikman
ing its duties, the Host Committee will Charlotte Jones Anderson
function in a moral, ethical and respon- George Bayoud, Jr.
The Honorable Herbert Gears
sible manner, creating an operating The Honorable Robert Cluck, M.D.
environment that will be rewarding and Robert Estrada
exciting to the volunteers, professional The Honorable Tom Leppert
The Honorable Mike Moncrief
staff and the entire North Texas
Ross Perot, Jr.
community. Dan Petty
Norma Roby
www.northtexassuperbowl.com Ted Skokos
Emmitt Smith
2 northtexassuperbowl.com
 MILLION DOLLAR
SPONSORS AND PARTNERS

BOONE AND MADELEINE

PICKENS

TED AND SHANNON GENE AND JERRY JONES FAMILY

SKOKOS ARLINGTON YOUTH FOUNDATION

SPONSORS
NORTH TEXAS SPORTS NORTH TEXAS SUPER BOWL XLV PROGRAMS HOST COMMITTEE
HOST COMMITTEE
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

and Tony Dorsett.

(L-R) Cowboys

Running Backs
Emmitt Smith
Hall of Fame
POWER
STAR
HOST COMMITTEE
ROGER STAUBACH
CHAIRMAN

Few players at any level of football ever

generated as much excitement as Roger Staubach
did every time he took a snap from center. If one
characteristic symbolized his daring play more
than any other, it was his uncanny ability to lead
the Dallas Cowboys to come-from-behind victories.
He engineered no less than 23 fourth quarter
comebacks that produced victories, fourteen in
PROGRAMS

the final two minutes of the game or in overtime.

Staubach played his entire 11 years of professional football with Dallas and
was the starting quarterback for eight of those years, leading the team to
four Super Bowls and achieving victories in Super Bowls VI and XII. His pro
career culminated in his selection into the Pro Football Hall of Fame in 1985;
his first year of eligibility.
Staubach received a late start in professional football as he fulfilled four
years active duty with the United States Navy after graduating from the
Naval Academy. He separated from active service as a LT jg following a
distinguished career that included overseas duty in Vietnam for one year.
SUPER BOWL XLV

Staubach left a legacy at Annapolis. As a junior in 1963, he was named

recipient of college football’s top honor, the Heisman Trophy and he is the only
midshipman to win the Thompson Trophy Cup for best all around athlete
three consecutive years.
Today, Staubach is Executive Chairman of Jones Lang LaSalle Americas, a
financial and professional services firm specializing in real estate. Staubach’s
role is focusing on client relationships, new business development and strat-
egy. The firm offers integrated services delivered by expert teams worldwide
to clients seeking increased value by owning, occupying or investing in real
estate.
Prior to joining forces with Jones Lang LaSalle, Staubach was Executive
NORTH TEXAS

Chairman of The Staubach Company, a market leading global real estate

advisory firm that delivered cost-effective solutions for office, industrial and
retail clients. In July 2008, The Staubach Company merged with Jones Lang
LaSalle, bringing together the unique strengths of two powerful organizations
into one integrated global company.
Staubach and his wife, Marianne, have five children and reside in Dallas,
where he is involved in many community, professional and charitable activi-
ties, including the Children’s Cancer Fund, Habitat for Humanity and the
United States Naval Academy Foundation.
NORTH TEXAS SPORTS

6 northtexassuperbowl.com
 HOST COMMITTEE
HOST COMMITTEE STAFF
BILL LIVELY
PRESIDENT & CEO

Bill Lively serves as President and CEO of the

North Texas Super Bowl XLV Host Committee. In
this position, Lively reports to the Host Commit-
tee and its Chair, Roger Staubach, and oversees

PROGRAMS
the day-to-day operations of the Host Committee’s
professional staff.
Prior to joining the Host Committee full-
time on January 1, 2009, Lively served as Host
Committee Volunteer President and CEO since
September 2007. During that time, the Committee developed its management
infrastructure, appointed its Board of Directors and Executive Committee, ex-
panded its membership to include more North Texas business, civic, cultural,
education and religious leaders, and confirmed the highest number of million-
dollar sponsorships in Super Bowl history.

SUPER BOWL XLV

“While it is probable more Super Bowls will be played at Cowboys Sta-
dium in the decades ahead, hosting the region’s first Super Bowl is a very im-
portant undertaking that must be managed with the utmost efficiency,” said
Staubach, Chair of the Host Committee. “The Host Committee selected Bill
Lively to be its President and CEO because of his remarkable track record in
creating new institutions and organizations, and raising millions of dollars to
underwrite their operations.”
Lively comes to the Host Committee after nearly eight and a half years as
President and CEO of the Dallas Center for the Performing Arts. While there,
he was responsible for managing the day-to-day operation of the campaign
which raised $338 million to design and build the Center which opened in
NORTH TEXAS

2009.
Lively spent 25 years on the faculty and in the administration of South-
ern Methodist University. During his tenure at SMU, Lively founded the Wil-
lis M. Tate Distinguished Lecture Series, the John Goodwin Tower Center for
Political Studies, the Doak Walker National Running Back Award and SMU’s
Athletic Forum.
Lively also spent 23 years in service to the Dallas Cowboys and the
National Football League. From 1975-98, he served as Director of the Dallas
Cowboys Band and game-day Executive Entertainment Producer. Lively
NORTH TEXAS SPORTS

produced entertainment for Super Bowls XII and XIII.

E: bill.lively@northtexassuperbowl.com

northtexassuperbowl.com 7
HOST COMMITTEE
TARA GREEN
VICE PRESIDENT & COO

Tara Green is Vice President & COO of the

North Texas Super Bowl XLV Host Committee. In
this position, she’s responsible for all operations
including stadium and training sites, security,
transportation, hospitality, accommodations and
volunteers.
Before joining the Host Committee full time,
Green was part of the regional team to win
PROGRAMS

Super Bowl XLV for North Texas. She served as

the Executive Director of the North Texas Super Bowl Bid Committee and
coordinated the bid responses for the region. She comes to the Host Commit-
tee from the Dallas Convention & Visitors Bureau where she served as Vice
President of Sports Marketing for 11 years.

E: tgreen@northtexassuperbowl.com
SUPER BOWL XLV

LARRY McCOY
CHIEF FINANCIAL OFFICER

Larry McCoy is Chief Financial Officer of the

Host Committee. In this position he oversees all
company accounting practices, including prepar-
ing budgets, financial reports, tax and audit func-
tions. He also directs financial strategy, planning
and forecasts.
McCoy was employed by Nortel Networks
as a Senior Manager for the last 11 years.  His
NORTH TEXAS

work with Nortel included budgeting, forecasting,

planning, profitability analysis, revenue recognition, project management,
monthly P&L reporting and internal audits.  Prior to Nortel, he spent six and
half years as a public accountant. He earned his Bachelor of Business Admin-
istration in Accounting at Texas Christian University in Fort Worth and is a
licensed Certified Public Accountant and Certified Fraud Examiner.

E: lmccoy@northtexassuperbowl.com
NORTH TEXAS SPORTS

8 northtexassuperbowl.com
 HOST COMMITTEE
KIT SAWERS
VICE PRESIDENT OF SPECIAL EVENTS

Kit Sawers serves as Vice President of Special

Events for the Host Committee. In this capacity,
she works closely with the NFL to ensure local
cooperation in the staging and execution of the
events that will take place throughout the region
in the weeks leading up to Super Bowl XLV.
Sawers comes to the Host Committee after
serving for the last four years as Executive Direc-

PROGRAMS
tor of the Bickel & Brewer Foundation. Prior to
that Sawers spent nine years at SMU, where she
coordinated all production, marketing and promotional aspects of the annual
SMU Athletic Forum/Doak Walker Award and the Willis M. Tate Distin-
guished Lecture Series.

E: ksawers@northtexassuperbowl.com

SUPER BOWL XLV

TONY FAY
VICE PRESIDENT OF COMMUNICATIONS

Tony Fay serves as Vice President of

Communications for the Host Committee, where
he is tasked with planning and executing the
Committee’s media relations, community out-
reach and overall communications strategies.
Fay began his career with the Dallas
Mavericks, where he spent 12 years serving as
NORTH TEXAS

the club’s Director of Communications. In that

capacity, he oversaw media relations, publish-
ing, web development, broadcasting and community relations. Most recently,
he oversaw Fay Sports Publicity (FSP). FSP’s clients included the Heisman
Winners Association, Lifetime Fitness, Red Bull, Chuck Norris’ World Combat
League and the Frisco RoughRiders.

E: tfay@northtexassuperbowl.com
NORTH TEXAS SPORTS

northtexassuperbowl.com 9
HOST COMMITTEE
ROBBIE DOUGLAS
DIRECTOR OF BUSINESS
DEVELOPMENT

Robbie Douglas serves as Director of Business

Development. In this capacity, Douglas oversees
the sales and fulfillment of the sponsor program
including the management of Premier Partner-
ships, the Host Committee’s second tier sponsor-
ship sales organization. Douglas also manages
the Host Committee’s in-kind sponsorships and
PROGRAMS

the Emerging Business Program which is the

minority- and women-owned procurement program.
Prior to joining the Host Committee, Douglas served as Group Market-
ing Manager with PepsiCo Foodservice, a division of PepsiCo, Inc., parent
company of Frito-Lay, Gatorade, Quaker Oats, Tropicana and Pepsi divisions.
There she managed the marketing strategy for the foodservice distributor
and local restaurant channel. Douglas has also worked for Coca-Cola North
America, Lyrick Studios (producers of Barney & Friends and Wishbone televi-
sion shows) and Chrysler Motors.
SUPER BOWL XLV

E: rdouglas@northtexassuperbowl.com

KATY RHODES
DIRECTOR OF EXECUTIVE SERVICES

As Director of Executive Services, Katy

Rhodes is responsible for coordination of all
executive correspondence between the Host Com-
NORTH TEXAS

mittee and its Board of Directors, as well as the

scheduling of all Board meetings and maintaining
the executive calendars.
Prior to this, Rhodes served a similar capacity
at the Dallas Center for Performing Arts. From
2002-05, she worked in the White House Visitors
Office. While there, she planned and executed
large White House events such as the annual Easter Egg Roll, State Arrival
Ceremonies, Christmas Open Houses, The National Christmas Tree Lighting
and Pageant of Peace.
NORTH TEXAS SPORTS

E: krhodes@northtexassuperbowl.com

10 northtexassuperbowl.com
 HOST COMMITTEE
PAIGE SMITH
DIRECTOR OF VIP SPONSORSHIP
SERVICES

Paige Smith serves as Director of VIP and

Sponsorship Services for the Host Committee. In
this role, Paige is charged with managing various
aspects of events surrounding Super Bowl XLV
as well as working with the Host Committee’s
Operations, Communications and Business De-
velopment teams.

PROGRAMS
Prior to joining the Host Committee, Smith
spent seven and a half years working in the National Football League’s En-
tertainment Marketing department. Smith’s primary role at the NFL was to
direct player marketing across various internal departments including spon-
sorship, youth marketing, community relations, public relations and events.
Smith also worked for the New York Yankees front office in Tampa, FL.

E: psmith@northtexassuperbowl.com

SUPER BOWL XLV

ANGIE BULAICH
COMMUNITY OUTREACH MANAGER

Angie Bulaich joined the North Texas Super

Bowl XLV Host Committee Staff in January of
2009, opening and managing the Committee’s
Fort Worth office. As Manager of the Host
Committee’s Community Outreach Department,
she supervises the Committee’s SLANT 45
youth initiative and is the liaison for the NFL’s
NORTH TEXAS

Community Outreach Department and charities

in the North Texas region. Bulaich also overses
the Host Committe’s Speakers Bureau. 
Prior to this, Angie served as Assistant to Bill Lively, President and CEO
of the Dallas Center for the Performing Arts in the Capital Campaign office.
She was responsible for the scheduling of all board and standing committee
meetings, fundraising events, maintaining the executive calendars as well as
coordinating of all executive correspondence. Angie is a native of Fort Worth
and graduate of Texas Christian University.
NORTH TEXAS SPORTS

E: abulaich@northtexassuperbowl.com

northtexassuperbowl.com 11
HOST COMMITTEE
AMANDA WHITELAW
VOLUNTEER SERVICES MANAGER

Amanda Whitelaw serves as Volunteer Services

Manger for the Host Committee. In this role, she is
charged with recruiting, training and managing vol-
unteers to fill up to 10,000 volunteer shifts within the
North Texas region during the week of and leading up
to Super Bowl XLV. Amanda also coordinates the XLV
Internship Program. Whitelaw relocated from Tampa,
Florida, where she worked in a similar capacity to stage Super Bowl XLIII
PROGRAMS

(Tampa Bay) in 2009.

E: awhitelaw@northtexassuperbowl.com

KRISTEN MILES
SPECIAL EVENTS MANAGER

Kristen Miles serves as Special Events Manager

SUPER BOWL XLV

for the Host Committee. In this role, she assists with

the Host Committee’s Kick-Off Concert Series, large
venue recommendations, budget management and
other responsibilities associated with creating the 60+
special events for Super Bowl XLV.
Miles comes to the Host Committee from Daiichi-
Sankyo, where she was in sales for the cardiovascular division. Prior to that,
she spent over three years as Assistant Director for the Bickel & Brewer
Foundation.

E: kmiles@northtexassuperbowl.com
NORTH TEXAS

ROBERT SPECTOR
BUS INES S DE VELOPMENT COOR DINATOR

Robert Spector serves as Business Development

Coordinator for the Host Committee. In this role, he
contributes to and fulfills the needs of the Emerging
Business Program, provides guidance and support
surrounding procurement activities, and assists in
NORTH TEXAS SPORTS

communications to the Sponsorship and Emerging

Business Action Teams.
Spector spent nearly three years as an analyst in diversity business man-
agement at Alcatel-Lucent. 

E: rspector@northtexassuperbowl.com

12 northtexassuperbowl.com
 HOST COMMITTEE
CARLY CHRISTOPHER
OPERATIONS COORDINATOR

Carly Christopher serves as Operations Coordi-

nator. In this position, Carly assists the Vice Presi-
dent of Operations in public safety, transportation,
aviation, accommodations, stadia, practice sites, city
décor, volunteers and overall office operations. 
Carly comes to the Host Committee after working
with Roger Staubach for 10 years.

PROGRAMS
E: carly.christopher@northtexassuperbowl.com

LISA ROBERTS
SPECIAL ASSISTANT TO THE PRESIDENT

In her role as Special Assistant to the President,

Lisa Roberts is part of the team that generates and
distributes all external and internal written com-

SUPER BOWL XLV

munications initiated by the President.  She also is
responsible for managing special projects contributing
to the efficient operations of the organization including
directing development of the Host Committee’s meet-
ing management and member database, utilized to schedule and coordinate
activities among staff, committees and volunteers.
Prior to joining the Host Committee, Roberts served in a similar capacity
at the Dallas Center for Performing Arts.

E: lroberts@northtexassuperbowl.com
NORTH TEXAS

SUSAN LANE
SPECIAL ASSISTANT TO THE PRESIDENT

Susan Lane serves as Special Assistant to the

President and CEO, focusing on executive correspon-
dence, record keeping and quality control.
Susan brings to the Host Committee over 15 years
of experience in communications and marketing. Prior
NORTH TEXAS SPORTS

to the Host Committee, Susan was in South Florida

working as a communications and marketing manager
for a healthcare company. In that role Susan focused on CEO and corporate
communications, public relations, marketing collaterals and special events.

E: slane@northtexassuperbowl.com

northtexassuperbowl.com 13
HOST COMMITTEE
DANE BRUGLER
COMMUNCIATIONS ASSISTANT

Dane Brugler serves as Communications

Assistant for the Host Committee. In this position,
he coordinates day-to-day aspects of the communica-
tions department including drafting press releases
and coordination of all media relations. He also helps
manage the Host Committee website and various
publications.
Brugler comes to the Host Committee after two
years with the Frisco RoughRiders in it’s Communications Department. Origi-
nially from Warren, Ohio, he graduated from Mount Union College in 2008.
PROGRAMS

E: dbrugler@northtexassuperbowl.com

COURTNEY COUNTS
VOLUNTEER SERVICES ASSISTANT

Courtney Counts serves as Volunteer Services

Assistant for the Host Committee. In this position,
SUPER BOWL XLV

she assists with recruiting, training and managing

volunteers to fill up to 10,000 volunteer shifts within
the North Texas region leading up to Super Bowl XLV.
Counts previously worked as a Marketing Assis-
tant at EA SPORTS. Prior to that role she completed
a graduate internship in Sport Marketing at Disney
Sports Attractions. She is a graduate of Florida State University with her
Masters of Science in Sport Administration and her Bachelors of Arts in
International Affairs and Political Science.

E: ccounts@northtexassuperbowl.com
NORTH TEXAS

RACHEL TICE
SPECIAL EVENTS ASSISTANT

Rachel Tice serves as Special Events Assistant for

the Host Committee. In this role she assists with the
Host Committee’s Kick-Off Concert Series and other
Host Committee events.
Tice comes to the Host Committee from Gardere
Wynne Sewell LLP, where she was the Recruiting/Pro-
NORTH TEXAS SPORTS

fessional Development Coordinator. While there, Tice

executed many events including the fall and summer
recruiting programs, Mock Trial and the Gardere Advisory Program events.
Originally from Austin, she graduated from the University of Texas at Austin,
with a concentration in corporate communications and a minor in business.

E: rtice@northtexassuperbowl.com
14 northtexassuperbowl.com
 HOST COMMITTEE
BARON CASS
COMMUNICATIONS INTERN

Baron Cass serves as Communications Intern for

the Host Committee. In this role he assists with
coordinating all communications and marketing re-
lated to Super Bowl XLV. Cass also helps to schedule
and organize the Host Committee’s efforts to speak
to the North Texas region about all of the events and
opportunities surrounding Super Bowl XLV.
Prior to the Host Committee, Cass worked for The
Richards Group as a Brand Creative.

PROGRAMS
E: bcass@northtexassuperbowl.com

TAYLOR EASTMAN
MEDIA RELATIONS INTERN

Taylor Eastman serves as a Media Relations

Intern for the Host Committee. In this position she
assists in coordinating communications and media

SUPER BOWL XLV

relations efforts throughout the region leadingup to
Super Bowl XLV.
Eastman is a December 2009 graduate of Baylor
University and comes to the Host Committee with
experience from the Baylor Athletic Media Relations
Department, the Big XII Conference and The National Football Foundation
and College Football Hall of Fame.

E: teastman@northtexassuperbowl.com

CATHY HUTZLER
NORTH TEXAS

PURRSNICKITTY DESIGN

Cathy Hutzler owns Purrsnickitty Design a

Dallas-based design agency and oversees the Host
Committee award-winning website and print collat-
eral. In addition to the website, she designs both the
XLV INSIDER e-newsletter and quarterly magazine.
Her clients include AND 1, the Heisman Winners
Association, Michael Johnson Performace Center and
NORTH TEXAS SPORTS

Beckett Media.

E: cat@purrsnickittydesign.com

INTERNS: Renee Gonzalez; Nicole Lattner; Breanna Turnley;

Jason Valdivia;

northtexassuperbowl.com 15
HOST COMMITTEE

HOST COMMITTEE ACTION TEAMS

In order for the North Texas Super Bowl Host Committee to function, various
Action Teams were created to help shoulder the vast responsibilities of hosting a
Super Bowl. North Texas is fortunate to have hundreds of amazing people who
offer their time, talents and experiences in several categories of expertise. From
former athletes to regional mayors and even a former President, Super Bowl XLV
Action Teams help make the Big Game possible.

AVIATION
CHAIR: Jeff Fegan

PROGRAMS

CENTURY IN THE MAKING

CHAIR: Brad Sham

CENTURY IN THE MAKING LEGENDS

CHAIR: Troy Aikman

COMMUNICATIONS
CHAIR: Clarice Tinsley
SUPER BOWL XLV

COUNCIL OF MAYORS
Over 50 Mayors from North Texas Region

EMERGING BUSINESS
CO-CHAIRS: Emmitt Smith and Gina Puente-Brancato

FINAL PHASE FOUNDING SPONSORSHIP

CHAIR: Charlotte Jones Anderson
NORTH TEXAS

FINANCE
CHAIR: Robert Estrada
NORTH TEXAS SPORTS

POWERFUL LADIES: (L-R) Elaine Agather,

Gene Jones and Marianne Staubach.
16 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
NATURAL LEADERS: (L-R) Jerry Jones, Troy Aikman and Roger Staubach provide extensive
football knowledge for North Texas’ first Super Bowl.

GOVERNMENT RELATIONS
CHAIR: Dan Petty

HOSPITALITY

SUPER BOWL XLV

CHAIR: Jay Burress

KICK-OFF CONCERT SERIES

HONORARY CHAIRS: Linda Cluck, Gene Jones, Laura Leppert,
Rosie Moncrief and Marianne Staubach

EVENT CO-CHAIRS: Elaine Agather, Vicki Bass, Sandra Brown, Cami Goff,
Kay Granger, Diane Johnston, Karen Katz, Olivia Kearney,
Holly Pellham-Davis, Ruth Ryan, Debbie Tolleson, Kristin Vandergriff,
Lee Ann White and Kathryn Wilemon
NORTH TEXAS

PUBLIC SAFETY
CHAIR: Chief Theron Bowman

SLANT 45
HONORARY CHAIRS: The Honorary George W. and Laura Bush

CHAIR: Daryl Johnston

NORTH TEXAS SPORTS

SPONSORSHIP DEVELOPMENT
CO-CHAIRS: Mike Berry and George Killebrew

TRANSPORTATION
CHAIR: Michael Morris

northtexassuperbowl.com 17
HOST COMMITTEE
HOST COMMITTEE OVERVIEW
What is the Host Committee?
The North Texas Super Bowl XLV
Host Committee is a private, not-for-
profit, 501 (c)(6), Texas corporation
governed by a Board of Directors. The
Committee serves as a liason between
the National Football League and local
efforts and has the ongoing respon-
sibility for implementing North Texas’
plan for Super Bowl XLV.
PROGRAMS
What are the Executive
Committee and Board of
Directors? Who serves on
these?
To effectively manage and execute
the Host Committee’s responsibilities
and obligations to the NFL and the
region, the Committee has appointed
a Board of Directors and Executive
SUPER BOWL XLV
Committee empowered to render
decisions and take actions on behalf
of the Host Committee.
Who is on the expanded
Host Committee?
The Host Committee meets quar-
terly, on dates, times and locations to
be published annually. Roger Stau-
bach chairs Host Committee meetings
which inform, empower and encour-
age Committee members to under-
NORTH TEXAS
stand the importance of Super Bowl
XLV and its impact on the region and
to effectively execute their volunteer
services and responsibilities.
WE’RE SOCIAL // We want you to be our online friend. You can find
us on the web at the following locations:
NORTH TEXAS SPORTS
18 northtexassuperbowl.com
Can I use the Host Commit-
tee logo on my product?
The official North Texas Super
Bowl XLV Host Committee logo is the
property of the NFL and is designed
and approved by that organization.
The use of the logo is strongly en-
forced and restricted to use solely by
the Host Committee and its sponsors.
Can I use the Super Bowl XLV
logo on my product?
The official Super Bowl XLV game
logo is the property of the NFL and
is designed and approved by that
organization. The use of the logo is
strongly enforced and restricted to
use solely by NFL sponsors and affili-
ates. The NFL issues a limited number
of temporary Super Bowl licenses for
selected unique products. Licenses
are offered to local minority- and
women-owned businesses that are
only good for the Super Bowl. The
deadline to apply for a limited license
is to be determined.
Can I get tickets to
Super Bowl XLV?
The vast majority of Super Bowl
tickets, approximately 75%, are
distributed among the 32 NFL teams:
AFC Team: 17.5%, NFC Team: 17.5%,
Host Team: 5%, Other: 29%, Teams:
1.2% each.
The remaining 25% is controlled
SEARCH: NORTH TEXAS
SUPER BOWL
SEARCH: NTSUPERBOWL

by the NFL and are distributed primarily to
NFL affiliated companies, the broadcast
network, corporate sponsors, media, fans
and the Host Committee.
The NFL distributes approximately 1%
of the tickets to fans through an annual Su-
per Bowl random drawing. The drawing is
not considered a lottery (there is no charge
to enter). This is the NFL’s only method of
distributing tickets to the general public.
The NFL does not sell tickets to travel or
ticket agents. Requests for the random
drawing are accepted between Febru-
ary 1 and June 1 of each year preceding
the game. You will be notified by mail in
October or November if you are eligible
to purchase Super Bowl XLV tickets. All
entries must include name, address, phone
number and e-mail address, and must
be sent via certified or registered mail.
Requests should be sent to:
Super Bowl Random Drawing
P.O. Box 49140
Strongsville, OH 44149-0140
There is a separate random drawing for
Handicap Accessible Seating. The deadline
to enter is September 1. Entries should be
sent to:
Super Bowl ADA Random Drawing
National Football League
280 Park Ave.
New York, NY 10017
PLEASE NOTE: Only one request per ad-
dress is accepted. Duplicate requests will
be ineligible.
How can I become a street
vendor for Super Bowl?
The cities control all street vending
within city limits. Permits must be obtained
from the city. Please note that special
restrictions on vending are put in place for
the Super Bowl. Interested parties should
contact:
City of Arlington
City of Dallas
City of Fort Worth
City of Irving
HOST COMMITTEE
SUPER BOWL
By the Numbers
The average Super Bowl attendee
spends four nights in a hotel. Of
the attendees, 85% are from
another state, 70-90% arrive
by plane, and the average fan
spends $1,500-$2,000 during
his/her stay.
60%
PROGRAMS
classify their occupation as
managerial or professional
53%
earn at least $75,000 a year
38%
earn more than $100,000
65%
SUPER BOWL XLV
are key decision-makers in their
company
60%
of the above key decision-makers
work at companies who host
meetings outside of their
corporate headquarters
70%
NORTH TEXAS
of these decision-makers would
consider holding a meeting in the
Host City after visiting because
of the positive Super Bowl
Experience
20%
would consider expanding their
NORTH TEXAS SPORTS
present operations in the
Host City area
29%
would consider establishing
business operations in the
Host City area
northtexassuperbowl.com 19
PROGRAMS

PRESIDENTIAL
PROGRAM
Honorary Co-
Chairs President
George W. Bush
and Mrs. Laura
Bush helped kick
off the SLANT 45
program.
HOST COMMITTEE

SLANT 45
Service Learning Adventures in
North Texas or SLANT 45, is the
largest education initiative ever
undertaken by a Super Bowl Host
Committee. Big Thought, a Dallas-
based nonprofit organization has
been engaged by the North Texas
Super Bowl XLV Host Committee
to design and operate the program.
PROGRAMS

The program is open to 3rd, 4th

and 5th graders with a goal of PRESENTING SPONSORS
20,000 elementary-age students
logging a combined 45,000 hours
of service in more than 100 cities
across North Texas in Collin, Dallas,
Denton and Tarrant counties. Stu-
dents or “Teammates” will design
projects facilitated by an adult or
“Coach” and artistic reflection pieces
SUPER BOWL XLV

will be submitted to be viewed in a

touring art exhibit in the months
leading up to Super Bowl XLV.
SLANT 45 will provide a creative
way for the youngest citizens of
North Texas to be a part of the Super
Bowl experience by doing something
good and learning about the needs
in their communities. Participants
may have their art displayed in their
city, have the opportunity to be in a BIG DAY: Over 600 students from around the region
NORTH TEXAS

feature film documentary and will attended the kick-off event on September 21 at
receive tickets to the SLANT 45 Cowboys Stadium.
culminating event the weekend prior
to Super Bowl XLV.
Sponsored by Bank of America and the Ted & Shannon Skokos Foundation,
SLANT 45 will run throughout 2010 and will be one of the largest community-
wide, service-learning programs in U.S. history.
NORTH TEXAS SPORTS

What is service-learning?
Service-learning is a method of teaching through which students apply their
academic skills and knowledge to address real life needs in their own com-
munities. Service-learning includes researching community needs, giving back
to the community and reflecting on the experience to demonstrate knowledge
gained through participation.

22 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 23
HOST COMMITTEE

What is Big Thought?

Founded in 1987, Dallas-based Big
Thought is one of the nation’s leading
nonprofit organi-
zations focused
on improving
public education
through creative
learning. Driven
by its mission – to make imagination a
part of everyday learning – Big Thought
develops groundbreaking programs
that promote academic achievement,
PROGRAMS

life skills and workforce development,

providing children with pathways to
success.

www.bigthought.org SPOTLIGHT: The program is designed to make the

kids the focal point.

The Host Committee and Big Thought have engaged the North Texas
Chapters of the Junior League and The Links, Incorporated in the SLANT 45
program to serve as volunteer liaisons. Junior League and Links volunteers
SUPER BOWL XLV

will assist Teams with registration, project coordination and curate the reflec-
tive art pieces. They will also assist the Host Committee and Big Thought with
spreading the word about the program at speak-
ing opportunities and events.

What is the Junior League?

SPEAKERS
The Association of Junior Leagues
International Inc. is an organization of women
BUREAU
By the Numbers
committed to promoting voluntarism, devel-
oping the potential of women and improving The Host Committee is talking
communities through the effective action Super Bowl XLV all over
and leadership of trained volunteers. Its purpose is exclusively North Texas.

100+
educational and charitable.
NORTH TEXAS

The Junior Leagues of Fort Worth, Dallas, Plano, Richardson

and Arlington are collaborating for the first time for SLANT 45. Number of events Host
Committee leaders and staff
What is The Links, have spoken at
Incorporated?
The Links, Incorporated is one
of the nation’s oldest and largest
volunteer service organizations of extraordinary women who
15
Number of cities reached in
are committed to enriching, sustaining and ensuring the culture North Texas
and economic survival of African Americans and other persons

20K
NORTH TEXAS SPORTS

of African ancestry. Members commit themselves to be “linked

in friendship” and give service through the organization’s four
program facets: Services to Youth, National Trends and Services,
International Trends and Services and The Arts. The number of people reached
There are five chapters in North Texas including Dallas, Fort
Worth, Mid-Cities, Plano-North Metroplex and Trinity. To request a speaker at your
next event call 214-252-5100

www.slant45.org
24 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 25
HOST COMMITTEE

VOLUNTEER SERVICES
PROGRAMS

T
he North Texas Super Bowl XLV Host Committee will recruit thousands of
volunteers to help show off the region in the months leading up to the big
game. If you’re interested in finding out how to be a part of this historic
event as a volunteer, email us at volunteers@northtexassuperbowl.com or visit
www.northtexassuperbowl.com/get-involved.
SUPER BOWL XLV

What types of volunteer a jacket, shirt and hat, which will be

opportunities are there?
Volunteers will tackle a variety of as-
signments, including: NFL Experience,
greeters at hotels/airports and office
operations.
What type of training is
provided to a volunteer?
All volunteers will be required to attend
NORTH TEXAS
theirs to keep after they volunteer.
How many shifts do I have
to work?
Volunteers must be available to work a
minimum of two 4-hour shifts.
If I volunteer, is there a chance
that I will get Super Bowl

one training session specific to their tickets?

volunteer type.
Is there an age requirement?
All volunteers must be at least 18
years of age. A valid drivers license
or state identification may be used as
proof of age. Volunteers must agree to
a background check required by the
NFL. Volunteer opportunities will be
NORTH TEXAS SPORTS
There are NO Super Bowl tickets
available to volunteers.
Can I volunteer to work
inside the stadium during
Super Bowl XLV?
There are no volunteers placed by
the NFL on gameday inside Cowboys
Stadium.

provided on an equal basis without re-

gard to race, color, sex, national origin,
age or disability.
What do I get if I volunteer?
All volunteers will be provided a Super
Bowl XLV volunteer uniform, including
26 northtexassuperbowl.com
Can I bring family members or
friends with me to my shift?
No family members or friends are
allowed while volunteers are on duty,
unless they are scheduled to volunteer
at the same time.
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 27
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

FACES OF THE EFFORT: The Emerging Business Program’s Co-Chairs are Emmitt Smith and
Gina Puente-Brancato.

Official Sponsor

NFL EMERGING BUSINESS

NORTH TEXAS

WORKSHOPS
The NFL’s Emerging Business Program pro- I: The Game Plan
vides local minority- and women-owned business- Oct. 27, 2009
es (MWBEs) with an invaluable opportunity to
II: Training Camp
gain Super Bowl related business, as well as the Feb. 25, 2010
knowledge and tools that will take them beyond
Super Bowl XLV. III: The Draft
The North Texas Super Bowl XLV Host April 6, 2010
Committee’s Business Development Department
NORTH TEXAS SPORTS

will provide information on the procurement

process and an introduction to the NFL and other Super Bowl purchasing
entities through a series of workshops designed to facilitate matchmaking
and an informational exchange.

www.northtexassuperbowl.com/emergingbusiness

28 northtexassuperbowl.com
HOST COMMITTEE

KICK-OFF CONCERT SERIES

The North Texas Super Bowl XLV
Kick-Off Concert Series is the first of its FAITH HILL
kind in the history of the Super Bowl and
in North Texas. The Concert Series will
be the cornerstone of the unprecedented
12-month countdown of Super Bowl XLV
to be played in Cowboys Stadium in Ar-
lington, on February 6, 2011.
The Concert Series is comprised of
BASS PERFORMANCE
three main stage productions in world
PROGRAMS

HALL — Fort Worth

class venues in Fort Worth, Dallas and
Arlington spread over a six month period.
The Series’ first production will feature STING
internationally renowned country artist
Faith Hill performing in Fort Worth’s
Bass Performance Hall on Saturday eve-
ning, March 6, 2010.

Credit: Jason Wynn

The second production will present
internationally renowned artist and icon,
SUPER BOWL XLV

Sting, performing in Dallas’ new AT&T

Performing Arts Center’s Winspear Opera AT&T PERFORMING ARTS
CENTER — Dallas
House on Saturday evening, May 22,
2010. t
The Series’ grand finale production TBA SPRING 2010
will be at Cowboys Stadium on Friday,
September 10, 2010, the week beginning
the NFL’s 2010 season. The artists for this
performance will be announced in March.
Troy Aikman and Joe Buck, FOX tele-
vision’s lead NFL broadcast team, will be
NORTH TEXAS

the emcees for all three productions.

The purposes of the Kick-Off Con-
COWBOYS STADIUM — Arlington
cert Series are to bring internationally
renowned artists to the region in perfor-
mances that build momentum toward the Did you Know?
Super Bowl over a protracted schedule. Faith Hill, who has sung the
It will also provide the opportunity for National Anthem at several
high-profile football games
hundreds of North Texas individuals and
including Super Bowl XXXIV,
families to be involved as volunteers sup- is a die-hard football fan and
NORTH TEXAS SPORTS

porting an important Super Bowl initiative follower of the Tennessee

and generate revenue to support the Host
Committee’s programmatic objectives,
including SLANT 45, the 20th Anniversary
of Taste of the NFL and the construction of
Super Bowl XLV’s Youth Education Town.
Titans. “I truly am a football
fan,” Hill said. “Particularly
men find it hard to believe
that women can be big fans
of football, but I love it.”

30 northtexassuperbowl.com

Supe
 One good thing about DALLAS is that

HOST COMMITTEE
PROGRAMS
Credit: Jason Wynn

SUPER BOWL XLV

there’s MORE THAN ONE GOOD THING about Dallas.
Credit: Justin Terveen
Credit: Justin Terveen
Credit: Gilley’s Dallas

NORTH TEXAS
Credit: DCVB

All the good things about Dallas won’t fit on a short

list, and more are being added every day. Already one
of America’s best sports cities, Dallas will expand
its impressive resume in the coming years. With six
professional sports teams, more than 200 area golf
courses, collegiate sports, championship rodeo and
NORTH TEXAS SPORTS

a world-class marathon, Dallas is truly a sports

lover’s dream.
Visit Dallas and experience the largest urban arts DISCOVER DALLAS AT
district in the nation, a dining scene led by four- WWW.VISITDALLAS.COM
and five-star restaurants and celebrity chefs, the
best shopping in the Southwest, and 13 vibrant and
distinctly different entertainment districts.
northtexassuperbowl.com 31

SuperBowlMediaGuide-Ad-c.indd 1 12/9/09 2:59:36 PM

HOST COMMITTEE

CENTURY IN THE MAKING

On Oct. 19, 1912, Oklahoma defeated
Texas 21-6 in Dallas’ Fair Park, in a game
that would eventually become known
as the Red River Rivalry. That contest
marked the first large-scale football game
ever played in North Texas.
One hundred football seasons later, Super Bowl XLV
will be played in Cowboys Stadium. While most regions plan 2-3 years to host
a Super Bowl, it is our belief that North Texas has been laying the ground-
work to stage XLV for 100 years. Every Davey O’Brien pass or Doak Walker
PROGRAMS

rush up the middle. Every Mean Joe sack at Fouts Field. Every unforgettable
game under the Friday Night Lights. Every Cowboys championship. These
events have bonded North Texas around football and set the stage for it to
step into the international spotlight and onto nearly one billion television sets
worldwide.
For North Texas, Super Bowl XLV has truly been “A Century in the Making.”
To celebrate this historic event, a Nominating List of the 250 greatest grid-
iron moments has been assembled by the North Texas Super Bowl XLV Host
Committee’s Century in the Making Action Team (see this list below). This
Team is comprised of some of the region’s top sports writers and broadcasters.
SUPER BOWL XLV

Throughout 2010, fans will be given the opportunity to vote on the mo-
ments dearest to their hearts. In Fall 2010 those votes will be tabulated, and
the “100 Greatest Moments in the History of North Texas Football” will be
announced. To learn more about the program and the voting process, log onto
www.centuryinthemaking.com.

1. Oct. 19, 1912: Oklahoma defeats Texas, 21-6, in
the first Texas-OU game played in Dallas. The Red
River Rivalry is moved to the Metroplex (first Gaston
Park then, in 1932, to the Cotton Bowl) because the
location is approximately halfway between the two
college campuses in Austin and Norman.
2. 1920: TCU wins its last nine games and captures
NORTH TEXAS
as Fair Park Stadium, it evolves into the Cotton Bowl
and eventually matures into the House that Doak
Walker built.
4. Jan. 2, 1922: Texas A&M’s fabled 12th Man is
born when Aggies’ coach D.X. Bible calls student E.
King Gill out of the stands at halftime of the Dixie
Classic. Despite numerous Aggie injuries, Gill doesn’t

its first conference championship in the Texas
Intercollegiate Athletic Association. The Horned Frogs,
led by defensive end and future head coach Dutch
Meyer, get a berth in the Dixie Bowl where they lose
to Centre College, 63-7.
NORTH TEXAS SPORTS
play in the game — a 22-14 upset of top-ranked
Centre College — but stands at the ready at Bible’s
side the entire game.
5. 1923: Finally welcomed to the Southwest Confer-
ence, TCU arrives by losing five consecutive games in
a dubious debut amongst Texas’ big boys of college
football. The Horned Frogs finish 4-5 overall, including
a 40-0 loss to cross-town rival and undefeated SWC
champ SMU.
6. 1929: Texas and Oklahoma agree to move its

rivalry back to Dallas after a 10-year absence. The

3. 1921: A structure seating 15,000 and called
the Fair Park Bowl opens on the State Fair of Texas
grounds in Dallas. Less than 10 years later it’s
replaced by a wooden, 46,000-seat stadium. Born
schools sign a 10-year contract, prompted by the city
promising to build a 46,000-seat stadium that would
eventually blossom into the famed Cotton Bowl. Cost
of the new stadium: A mind-blowing $328,000.
7. Nov. 30, 1929: New head coach Francis Schmidt
leads TCU to its first Southwest Conference title,
capped by a 7-7 tie against powerhouse SMU. Quar-

32 northtexassuperbowl.com

terback Howard Grubbs scores on a one-yard plunge
late in the game and the Horned Frogs intercept a late
Mustangs’ pass to preserve the tie and the title.
HOST COMMITTEE
beats undefeated TCU and Sammy Baugh on a Bob
Finley-to-Bobby Wilson 45-yard touchdown pass
that became known as “The $85,000 Pass” because
the Mustangs advanced to the Rose Bowl and an
unfathomable payout of $85k.

8. Oct. 7, 1930: A packed house filled with 46,000

PROGRAMS
State Fair of Texas patrons watches a high school
game between North Dallas and Sunset at a brand
spankin’ new wooden facility dubbed Fair Park Sta-
dium. The place would years later be re-christened as 14. 1936: Fair Park
the Cotton Bowl. Stadium’s name is
officially changed to
the Cotton Bowl, paving
the way for memorable
Texas-OU clashes, Dallas
Cowboys’ games and, of
course, enduring images
from the namesake bowl
game.

SUPER BOWL XLV

15. Jan. 1, 1936: J. Curtis Sanford conceives
the idea for a Texas sports spectacular while sitting
among SMU fans at the 1936 Rose Bowl. Sanford
returns home to Dallas and begins putting the wheels
9. Oct. 11, 1930: After Fort Worth Star-Telegram in motion to create and finance the first Cotton Bowl
publisher Amon G. Carter raises $150,000 for a state- Classic, played on Jan. 1, 1937.
of-the-art football facility, TCU opens his namesake
stadium in style with a 40-0 trouncing of the South-
west Conference rival Arkansas Razorbacks before a
near-sellout crowd of 15,000 in Cowtown.
10. 1930-45: Led by orphans and children of
families suffering through the Great Depression, the
football team from Masonic Home in Fort Worth — 12
NORTH TEXAS

Mighty Mites — captures the hearts and imagination

of America by consistently winning on and off the field.
Mighty Mite lineman DeWitt Coulter stars at Army and
eventually in the NFL with the New York Giants.
11. Sept. 26, 1931: Sparked by quarterback
Grassy Hinton and running back Red Oliver, TCU
earns a monumental victory — and its first over an
intersectional opponent — when Ben Boswell kicks
a 26-yard field goal in the third quarter in a 3-0 win
over national powerhouse LSU. 16. Jan. 1, 1936: Despite being powered by
All-American quarterback Sammy Baugh, TCU
NORTH TEXAS SPORTS

12. 1932: After years as a nomad wandering from

struggles and stumbles to an ugly 3-2 victory
Austin to Norman to Dallas’ Gaston Park, the Texas-
over LSU in the Sugar Bowl at a rainy, muddy
OU rivalry finally finds a permanent home in Fair Park
Tulane Stadium. The victory, in which the Horned
and snuggles into a cozy existence as the headline
Frogs’ defense made three goal-line stands
act of Fair Park Stadium, which is re-named the Cot-
inside its own 1, gave TCU the National Cham-
ton Bowl four years later.
pionship. Though ineffective on offense, Baugh
13. Nov. 30, 1935: In the first of seemingly many intercepted two passes and punted 14 times.
“The Game of the Century”s, undefeated SMU
northtexassuperbowl.com 33
HOST COMMITTEE
17. Jan. 1, 1937: Slingin’ Sammy Baugh provided
the fledgling Cotton Bowl the star power it needed to
get the inaugural game off the ground successfully.
College football’s sensational passer connected with
flanker L.D. Meyer on a 55-yard play to score TCU’s
first touchdown in a 16-6 win over Marquette.
18. 1937: In a Class 2A game against poor Tom Ben
High School, Pilot Point running back Jiggs Ray sets a
state record that still stands today with 75 points in a
single game. With 11 touchdowns and a combination
of extra points and two-point conversions, Ray pro-
duced an extraordinary season in an unprecedented
48-minute stretch.
PROGRAMS
19. Oct. 29, 1938: A rising TCU quarterback
named Davey O’Brien breaks open a close
game against Baylor with three touchdown
passes in the second half to lead the Horned
Frogs to a 39-7 trouncing of shell-shocked
Baylor. It is a sign of things to come that season
in Fort Worth.
SUPER BOWL XLV
20. Nov. 26, 1938: Davey O’Brien, Ki Aldrich and
seven others play 60 minutes as TCU beats SMU, 20-
7, to finish 10-0 and be crowned National Champions
NORTH TEXAS
in all major polls. The Frogs run their record to 11-0
with a win over Carnegie Tech in the Sugar Bowl.
21. Nov. 28, 1938: TCU’s Davey
O’Brien becomes the first player in
college football history to sweep the
Heisman Trophy, Maxwell Award and
Walter Camp Award. It’s as dominant
a performance as college football
has ever seen. In an era charac-
terized by three yards and a
cloud of dust, the 150-pound
O’Brien completed 110 of
NORTH TEXAS SPORTS
194 passes for 1,733 yards
and 19 touchdowns.
22. Dec. 18, 1940: A
good two decades before the
integration of most Southwest
Conference schools and Texas
high schools, Fort Worth’s I.M.
34 northtexassuperbowl.com
Terrell High School defeats Austin Anderson High
School, 26-0, to win the first state championship in a
new league for African American high schools called
the TILCS (Texas Interscholastic League of Colored
Schools). Per Farrington Field rules, the west side of
the stadium was reserved for white fans.
23. Jan. 1, 1941: This New Year’s Day Cotton
Bowl is sponsored by the Southwest Conference and
fans respond with the game’s first sellout (45,507).
Earl “Alabama” Smith sparks Texas A&M to a 13-12
victory over Fordham thanks to his infamous “Hideout
Pass.” Smith lingers near the Aggie sideline, slips
undetected behind Ram defenders and races 62
yards for A&M’s first score.
24. Dec. 13, 1945: Highland Park thrills a packed
Cotton Bowl by scoring a late touchdown to tie Waco
High School, 7-7, in the state championship game.
Amazingly, the crowd of 45,790 remains the third-
largest to ever attend a Texas high school football
game.
25. Jan. 1, 1946:
University of Texas
quarterback Bobby
Layne produces one of
the most impressive
performances in Cot-
ton Bowl history, hav-
ing a hand — or foot
— in all 40 Longhorn
points in a victory over
Missouri. Layne, just a
sophomore, ran for four touchdowns, passed
for two others and kicked four extra points.
26. Nov. 1, 1947: Intense fan interest and the
popularity of Doak Walker prompted SMU to move
its game against Texas and Bobby Layne from on-
campus Ownby Stadium to the Cotton Bowl. Behind
Walker’s two touchdowns SMU won, 14-13, before an
overflow crowd of 50,000. It was the day the Cotton
Bowl became “The House That Doak Built.”
27. Nov. 29, 1947: In a 19-19 tie with TCU
that kept No. 2-ranked SMU unbeaten at 9-0-1,
Doak Walker rushed for 119 yards,
completed 10 of 14 passes for 136
yards, returned three kickoffs 163
yards, scored two touchdowns
and kicked one extra point.
However, he was so
fatigued after rallying the
Mustangs for a last-
second touchdown to
erase TCU’s 19-13
lead that he missed
the potential game-
winning extra point.

28. Jan. 1, 1948: Though just a sophomore, SMU’s
Doak Walker continues his amazing career by scoring
on a two-yard run and tossing a 53-yard touchdown
pass as the Mustangs manage a 13-13 tie against
Penn State in the first Cotton Bowl between unbeaten
national powers.
29. Sept. 27, 1948: One
of the greatest players in the
history of college football,
SMU’s Doak Walker appears
on the cover of Life Maga-
zine. It is one of 47 magazine
covers he graces during his
prestigious football careers
HOST COMMITTEE
against the Frogs’ arch rival with a 21-yard scoring
pass to John Archer in the fourth quarter.
34. Dec. 3, 1949: With Doak Walker injured, SMU’s
Kyle Rote single-handedly leads a near-upset of
28-point favorite Notre Dame. Rote passes for 148
yards, runs for 115, punts for a 48-yard average
and scores all three SMU touchdowns in a pulsating
27-20 loss in Dallas.
35. Oct. 14, 1950: Oklahoma running back Billy
Vessels runs roughshod over a Texas defender at the
goal line on an 11-yard run to tie the game with four
minutes to play and the Sooners hang on to beat the
Longhorns, 14-13, in the Cotton Bowl. Vessels’ effort
kept OU undefeated and paved the way for the Soon-

PROGRAMS
at SMU and with the NFL’s
Detroit Lions. ers’ first national championship.

30. Oct. 9, 1948: Two future coaching legends 36. Jan. 18, 1951:
squared off in the Cotton Bowl as Oklahoma SMU halfback Kyle Rote is
quarterback Darrell Royal’s Sooners upset Texas selected by the New York
fullback Tom Landry’s Longhorns, 20-14, to break a Giants as the No. 1 overall
nine-game losing streak in the series. Landry scored pick of the NFL Draft. Fea-
a touchdown, but the Sooners instantly turned a tured mainly as a receiver
one-sided annual matchup into a heated, competitive rather than runner in New
rivalry. York, Rote was a Giants’
captain for eight years and
31. Dec. 8, 1948: SMU junior Doak Walker, ulti- made four Pro Bowls in an
11-year career.

SUPER BOWL XLV

mately a three-time All-American for the Mustangs,
caps a magical season by winning the
Heisman Trophy. A rare three-way 37. Nov. 25, 1952: The New York Yankees of the
player, “The Doaker” finished among American Football League move their franchise to
college football’s top five in rushing, Dallas, where they are briefly the Dallas
scoring, interceptions and kicking Texans. The only win in the team’s short
while leading SMU to another North Texas stint comes on
Cotton Bowl. Thanksgiving Day in
Akron, Ohio, where a
32. Jan. 1, 1949: SMU crowd of 3,000
Heisman Trophy winner watches them
Doak Walker and sophomore defeat the
Kyle Rote defeat Norm Van Chicago Bears,
Brocklin and the University 27-23. The following
of Oregon, 21-13, in the year the franchise moves on to Balti-
NORTH TEXAS

Cotton Bowl. more where it is renamed the Colts.

The Mustangs
win their first 38. Oct. 10, 1953: Oklahoma’s
bowl game unparalleled, unimaginable streak of
with superb 47 consecutive victories commences
special teams, with a modest 19-14 triumph
highlighted by over Texas in the Cotton Bowl. The
Walker’s quick Longhorns trim their deficit to five with
kick pinning 29 seconds to play after an intentional
the Ducks at safety attempt by the Sooners deterio-
their one-yard rates into a touchdown, but OU hangs on for
line and Rote’s a win. The Sooners
NORTH TEXAS SPORTS

record 84-yard didn’t lose for the

punt. next five years.

33. Nov. 26, 1949: TCU quarterback 39. Jan. 1, 1954: In the
Lindy Berry throws for three touchdowns most bizarre play in Cotton
and picks off a pass to slam the door Bowl history, Alabama’s Tommy
shut on SMU in a 21-13 victory in the Lewis lunges off his team’s
season finale. Berry clinches the game sideline to tackle Rice’s Dicky
Maegle while he’s racing
northtexassuperbowl.com 35
HOST COMMITTEE
toward an apparent touchdown. After a huddle —
and without an instant replay hood — referees award
Maegle a 95-yard scoring run that helps the Owls to
PROGRAMS
a 28-6 victory.
40. June 27, 1955: A modest career that begins
as Sammy Baugh’s backup at TCU in 1935 ends up
in immortality as Davey O’Brien is inducted into the
College Football Hall of Fame. In 1938 O’Brien led the
Horned Frogs to an undefeated 12-0 season in which
they outscored opponents a whopping 269-60. He
threw only four interceptions and produced at least
two touchdowns in every game.
41. Sept. 17, 1956: The state of Texas officially
becomes integrated athletically as college football
SUPER BOWL XLV
breaks color barriers with the appearance of Abner
Haynes and Leon King at North Texas State in Denton.
Haynes and King get their start on the Mean Green’s
freshman team, but quickly made the jump to varsity.
NORTH TEXAS
42. Jan. 1, 1957: In one of the most dominant per-
formances in the history of the Cotton Bowl, Syracuse
All-American Jim Brown rushes for 132 yards, scores
three touchdowns and kicks three extra points. But,
somehow, TCU withstands the one-man onslaught
and hangs on to win, 28-27.
43. Oct. 12, 1957: Now the head coach at Texas
after a successful career as OU’s quarterback, Darrell
NORTH TEXAS SPORTS
Royal faces legendary Sooners’ coach Bud Wilkinson
for the first time and loses, 21-7, at the Cotton Bowl.
While OU’s running attack controls the game and the
clock, Texas’ offense is held to a record-low minus-7
yards on the ground.
44. Dec. 14, 1957: Long before it grew into
UT-Arlington and eventually dropped football, tiny
36 northtexassuperbowl.com
Arlington State College repeats as National Junior
College Champions with a 21-12 victory over Cerritos
JC at the Rose Bowl in Pasadena, Calif. Arlington
State, coached by legendary coach Chena Gilstrap,
had earned its first title in 1956 by upsetting Compton
JC in Pasadena.
45. Dec. 14, 1957: In a scintillating high-school
playoff game in the Cotton Bowl, Highland Park and
running back Jack Collins beat Abilene in the state
semifinals. The final score is actually 20-20, but the
Scots advance by virtue of a 5-3 tie-breaker edge
in penetrations. While Abilene’s national-record 49-
game winning streaks ends, Highland Park goes on to
win Texas’ 4A title the following week.
46. Oct. 11, 1958: Shockingly ending Oklahoma’s
six-game winning streak in the series, Texas
quarterback Bobby Lackey hits Bobby Bryant with a
seven-yard touchdown pass in the final five minutes,
then punctuates the 15-14 upset by kicking the extra
point at the Cotton Bowl.
47. Aug. 22, 1959: Having been rebuffed by the
NFL in his bid for an expansion franchise for Dallas,
Lamar Hunt announces the formation of the AFL with
his own Dallas Texans a charter member. In response
to the threat posed by Hunt, the NFL awards Clint
Murchison the Dallas expansion franchise on Jan. 28,
1960. Game on.
48. Dec. 9, 1959:
Though Dallas has
not yet even been
officially awarded an
NFL franchise, Clint
Murchison and Tex
Schramm sign SMU
All-American quarterback
Don Meredith to a personal
services contract that as-
sured the Dallas Cowboys
a cornerstone, market-
able piece to their
shiny new team.
49. Dec. 28, 1959: Tex Schramm formally
introduces Tom Landry to the media as the first head
coach of the Dallas Rangers. That’s right, the Rangers.
Team owners Clint Murchison and Bedford Wynne one
day before had signed the New York Giants’ assistant
coach to a personal services contract in which Landry
will become head coach when the pair of business-
men is awarded an NFL expansion franchise.

50. Jan. 1, 1960: Syracuse all-purpose star
and All-American running back Ernie Davis
dominates
the Cotton
Bowl, catching
an 87-yard
touchdown
pass, scoring
on a one-yard
touchdown run,
intercepting
a pass and
snatching a
two-point con-
version in the
Orange’s 23-14 victory over Texas which earns
the school its first National Championship.
51. Sept. 25, 1960: Behind touchdowns by Curley
Johnson and Johnny Robinson, the Dallas Texans
defeat the Los Angeles Chargers, 17-0, before a
crowd of 11,000 at the Cotton Bowl in the AFL’s first
regular-season game in Dallas. The Texans’ roster
includes Jim Swink, Abner Haynes and Jack Kemp.
52. Dec. 21, 1960: Dallas Lincoln High School star
Abner Haynes, who also played at North Texas State,
is named the AFL’s Player of the Year, AFL All-Star and
Rookie of the Year in the Dallas Texans’ inaugural sea-
son. Haynes dominates the AFL, leading the fledgling
league in rushing yards and touchdowns and ranks
among the Top 5 in receiving and punt/kickoff returns.
53. Dec. 27, 1960: TCU All-American defensive
lineman Bob Lilly becomes the first draft pick in the
history of the expansion Dallas Cowboys. Taken in the
first round and 13th overall, “Mr. Cowboy” will go on
to a spot in the Cowboys’ Ring of Honor and the Pro
Football Hall of Fame.
54. Sept. 17, 1961: After managing only a tie in
their first season, the Cowboys win their first NFL
regular season game, 27-24, defeating the Pittsburgh
Steelers at the Cotton Bowl. Only 23,500 spectators
see kicker Allen Green’s 27-yard game-winning field
goal on the game’s final play.
55. Nov. 8, 1961: TCU pulls a shocker over No. 1
Texas in the Longhorns’ own backyard. Few experts
gave the Horned Frogs a chance, but quarterback
Sonny Gibbs hooks up with Buddy Iles for a 50-yard
touchdown in the second quarter for the only points
of a 6-0 surprise.
56. Sept. 23, 1962: A rare holding penalty in the
end zone negates a potential NFL-record 99-yard
touchdown pass from Dallas Cowboys quarterback
Eddie LeBaron to receiver Frank Clarke. The resulting
safety not only wipes points off the board for Dallas, it
proves to be the only 8-point play in NFL history and is
the difference in the Pittsburgh Steelers’ 30-28 victory.
HOST COMMITTEE
57. Oct. 14, 1962: For the first time in NFL history,
two 100-yard runs are made by the same team in the
same game, much less the same quarter. Cowboys’
kick returner Amos Marsh scores on a 101-yard
kickoff return before Dallas’ Mike Gaechter bookends
the feat — via interception — 100 yards for a
touchdown.
PROGRAMS
58. Dec. 23, 1962: Abner Haynes scores on a
touchdown run and a touchdown pass and Tommy
Brooker kicks the game-winning field goal 2:54 into
the second overtime as the Dallas Texans defeat
the Houston Oilers, 20-17, at Jeppesen Stadium in
Houston to win the AFL Championship.
SUPER BOWL XLV
59. Feb. 8, 1963: Owner Lamar Hunt announces
that his AFL Dallas Texans will move to Kansas City,
leaving the Metroplex’s local professional football
domain to an expansion NFL team known as the Dal-
las Cowboys. The Texans evolve into the Chiefs and
the Cowboys, of course, grow into five-time Super
Bowl champions.
60. Aug. 23, 1963: Legendary quarterback Sammy
Baugh, who starred at TCU and with the Washington
Redskins, is inducted
into the Pro Football
Hall of Fame’s inaugural
class in Canton, Ohio.
NORTH TEXAS
Baugh, who signed a
one-year contract in
1937 worth $8,000, is
credited with making the
forward pass an integral
part of NFL offenses.
61. Oct. 11, 1963:
In an epic battle with
No. 4 Navy and Heisman
Trophy winner Roger
Staubach, SMU roars from behind to claim a 32-28
NORTH TEXAS SPORTS
victory over the Midshipmen. Billy Gannon went over
from the one for the Mustangs’ winning touchdown
with just 47 seconds to play.
62. Oct. 12, 1963: Texas’ David McWilliams makes
the key play of the game, stripping the ball from Okla-
homa receiver Lance Rentzel as the No. 2 Longhorns
roll to a surprisingly easy 28-7 win over the No. 1
northtexassuperbowl.com 37
HOST COMMITTEE
Sooners at the Cotton Bowl. The victory is the catalyst
for Texas’ National Championship.
63. Dec. 2, 1963: In one of the most impres-
sive days in the history of the NFL Draft, the Dallas
Cowboys and savvy general manager Tex Schramm
select three future Hall of Famers in cornerback Mel
Renfro (Round 2), receiver Bob Hayes (Round 7) and
quarterback Roger Staubach (Round 10).
PROGRAMS
64. Jan. 1, 1964: For the first time, the Cotton Bowl
Classic matched the nation’s top-ranked teams as No.
1 Texas knocked off No. 2 Navy and Heisman Trophy
winner Roger Staubach, 28-6. Staubach completed
21 of 31 passes for 228 yards, but was constantly
SUPER BOWL XLV
harassed and sacked for -47 rushing.
65. 1965: Beaumont’s Jerry LeVias spurns hun-
dreds of offers around the country and agrees to play
football for SMU coach Hayden Fry, becoming the first
African-American to receive an athletic scholarship to
a Southwest Conference school. Despite harsh criti-
cism and racial epithets, LeVias went on to be named
All-Southwest Conference receiver three times.
NORTH TEXAS
66. Jan. 1, 1965: The Cotton Bowl crowned
another National Champion when quarterback Fred
Marshall drove Arkansas 80 yards for the winning
touchdown in a 10-7 defeat of Nebraska. Starting at
right guard for the Hogs was Jerry Jones, the future
NORTH TEXAS SPORTS
owner of the Dallas Cowboys.
67. Jan. 2, 1966: LSU’s Joe Labruzzo scored twice
in the second quarter to snap Arkansas’ 22-game
winning streak with a 14-7 upset for the Tigers.
It was a costly defeat for the Hogs, dashing their
hopes of capturing a second consecutive national
championship.
38 northtexassuperbowl.com
68. June 8, 1966: Cowboys’ general manager Tex
Schramm from the NFL and Kansas City Chiefs owner
Lamar Hunt of the AFL merge the NFL and AFL. The
meeting famously takes place beneath the Texas
Ranger statue in the lobby of Love Field Airport.
69. Sept. 16, 1966: Jerry LeVias gives SMU
something it hasn’t enjoyed since the days of Doak
Walker — an electrifying big-play performer. Texas
A&M and the Mustangs were tied until LeVias breaks
free on a dazzling 83-yard punt return to scorch the
Aggies, 21-14.
70. 1966: Acting on a recommendation by
Cowboys’ general manager Tex Schramm, the NFL
awards the Cowboys a Thanksgiving Day afternoon
game, giving Dallas the advantage of a home game
on a short week and the league with a holiday
double-header tradition led by the Detroit Lions.
71. Nov. 24, 1966: In the first Thanksgiving Day
Game in Dallas, a record crowd of 80,259 fans pack
the Cotton Bowl to watch the Cowboys defeat the
Browns, 26-14. Dan Reeves catches a touchdown
pass from Don Meredith and Don Perkins runs for a
score as Dallas improves to 8-2-1.
72. Jan. 1, 1967: The Cowboys climax their first
winning season (10-3-1) by hosting the defending
champion Green Bay Packers in a thrilling NFL title
game at the Cotton Bowl. Dallas reaches the Packers’
one-yard line in the last minute but fails to score after
two end-zone incompletions by Don Meredith in a
pulsating 34-27 loss.
73. Aug. 8, 1967: Former Dallas resident and
long-time Detroit Lions quarterback Bobby Layne is
inducted into the Pro Football Hall of Fame after a 15-
year career in which he passes for over 26,000 yards,
gets credited with the innovation of the two-minute
offense and is one of the last players to not wear a
face mask on his helmet.
74. Dec. 12, 1967: Bob Hayes catches an 86-yard
touchdown pass and sets up two other scores with
60-plus-yard punt returns as the Cowboys (Capitol
Division champs) defeat the Cleveland Browns
(Century Division champs), 52-14, in the NFL Eastern
Championship Game before a crowd of 70,786 at the
Cotton Bowl. With the win, the Cowboys advanced to
the NFL Championship Game for the first time.

75. Dec. 31, 1967: In one of the coldest games in
NFL history — 13 degrees below zero at kickoff —
the Green Bay Packers sneak by the Dallas Cowboys
on Bart Starr’s one-yard plunge in the final minute.
Dallas fans are forever haunted by images of Bob
Hayes running pass patterns with his hands in his
pants, Jethro Pugh pawing at the frozen tundra
trying to get traction, and the mere mention of the
“Ice Bowl.”
76. Jan. 1, 1968: Playing in its first bowl game in
26 games, Texas A&M defeats Alabama, 20-16, as
quarterback Ed Hargett throws for two touchdowns
and outduels Ken Stabler in the Cotton Bowl. Aggies’
head coach Gene Stallings earns the landmark victory
his former boss and ex-Aggie coach Bear Bryant and
gets a big Bear hug at midfield after the game.
77. Oct. 12, 1968: Neither Texas or Oklahoma
is ranked in the nation’s Top 15, but the Long-
horns’ 26-20 win
in the Cotton Bowl
carries great signifi-
cance nonetheless.
Texas unveils the
Wishbone offense
and quarterback
James Street runs it
to perfection, leading
the Longhorns on an 85-yard drive in the closing
two minutes and handing to Steve Worster for
the wining touchdown.
78. Nov. 2, 1968: North Texas State quarterback
Steve Ramsey enjoys one of the biggest passing days
in school history, throwing for 433 yards and five
touchdowns in a 55-34 victory over the Cincinnati
Bearcats in Denton. Ramsey sets three school records
and repeatedly hooks up with future Pittsburgh Steel-
ers’ receiver Ron Shanklin as the Mean Green win on
Homecoming in a pouring rain.
79. Nov. 9, 1968: SMU running back Mike Rich-
ardson rushes for a still-intact school single-game
rushing record of 244 yards on a then-Southwest
Conference record 39 carries in a 36-23 victory over
Texas A&M in the Cotton Bowl. Richardson scores
four times, on runs of one, two, 10 and 12 yards to
help the Ponies improve to 8-0.
HOST COMMITTEE
80. July 5, 1969: Don Meredith retires from the
Dallas Cowboys and football having never played a
home game - Mount Vernon High School, SMU and
Cowboys - outside of North Texas. During his NFL
career he is named the Player of the Year in ’66 and
selected to three Pro Bowls. He goes on to a wildly
successful stint as a TV analyst on ABC’s Monday
Night Football.
PROGRAMS
81. Jan. 1, 1970: Notre Dame breaks a self-
imposed bowl ban in place since 1925 to travel to
Dallas and meet No. 1 Texas in a mega-hyped Cotton
Bowl. Behind Billy Dale’s one-yard scoring dive with
1:06 left, the Longhorns beat the Irish, 21-17, to cap
a National Championship 11-0 season.
SUPER BOWL XLV
82. Jan. 27, 1970: Long after the Pittsburgh
Steelers select a quarterback named Terry Bradshaw
with the first pick, the Dallas Cowboys use the 23rd
overall spot to draft a little-known running back
from Dallas Lincoln High School and tiny West Texas
State, Duane Thomas. He went on to lead Dallas his
first two seasons, both culminating in Super Bowl
appearances, but also caused controversy off the field
by, among other things, labeling coach Tom Landry a
“plastic man.”
83. Dec. 20, 1970: Already the “World’s Fastest
Man” with two Olympic gold medals, Bob Hayes
turns into one of the NFL’s most productive receivers
as he catches four touchdown passes in the Dallas
NORTH TEXAS
Cowboys’ 52-10 romp over the Houston Oilers. On
his 28th birthday, Hayes grabs six passes for 187
yards to also become the franchise’s all-time leading
receiver.
84. Jan. 1, 1971: Exacting some revenge for a
heart-breaking, last-second loss to Texas a year
before, Notre Dame dominates Texas, 24-11, in the
Cotton Bowl. Irish quarterback Joe Theismann rushes
for two scores and passes for another as Notre Dame
snaps Texas’ 30-game winning streak.
NORTH TEXAS SPORTS
85. Jan. 3, 1971: Despite quarterback Craig Mor-
ton completing only seven of 22 passes, the Dallas
Cowboys beat the San Francisco 49ers, 17-10, to win
their first NFC Championship and a date against the
Baltimore Colts in Super Bowl V. Lee Roy Jordan and
Mel Renfro set up touchdowns with interceptions and
Duane Thomas rushes for 143 yards in the last game
played at San Francisco’s Kezar Stadium.
northtexassuperbowl.com 39
HOST COMMITTEE
86. Jan. 11, 1971:
Dallas Cowboys’ line-
backer Chuck Howley
is voted Most Valuable
Player of Super Bowl
V, the only player on
the losing team ever
so honored. Howley
intercepts two passes
and recovers a fumble,
but Dallas loses on a
last-second field. The
Cowboys’ defense
allows only 31 points in three playoff games.
PROGRAMS
87. Oct. 11, 1971: The first Monday Night Football
game in Dallas Cowboys’ history is also the last game
in the Cotton Bowl. Quarterback Roger Staubach
throws two touchdowns as the Cowboys close the
curtain on the fabled old stadium with a 20-13 victory
over the New York Giants.
SUPER BOWL XLV
88. Oct. 24, 1971: Enigmatic running back Duane
Thomas christens new, $35 million Texas Stadium
with its first touchdown, a 56-yard run that paves
NORTH TEXAS
the way for the Dallas Cowboys’ 44-21 victory over
the New England Patriots. Dallas’ Doomsday defense
records six sacks, one by Bob Lilly while wearing
only one shoe.
89. Dec. 18, 1971: Nearly 25,000 watch the first
high school game in Texas Stadium, a memorable
Class 4A State Championship Game in which San
Antonio Lee outlasts Wichita Falls, 28-27. Lee is led
by a future NFL Pro Bowl quarterback named Tommy
Kramer while legendary prep runner Ronnie Littleton
amassed 181 yards for Wichita Falls.
NORTH TEXAS SPORTS
90. Jan. 2, 1972: In the first playoff game at
Texas Stadium, the Dallas Cowboys’ defense smoth-
ers the San Francisco 49ers in a 14-3 victory that
earns them a spot in Super Bowl VI. The Cowboys
allow only 61 rushing yards, nine first downs and
produce three interceptions. Defensive end George
Andrie’s pick sets up Dallas’ first score, a one-yard
run by Calvin Hill.
40 northtexassuperbowl.com
91. Jan. 16, 1972: Roger Staubach is named
Most Valuable Player, but it’s the Cowboys’
Doomsday Defense that dominates in a 24-3
victory over the Miami Dolphins to win Super
Bowl VI, the first in franchise history. Led by Bob
Lilly’s iconic 29-yard sack of Bob Greise, the
Cowboys are still the only team to hold its Super
Bowl opponent without a
touchdown.
92. Aug. 5, 1972: Lamar Hunt becomes the first
American Football League personality inducted into
the Pro Football Hall of Fame. Hunt, who founded the
AFL in 1960 and moved his Dallas Texans to Kansas
City three years later, is a sports innovator and trail-
blazer who is eventually honored by 10 Halls of Fame.
93. Aug. 5, 1972: Sidelines and television
screens are changed forever as master marketer
Tex Schramm
unveils his latest
sideshow in-
novation — the
Dallas Cowboys
Cheerleaders.
After almost 30
years the white
short-shorts and
go-go boots are
as iconic as the football team’s star on the helmet.
94. Dec. 9, 1972: It takes the Dallas Cowboys 11
years to win a Super Bowl but 13 to produce a 1,000-
yard rusher. Running back Calvin Hill finally surpasses
the milestone in a 24-10 victory over the Washington
Redskins at Texas Stadium, finishing the 14-game
season with 1,063 yards.
95. Jan. 21, 1973: In the first Pro Bowl played
away from the Los Angeles Coliseum since 1942,
Buffalo Bills’ running back O.J. Simpson rushes
for 112 yards and is named Most Valuable Player
as 48,000 watch the AFC beat the NFC, 33-28, at
Texas Stadium. The Cowboys’ Tom Landry coaches
the NFC.
HOST COMMITTEE
96. Jan. 30, 1973: In a draft that would also
produce Billy Joe Dupree and Golden Richards, the
Dallas Cowboys in the third round select a defensive
PROGRAMS
101. Jan. 28-29, 1975: The Dallas Cowboys
produce one of the most successful drafts in NFL
history, selecting 12 rookies that make the roster on a
team that plays in Super Bowl X. Dallas’ “Dirty Dozen”
includes Randy White, Thomas Henderson, Burton
Lawless, Bob Breunig, Pat Donovan, Randy Hughes,
Kyle Davis, Rolly Woolsey, Mike Hegman, Mitch
Hoopes, Herb Scott and Scott Laidlaw.
102. Oct. 11, 1975: After head coaches Barry
Switzer and Darrell Royal feud over improper recruit-
ing allegations to ratchet up the rivalry’s intensity
level to fever pitch, Oklahoma running back Horace
Ivory seals the Sooners’ 24-17 victory in the Cotton
Bowl with a 33-yard run with five minutes remaining.
Switzer improves to 26-0-1 at Oklahoma.

end from Dallas’ South Oak Cliff High School and

East Texas State named Harvey Martin. Selected
103. Nov. 23, 1975: Bob Lilly, known as “Mr.
53rd overall, Martin would become one of the fiercest
Cowboy,” becomes the first person inducted into the
pass-rushers in franchise history and co-Most Valu-
Cowboys’ Ring of Honor during “Bob Lilly Day” at
able Player of Super Bowl XII along with Randy White.
Texas Stadium. A dominating defensive tackle, Lilly
97. Nov. 3, 1973: Relentless Texas running back earns 11 Pro Bowls and is named to the NFL’s 75th
Roosevelt Leaks breaks the Southwest Conference Anniversary Team.
rushing record with a whopping 342 yards in a 42-14
romp over SMU at the Cotton Bowl. Leaks’ day —
capped by a 53-yard touchdown gallop in the fourth
quarter — smashes the previous mark of 297 held by
Texas A&M’s Bob Smith.
SUPER BOWL XLV

98. Jan. 29, 1974: For

the first time in team his-
tory the Dallas Cowboys
have the No. 1 overall
pick in the NFL draft. They
select 6-foot-9 defensive
end Ed “Too Tall” Jones
from Tennessee State. 104. Dec. 28, 1975: In one of the most dramatic
A dominant pass-rusher finishes in NFL history, quarterback Roger Staubach
when motivated, Jones played in three Super throws a 50-yard touchdown pass to Drew Pearson
Bowls and three Pro Bowls but left football for with 24 seconds remaining as the Dallas Cowboys
five years to pursue a career in professional shock the Minnesota Vikings, 17-14, in a playoff
game at frigid Metropolitan Stadium. Staubach claims
NORTH TEXAS

boxing career.
99. Oct. 12, 1974: Tied 13-13 midway through the
fourth quarter, No. 2 Oklahoma’s swarming defense
strips Texas running back Earl Campbell into a fumble
recovered by Lee Roy Selmon that sets up Tony
DiRienzo’s game-winning field goal in a 16-13 victory
that propels the Sooners to a National Championship.
100. Nov. 28, 1974: On one of the most memo-
rable Thanksgiving Day games in franchise history,
unknown rookie quarterback Clint Longley from
NORTH TEXAS SPORTS
he closed his eyes, said a couple “Hail Mary’s” and
threw the pass that found Pearson for one of the most
surprising touchdowns in NFL lore.
105. Jan. 4, 1976: A week after their improbable
Hail Mary victory in Minnesota and highlighted by
running back Preston Pearson’s diving touchdown
catch in the end zone, the underdog Dallas Cowboys
annihilate the Los Angeles Rams, 37-7, in the NFC
Championship before a stunned crowd of 84,483 in
the Los Angeles Coliseum. Quarterback Roger Stau-
bach throws for 220 yards and four touchdowns.

Abilene Christian replaces a dazed Roger Staubach

106. Jan. 18, 1976: Pittsburgh Steelers’ safety
and leads the Dallas Cowboys to a 24-23 victory
Glen Edwards intercepts Roger Staubach’s despera-
over the Washington Redskins by throwing two late
tion pass in the end zone in the final minute as the
touchdowns. After Longley’s 50-yard touchdown to
Dallas Cowboys’ rally falls short in Super Bowl X at
Drew Pearson with 35 seconds remaining, teammate
the Orange Bowl in Miami, 21-17. Steelers’ receiver
Charlie Waters proclaims the performance as “a
Lynn Swann is named Most Valuable Player for his
triumph of the uncluttered mind.”
four-catch, 161-yard performance.

42 northtexassuperbowl.com

107. Oct. 9, 1976: Even with President Gerald
Ford in attendance at the Cotton Bowl, Texas and
Oklahoma play one of the most boring games in
series history — a 6-6 tie. Longhorns’ running back
Earl Campbell rushes for 91 yards but can’t find the
end zone against a stingy Sooners’
defense.
108. Nov. 7, 1976: Call
in Don Day. The second and
third inductees into the Dallas
Cowboys’ prestigious Ring of
Honor, quarterback Don Meredith
and running back Don Perkins
are enshrined into immortality
at Texas Stadium at halftime
of a game against the New
York Giants.
109. Nov. 13, 1976: Bobby
Bowden’s first team at Florida
State has to convert a two-point
conversion in the game’s final
two minutes to steal a 21-20
victory over North Texas State
in Denton. Dubbed the “Snow
Bowl,” the game is played with
six inches of snow covering the
turf at Fouts Field.
110. Nov. 28, 1976: In a thrilling Class
4A Regional Final at Texas Stadium, Temple
High School scores two touchdowns in the
final 3:39 — including the game-tying score with
six seconds remaining — to tie Sherman, 26-26,
and advance into the playoffs’ semifinals on the tie-
breaker of more penetrations inside the 20-yard line.
111. May 2, 1977: In another shrewd move by
general manager Tex Schramm, the Dallas Cowboys
trade their first-
round pick (No.
22 overall) plus
three second-
round picks
to the Seattle
Seahawks for
the rights to
Seattle’s first
round pick (No.
2 overall). After
Tampa Bay selects running back Ricky Bell with the
first overall pick the Cowboys select Heisman Trophy
winner Tony Dorsett, who becomes the only Hall of
Fame player in the draft.
112. Oct. 8, 1977: Forced into action due to inju-
ries to Mark McBath and John Aune, seldom-used
Texas quarterback Randy McEachern responds by
leading the Longhorns on an 80-yard drive in a 13-6
win over Oklahoma in the Cotton Bowl. Running back
Earl Campbell rushes for 124 yards as 5th-ranked
Texas beats OU for the first time since 1970.
HOST COMMITTEE
113. Oct. 30, 1977: Linebacker and Super Bowl
V Most Valuable Player Chuck Howley becomes the
fourth man inducted into the Cowboys’ Ring of Honor
during halftime of a game against the Detroit Lions at
Texas Stadium. During his 13-year career he makes
six Pro Bowls and plays in two Super Bowls.
114. Dec. 4, 1977: Dallas Cowboys’ rookie running
back Tony Dorsett electrifies Texas Stadium with
seemingly unprecedented speed, quickness
and blink-of-the-eye acceleration. Still
a part-time player refused to be
started by coach Tom Landry,
Dorsett sets single-game
team records for longest
PROGRAMS
touchdown run (84
yards) and most yards
rushing (206) in 24-14
victory over Philadelphia
Eagles.
115. Dec. 17, 1977:
In a game that becomes
legendary for its attendance
rather than its statistics,
Plano High School beats
Port Neches-Groves
in the Class 4A State
SUPER BOWL XLV
Championship Game
at Texas Stadium.
Plano wins, 13-10, and
becomes the first Texas
school to win titles at the
2A, 3A and 4A levels. But
the crowd of 49,953 is the largest to
ever witness a high-school game in the
United States.
116. Jan. 2, 1978: Notre Dame ruins the National
Title hopes of No. 1 Texas for the second time in
seven seasons, romping over the Longhorns, 38-10,
in the Cotton Bowl. Irish running back Vagas Fergu-
son scores three times and Terry Eurick twice in a
NORTH TEXAS
performance so inspiring it vaults Notre Dame from
No. 5 to No. 1 in the final national rankings.
117. Jan. 15, 1978: Led by a dominating defense
that forces eight turnovers and holds the Denver
Broncos to only eight pass completions, the Dallas
Cowboys smash Orange Crush, 27-10, in Super
Bowl XII, the first to be played in prime time. Robert
Newhouse throws a halfback pass touchdown to
Golden Richards, but it’s defensive linemen Randy
White and Harvey Martin who share Most Valuable
Player honors.
NORTH TEXAS SPORTS
118. Feb. 12, 1978: NFL Films, seeking title for
the Dallas Cowboys’ season highlights film in wake
of their Super Bowl victory, gets a suggestion from
team public relations director Doug Todd. Playing off
the Cowboys’ unparalleled success and popularity,
Todd offers: “Call it America’s Team.” Talk about a
nickname that has stuck.
northtexassuperbowl.com 43
HOST COMMITTEE
119. Aug. 1, 1978: In one of the most ambitious
sports promotions in Metroplex sports history, SMU
launches “Mustang Mania” to lure fans to a sup-
posedly revitalized football program. The campaign
that touts coach Ron Meyer and quarterback Mike
Ford works wonders, as more than 42,000 — SMU’s
largest crowd in 20 years — show up at the Cotton
Bowl for the opener against TCU.
PROGRAMS
120. Jan. 1, 1979: Notre Dame quarterback
Joe Montana overcomes frigid temperatures and a
bout with the flu (with an assist from a bowl of hot
chicken soup) to lead the Irish to a thrilling, 35-34,
comeback win over the Houston Cougars in the
Cotton Bowl. One of the coldest New Year’s Day’s in
Dallas history, wind-chill temperatures during the
SUPER BOWL XLV
game reach minus-10 degrees.
121. Jan. 14, 1979: ABC’s movie The Dallas
Cowboys Cheerleaders earns shockingly high ratings
share and becomes, at the time, the second-highest
rated TV movie ever behind only The Night Stalker.
The show, starring Jane Seymour, was watched in 60
percent of America’s households.
122. Dec. 16, 1979: In arguably the most exciting
football game ever played at Texas Stadium, quar-
terback Roger Staubach rallies the Dallas Cowboys
from a 13-point deficit in the final two minutes for
a 35-34 victory over the Washington Redskins. Tony
Hill catches an eight-yard touchdown pass with 30
NORTH TEXAS
seconds remaining as Dallas clinches another NFC
East title over its hated rival, punctuated by Harvey
Martin tossing a funeral wreath into Washington’s
locker room.
123. Dec. 30, 1979: Just two
weeks after orchestrat-
ing the final comeback
of his Hall of Fame
career, Dallas Cowboys’
quarterback Roger
Staubach completes
NORTH TEXAS SPORTS
the final NFL pass to
guard Herb Scott, an
ineligible receiver, in a
heart-breaking, 21-19,
playoff loss to the Los
Angeles Rams in Texas
Stadium.
124. Jan. 1, 1980:
Backup quarterback
Terry Elston earns Most
Valuable Player honors
by leading Houston to a
dramatic, 17-14, victory
over Nebraska in the Cot-
ton Bowl. On fourth down
and with 12 seconds to play, Elston splits two
Huskers’ defenders with a six-yard pass to
Eric Herring for the winning touchdown.
125. Mar. 31, 1980: Roger Staubach retires from
the NFL during an emotional news conference at
Texas Stadium. After an 11-year career in which
he throws for 22,000 yards and 153 touchdowns,
Staubach bids a tearful farewell and thanks the “man
in the funny hat,” head coach Tom Landry.
126. Aug. 2, 1980: Bob Lilly becomes first Cow-
boy inducted into Pro Football Hall of Fame in Canton,
Ohio. Lilly is perceived by many to be the greatest
Dallas Cowboy of all time and — although the team
doesn’t officially retire numbers — the next Cowboy
to wear his famed No. 74 will be the first.
127. Oct. 25, 1980: SMU’s Pony Express makes its
debut when freshman quarterback Lance McIlhenny
replaces Mike Ford as the Mustangs’ starting quarter-
back. McIlhenny joins Eric Dickerson and Craig James
in the backfield in a shocking 20-6 upset win over
the No. 2-ranked Texas Longhorns in Austin before a
national TV audience on ESPN.
128. Dec. 6, 1980: In yet another chapter of the
most intense high-school rivalry in the Metroplex,
Highland Park erases a 21-3 third-quarter deficit
and rallies to beat Plano 23-21 in a Class 4A
playoff game at Texas Stadium. The
Scots score the winning touchdown
with 33 seconds remaining.
129. Nov. 27, 1981: In one of the
strangest high-school games ever at
Texas Stadium, Dallas Kimball piles up
almost 500 yards but leads only 3-0
late in the game. After a goal-line stand
keeps Grand Prairie out of the end zone
in the final minute, Kimball quarterback
Marcus King fumbles a handoff and the

Gophers recover for a touchdown and
a remarkable 7-3 victory in the Class
5A Regional Final.
130. Dec. 17, 1981:
Richardson Lake Highlands
defeats Houston Yates,
19-6, for the school’s first
5A State Championship at
Texas Stadium. The game is
a relative blowout for Lake
Highlands, which wins
its four previous playoff
games by three, four, seven
and three points.
131. Jan. 10, 1982: In the most heart-
breaking loss in Dallas Cowboys’ history, Joe
Montana finds Dwight Clark in the back corner
of the end zone for “The Catch” — a six-yard
touchdown with 33 seconds remaining that leads
the San Francisco 49ers to an improbable 28-27 win
in the NFC Championship Game at Candlestick Park.
132. Nov. 20, 1982: Eric Dickerson of SMU
breaks Earl Campbell’s Southwest Confer-
ence career rushing record in the Mustangs’
conference-clinching 17-17 tie with Arkansas.
Dickerson’s 81 rushing yards against the
Razorbacks give him a career total of 4,450 and
Russell Carter’s blocked field goal in the final
minute preserves the tie and SMU’s berth in the
Cotton Bowl.
133. Dec. 3, 1982: Two rivals just five minutes
apart on Airport Freeway in the Mid-Cities play for
the second time in four weeks, the first in front of
29,000-plus at Texas Stadium and both 9-0 in the
regular season final. This time close to 40,000 fans
show up on a chilly night and the L.D. Bell and Trinity
battle to a 14-14 tie with Bell advancing with a 4-2
penetration edge.
134. Jan. 1, 1983: SMU completes an unbeaten
season (11-0-1) by defeating Pittsburgh, 7-3, in the
Cotton Bowl. Quarterback Lance McIlhenny scores
HOST COMMITTEE
the game’s only touchdown on a nine-yard
run in the third quarter and Blaine Smith
intercepts a Dan Marino pass in the
end zone late in the fourth quarter to
preserve the win.
135. Jan. 3, 1983: Despite
having only 10 men on the field,
the Dallas Cowboys produce
the longest play in NFL history
as Tony Dorsett darts through
the line and down the right
sideline for a 99-yard touchdown
against the Minnesota Vikings in the
Metrodome.
PROGRAMS
136. Feb. 22, 1983: Oil and gas
businessman H.R. “Bum” Bright buys
the Dallas Cowboys from original
owner Clint Murchison. Under
Bright the Cowboys go a bleak
36-44, but the hands-off
Texas A&M graduate seems
unflinching. When he sells
the team to Arkansas
wildcatter Jerry Jones
in 1989, Bright
shrugs at the firing
SUPER BOWL XLV
of legendary coach
Tom Landry.
137. Oct. 9, 1983: Dallas Cowboys’ quarterback
Roger Staubach is inducted into the Cowboys’ Ring
of Honor at Texas Stadium. Staubach won two Super
Bowl Championships with the Cowboys, including
being named MVP of Super Bowl VI. He is the Ring’s
sixth member.
138. Jan. 2, 1984: Georgia turns a muffed Texas
punt return by Craig Curry into the game-winning
touchdown with just 3:22 to play in the Cotton Bowl.
Quarterback John Lastinger took advantage of the
costly turnover and sprinted 17 yards for the touch-
NORTH TEXAS
down that produced a 10-9 upset of No. 2 Texas.
139. Oct. 13, 1984: No. 1 Texas and No. 2 Oklahoma
battle to a controversial 15-15 tie during a driving
rainstorm in the Cotton Bowl. The Sooners hold a
15-12 lead with seconds to play when an apparent
interception in the end zone was waved off and Texas
gets one final chance. On the last play, Jeff Ward’s field
goal ties the game at 15-15.
140. Jan. 2,
1985: Doug Flutie,
Boston College’s
NORTH TEXAS SPORTS
heralded Heisman
Trophy winner, has
the Eagles soaring
high early and often
during a record-setting day against Houston in the
Cotton Bowl. Flutie throws three touchdowns, including
a 63-yarder to future Dallas Cowboy Kelvin Martin, to
help B.C. down the Cougars, 45-28.
northtexassuperbowl.com 45
HOST COMMITTEE
141. Mar. 1985: The Dallas Cowboys move into a
state-of-the-art training facility in Valley Ranch, after
years of a Spartan existence at their old barn located
at the intersection of Forest Lane and LBJ Freeway in
far north Dallas.
142. Aug. 3, 1985: Already in his team’s Ring of
Honor, Roger Staubach becomes the second Dallas
Cowboy inducted into the Pro Football Hall of Fame
in Canton, Ohio. Staubach enters the Hall with more
come-from-behind victories in the final two minutes
than any player in NFL history.
143. Oct. 5, 1985: Celebration of “Eddie Robinson
Day” at the State Fair of Texas is highlighted by the
legendary Grambling head coach becoming the
PROGRAMS
149. Nov. 19, 1987: Dallas Christian High School’s
Russ Cowsert kicks a 67-yard field goal in a 63-0
rout of Fort Worth Nolan, the longest field goal in state
history and at the time just two yards off the national
record. Cowsert missed a 70-yard attempt as a senior
and failed to make Texas Tech’s team as a walk-on
a year later, beaten out by future Dallas Cowboy Lin
Elliott.
150. Dec. 5, 1987: Woodrow Wilson High
School in Dallas becomes the first and only
public high school to produce more than one
Heisman Trophy Winner when Tim Brown is
awarded the Heisman Trophy. Brown joins
Woodrow Wilson alum Davey O’Brien, who won

winningest coach in college football history with his the award in 1938.
team’s 27-7 victory over Prairie View in the Cotton
Bowl.
144. Nov. 28, 1985: With a 35-17 win over the St.
Louis Cardinals, the Dallas Cowboys improve to 9-4
and clinch their NFL-record 20th consecutive winning
season under head coach Tom Landry. The Cowboys,
who finished 10-6, produce the third-longest streak in
sports history behind only the New York Yankees (39
years) and Montreal Canadians (32 years).
145. Jan. 1, 1986:
SUPER BOWL XLV

Bo Jackson brings
the headlines, but
Texas A&M’s defense
steals the spotlight
in a 36-16 win in
the Cotton Bowl.
The Wrecking Crew
stuffed Auburn’s
Heisman Trophy
winner twice late 151. Jan. 1, 1988: In its third straight Cotton Bowl
in the game on fourth down, the first at the Aggies’ appearance Texas A&M defeats another Heisman
two-yard line and later at the 27. Trophy winner, this time Tim Brown and the Notre
Dame Fighting Irish, 35-10. Two years after blasting
146. Aug. 2, 1986: Some 30 years after he
Auburn and Bo Jackson, the Aggies pile up 294
NORTH TEXAS

starred for the Detroit Lions, former SMU halfback

rushing yards and the Aggies’ Wrecking Crew defense
Doak Walker is inducted into Pro Football Hall of
forces four turnovers.
Fame. Walker, a Dallas native, played only six sea-
sons in the NFL but earned All-Pro honors five times 152. Dec. 9, 1988: Dallas Carter High School
and led the Lions to a pair of NFL Championships. was allowed to play in the 5A Semifinals despite a
player eligibility dispute, and went on to beat Odessa
147. Feb. 25, 1987: SMU’s football program
Permian, 14-9, on two touchdown passes in the rain
receives the Death Penalty from the NCAA for recruit-
at Darrell K. Royal Memorial Stadium in Austin. The
ing violations stemming from a WFAA-Channel 8
team — led by future New York Giants’ linebacker
probe into illegal payments made to linebacker David
Jesse Armstead — and the game was at the center
Stanley. The Mustangs are forced to cancel the 1987
of the 2004 movie, Friday Night Lights.
football season and absorb a two-year ban from bowl
and television games. 153. Dec. 17, 1988: After the University Inter-
NORTH TEXAS SPORTS

scholastic League and the Texas Education Agency

148. Aug. 8, 1987: North Texas State University
attempted to remove Carter for using an ineligible
alum “Mean” Joe Greene is inducted into the Pro
player, the Dallas Independent School District chal-
Football Hall of Fame after a sterling career with the
lenged the case, won in district court and paved
Pittsburgh Steelers. Greene earns 10 Pro Bowls and
the way for Carter’s 31-14 victory over Converse
wins four Super Bowls as the anchor of Pittsburgh’s
Judson in the 5A State Championship Game at Texas
famed Steel Curtain defensive line.
Stadium.

46 northtexassuperbowl.com
HOST COMMITTEE
154. Jan. 1, 1989: In his final college game, Troy
Aikman leads the UCLA Bruins to a 17-3 win over
Arkansas in the Cotton Bowl. Aikman had a hand
in 14 third-down conversions while his defensive
teammates held the Hogs to just 42 yards of offense.
PROGRAMS
158. Sept. 16, 1989: Head coach Forrest
Gregg’s resurrected SMU team scores 17 points
in the last five minutes to overtake Connecticut,
31-30, in a game labeled “The Miracle On Mock-
ingbird.” It’s SMU’s first victory since the football
program was suspended after the ’86 season for
NCAA rules violations.
159. Oct. 12, 1989: In one of the biggest, best
trades in Metroplex sports history, the Dallas
Cowboys deal running back Herschel Walker to the
Minnesota Vikings for a package that helps them
win three Super Bowls in four years in the 1990s.
In return for Walker Dallas receives five players,
five conditional draft picks and three high draft
picks it turns into players like Emmitt Smith,

Darren Woodson, Russell Maryland and Alvin

155. Feb. 25, 1989: In what is still one of the
most surreal days in Dallas sports history, Jerry
Jones is introduced at Valley Ranch as the new
owner of the Dallas Cowboys. Jones’ first act is to
fire Tom Landry, the team’s only head coach its first
29 seasons. His replacement is former Miami Hurri-
cane coach Jimmy Johnson, Jones’ former Arkansas
teammate and road roommate.
SUPER BOWL XLV
Harper.
160. Oct. 14, 1989: Peter Gardere, who will
become the first Texas quarterback to defeat
Oklahoma four times, achieves a memorable first
win, guiding the Longhorns 66 yards in the last two
minutes for 28-24 comeback victory. Starting only
his second game, Gardere hits Johnny Walker for
the game-winning 25-yard score.
161. Oct. 29, 1989: Lee Roy Jordan is inducted

into the Cowboys Ring of Honor, becoming just the

156. Apr. 22, 1989: Less than two months after
he was fired by new Dallas Cowboys owner Jerry
NORTH TEXAS
seventh member of this exclusive group. A feisty
middle linebacker, Jordan was the NFL’s Defensive
Player of the Year in 1973, went to five Pro Bowls
and made an amazing 21 tackles in a 1971 game
against the Philadelphia Eagles.
162. Apr. 22, 1990: After failing to make several
trades to move high into the early rounds of the
1990 draft in search of defensive help, the Dallas
Cowboys opt to deal up four places and select
Florida running back Emmitt Smith. In consecu-
tive drafts the Cowboys’ top pick was receiver
Michael Irvin, quarterback Troy Aikman and Smith,
who went on to become the NFL’s all-time leading

Jones, “Hats Off to Tom Landry Day” draws 100,000 rusher.

to a parade through downtown Dallas. It’s an eerie, 163. Aug. 11, 1990: In their inaugural season,
teary sight as Landry — in his trademark fedora — the Dallas Texans reach Arena Bowl IV but lose
is the only one in Dallas wearing a hat. to the Detroit Drive, 51-27, at Joe Louis Arena in
Michigan. The Texans, who call Reunion Arena
home, are quarterbacked by future AFL Hall of
157. April 23, 1989: Famer Ben Bennett but are disbanded in 1993 after
Reaping the rewards of losing money and being eliminated from the post-
a 3-13 season under season by Detroit three times.
Tom Landry, the Dallas
Cowboys’ new brain 164. July 27, 1991: Former Dallas Cowboys
president and general manager Tex Schramm is
NORTH TEXAS SPORTS

trust of Jimmy John-

son and Jerry Jones inducted into the Pro Football Hall of Fame for his
select Troy Aikman contributions to the club and the NFL. Schramm
with the No. 1 overall was known as one of the most powerful and
pick in the NFL Draft. influential men in football history, his innovations
After a rocky start, ranging from Thanksgiving Day games to instant
Aikman goes on to win replay and, of course, marketing milestones like the
three Super Bowls in Dallas. Dallas Cowboys Cheerleaders.

48 northtexassuperbowl.com

165. Jan. 17, 1993: Finally — albeit only
partially — avenging 1981’s “The Catch”, the Dallas
Cowboys upset the San Francisco 49ers, 30-20, at
a muddy NFC Championship Game at Candlestick
Park. Leading by only four late in the game, Troy Aik-
man hits Alvin Harper with a game-clinching 70-yard
pass that sends Dallas into Super Bowl XXVII and
prompts coach Jimmy Johnson to famously proclaim
“How ‘Bout Them Cowboys?!”
166. Jan. 31, 1993: Led by Most Valuable
Player Troy Aikman’s four touchdown passes, the
Dallas Cowboys win
their third Super
Bowl — first since
1977 — with a
52-17 romp over
the Buffalo Bills in
Super Bowl XXVII
at the Rose Bowl
in Pasadena, Calif.
The Cowboys force
nine Bills’ turnovers
and Aikman throws touchdowns to Michael Irvin,
Jay Novacek and Alvin Harper in a game that
featured O.J. Simpson performing the coin toss
and Michael Jackson at halftime.
167. Feb. 10, 1993: Craziness erupts as a crowd
estimated at near 400,000 crams into downtown
Dallas for the Cowboys Super Bowl Parade. A dozen
arrests and 18 injuries mar the festivities, which are
highlighted by players riding through the streets in
convertibles and limousines.
168. Nov. 7, 1993: After years of an icy relation-
ship in the wake of his firing by new owner Jerry
Jones, a thawing leads to Tom Landry accepting
enshrinement into the Cowboys’ Ring of Honor at
Texas Stadium. In a unifying day amongst Cowboys
fans, Landry’s spot in the Ring is adorned by his
trademark fedora.
169. Nov. 25, 1993: In a bizarre, baffling end to
a game played amidst a freak Dallas ice storm at
Texas Stadium, Dallas Cowboys’ defensive lineman
Leon Lett inexplicably chases down a blocked field
HOST COMMITTEE
goal near his own goal line and slides into the ball,
fumbling away a certain Cowboys’ victory and hand-
ing the Miami Dolphins a 16-14 victory.
170. Jan. 2, 1994: Emmitt Smith produces
one of the grittiest performances in Dallas
Cowboys’ history, willing his team to a crucial
victory over the Giants in New York despite
playing with one arm. Despite separating his
shoulder in the second quarter on a 46-yard
run, Smith touches the ball 10 times on an 11-
play drive in overtime that climaxes with Eddie
Murray’s game-winning field goal that gives
Dallas the NFC East title.
PROGRAMS
SUPER BOWL XLV
171. Jan. 23, 1994: In a bold, unprecedented
stroke of bravado, Dallas Cowboys’ head coach
Jimmy Johnson goes on a local radio show the
Friday before the NFC Championship Game against
the San Francisco 49ers and proclaims “We will win
this ball game. Put it in three-inch headlines!” Two
days later the Cowboys beat the Niners, 38-21, and
advance to Super Bowl XXVIII.
172. Jan. 30,
1994: Trailing the
Buffalo Bills, 13-6,
at halftime of Super
NORTH TEXAS
Bowl XXVIII, the Dal-
las Cowboys turn to
Emmitt Smith and
he responds with
132 yards rushing
and two touchdowns
in a 30-13 romp at
the Georgia Dome in
Atlanta. In a season that begins 0-2 with Smith in a
contract holdout, the running back capped another
championship by being named Most Valuable Player.
NORTH TEXAS SPORTS
173. Mar. 29, 1994: In one of the most awkward,
staggering scenes in Dallas Cowboys’ history,
two-time Super Bowl winning coach Jimmy Johnson
steps down as head coach after a public personality
conflict and power struggle with owner Jerry Jones.
The next day Johnson is replaced by former Okla-
homa University coaching legend Barry Switzer.
northtexassuperbowl.com 49
HOST COMMITTEE
174. July 30,
1994: Former Dallas
Cowboys’ team-
mates Tony Dorsett
and Randy White
are inducted into
the Pro Football Hall
of Fame in Canton,
Ohio. Dorsett rushed
for 12,000 yards and
made four Pro Bowls
while White, the co-Most Valuable Player of Super
Bowl XII, moved from linebacker in college to
defensive tackle and made nine Pro Bowls.
PROGRAMS
175. Sept. 2, 1994: Southlake Carroll High School
sets a Texas high-school record by winning its 72nd
consecutive regular season. Carroll’s remarkable win-
ning streak spans eight years and spurns a dynasty
that produces a 79-1 span into the next century.
176. Oct. 8, 1994: Texas’ mammoth defensive
lineman Stoney Clark stops Sooners’ running back
James Allen at the one-yard line on the game’s final
play as the Longhorns hang on for a 17-10 victory in
the Cotton Bowl. The play goes down in Texas history
SUPER BOWL XLV
as the “Stone Cold Stop.”
177. Oct. 9, 1994: Just three months after they are
enshrined into the Pro Football Hall of Fame as Dallas
Cowboys’ teammates, Randy White and Tony Dorsett
are inducted into the Ring of Honor at Texas Stadium
during halftime of a 38-3 thrashing of the Arizona
Cardinals.
178. Nov. 24, 1994: Forced into the game via
injuries to quarterbacks Troy Aikman and Rodney
Peete, Dallas Cowboys third-stringer Jason Garrett or-
chestrates one of the most amazing halves of football
in franchise history in a 42-31 Thanksgiving Day
win over the Green Bay Packers. Garrett throws five
NORTH TEXAS
touchdowns in a 19-minute span and helps Dallas
erase a 17-6 deficit.
179. Nov. 26, 1994: In one of the wildest high
school games ever played, John Tyler somehow
survives Plano East, 48-44, in Regional Semifinal at
Texas Stadium. Plano East trails 41-17 before taking
a 44-41 lead in the final 30 seconds, only to have
John Tyler return a kickoff for a touchdown as time
expires. The teams combine for 51 points in the
fourth quarter, including 28 in the final 1:58.
NORTH TEXAS SPORTS
180. Sept. 9, 1995: In a move that nauseates
some Dallas Cowboys’ fans but ultimately rewards
the team with another Super Bowl, owner Jerry Jones
signs cornerback Deion Sanders to a $35 million con-
tract, making him the highest-paid defensive player in
the history of the NFL.
181. Nov. 18, 1995: SMU and TCU both lose in
their final Southwest Conference football games.
50 northtexassuperbowl.com
The SWC dissolves in the spring of 1996, with the
Mustangs and Horned Frogs forced to take shelter in
the Western Athletic Conference. The final eight SWC
Champions lost their bowl games, a sad finale for a
once-proud conference.
182. Nov. 25, 1995: Despite Garland Lakeview
Centennial’s “Dream Team” of 14 future Division I col-
lege players, Lake Highlands forges a 34-34 tie and
advances past the Bi-District round by virtue of an
edge in penetrations in a wild game at Texas Stadium.
Lakeview scores in the final seconds, but misses the
potential game-winning extra point.
183. Dec. 25, 1995: Emmitt Smith gives Dallas
Cowboys’ fans a shiny Christmas present by setting
the NFL record for single-season touchdowns with his
25th in a win over the Arizona Cardinals. In the 37-13
victory Smith also seals his fourth NFL rushing title
and sets a new team record for rushing yards in a
single-season with 1,773.
184. Jan. 14, 1996: Emmitt Smith rushes for
150 yards and three touchdowns and Michael Irvin
catches two scores as the Dallas Cowboys advance
to Super Bowl XXX with a 38-27 victory over Brett
Favre’s Green Bay Packers in the NFC Championship
Game at Texas Stadium. The Packers led entering
the fourth quarter but a Smith touchdown run was
followed by a Larry Brown interception that set up
another Smith score to seal the deal.
185. Jan. 28, 1996:
Two weeks after his inter-
ception helped the Dallas
Cowboys win the NFC
Championship, cornerback
Larry Brown intercepts two
more as the Cowboys beat
the Pittsburgh Steelers,
27-17, to win Super Bowl
XXX in Tempe, Ariz. Brown,
a former 12th-round draft
pick afterthought from TCU, picks off quarterback Neil
O’Donnell twice and is named Most Valuable Player.
186. July 28, 1996:
Arguably the best defen-
sive player in the history
of the Dallas Cowboys is
honored as Mel Renfro
gets inducted into the Pro
Football Hall of Fame in
Canton, Ohio. Renfro, also
a supreme kick returner,
makes 10 Pro Bowls over his 14-year career and is
still the Cowboys’ leader with 52 career interceptions.
187. Dec. 14, 1996: Lewisville High School wins
the Class 5A State Championship without throwing
a single pass. The Farmers’ option ground game
amasses 547 yards in a 58-34 victory over Converse
Judson in Waco. The Farmers are featured on a
regional Wheaties box of cereal.
HOST COMMITTEE
188. Nov. 20, 1997: Trailing by two points with 10 194. Dec. 31, 1998: Under new head coach
seconds remaining, South Grand Prairie quarterback Dennis Franchione, TCU upsets USC in the Sun Bowl,
Shannon Bennett completes a 40-yard Hail Mary 28-19, the Horned Frogs’ first bowl win in 41 years.
to receiver Brandon Wetzel as the Warriors shock TCU’s defense holds the Trojans’ offense to a Sun
Arlington Lamar, 18-14, in 5A Region I playoff game Bowl-record minus-23 yards rushing.
at SMU’s Ownby Stadium.
195. Jan. 1, 1999:
Texas running back
189. Sept. 21, Ricky Williams, who
1998: It’s “Prime won the Heisman Tro-
Time” in New York phy a few weeks earlier,
as Deion Sanders runs for 203 yards and
dominates the two touchdowns in the
Monday Night Longhorns’ 38-11 romp
Football spotlight. over Mississippi State
in the Cotton Bowl. The victory is Texas’ first in Dallas
PROGRAMS

Sanders highlights
the Dallas Cow-
boys’ 31-7 victory
over the Giants by
returning a punt 59 yards for a touchdown, scor-
ing on a 71-yard interception runback and, for
good measure, catching a 42-yard pass.
190. Oct. 10, 1998: On his way to the Heisman
Trophy, Texas running back Ricky Williams trades
his regular No. 11 jersey for No. 37 to honor the
recent passing of former SMU halfback Doak Walker.
SUPER BOWL XLV
on Jan. 1 since 1982.
196. Aug. 7, 1999: Former SMU running back
Eric Dickerson is inducted into the Pro Football Hall
of Fame in Canton, Ohio. Dickerson, who paired with
Craig James for the vaunted Pony Express at SMU,
set the NFL record for rushing yards in a season with
2,105 for the Los Angeles Rams in 1984.
197. Sept. 12, 1999: In an exhilarating season
opener at Washington, the Dallas Cowboys overcome
a 21-point deficit in the fourth quarter and beat the

Redskins 41-35 in overtime on Troy Aikman’s 76-

Williams rushes for 139 yards and two touchdowns
as the Longhorns swamp Oklahoma in the Cotton
Bowl, 34-3.
191. Oct. 30, 1998: Tyson Thompson of Irving
High School rushes for an unfathomable 525 yards
in a victory over Hurst L.D. Bell, the second-highest
single-game total in state history. Thompson later
goes on a college career at San Jose State and is
named NFL Rookie of the Week as a Dallas Cowboy
in 2005.
192. Nov. 26, 1998:
Troy Aikman throws a club-
record 56 passes without an
NORTH TEXAS
yard bomb to Rocket Ismail. The comeback ruins the
debut of Redskins’ new owner Dan Snyder.
198. Oct. 3, 1999: Dallas Cowboys’ defensive
end Greg Ellis returns an Arizona Cardinals’ fumble a
franchise-record 98 yards for a touchdown, eclipsing
a Chuck Howley’s 97-yarder that stood for 33 years.
Ellis’ rumble sparks a 35-7 win and helps Dallas to
a 3-0 start.
199. Oct. 10, 1999: Michael Irvin’s
750th career catch is the final one of
his Hall of Fame career as he suffers
a neck injury in a 13-10 loss to
the Philadelphia Eagles at

interception and falls only Veterans Stadium. Irvin,

five yards short of Don still the franchise’s all-
Meredith’s single-game time leading receiver,
mark of 460, yet the was the last Tom
Dallas Cowboys lose to Landry-coached
the Minnesota Vikings, player to retire
46-36, on a Thanksgiv- from the NFL.
ing Day game dominated
by rookie Randy Moss’ three touchdown 200. Nov. 20,
catches of 50-plus yards. 1999: Shock-
ingly shutting
193. Dec. 12, 1998: Long a basketball down No.
NORTH TEXAS SPORTS

state power, Duncanville wins its first Class 2-ranked Lew-

5A football championship with a 24-21 isville’s powerful option running
victory over Converse Judson in San attack, Waco forces five fumbles
Antonio’s Alamodome. The Panthers and shuts out the Farmers, 7-0,
get a kickoff return for a touchdown in a 5A Area playoff game
from Nick Howard and survive when at Baylor’s Floyd Casey
Judson’s last-minute field goal Stadium.
sails wide.

52 northtexassuperbowl.com

201. Nov. 20, 1999: TCU junior star running back
LaDainian Tomlinson sets an NCAA record for yards in
one game with 406 in a 52-24 win over UTEP, a mark
that still stands today. In the same game, Tomlinson
also set the record for the most rushing yards in a
half with 287.
202. Dec. 10, 1999: Garland and its old-school
Wing T offense led by quarterback Donte Hart
defeats South Grand Prairie, 41-38, in Class 5A State
Semifinal played in a rainstorm at Texas Stadium.
The Owls went on to win the state championship the
following week.
203. Sept. 24, 2000: Dallas Cowboys’ journeyman
safety George Teague instantly becomes a folk hero
when he slams San Francisco 49ers’ receiver Terrell
Owens off Texas Stadium’s mid-field star. Owens
twice caught touchdowns in San Francisco’s 41-24
victory and infamously went to celebrate on the most
sacred star in sports.
204. Dec. 10, 2000: TCU senior running
back LaDainian Tomlinson wins the Doak
Walker Award after a senior season in which
he leads the NCAA in rushing (2,158 yards) for
the second-straight season. Tomlinson, a future
star with the NFL’s San Diego Chargers, adds 22
touchdowns and
354 receiving
yards to his
impressive
resume.
205. Dec. 30 2000: The U.S. Army All-American
Bowl debuts in Dallas’ Highlander Stadium before
a modest crowd of 6,300, no national television
carrier and little fanfare. The game, which features
high-school stars from around the country, would later
HOST COMMITTEE
move to The Alamodome in San Antonio and is now
broadcast live on NBC, boasting future NFL stars.
206. April 9, 2001: In a tearful announcement in
Texas Stadium’s Stadium Club — in the exact spot
where Roger Staubach made a similar speech 20
years earlier — Dallas Cowboys’ quarterback Troy
Aikman retires from football. Aikman plays all 11
seasons in Dallas and his 90 wins in the 1990s make
him the winningest quarterback in any NFL decade.
207. Sept. 23, 2001: Once the World’s Fastest
Human, “Bullet” Bob Hayes becomes another member
of the Dallas Cowboys’ famed Ring of Honor. Hayes
changed NFL defenses with his speed at receiver
and is still among the Cowboys’ all-time leaders in
PROGRAMS
touchdowns and yards per catch.
SUPER BOWL XLV
208. Oct. 6, 2001: Sooners’ All-America safety
Roy Williams creates a Superman-like play to seal
a 14-3 victory over Texas in the Cotton Bowl. With
little time left and No. 5 Texas on its own goal line,
Williams flies over two blockers to bat the ball from
quarterback Chris Simms and force a fumble that OU
recovers for a game-clinching touchdown.
209. Oct. 13, 2001: Winless North Texas shocks
unbeaten Middle Tennessee State, 24-21, to begin
its unlikely journey to its first bowl game in 42 years.
The Eagles finish 5-6 and lose their last game, but
still win the Sun Belt Conference and are awarded a
bid to the New Orleans where they get smashed by
NORTH TEXAS
Colorado State.
210. Dec. 15, 2001: Taft builds a 13-0 halftime
lead behind the running of Texas high-school legend
Robert Merrill, but Mesquite rallies for two fourth-
quarter touchdowns and a 14-13 win in the Class 5A
Championship Game at San Antonio’s Alamo Stadium.
211. Dec. 22, 2001: One of the state’s most im-
pressive dynasties rolls on as the Celina High School
Bobcats defeat Garrison, 41-35, to finish 16-0 for the
third consecutive season and win a fourth straight
Class 2A State Championship.
NORTH TEXAS SPORTS
212. Oct. 27, 2002: Emmitt Smith darts left, then
up the middle for a diving, 11-yard gain that breaks
Walter Payton’s NFL all-time rushing mark of 16,726
yards. Though the Cowboys lose to the Seattle Se-
ahawks, 17-14, Smith enjoys an awkward post-game
coronation and eventually finishes his career with
18,355 yards.
northtexassuperbowl.com 53
HOST COMMITTEE
213. Dec. 14, 2002: Even a 30-14 deficit to Lufkin
and the powerful running of sophomore Jovorskie
Lane couldn’t derail Southlake Carroll as the Dragons
rally behind quarterback Chase Daniel to score the
game’s final 19 points for a 33-14 win in the Class 5A
State Semifinals.
214. Jan. 2, 2003: After three consecutive 5-11
seasons Dallas Cowboys’ head coach Dave Campo
is fired, replaced by former New York Giants’ legend
Bill Parcells. Despite two Super Bowls on his resume,
Parcells fails to win a playoff game throughout his
three years in Dallas.
PROGRAMS
215. Dec. 17, 2003: The only hiccup in a remark-
able decade of dominance, Southlake Carroll loses
the Class 5A Championship Game to Katy, 16-15, at a
SUPER BOWL XLV
shocked San Antonio Alamodome. The Dragons enter
the game on a 31-game winning streak and had been
held under 29 points once during the run. Carroll’s
final drive ended in an interception of All-State
quarterback Chase Daniel.
216. Oct. 10, 2004: Safety Cliff Harris and of-
fensive tackle Rayfield Wright become the 13th and
14th members of the Dallas Cowboys’ Ring of Honor
during a ceremony at halftime of the Cowboys-Giants
game at Texas Stadium. The two are a testament to
Cowboys’ general manager Tex Schramm, who found
Harris at tiny Ouachita Baptist and Wright at Fort
Valley State.
NORTH TEXAS
217. Nov. 13, 2004: In a wildly entertaining Class
5A Bi-District playoff game at Texas Stadium, Denton
Ryan’s Justin Willis and Irving Macarthur’s Duane
Brooks — both senior quarterbacks — produce a two-
man duel that ends in Willis winning a 29-26 thriller.
218. Nov. 27, 2004:
Southlake Carroll
keeps its undefeated
season rolling when it
tops Abilene, 35-30,
NORTH TEXAS SPORTS
in a Class 5A Regional
Semifinal at Texas
Stadium. Both teams
enter 12-0 but Carroll
survives when it inter-
cepts future Texas Tech
quarterback Taylor Potts
in the end zone in the final two minutes.
54 northtexassuperbowl.com
219. Dec. 3, 2004:
North Texas freshman
running back Jamario
Thomas leads the nation
in rushing yards (1,801),
averaging 180.1 yards
per game and winning
the Sun Belt Confer-
ence’s Player of the
Year, Offensive Player of
the Year, and Freshman
of the Year awards.
Thomas sets the NCAA
freshman record for
total number of 200-yard rushing games with five.
220. Dec. 19, 2004: G.A. Moore retires as Texas’
winningest high school coach ever with 404 wins. He
spends 39 of his 42 seasons at Pilot Point, his alma
mater where he won two state titles; and Celina,
where he won six championships. In 2009, Moore
comes out of retirement at 70 years old to be the
head coach for Aubrey High School.
221. Dec. 23, 2004: Using the previous year’s
loss in the championship game as motivational fuel,
head coach Todd Dodge’s Southlake Carroll Dragons
complete their season with a 16-0 record, state
championship and USA Today’s mythical national
championship as the No. 1 schoolboy team in the
country.
222. Sept. 19, 2005: Fittingly, the Dallas
Cowboys’ “Triplets” — Troy Aikman, Emmitt Smith
and Michael Irvin — are inducted together into Texas
Stadium’s Ring of Honor. Washington Redskins’
receiver Santana Moss spoils the party with two late
touchdown catches in a 14-13 Dallas loss on Monday
Night Football.
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 55
HOST COMMITTEE

223. Oct. 8, 2005: The Red River Rivalry

celebrates its 100th anniversary and Texas wins for
the first time in five years as quarterback Vince Young 227. Mar. 18, 2006: In one of the most contro-
throws three touchdowns and running back Jamaal versial and criticized transactions in the history of
PROGRAMS

Charles sprints 80 yards for another score as Texas America’s Team, Dallas Cowboys owner Jerry Jones
wins 45-12 en route to a National Championship. signs receiver Terrell Owens to a three-year contract.
In a surreal press conference at Valley Ranch not
224. Nov. 12, 2005: TCU honors LaDainian attended by head coach Bill Parcells, Owens suggest
Tomlinson during halftime of its game against that Cowboys fans better “Getcha popcorn ready, ‘cuz
UNLV. He finished it’s gonna be a show.”
his college 228. Aug. 5, 2006: The notion of a Dallas Cow-
career with boys’ bias in the Pro Football Hall of Fame in Canton,
5,263 rushing Ohio takes a hit as
yards, sixth-most two more players
in NCAA Division are enshrined, this
I history. As a time quarterback
SUPER BOWL XLV

senior, Tomlinson Troy Aikman and

won the Doak offensive lineman
Walker Award as Rayfield Wright. Aik-
the nation’s top running back and was fourth in man was a six-time
the Heisman voting. Pro Bowler and MVP
of Super Bowl XXVII while Wright was named to the
NFL’s All-Decade Team of the 1970s.
225. Nov. 19, 2005: In a stunning Class 5A
Regional playoff game, Mansfield Summit races to
a 28-0 lead after one quarter but can’t hold on as 229. Nov. 24, 2006: Over 46,000 fans pack
El Paso Franklin quarterback Alex Torres throws five Texas Stadium for a classic Class 5A Area
second-half touchdowns in a 41-38 win. playoff game
between unde-
feated defending
NORTH TEXAS

champions and
perennial local
powerhouse pro-
grams Southlake
Carroll and
Euless Trinity.
The teams trade
leads before Carroll stops a fake-punt gamble
late in the game and rallies for a 22-21 win
when quarterback Riley Dodge scores on a run
in the final minute.
NORTH TEXAS SPORTS

226. Dec. 10, 2005: Highland Park High School

wins its first championship since 1957 behind strong-
armed quarterback Matthew Stafford. The Scots
swamp Marshall, 59-0, in the Class 4A State Final,
the largest margin of victory ever in a UIL 11-man
state championship football game. The win also caps
the first undefeated, un-tied team at Highland Park.
230. Dec. 9, 2006: Channeling Vince Young’s
one-man show as a read-option quarterback, Cedar
Hill’s William Hill erases a 24-point, fourth-quarter
deficit against Desoto in a 40-37 double-overtime
victory that sparks the Longhorns’ run to a Class 5A
State Championship.

56 northtexassuperbowl.com

231. Mar. 1, 2007: Enhancing an image as already
one of the most popular players in Dallas Cowboys’
history, former cornerback Everson Walls donates
a kidney to ailing former teammate and friend Ron
Springs. The ex-running back slips into a coma during
a related surgery and remains in a coma in a Dallas
hospital.
232. May 22, 2007: Aided by Jerry Jones’ $1.2
billion stadium and an impassioned sales pitch by
Roger Staubach, NFL Owners in Nashville vote to play
Super Bowl XLV in Arlington in 2011. The Metroplex’s
biggest joint venture since the building of DFW Airport
in the 1970s, the Super Bowl belongs to “North
Texas.”
HOST COMMITTEE
236. Nov. 24, 2007: On a brutally cold and rainy
day, Lewisville Hebron High School outlasts Desoto
in four overtimes, 50-44, in a Class 5A Area playoff
game. Hebron quarterback Tanner Marsh throws for
345 yards and five touchdowns and the Hawks stop
Eagles’ running back Cyrus Gray from his seventh
rushing touchdown to seal the win.
237. Dec. 15, 2007: An epic battle between
Metroplex powers ends in Euless Trinity escaping
Plano, 30-27, in two overtimes when the Wildcat’s
potential game-tying field goal caroms off the goal-
post crossbar in a Class 5A State Semifinal at Texas
Stadium. Trinity went on to win the state champion-
ship the next weekend in San Antonio.

PROGRAMS
233. Aug. 4, 2007: 238. Dec. 22, 2007: Euless Trinity wins its second
After a 12-year career Class 5A State Championship over Converse Judson
highlighted by record- in the last three years, this time 13-10 at San Anto-
setting performances nio’s Alamodome. As they did all season, the Trojans
on the field and stained relied on a defense, anchored by lineman Mao Leota,
by off-field arrests which allowed less than 10 points per game.
and transgressions,
former Dallas Cowboys’ 239. Feb. 13, 2008:
receiver Michael Irvin Despite their heart-
is inducted into the Pro breaking home loss to
Football Hall of Fame the New York Giants
and punctuates the occasion with a memorable, tear- which spoiled a 13-3
regular season, a record

SUPER BOWL XLV

ful acceptance speech in Canton, Ohio.
13 Dallas Cowboys par-
ticipate in the annual Pro
Bowl in Honolulu, Hawaii.
Nine Cowboys start in-
cluding quarterback Tony
Romo, who throws two
touchdown passes.
240. Nov. 7, 2008: In a unique, inspirational
game that promoted good sportsmanship and
attracted national media attention, Grapevine Faith
High School plays a football team from the Gaines-
234. Sept. 16, 2007: Southlake Carroll High ville State School, a prison for juvenile boys near the
School’s 49-game winning streak comes to an end in Oklahoma border. When they notice their opponents
NORTH TEXAS

a nationally-televised game at SMU’s Ford Stadium, have zero fan support in the stands, Faith fans and
played in front of a crowd of 32,000. Carroll had also parents switch sides and cheer for the imprisoned
won 79 of its last 80 Class 5A games before losing, boys, most of which are lacking positive role models
29-21, to athletically superior Miami Northwestern in their lives.
High School.
235. Oct. 16, 2007: In an otherwise forgettable
season, North Texas quarterback Giovanni Vizza sets
a school record
with a 99-yard
touchdown pass
to receiver Casey
NORTH TEXAS SPORTS

Fitzgerald in a
31-21 win over
Louisiana-Monroe,
the first for former
Southlake Carroll
head coach Todd 241. Nov. 13, 2008: After falling behind 28-0, Ce-
Dodge at the university. It’s the 16th 99-yard pass in dar Hill rallies for a 52-49 victory over Plano West in
NCAA Division I football history. a Class 5A Bi-District playoff game. The Longhorns,

northtexassuperbowl.com 57
HOST COMMITTEE
who scored 38 points or more in every game during
the season, advance on Eduardo Camara’s 22-yard
field goal in the third overtime.
242. Dec. 6, 2008: Underdog Allen defeats
defending state champion Euless Trinity, 34-21, in a
playoff game at Texas Stadium to push their season
record to 13-1. The Eagles scored on their first four
possessions, built a 20-point lead and eventually
ended the Trojans’ winning streak at 27. Two weeks
later Allen would win the Class 5A State
Championship.
243. Dec. 20, 2008:
The Dallas Cowboys
close the doors on
PROGRAMS
246. Aug. 8, 2009: Bob
Hayes becomes the 11th Dallas
Cowboy inducted into the Pro
Football Hall of Fame in Canton,
Ohio. After a family struggle
over who would speak on the
deceased Hayes’ behalf, son
Bob, Jr. does the honors. Hayes
still holds 22 franchise records
with the Cowboys.
247. Aug. 21, 2009: The first game is played at
the new Cowboys Stadium in Arlington. Though the
Dallas Cowboys defeat the Tennessee Titans, 30-10,
in the exhibition, the news is all about Titans’ punter
A.J. Trapasso hitting a punt into the world’s largest

historic Texas Stadium video screen hanging directly over the field.
with a gut-wrenching,
33-24 loss to the Bal- 248. Nov. 28,
timore Ravens in which they allow 77- and 82-yard 2009: Head coach
touchdowns through the middle of their defense in Gary Patterson’s
the final two minutes to non-descript running backs TCU Horned
Le’Ron McClain and Willis McGahee. Frogs capture the
Mountain West
244. Dec. 23, Conference cham-
2008: TCU defeats pionship, finishing
previously unbeaten the regular season
Boise State in the 12-0 and recording
SUPER BOWL XLV

Poinsettia Bowl, the program’s first

17-16. It marks just undefeated regular
the second matchup season in 71 years.
between the two The conference championship earned the Horned
teams as Boise State Frogs an at-large spot in the BCS and they were a
previously knocked missed Texas field goal against Nebraska from play-
off TCU, 34-31, in the ing in the National Championship Game.
inaugural Fort Worth
Bowl in 2003. The
teams are scheduled
to play yet again —
again as overlooked unbeatens — in the 2010 Fiesta
Bowl in Tempe, Arizona.
NORTH TEXAS

245. Apr. 25, 2009: Matthew Stafford of

Highland Park becomes the first Dallas-born
player to go first
overall in an NFL
draft, selected by
the 0-16 Detroit 249. Dec. 24, 2009: Finally recovering from the
Lions. Offensive only “Death Penalty” in the history of the NCAA, SMU
tackle Jason makes its first bowl appearance in 25 years and
Smith (from W.T. wallops Nevada, 45-10, in the Hawaii Bowl in
White High School Honolulu. Just a year removed from a 1-11 season,
and Baylor) goes former Hawaii coach June Jones and ex-Southlake
No. 2 to the St. Carroll High School quarterback Kyle Padron lead
NORTH TEXAS SPORTS

Louis Rams, the Mustangs to an 8-5 season and a return to

making Dallas the respectability.
only city ever to
have players go 250. Feb. 2010: Emmitt Smith, the NFL career
1-2 in the same draft. Receiver Michael Crabtree leader in rushing yards, is voted into the Pro Football
(Dallas Carter, Texas Tech) is selected 10th by Hall of Fame on his first ballot. He will become the
the San Francisco 49ers. 12th Dallas Cowboy enshrined at the Hall at the
ceremonies in Canton, Ohio in August 2010.

58 northtexassuperbowl.com
SUPER BOWL XLV

A SUPER
SCREEN
Cowboys
Stadium is home
to the largest
high-definition
television screen
in the world.
HOST COMMITTEE
PROGRAMS

A WORLD CLASS VENUE

T
he Super Bowl is a world-class event that demands a world-class venue. The
Dallas Cowboys began a new chapter in their legendary history with the opening
of Cowboys Stadium in 2009, a state-of-the-art, Super Bowl-ready facility.
In the early 1990s, Cowboys owner Jerry Jones wanted to renovate Texas Stadium,
the home of the Dallas Cowboys since 1971, located in Irving. However over the years,
Jones started to envision an even grander vision of a new venue, one unlike any sport
stadium or arena ever built. Over the past decade, Jones focused on planning such an
SUPER BOWL XLV

undertaking, including finding a suitable location and the funding.

This search led Jones to Arlington where his dream of the new Cowboys Stadium
would become a reality. In the summer of 2006, construction began and took ap-
proximately three years to complete. On May 13, 2009, Jones announced the name of
the new venue to be Cowboys Stadium
followed by an official ribbon cutting
ceremony on May 27, including several
Cowboys legends and the mayors of
North Texas.
While there are many reasons to love
this new stadium, these following eight
will be particularly important come Super
Bowl Sunday:
NORTH TEXAS

EASY ACCESS
One of the great assets Arlington has
is accessibility to the entire Metroplex.
There will be 14 approaches from LUXURY SUITES
major highways into the new stadium in The stadium has over 300 luxury suites
Arlington, compared to three at Texas — the most of any stadium in the NFL.
Stadium.
RETRACTABLE ROOF
SEATING
NORTH TEXAS SPORTS

The stadium has a retractable roof, guar-

The stadium seats more than 90,000, but
can comfortably accommodate 100,000
thanks to fan-friendly standing-room-on-
ly spaces on the 10 levels of the facility.
The largest attendance for a Super Bowl
was for Super Bowl XIV in Pasadena
(103,985).
anteeing weather won’t be an issue on
gameday — a vital asset to make sure
that the head-to-head competition de-
cides the outcome of the game, instead
of the weather. The retractable roof is the
world’s largest at 660,800 square feet,
yet takes a mere 12 minutes to open

62 northtexassuperbowl.com
 HOST COMMITTEE
or close. The roof is supported by two
steel arched trusses that run beyond the
expanse of the stadium and rise 292 feet
above field level at their apex.

VIDEO BOARDS
There are several video boards in the
stadium. The most unique of these is the
four-board cluster that is suspended 90
feet directly over the center of the playing
surface. The board, a high-definition,
1080p screen built by Mitsubishi, runs
from the 20-yard line to the 20-yard line
(measuring 160 feet in length and 70 feet

PROGRAMS
in height), making it the largest video
board installation in the world. The video
center allows fans on all levels to view
the game in crisp, clear images during
the game. This creates a premium on the
value of the upper-level seats and makes
the game more exciting for all fans. Over-
all, there are 2,900 television flat-screens
throughout the facility.

END ZONE GLASS DOORS

The stadium has the world’s larg-

SUPER BOWL XLV

est retractable end zone doors, each Adding contemporary art was a priority for
consisting of five glass panels, 129 feet Cowboys Stadium.
high by 180 feet wide, that open or close
in 18 minutes. Approximately 60% of
gameday spectators enter the stadium
through these enormous openings. When
the doors are open, there is 210,000
square feet of standing room available for
spectators in the end zone plazas.

AESTHETICS
When building the stadium, the Jones
family made it a point to incorporate
NORTH TEXAS

contemporary art into the architecture of

the new facility, which is unprecedented.
There are 18 major works of art on dis-
play in the stadium and throughout the
2009 season, the gameday programs
highlighted one or two artists and their
art each week.

RING OF HONOR
Besides the open roof concept that
Jones brought to the new stadium from
NORTH TEXAS SPORTS

Texas Stadium, the Cowboys traditional

Ring of Honor was also transplanted
to Cowboys Stadium in Arlington. This
JAMES SMITH, RALPH COLE

franchise hall of fame honors the great

players, coaches, and other officials with
substantial contributions to the Cowboys
franchise. The Ring of Honor currently
has 17 honorees.
The huge glass doors in each end zone give the
Stadium an open air feel.
northtexassuperbowl.com 63
HOST COMMITTEE
PROGRAMS

STADIUM BY DESIGN
TOTAL SQUARE FOOTAGE
Three million square feet. The entire
SUPER BOWL XLV

Statue of Liberty and its base could fit

into the stadium with the roof closed.
The stadium is also the world’s largest
column-free room. The American Air-
lines Center in Dallas could fit entirely
into the new stadium at field level.

INTERIOR CUBIC VOLUME

One hundred and four million cubic
feet. By comparison, Reliant Stadium
in Houston measures 90 million cubic
feet. The Cowboys Stadium is the
largest enclosed stadium (in cubic
Each truss that helps support the roof is nearly a
feet) in the NFL.
NORTH TEXAS

quarter mile long.

ARCHES
The roof is supported by two 35-foot
deep and 15-foot wide boxed arch
trusses. Each truss spans 1,290 feet
— nearly a quarter mile — making the
roof the longest clear-span structure
in the world. The arches are more than
twice the length of the Gateway Arch
in St. Louis.
NORTH TEXAS SPORTS

DOMED ROOF
At 660,800 square feet, the stadium
is the largest domed structure in the
world.

RETRACTABLE ROOF
The open roof design that was a

64 northtexassuperbowl.com
 HOST COMMITTEE
STADIUM
By the Numbers

1.2 Billion
total cost of Cowboys Stadium

104 Million
interior cubic feet, the largest
enclosed stadium in the NFL

3 Milllion

PROGRAMS
total square footage of the
stadium

63,000
unique feature of Texas Stadium was carried
over into the design of the new stadium, with
the improvement of a new retractable feature, the square footage of each of
revealing an opening that measures 256 feet the two roof panels
wide and 410 feet long. Two bi-parting mech-
anized roof panels — each measuring 63,000
square feet — are driven by a rack-and-pinion
2,900
number of flat-screen TV
drive system consisting of 64 7.5 HP electric screens at Cowboys Stadium
motors, making it the first of its kind in the

SUPER BOWL XLV

world. The open/close time is 12 minutes.
1,290
the length in feet of each truss
GLASS RETRACTABLE DOOR
that supports the roof
Each end zone features a five-leaf clear glass

300
retractable door measuring 120 feet high and
180 feet wide, making it the tallest moveable
glass wall in the world. the number of luxury suites, the
most of any NFL stadium

160
the number in feet of the
length of the gigantic screen at
Cowboys Stadium
NORTH TEXAS

120
the height in feet of the glass
retractable doors at each end
zone

64
the number of motors it takes to
close the retractable roof

14
NORTH TEXAS SPORTS

SUITES
There are 300 suites in eight different loca-
different approaches from major
tions on five separate levels of the stadium.
JAMES SMITH, RALPH COLE

highways to Cowboys Stadium

Field-level suites will be available on the side-
lines as well as the end zone for up-close and
personal viewing of the games. The Hall of 12
Fame-level suites are 20 rows from the field, minutes it takes to close the roof
making them the closest in the NFL.
northtexassuperbowl.com 65
 A SUPER NAME
HOST COMMITTEE

It took a North Texas legend to come up with a

name as super as Super Bowl BY STEVE PATE
If weather permits and they throw open the big top on Cowboys Stadium for
Super Bowl XLV in 2011, don’t be surprised if some in attendance swear they see a
large smile forming in the sky directly overhead.
Somewhere up there, Lamar Hunt has bragging rights.
The man who originally dubbed the NFL title game between the NFC and
AFC champs “the Super Bowl” might be North Texas’ greatest sports ambassador
PROGRAMS

of any era. Not just in pro football, where his legend is magnificent, but in college
football, tennis and soccer, as well.
This, from Roger Staubach: “I really feel Lamar is in the Tom Landry category
of respect, for what he did in football, and also in tennis and soccer and for SMU.
He was the real deal.”
From Sam Blair, the great local historian: “Lamar was the architect of modern
sports in America today. He was a champion
as a human being, too.”
And Bill Lively: “There wasn’t anybody
better liked, that I’ve ever seen in anything SUPER BOWL HOST CITIES
South Florida (10)
SUPER BOWL XLV

he was involved in, than Lamar. He wasn’t

New Orleans (9)
just liked because he was a celebrity; he was
Los Angeles (7)
liked because he was a very nice man.” Tampa Bay (4)
Hunt and Lively founded the Doak Walker San Diego (3)
National Running Back Award two decades Arizona (2)
ago, and the two SMU alumni were friends Atlanta (2)
for many years. Detroit (2)
The North Texas Super Bowl XLV Host Houston (2)
Committee’s President & CEO, Lively lauds Jacksonville (1)
Minneapolis (1)
Hunt’s extraordinary vision, creativity and
San Francisco (1)
integrity. It’s a shame Hunt passed away
three years ago. The year 2011 would have FUTURE HOST CITIES
been special.
NORTH TEXAS

Super Bowl XLVI

Indianapolis, February 2012

Super Bowl XLVII

New Orleans, February 2013

SUPER BOWL XLV

AT A GLANCE
SITE: Cowboys Stadium
(Arlington, TX)
DATE: February 6, 2011
NORTH TEXAS SPORTS

GAME TIME: 5:30 pm Central

STADIUM CAPACITY: 90,000+
TELEVISION: FOX
MEDIA CENTER: Sheraton Dallas
NFL HQ HOTEL: Hilton Anatole
CHAMPS: Hunt’s 1962 Dallas Texans.

66 northtexassuperbowl.com
HOST COMMITTEE
A SUPER NAME, Cont.

“He went to every Super

Bowl and Norma, his wife, still
does,” Lively says. “He would
have loved this one right here
in his own backyard in North
Texas. I’m sure he would have
found it to be one of the great
moments of his life.”
There’s no way the NFL
would be structured as it is
today without Hunt’s influ-
PROGRAMS

ence. He wanted a team for

Dallas and submitted a bid to
the league in 1959. But NFL
owners were content with
their 12-team format. They
had five teams in the Eastern
part of the country, five in the
Midwest, two in the far West,
and not one in the South or
Southwest.
SUPER BOWL XLV

They voted Hunt down.

Almost overnight, he created
his own league, the American
Football League, and installed LEGENDARY: Lamar Hunt had such a profound effect on
his own team, the Dallas professional football that the trophy for the AFC Champion
Texans. NFL owners retaliated each year is named after him.
less than a year later by adding
one expansion franchise — in
Dallas. Those Cowboys, riding the more storied NFL, forced Hunt to move himself
and his club in 1963 to Kansas City, where they became the Chiefs.
Blair, a sportswriter for The Dallas Morning News (1954-95) and the paper’s
original pro football writer, recalls, “There was a keen mind working inside Lamar,
NORTH TEXAS

plus a lot of determination.

“He also had the means; he used a considerable amount of his own wealth to
keep the AFL going. And by 1966, when the merger happened, the AFL had the
NFL on the run. They were signing NFL stars to big contracts, and it was obvious
the AFL was here to stay.”
Years earlier, Tex Schramm, general manager of the Los Angeles Rams, had
hired a young Peter Rozelle as the team’s publicist. When Rozelle became NFL
Commissioner and Schramm ran the Cowboys, Rozelle trusted Schramm to negoti-
ate many of the league’s early deals.
Hunt flew into Love Field and met Schramm at the Texas Rangers statue
NORTH TEXAS SPORTS

in the airport’s lobby. They went out to one of their cars and hammered out the
framework of the historic NFL/AFL merger.
Hunt was more than a renegade. He was a kind visionary. Otherwise, the
merger would have never gone so smoothly.
“Even today,” Blair says, “there wouldn’t be as many pro football teams around
the country if it hadn’t been for Lamar starting the AFL and getting everybody to
hang in there.”

68 northtexassuperbowl.com
 HOST COMMITTEE
When pro basketball’s struggling ABA
merged with the NBA in 1976, only four
ABA teams joined the more historic league.
Thanks to Hunt, the NFL embraced all 10
QUICK FACTS
There has never been a Super
AFL franchises in the ’66 merger. Bowl that went into overtime
Bill Lively says, “The terms of that There has never been a team
merger changed forever professional sports, shut out in the Super Bowl
especially the National Football League. That
The longest Super Bowl
merger defined the terms under which the
winning streak is two, but the
NFL continues to operate, including shared
longest losing streak is four
revenues of TV contracts and shared NFL
Properties merchandise.” Mike Ditka,
Hunt also sparked national and in- Tom Flores, and

PROGRAMS
ternational interest in tennis with World Tony Dungy
have all won a
Championship Tennis (WCT). And he, more
Super Bowl both
than anyone, has given soccer the chance to as a player and
prosper in the U.S. a coach
The NFL will always be the giant that he
tamed, that he fed, and that grew to appreci- Five coaches have taken two
different clubs to the Super
ate him.
Bowl, but no coach has ever
Staubach, Chairman of the North Texas
won a Super Bowl with two
Host Committee, still had to serve his country different teams
for four years after starring at quarterback
Field goals have been eerily

SUPER BOWL XLV

for the Naval Academy in the mid-60’s. The
accurate in Super Bowls to
Cowboys had drafted him anyway. Before
date: 41-of-43 have been
Staubach left for overseas duty, Hunt visited
converted
him in Annapolis and said the Chiefs would
be willing to pay him, immediately, if he The Minnesota
would just consider signing with them once Vikings have
been to four Super
his military obligations had been fulfilled.
Bowls, but never
“I went to a Navy legal officer and asked
led at any time in any of those
him if I could accept money from the Kansas contests
City Chiefs while I was in the service,” Stau-
bach said. “He said it was okay, so the Chiefs Joe Montana is the only
player to win the Super MVP
paid me $500 a month and a $10,000 signing
three times, while
bonus. That was a lot of money at the time.”
NORTH TEXAS

Bart Starr, Terry

Staubach’s heart was with the more Bradshaw, and
storied NFL, and he eventually chose the Tom Brady have
Cowboys. In the years following, after Hunt won the award
had moved back to Dallas and Staubach had twice
become his own legend with the Cowboys, the
two of them used to tease each other about
what might have been.
“Lamar was the nicest guy in the world,” Staubach says. “He was a really
humble guy and had so much respect.”
NORTH TEXAS SPORTS

Lively says of his old friend, “I don’t know this to be certain, but I suspect that
no owner of professional sports in any sport or franchise is more respected than
Lamar Hunt.”
Every season, when the NFL crowns the NFC champion, that team wins the
George Halas Trophy. The AFC champ? They earn the Lamar Hunt Trophy.
To this day, Hunt’s impact is felt all over the belly of American sports. He will
be five years gone on Super Bowl Sunday in North Texas. And still thriving.

northtexassuperbowl.com 69
HOST COMMITTEE
TASTE OF THE NFL
Taste of the NFL is the ultimate Super Bowl “Party with
a Purpose.” Taste of the NFL is a food and wine event
featuring a restaurant and chef from every NFL city and a
current or alumni player representing each team. Attend-
ees of the event have the opportunity to sample some of
the best food and wine from each of the 32 NFL cities, as
well as the opportunity to meet and take pictures with NFL
players.
The 2011 Taste of the NFL will be held at the Fort Worth
Convention Center. The proceeds of the event will benefit
America’s Second Harvest to help the fight against hunger.
The mission of Taste of the NFL is to address the needs PMS 2768 PMS 1245 COOL GRAY 3 PMS 186
PROGRAMS

of the homeless and hungry, by raising awareness and money through special events
and programs. For the first time in this event’s history, the goal of the 20th anniversary
of the Taste of the NFL is to raise $1 million in funds to support the needy.
The ‘main event’ is held Super Bowl eve and is an officially sanctioned event of
the National Football League. Not only that, but from Washington D.C. to Houston,
many NFL teams and America’s Second Harvest Food Banks are gearing up to offer
local residents exciting celebrity dinners. Some are planning elegant sit-down dinners,
with others offering a strolling food and wine event similar to our national Taste of the
NFL event. The goal is to eventually have an annual Taste of the NFL Celebrity Dinner
in each of the 32 NFL cities to help raise awareness and dollars for hunger relief.
SUPER BOWL XLV

NFLIn theYOUTH EDUCATION TOWNS (NFL YET)

bid to acquire the Super Bowl, the NFL requires each Host Committee to
raise $1 million to be matched by the League in a like amount. The funds are used to
establish a NFL Youth Education Town, or NFL YET, to benefit at-risk children living in
the Super Bowl host region.
Youth Education Towns offer children tutoring, mentor-
ing, career training, computer education and access to
sports and recreation programs.
An NFL YET’s objectives are to enable
children to hope through the provision of
educational assistance, job training, techni-
cal instruction, life skills development and
NORTH TEXAS

recreational outlets. YET Centers live long after

the Super Bowl is over and are one of the game’s
most important legacy components.
The Gene and Jerry Jones Family Arlington Youth
Foundation has committed a $1 million grant to help support
the establishment of Super Bowl XLV’s Youth Education Town, a grant that will be
matched by the NFL. And although these funds will be very helpful in establishing
the YET Center and beginning its early operations, the Host Committee will appoint a
YET Board of Advisors that will collaborate with the center’s management, the City of
Arlington, Arlington Independent School District and others to help generate the funds
required to insure the center’s long-term sustainability.
NORTH TEXAS SPORTS

After considering several locations, the Host Committee, the Gene and Jerry
Jones Family Arlington Youth Foundation, City of Arlington and the Arlington Inde-
pendent School District are close to confirming the location of the YET Center in a
neighborhood where the center can have the greatest impact on at-risk children,
many of whom are homeless.
Super Bowl XLV’s YET is being very carefully planned to be an institution that will
ultimately have a positive impact on thousands of North Texas children offering hope
and services not replicated by any other organization

70 northtexassuperbowl.com
HOST COMMITTEE

SUPER BOWL XLV VENUES

While the actual game will be played at Cowboys Stadium in Arlington, several
events leading up to Super Bowl Sunday will be spread throughout North Texas in
four main cities: Arlington, Dallas, Fort Worth and Irving — another reason
making Super Bowl XLV truly a regional event.

THE BREAKDOWN
Arlington Hosts:
• The Super Bowl Game — February
6, 2011
• The Tailgate Party on gameday
PROGRAMS

• The Super Bowl XLV Accreditation

Center, where 30,000+ credentials
will be handed out
• The Grand Finale of the Host
Committee Kick-Off Concert Series
— September 10, 2010, at
Cowboys Stadium*

Dallas Hosts:
• The NFL Experience at the
Dallas Convention Center
SUPER BOWL XLV

• NFL Headquarters at the Hilton

Anatole
• The Media Center, where 4,500
journalists and media members will
broadcast and file their stories at the
new Sheraton Dallas
• A second major concert in the
Host Committee Kick-Off Concert
Series — May 22, 2010, at the new
Winspear Opera House*
• The NFC Fan Party — February 5,
2011, in historic Fair Park
NORTH TEXAS

Fort Worth Hosts:

• The AFC Champions at the new
Omni Fort Worth
• AFC practices at TCU
• The AFC Fan Party — February 5, For Super Bowl XLV, the Hilton Anatole (above)
2011, in downtown Fort Worth will be the home for NFL headquarters and
the Omni Hotel in Fort Worth will host the AFC
• The first event of the Host Commit-
Champions.
tee Kick-Off Concert Series — March
6, 2010, at Bass Hall*
NORTH TEXAS SPORTS

• The Taste of the NFL — February 5, 2011, at the Fort Worth Convention Center
• Host Committee Gala — February 2011, at Billy Bob’s Texas

Irving Hosts:
• The NFC Champions at the Omni Mandalay Hotel at Las Colinas
• NFC practices at the Cowboys’ Valley Ranch facilities

* Host Committee events

72 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 73
 NORTH TEXAS

BRIGHT
LIGHTS,
BIG CITY
North Texas
is the Nation’s
fourth largest
JASON WYNN

metropolitan
area.
DISCOVER THE REGION
T
he North Texas region, is one of the most exciting travel destinations in the
Southwest. Explore the dynamic metropolitan areas and urban landscapes
of Dallas and Fort Worth or journey through the smaller communities, dis-
covering their charm and hidden treasures. Whether you are a first-time visitor or
a long-time fan of the area, you can easily spend an hour, a day, a week or more
exploring and experiencing all the marvelous and exciting adventures awaiting
you in the area and still come back for more!
When companies look for a place to build business while providing a good
home for their employees, they look no further than the four-county region that
includes Arlington, Dallas, Fort Worth and all the cities in between. More than six
million people call North Texas home and for many good reasons. There are 24
Fortune 500 companies headquartered here, the cost of living ranks below the
national average, and the DFW International Airport is the third busiest airport in
the world. North Texas is more than cowboys and oil wells these days. Our
diverse economy provides a healthy workforce for those in healthcare,
technology and logistics. As the fourth largest metropolitan region in the U.S.
and growing, North Texas is quickly becoming the region of choice.

Major North Texas Industries

WORLD CENTER OF AVIATION
• There are more than 1,200 aviation-
related businesses in North Texas —
more than any other area of its size in
the world
• There are more than 68,000 document-
ed aviation-related jobs in the region
RETAIL CENTER
• North Texas is the 10th largest retail
market in the country. Dallas Market
Center, the world’s largest wholesale
merchandise mart, hosts approximately
50 markets each year attended by
more than 200,000 retail buyers from
all 50 states and 84 countries, and con-
ducts more than $8 billion in wholesale
sales annually
FINANCIAL AND BANKING
CENTER
• DFW is a major financial center and is
home to one of the 12 regional Federal
Reserve Banks
HEALTHCARE EXCELLENCE
• North Texas is known for its extensive
state-of-the-art healthcare facilities
with more than 90 major hospitals and
two major medical schools
• Healthcare is one of the largest and
fastest-growing industries in the
Dallas/Fort Worth region since the early
76 northtexassuperbowl.com
1990s. There are more than 350,000
healthcare jobs here
HIGH TECHNOLOGY CENTER
• North Texas is a national and global
leader in the high-tech sector, and
8.3% of the region’s total 2.7 million
labor force is employed in high-tech
fields, according to the Metroplex
Technology Business Council
• North Texas’ 225,000 high-tech work-
ers account for 52% of Texas’ total
technology workforce, and North Texas
boasts 6,215 high-tech firms
• Although the high-tech industry
employs 8.3% of the North Texas
workforce, the high-tech sector ac-
counts for nearly 13% of wages paid to
North Texas workers — indicating the
relatively high-paying nature of these
sophisticated jobs
LOGISTICS HUB
• DFW is a major logistics hub and has
the lowest distribution costs to the
top 50 U.S. consumer markets of any
region
• Since the passage of NAFTA, D/FW
trade to Mexico and Canada has more
than doubled — in large part due to the
proximity of Interstate 35 — the NAFTA
Superhighway
 HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
ADDISON
www.addisontexas.net

J
ust 15 minutes north of Addison Circle Park provides an amazing
setting for events such as Addison Oktoberfest,
downtown Dallas, the Town Taste Addison, the Kaboom Town! fireworks
of Addison offers an oasis of extravaganza and much more.
dining, shopping and entertain-
ment all within walking distance
from 22 hotels. Addison visitors enjoy a variety of cuisines with over 170
restaurants packed into 4.3 square miles. For nighttime fun, enjoy one of
NORTH TEXAS

the jazz, comedy and dance venues or attend a theatre or orchestra presen-
tation. Fill your days with shopping for unusual treasures at antique malls
and many specialty boutiques or head to the world renowned Galleria
Mall. Also check out many other events in Addison Circle Park.

Diana George, Sales Manager

MEDIA CONTACT

P.O. Box 9019

NORTH TEXAS SPORTS

Addison, TX 75001
972-450-6236
972-450-6225 (fax)
E: dgeorge@addisontx.gov

northtexassuperbowl.com 77
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

ARLINGTON
www.arlington.org

E
xcitement is here in Arlington. This
central location in the heart of the
Dallas/Fort Worth area provides access
to world-class entertainment, fun, shop-
ping, dining and the best sports venues. For
more than 47 years now, Arlington has been
NORTH TEXAS

the destination of choice for families looking for a great time and magical
memories.
Super Bowl fans will find
everything from Six Flags
Over Texas, Texas’ first and
biggest theme park, to Ma-
jor League Baseball’s Texas
Rangers at the Rangers
Ballpark in Arlington. Oh
NORTH TEXAS SPORTS

yeah, did we mention the

National Football League
excitement with America’s
Team, the Dallas Cowboys,
new $1.2 billion stadium?

78 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

Cowboys Stadium is the second

professional sports venue in
Arlington as the Texas Rangers
have been playing at Rangers
Ballpark in Arlington since 1994.

Diane Brandon, Vice President

MEDIA CONTACT

Marketing and Public Relations

NORTH TEXAS SPORTS

1905 E. Randol Mill Road

Arlington, TX 76011
817-704-7573
817-265-5640 (fax)
E: diane@arlington.org

northtexassuperbowl.com 79
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

DALLAS
www.visitdallas.com

D
allas’ slogan “Live Large.
Think Big.” describes
NORTH TEXAS

the essence and vitality

of a city built on big dreams,
freshly blazed trails and an Fair Park is home to the annual State Fair of Texas
and the historic Cotton Bowl, host to the annual
attitude that all things are
Texas-OU game, among other events.
possible. The city is experienc-
ing a renaissance, and more
than $14 billion in new and
ongoing development just in the urban core, assists in creating a richly
diverse city with countless luxury accommodations, leading arts district,
NORTH TEXAS SPORTS

endless shopping opportunities, a thriving culinary scene and trendy

entertainment districts. Dallas is also easily accessible with Dallas/Fort
Worth International Airport and Dallas Love Field Airport.
Whether business or pleasure brings you to Big D, we guarantee a visit
filled with Texas hospitality, modern sophistication and endless entertain-
ment opportunities.

80 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

Dustin Clark, Project Manager,

MEDIA CONTACT

Marketing/Public Relations
NORTH TEXAS SPORTS

325 North St. Paul Street, Suite 700

Dallas, TX 75201
214-571-1058
JUSTIN TERVEEN (2)

214-665-2958 (fax)
E: dclark@dallascvb.com

northtexassuperbowl.com 81
HOST COMMITTEE
PROGRAMS

DENTON
SUPER BOWL XLV

www.discoverdenton.com

W
hen it comes to blending sights
and sounds, Denton is an
orchestra: shopping, music,
arts, culture, and entertainment. Downtown Denton’s vibrant specialty
shopping and dining are centered around
Situated 35 miles north of
the 1896 courthouse, home to the
Dallas and Fort Worth, Denton Courthouse-on-the-Square Museum.
is the heart of the Horse Country
of North Texas. Denton loves to
NORTH TEXAS

celebrate and hosts many exciting festivals and events that include every
genre of music plus unique activities such as storytelling, auto shows, and
even an event dedicated to man’s best friend — dogs and their people! With
quality accommodations at affordable rates, what are you waiting for?
Discover Denton…and all that jazz!

John Cabrales Jr.,

MEDIA CONTACT

Public Information
NORTH TEXAS SPORTS

215 E. McKinney Street

Denton, TX 76201
940-349-8509
940-387-6287 (fax)
E: john.cabrales@cityofdenton.com

82 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
FARMERS
BRANCH

SUPER BOWL XLV

www.farmersbranchcvb.com

A
s the oldest settlement in The rich history of Farmers Branch
Dallas County, Farmers Branch offers much American and Texan culture
is a community that is steeped in for visitors to explore.
Texas history but with one eye firmly
fixed on the 21st century. A progressive city, which belies the rural images
conjured up by its historical name, Farmers Branch has constantly expand-
ed its commercial base, transportation options and the services that keep
residents here for a lifetime. Firmly placed in the heart of the Metroplex and
NORTH TEXAS

located 15 minutes from DFW International and Dallas Love Field Airports,
Farmers Branch hosts 2,200 rooms in 12 hotels. From outdoor recreation to
indoor education, Farmers Branch is the place to explore, learn rejuvenate
and relax. Whether looking for time alone or a place to mix and mingle,
Farmers Branch offers engaging activities for people of all ages.

Tom Bryson,
MEDIA CONTACT

Director of Communications
NORTH TEXAS SPORTS

13000 William Dodson Pkwy

Farmers Branch, TX 75234
972-919-2511
972-247+5939
E: tom.bryson@farmersbranch.info

northtexassuperbowl.com 83
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

FORT
WORTH
www.fortworth.com

F
NORTH TEXAS

ort Worth is the 17th

largest city in the United
States and is larger than For arts and culture, Fort Worth has emerged as
five cities that have previous- one of the top destinations, not only in Texas, in the
entire country.
ly hosted Super Bowls. New
and renovated hotel offerings,
restaurants and exciting tourism venues are enhancing the city’s
reputation as one of the premier destinations in the nation. Visitors to
Fort Worth can explore the legendary Stockyards National Historic
NORTH TEXAS SPORTS

District, the world-class Cultural District, downtown’s dazzling Sundance

Square, Texas Motor Speedway, the top-ranked Fort Worth Zoo, and so
much more. Come experience Fort Worth, the “City of Cowboys and
Culture.”
For more information, visit www.fortworth.com

84 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

The Stockyards National Historic District located in Fort Worth displays the nation’s
proud western heritage.

Leigh Lyons, Marketing

MEDIA CONTACT

Communications Manager
NORTH TEXAS SPORTS

111 W. 4th Street, Suite 200

Fort Worth, TX 76102
1-800-433-5747 ext. 223
817-338-3550 (fax)
E: leighlyons@fortworth.com

northtexassuperbowl.com 85
HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV

FRISCO
www.visitfrisco.com
Besides the history and culture, Frisco is also home

F
to two professional sports teams: FC Dallas and the
risco was born of western Frisco RoughRiders.
spirit as a tiny watering
hole and whistle stop, first along the Shawnee Trail and then along the
St. Louis-San Francisco Railroad. It is from this railroad that “Frisco” got
her name, during the days of massive cattle drives in the 1800’s. Located
just 25 miles north of Dallas, Frisco is now one of the fastest growing cities
in America and Texas’ rising star for sports, shopping, entertainment,
NORTH TEXAS

concerts, dining and a combination of 10 hotels that range from luxury

suites to standard accommodations. In addition to a total of 1,500 hotel
rooms, 8 million square feet of retail and two major concert venues nestled
in the suburbs, the City of Frisco is making quite a name for itself in the
world of youth, amateur and professional sports.

Denise Stokes,
MEDIA CONTACT

PR/Communications Manager
NORTH TEXAS SPORTS

7601 Gaylord Parkway, Suite 100

Frisco, TX 75034
972-292-5256
972-292-5251 (fax)
E: dstokes@visitfrisco.com

86 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
GRAPEVINE
www.grapevinetexasusa.com

SUPER BOWL XLV

G
rapevine is in the center of the Dal- Gaylord Texan Resort & Convention
Center is the Official Hotel of the Dal-
las/Fort Worth region and serves as
las Cowboys.
the hub of any vacation to the area.
Just minutes from Cowboys Stadium, and
home of the DFW International Airport, Grapevine’s
sophisticated charm provides visitors the opportunity to
escape and experience premier shopping, dining, unique
attractions, nine winery tasting rooms and more!
Over 11,000 rooms are available within 15 minutes
of Historic Downtown Grapevine. Grapevine hotels,
NORTH TEXAS

which include two of Texas’ most unique hotels — Great

Wolf Lodge and the Gaylord Texan Resort & Conven-
tion Center — currently offer 800,000-sq. ft. of meeting space. The city has
the fascinating blend of historic charm and modern amenities. Whether you
enjoy indoor or outdoor activities, Grapevine has something for everyone.

Lisa A. McCowan,
MEDIA CONTACT

Media Relations Manager

NORTH TEXAS SPORTS

One Liberty Park Plaza

Grapevine, TX 76051
817-410-3195
817-410-3038 (fax)
E: lmccowan@grapevinetexasusa.com

northtexassuperbowl.com 87
HOST COMMITTEE
PROGRAMS

IRVING
SUPER BOWL XLV

www.irvingtexas.com

L
ocated in between Dallas
and Fort Worth, Irving is
immediately adjacent to
D/FW International Airport.
Boasting more than 80 hotels,
including the state’s only AAA
five-diamond resort, the Four
Seasons Resort and Club Las
NORTH TEXAS

Colinas, and hundreds of restau-

rants, Irving also provides easy
access to DFW’s top attractions,
entertainment and venues.
Las Colinas, a 12,000-acre
master-planned community
within the city of Irving is known
worldwide for its quality and The HP Byron Nelson Championship is a PGA
Tour event played annually at the Four Seasons
uniqueness, and houses 8,000-
Resort and Club in Irving.
NORTH TEXAS SPORTS

plus companies, including Exxon

Mobil, Kimberly Clark and Fluor
Corp. The Dallas Cowboys head-
quarters and practice facilities are
located in Irving’s Valley Ranch
area.

88 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
SUPER BOWL XLV
NORTH TEXAS

Irving has a picturesque landscape throughout, including the Mandalay Canal Walk
at Las Colinas with its tree-lined walkways and beautiful waterfront.

Diana Pfaff,
MEDIA CONTACT

Director of Communications
NORTH TEXAS SPORTS

222 W. Las Colinas Blvd., Suite 1550

Irving, Texas 75039
972-252-7476, ext. 116
972-257-3153 (fax)
E: dpfaff@irvingtexas.com

northtexassuperbowl.com 89
HOST COMMITTEE
PROGRAMS

LEWISVILLE
SUPER BOWL XLV

www.cityoflewisville.com

T
he City of Lewisville operates 23 parks,
a senior center, the Hedrick House, two
recreation centers, two swimming pools,
two libraries, ten soccer fields, thirteen baseball/
softball fields and the Vista Ridge Amphitheater
that seats 800 people which features outdoor concerts and activities.
Nestled between Lake Lewisville and Lake Grapevine, Lewisville is
home to three private golf courses, several marinas and over 250
NORTH TEXAS

restaurants.
Lewisville is a destination spot for Metroplex residents and visitors for
all types of lake recreation. The Lewisville area provides a wide variety of
history and cultural entertainment including Old Town Lewisville.

James Kunke, Director of

MEDIA CONTACT

Community Relations & Tourism

NORTH TEXAS SPORTS

151 West Church Street

Lewisville, Texas 75057
972-219-3726
972-219-3719 (fax)
E: jkunke@cityoflewisville.com

90 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
PLANO

SUPER BOWL XLV

www.plano.gov

J
ust minutes north of
Dallas, Plano is home
to many exciting attrac-
tions. There is something (Above) Plano is the Hot Air Balloon Capital of Texas
fun for everyone — a visit to and home to the state’s largest balloon festival
the infamous home of J.R. each year.
Ewing from the “Dallas” TV
show, quaint brick streets with picturesque shops, the history of Plano’s
NORTH TEXAS

interurban rail system, a tour of the historic home district and enjoy a play.
If shopping is your bag, there is no place better. And with over 4,000 afford-
able hotel rooms and 700 restaurants for every budget and appetite, Plano
provides a perfect end to a fun-filled day.

Lori Tucker,
MEDIA CONTACT

Tucker & Associates

NORTH TEXAS SPORTS

3110 Webb Avenue, Suite 200

Dallas, Texas 75205
214-252-0900
214-252-0910 (fax)
E: lori@tuckerpr.com

northtexassuperbowl.com 91
HOST COMMITTEE
PROGRAMS

RICHARDSON
SUPER BOWL XLV

www.richardsontexas.org CM

W
The 1,500-seat performance MY

ith its central location just north hall, the Charles W. Eisemann
CY
of Dallas and the popularity of its Center for the Performing Arts
state-of-the-art performance hall, the and Corporate Presentations, is a CMY
state-wide destination.
Charles W. Eisemann Center, Richardson K

continues to be a favorite with visitors. Enjoy

the multitude of professional, musical, dance, comedy and threatrical
events not to mention the great award-winning festivals held throughout
the year. As a result, Richardson enjoys an array of cultural entertain-
NORTH TEXAS

ment that is virtually unsurpassed. Your journey of discovery begins here

and can be as expansive as the imagination allows. Discover the distinct
personalities, flavors and themes that flow within and around Richardson.
Whether you’re a first time visitor or a long-time fan of the region, you’re
sure to uncover something you’ll never forget!

Geoff Wright,
MEDIA CONTACT

Director
NORTH TEXAS SPORTS

411 W. Arapaho, Suite 105

Richardson TX 75080
972-744-4035
972-744-5834 (fax)
E: geoff.wright@cor.gov

92 northtexassuperbowl.com
 C

CM

MY

CY

CMY

K
NORTH TEXAS TRANSPORTATION
N
orth Texas is easily
accessible, centrally
located in the country
and within a four-hour flight
of most major destina-
tions in the U.S., North and
South America. With two
airports, travel in and out of
North Texas is even easier.
Whether by land or air,
North Texas offers multiple
options for reaching your
destination. The railroads
of our forefathers are now
a sleek, sophisticated,
efficient and continually
expanding system com-
prised of Dallas Area Rapid DART gives users access to 13 cities around the DFW Metroplex
Transit (DART) light rail and helps to connect the region.
traveling from southern Dal-
las through the West End
Historic District and downtown to northern neighborhoods and suburbs.
DART also offers bus and van services to popular entertainment, cultural and shop-
ping destinations. Trinity Railway Express offers commuter rail service between
Dallas, Fort Worth, and the DFW International Airport. McKinney Avenue trolley runs
from downtown’s Arts District through Uptown and intersects light rail service at
CityPlace station.
Other transportation options include AMTRAK train service to more than 500 cit-
ies nationwide. Citywide transportation is also available through taxi cabs, limousine
service, car rental agencies, charter buses and helicopter charter services.

DFW AIRPORT
Situated between Dallas and Fort Worth, DFW International Airport (DFW)
is the world’s third busiest, offering nearly 1,800 flights daily with 57.1 million
passengers annually. DFW Airport serves 134 domestic markets and 37 interna-
tional markets annually. Major airlines include: American, Delta, Continental,
United, AirTran, British Airways and US Airways in addition to four low-cost
carriers offering services throughout the U.S.

Major Airline service provided by:

Air Canada Continental Mexicana

AirTran Airways Delta Air Lines Midwest Airlines
Alaska Airlines Frontier Airlines Sun Country
American Airlines KLM TACA Airlines
American Eagle Korean Air United Airlines
British Airways Lufthansa US Airways

94 northtexassuperbowl.com
 HOST COMMITTEE
Several transportation options are
available from DFW Airport including
shuttle service, automobile rentals, taxi DFW AIRPORT
cabs, and limousine. By the Numbers

Airport Shuttle services:

SuperShuttle Go Yellow Checker Shuttle

170
No. of international and
972-456-3128 214-841-1900 domestic destinations
www.supershuttle.com www.yellowcheckershuttle.com annually

842
City Shuttle
214-760-1998
www.cityshuttle.net

PROGRAMS
No. of daily departures
Automobile Rentals:
Advantage
800-777-5500
www.advantage.com
Enterprise
972-586-1100
www.enterprise.com
5
No. of terminals

174
Alamo E-Z
800-327-9633 972-574-3360
www.alamo.com www.e-zrentacar.com
No. of aircraft boarding gates
Avis Hertz

298
800-331-1212 800-654-3131

SUPER BOWL XLV

www.avis.com www.hertz.com

Budget National No. of rooms at the

800-527-0700 800-227-3876 Grand Hyatt Hotel located at
www.budget.com www.nationalcar.com International Terminal D
Dollar Thrifty
866-434-2226 972-456-5980
www.dollar.com www.thrifty.com

DFW International Airport ranks third in the world Distance to Downtown Dallas
for takeoffs and landings and sixth in terms of
passengers.
24 minutes
NORTH TEXAS

(20 miles)

Distance to Cowboys Stadium

in Arlington

24 minutes
(15 miles)
NORTH TEXAS SPORTS

northtexassuperbowl.com 95
NORTH TEXAS TRANSPORTATION DALLAS LOVE FIELD
Just minutes from downtown,
Dallas Love Field (DAL) is served by three
DALLAS LOVE FIELD
By the Numbers
airlines offering access to 33 domestic des-
tinations. It is home to Southwest Airlines
which offers 132 direct flights daily to 33
No. of domestic destinations
destinations throughout Texas, Louisiana, annually
Arkansas, Oklahoma, New Mexico, Mis-

282
sissippi, Alabama, Missouri, and Kansas.
In addition to Southwest Airlines,
Continental Express also serves the air- No. of daily departures
port with nine flights daily to Houston.

Major Airline service provided by: 32

No. of aircraft boarding gates
American Southwest Delta Air Lines
American Eagle Continental

Public transportation through DART (Dallas Area Rapid Transit), Rental

Car, Shuttle Service and Taxi Cab Service are also available.

Airport Shuttle services:

SuperShuttle City Shuttle Go Yellow Checker Shuttle
972-456-3128 214-760-1998 214-841-1900
www.supershuttle.com www.cityshuttle.net www.yellowcheckershuttle.com

Automobile Rentals:

SOURCE: DFW AIRPORT, LOVE FIELD AIRPORT, AMTRAK, SOUTHWEST AIRLINES, CONTINENTAL AIRLINES, AMERICAN/AMERICAN EAGLE AIRLINES, TXDOT.
Ace Budget Hertz
214-352-4555 800-527-0700 800-654-3131
www.acerentacar.com www.budget.com www.hertz.com

Alamo Dollar National

800-327-9633 866-434-2226 800-227-3876
www.alamo.com www.dollar.com www.nationalcar.com

Avis Enterprise Thrifty

800-331-1212 972-586-1100 972-456-5980
www.avis.com www.enterprise.com www.thrifty.com

Love Field serves both Distance to Downtown Dallas

commercial and corporate
needs and is a short drive from 16 minutes
downtown Dallas. (9 miles)

Distance to Cowboys Stadium

in Arlington

28 minutes
(20 miles)

96 northtexassuperbowl.com
 HOST COMMITTEE
PUBLIC TRANSPORTATION
DART
Dallas Area Rapid Transit (DART) offers light rail services and a modern fleet of nearly
1,000 buses and vans serving the most popular entertainment, cultural, and shopping
destinations. With 130 bus routes, 45 miles of light rail transit, 31 freeway miles of high
occupancy vehicle (HOV) lanes, and paratransit service for mobility impaired, DART
provides access to 13 cities in the Metroplex area. With the completion of its $3.3 billion
expansion in 2013, DART will add 45 miles of light rail lines and double the size of it’s
system’s current reach. Patrons will then be able to enjoy service from southern sectors of
the city, north and west to DFW Airport.

TRE

PROGRAMS
Trinity Rail Express (TRE) links Downtown Dallas’ Union Station to Downtown Fort
Worth’s ITC Station with CentrePort/DFW Airport Station Monday through Saturday. The
airport’s free Remote South shuttle bus service provides continuous connections between
the station and airline terminals.
Local single ride fare for buses and light rail is $1.75. One-day passes are also avail-
able for $4.00 and are good for unlimited rides (including your return trip) until 3 a.m. the
next day.

STREET CARS
The McKinney Avenue Trolleys offer a free ride along McKinney Avenue and connect

SUPER BOWL XLV

the bustling Uptown neighborhood with the Dallas Arts District. These unique trolley cars
have been lovingly maintained since 1989, when they were reinstituted on an updated rail
line. Since that time they have become a favorite for Dallas visitors, and a welcome sight
to nostalgic locals. Expansion continues on the routes to other points of interest.
SOURCE: DFW AIRPORT, LOVE FIELD AIRPORT, AMTRAK, SOUTHWEST AIRLINES, CONTINENTAL AIRLINES, AMERICAN/AMERICAN EAGLE AIRLINES, TXDOT.

AMTRAK
AMTRAK provides intercity passenger rail services to more than 500 destinations in
46 states on a 21,000 — mile route system. Union Station in Downtown Dallas (less than
one mile from the Dallas Convention Center) provides daily service going north to Chicago
and south to San Antonio and many cities in between via the Texas Eagle route. Access to
AMTRAK is available through DART and TRE.
NORTH TEXAS

GREYHOUND
Located in Dallas and Fort Worth, Greyhound is the largest provider of intercity bus
transportation, serving more than 2,300 destinations with 13,000 daily departures across
North America. It has become an American icon, providing safe, enjoyable and affordable
travel to 25 million passengers each year. In addition to regularly scheduled passenger
service, Greyhound provides various other services including charter bus tours and
package delivery. Terminal service is provided 24 hours a day to travel anywhere in the
continental U.S. and extended service to Mexico and Canada.

TAXI CABS
NORTH TEXAS SPORTS

Taxi cabs offer 24 hour service to and from points throughout the Dallas/Fort Worth
Metroplex. Standard rates, regulated by the City of Dallas, apply to patrons traveling
between:
• From DFW Airport to downtown Dallas (approx. $43)
• From DFW Airport to downtown Fort Worth (approx. $46)
• From Love Field Airport to downtown Dallas (approx. $18)

northtexassuperbowl.com 97
NORTH TEXAS TRANSPORTATION DRIVING
Most people rely on cars to move them about the expansive Dallas/Fort
Worth area. Dallas is easily accessible from all directions via interstate
highways. The maximum daytime speed limit on most highways is 70 mph.
Texas law requires drivers and front-seat passengers to wear seatbelts and
also requires infant seats. You might hear locals refer to numbered freeways
with the following names:

• Airport Freeway – State Hwy. 183 from State Hwy. 114 to the south DFW Airport
entrance
• John W. Carpenter Freeway – State Hwy. 183 and Hwy. 114 from I-35E to the
north DFW Airport entrance
• Lyndon B. Johnson Freeway (LBJ) or I-635 – Begins at the north entrance of DFW
Airport and circles the city from the north, east and south. It also includes I-20 on
the south.
• Loop 12 – In-city loop that includes Northwest Hwy. on the north; Buckner Blvd. on
the east; Ledbetter Dr. on the south; and Walton Walker Blvd. on the west.
• North Central Expressway – U.S. Hwy. 75 from I-35E to I-635 north of downtown.
• Toll Roads – Dallas toll roads provide an alternate route if other thoroughfares are
slow because of traffic; tolls vary depending on the length of your trip.
// Dallas North Tollway
// State Hwy. 121 Tollway
// President George Bush Turnpike
// Addison Airport Toll Tunnel
// Mountain Creek Lake Bridge

495
MILES

Topeka Kansas City

8 hours 9 hours

362 489
DRIVING MILES
Wichita 257
MILES
MILES

DISTANCES
6 hours

206 Tulsa 314

MILES 4.5 hours MILES

Oklahoma City Little Rock

3.5 hours 6 hours
Memphis 452
MILES
8.5 hours Atlant

32 Texarkana 188
TEXAS MILES
3.5 hours MILES

Fort Worth
30 minutes
183 Shreveport
MILES
3.5 hours

203
MILES 240
MILES

283 Austin Houston

MILES 4 hours
4.5 hours
New Orleans
9 hours
San Antonio
5.5 hours 496
MILES

98 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 99
Atlanta
HOST COMMITTEE

RESTAURANTS
While the state of Texas might be best
recognized for its tantalizing steakhouses PRICE GUIDE
$ Dinner entrées under $10
and barbecue, North Texas is a well-known
destination for a wide variety of restau- $$ Most entrées $10 to $25

rants from all over the world. $$$ Most entrées $25 or more

ABACUS
(Dallas - $$$, New American) The dining room
is sophisticated and stunning, the service is
professional and the food is innovative without
PROGRAMS

being too gimmicky.

www.kentrathbun.com (214) 559-3111

BABE’S CHICKEN DINNER HOUSE

(Frisco - $$, Home Cooking) Choose between seven dif-
ferent meats, family style sides, and get ready to feast.
www.babeschicken.com (214) 387-9500

BILLY BOB’S TEXAS

(Fort Worth – $$, Barbecue) The specialty at Billy Bob’s
Restaurant is real Texas Smoked Bar-B-Que, live
SUPER BOWL XLV

entertainment, and the overall Texas experience.

www.billybobstexas.com (817) 624-7117

BLUE FISH
(Irving - $$, Japanese) The first Blue Fish to break the
surface in town still draws a big crowd with daily
specials and juicy entrées.
www.thebluefishsushi.com (972) 385-3474

Also located in Dallas (214) 824-3474

BOB’S STEAK & CHOP HOUSE

(Plano - $$$, Steakhouse) Chow down on perfect
NORTH TEXAS

steaks, crisp salads, signature onion rings, and

Bob’s signature glazed carrot.
www.bobs-steakandchop.com (972) 608-2627
Also located in Dallas (214) 528-9446,
Fort Worth (817) 350-4100, Grapevine (817) 481-5555

CAPITAL GRILLE
(Dallas - $$$, Steakhouse) It’s an East Coast-inspired
steakhouse with a rocking bar scene.
www.thecapitalgrille.com (214) 303-0500
NORTH TEXAS SPORTS

DEL FRISCO’S (Fort Worth - $$$, Steakhouse)

The Cowtown outpost of this steakhouse is a
favorite hangout for an exceptional, butter-swept
New York strip.
www.delfriscos.com (817) 877-3999
Also located in Dallas (972) 490-9000

100 northtexassuperbowl.com
 HOST COMMITTEE
FEARING’S
(Dallas - $$$, New American) Longtime Mansion on
Turtle Creek chef Dean Fearing is riding high in the
saddle of his ritzy new restaurant.
www.fearingsrestaurant.com (214) 922-4848

GENGHIS GRILL
(Addison - $$, Eclectic) Take a steel bowl and choose
your ingredients (meats, veggies, oils, and season-
ings) then give your bowl to the grill master, who
cooks it on the griddle.

PROGRAMS
www.genghisgrill.com (972) 503-5990
Also located in Arlington (817) 465-7847,
Dallas (214) 219-5426, Fort Worth (817) 737-5800,
Frisco (972) 668-5426, Plano (972) 422-4745

HANNAH’S OFF THE SQUARE

(Denton - $$, Eclectic) Think up-scale food (cedar-plank
salmon and corn-fried shrimp) with a down-home
flourish.
www.hannahsoffthesquare.com (940) 566-1110

SUPER BOWL XLV

JASPER’S
(Plano - $$, Eclectic) Don’t let the fancy interior
fool you — it is possible to dine here on gour-
met cheeseburgers and pizzas without break-
ing the bank.
www.jaspers-restuarant.com (469) 229-9111

THE KEG
(Plano - $$, Steakhouse) The beef is the real thing
— well-marbled and aged an average of 28
days — and dinners come with side dishes.
www.kegsteakhouse.com (972) 403-0430
Also in Fort Worth (817) 731-3534, Irving (972)
NORTH TEXAS

556-9188

MARIANO’S
(Arlington - $$, Mexican) Experience the taste
of fine Mexican cuisine broiled over sweet
mesquite.
INFORMATION PROVIDED BY D MAGAZINE’S DINE IN DALLAS

www.marianosrestaurant.com (817) 640-5118

MI COCINA
(Dallas - $$, Mexican) The menu features
NORTH TEXAS SPORTS

upscale dishes in addition to basic tacos and

enchiladas.
www.mcrowd.com/micocina (972) 239-6426
Also located in Fort Worth (817) 877-3600,
Irving (469) 621-0451, Plano (469) 467-8655

northtexassuperbowl.com 101
RESTAURANTS PRICE GUIDE
$ Dinner entrées under $10
REATA $$ Most entrées $10 to $25
(Fort Worth - $$$, Southwestern) Putting cowboy
cuisine on the map, this fancy ranch-themed $$$ Most entrées $25 or more
destination whets your appetite.
www.reata.net (817) 336-1009

SALTGRASS
(Dallas - $$, Steakhouse) The motto here is
“Texas to the Bone” and a steak guide helps
select the perfect cut of beef.
www.saltgrass.com (469) 330-0152
Also located in Arlington (817) 417-7171,
Grapevine (817) 329-1900, Irving (972) 373-9944,
Lewisville (972) 316-0086, Plano (972) 781-2202

SONNY BRYAN’S
(Richardson - $, Barbecue) For half a century,
Sonny Bryan’s meaty ribs, moist brisket, and
classic barbecue sauce have been the standard
for DFW.
www.sonnybryans.com (972) 664-9494
Also located in Dallas (214) 357-7120,
Fort Worth (817) 224-9191, Irving (972) 650-9564

STEPHAN PYLES
(Dallas – $$$, Southwestern) Here, A-level service
converges with stunning, imaginative cuisine in
one knocked-out dining room.
www.stephanpyles.com (214) 580-7000

TILLMAN’S ROADHOUSE
(Fort Worth - $$$, Southwestern) This happening
spot has the scene, food, personality, and
décor along with Texas-inspired dishes.
www.tillmansroadhouse.com (817) 850-9255
Also located in Dallas (214) 942-0988,

TRULUCK’S STEAK & STONE CRAB

(Addison - $$$, Seafood) Cold stone crab is the
new lobster and this is the spot for everything
seafood and other appetizing choices.
www.trulucks.com (972) 503-3079
Also located in Dallas (214) 220-2401

102 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 103
NORTH TEXAS SPORTS

FEAR THE
PURPLE
TCU captured
the 2009
Mountain West
Championship,
finishing the
regular season
12-0.
HOST COMMITTEE
PROGRAMS

DALLAS QUICK FACTS

SUPER BOWL XLV

COWBOYS FOUNDED: 1960

OWNER: Jerry Jones
www.dallascowboys.com

T
VENUE: Cowboys Stadium
he Dallas Cowboys, one of the (2009 – 90,000+)
most recognizable sports franchis-
es worldwide, are also one of the PLAYOFF APPEARANCES: 30
most successful teams in the history of CHAMPIONSHIPS: 5
the National Football League, boasting
five Super Bowl Championships.
NORTH TEXAS

The Cowboys joined the NFL as a

1960 expansion team and quickly
developed a national following
that earned them the nickname
“America’s Team.” In 2009,
Forbes magazine ranked the
Cowboys as the most valuable
sports franchise in the United
States, and second in the world
(behind the United Kingdom’s
NORTH TEXAS SPORTS

Manchester United), with an

estimated value of approximately
$1.7 billion.
The Cowboys have been one of
the most successful teams of the Tex Schramm was the original President and
General Manager of the Cowboys Franchise.
106 northtexassuperbowl.com
 HOST COMMITTEE
PRO FOOTBALL
HALL OF FAMERS
RB Emmitt Smith
(1990-2002, inducted in 2010)

WR Bob Hayes
(1965-1975, inducted in 2009)

WR Michael Irvin
(1988-1999, inducted in 2007)

QB Troy Aikman
(1989-2000, inducted in 2006)

PROGRAMS
OT Rayfield Wright
“The Triplets” (QB Troy Aikman, RB Emmitt Smith,
(1967-1979, inducted in 2006)
and WR Michael Irvin) were inducted into the
Cowboys Ring of Honor on September 19, 2005. CB Mel Renfro
(1964-1977, inducted in 1996)
modern era (since 1960). The team has
won five Super Bowls and eight confer- DT Randy White
(1975-1988, inducted in 1994)
ence championships. The Cowboys have
more victories (42) on “Monday Night RB Tony Dorsett
Football” than any other NFL team. (1977-1987, inducted in 1994)

SUPER BOWL XLV

They hold NFL records for the most con- President/GM
secutive winning seasons (20, from 1966 Tex Schramm
to 1985) and the most seasons with at (1960-1989, inducted in 1991)
least 10 wins (25). The team has earned Head Coach
the most post-season appearances (29, Tom Landry
which includes another league record (1960-1988, inducted in 1990)
of 56 post-season games, winning 32 of
QB Roger Staubach
them), the most division titles with 20, (1969-1979, inducted in 1985)
the most appearances in the NFC Cham-
pionship Game (14), and the most Super DT Bob Lilly
(1961-1974, inducted in 1980)
Bowl appearances (8), two more than
NORTH TEXAS

any other NFL team. The Cowboys also

played in two NFL Championship games
before the NFL’s 1970 merger with the
American Football League.
In the 1990’s, the Cowboys became
the first team in NFL history to win
three Super Bowls in just four years
(a feat that has been matched only
once since, by the New
NORTH TEXAS SPORTS

England Patriots).

Most Valuable NFL Franchise in

America — Ranked #1 (According to Forbes
magazine – 2009)

$1.7 Billion
northtexassuperbowl.com 107
HOST COMMITTEE
PROGRAMS

DALLAS QUICK FACTS

SUPER BOWL XLV

MAVERICKS FOUNDED: 1980

www.dallasmavericks.com OWNER: Mark Cuban

F
VENUE: American Airlines
ounded in 1980, the Dallas Mav- Center (2001 – 21,041)
ericks have become one of the
National Basketball Association’s PLAYOFF APPEARANCES: 15
most exciting franchises. 2006-07 NBA
MVP Dirk Nowitzki and future Hall-
of-Famer Jason Kidd lead the Mavs
in pursuit of their next NBA Finals
NORTH TEXAS

appearances after being crowned

Western Conference Champions
in 2005-06. The club has made 10
straight post-season appearances.
Since 2001, the Mavericks have
played in the American Airlines
Center, one of the nation’s leading
arena venues. The arena cost more
than $450 million to complete and is
NORTH TEXAS SPORTS

located in Dallas’ trendy Victory Park

area. Forbes ranks the Mavericks in
the top seven most valuable franchis-
NBAE/GETTY IMAGES (2)

es in the NBA, worth approximately

$466 million. Mavs power forward Dirk Nowitzki
became the first European-born player
to earn the NBA MVP Award in 2006-07.
108 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
TEXAS QUICK FACTS

SUPER BOWL XLV

RANGERS FOUNDED: 1961 (moved to
Arlington in 1972)
www.texasrangers.com
OWNER: Tom Hicks

O
riginally an expansion franchise, VENUE: Rangers Ballpark in
the Rangers were founded in Arlington (1994 – 49,115)
Washington D.C. in 1961 and
PLAYOFF APPEARANCES: 3
were called the Washington Senators
(not to be confused with the
Washington Senators
that left D.C. after
NORTH TEXAS

1960 to become the

Minnesota Twins).
The team moved to
Arlington in 1972.
Since 1994, the
team has played in the
Rangers Ballpark in
Arlington, where the
NORTH TEXAS SPORTS

club hosted the 1995

MLB All-Star Game.
The Rangers have cap-
NBAE/GETTY IMAGES (2)

tured three Western

Division Titles, ad-
vancing to the playoffs Rangers’ infielder Ian Kinsler, who hit for the cycle in
2009, is just one of the franchise’s young players.
in 1996 and 1998-99.
northtexassuperbowl.com 109
HOST COMMITTEE
PROGRAMS

DALLAS QUICK FACTS

SUPER BOWL XLV

STARS FOUNDED: 1967 (moved to

Dallas in 1993)
www.dallasstars.com
OWNER: Tom Hicks

S
ince relocating to Dallas from
VENUE: American Airlines
Minnesota in 1993, the Stars Center (2001 – 18,532)
have been one of the NHL’s
premier clubs. In 1999 the team, led PLAYOFF APPEARANCES: 29
by legendary scorer Brett Hull and CHAMPIONSHIPS: 1
the net-minding of Ed Belfour, skated
to the Stanley Cup and followed that
NORTH TEXAS

up with another Finals appearance in

2000. Since 1996-97, the Stars have
won seven division titles.
The face of the franchise since
arriving in North Texas has been
19-year veteran Mike Modano, who
in March 2007 set the career record
for goals scored by an American-born
player.
NORTH TEXAS SPORTS

The club’s home ice is at the Amer-

ican Airlines Center, which hosted the
GLEN JAMES

2007 NHL All-Star Game.

In 1999, the Stars won the franchise’s

first Stanley Cup.

110 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
FC DALLAS QUICK FACTS

SUPER BOWL XLV

fc.dallas.mlsnet.com FOUNDED: 1996

F
ounded in 1996 (two years after OWNER: Clark Hunt
Dallas had hosted the 1994 FIFA VENUE: Pizza Hut Park (2005
World Cup) as the Dallas Burn, – 20,500)
FC Dallas is the local Major League
PLAYOFF APPEARANCES: 0
Soccer (MLS) franchise. The team’s
home is the 20,500 capacity soccer-
specific Pizza Hut Park, located in
Frisco, Texas. The club is owned by MLS investor Clark Hunt, who is
NORTH TEXAS

also the owner of the National Football League’s Kansas City Chiefs, and
is the son of NFL legend Lamar Hunt.

MINOR LEAUGE & INDEPENDENT FRANCHISES

NORTH TEXAS SPORTS

Frisco Fort Worth Grand Prairie Texas

RoughRiders Cats AirHogs Tornados
www.ridersbaseball.com www.fwcats.com www.airhogsbaseball.com www.tornadohockey.com
(Double-A minor league (American Association (American Association (North American Hockey
affiliate of the Texas of Independent Profes- of Independent Profes- League)
Rangers) sional Baseball) sional Baseball)

northtexassuperbowl.com 111
HOST COMMITTEE
AREA UNIVERSITIES
North Texas is home to four of the leading universities in the state
— Texas Christian University (TCU) in Fort Worth, Southern Methodist
University (SMU) in Dallas, the University of North Texas (UNT) in Denton,
and the University of Texas at Arlington (UTA).

TCU
Texas Christian
University, with a
student population
of roughly 8,700, has boasted a leading
football program in recent years. Histori-
PROGRAMS

cally, the University has sported such

illustrious football alumni as Sammy
Baugh, 1938 Heisman Winner Davey
O’Brien, who led the Horned Frogs to
UNT
the National Championship that year,
The University of
and NFL great LaDainian Tomlinson.
North Texas’ enroll-
TCU competes in the Mountain West
ment stands just above
Conference. 34,000, making it the fourth largest
university in the state. The North Texas
MEDIA CONTACT Mean Green’s greatest football hero
SUPER BOWL XLV

remains NFL Hall of Famer Mean Joe

Mark Cohen, Director of Athletic Greene. UNT is in the Sunbelt
Media Relations Conference.
817-257-5394
E: m.cohen@tcu.edu MEDIA CONTACT

Eric Capper,
Associate Director of Athletics
SMU
Southern Methodist
940-565-2476
University, with an enroll- E: eric.capper@unt.edu
ment of approximately
11,000, also has a great
NORTH TEXAS

football history. Its greats include 1948 UTA

Heisman winner Doak Walker, Kyle Rote,
“Dandy” Don Meredith and the famed
Pony Express of Craig James and Eric
Dickerson. The school currently com-
petes in Conference USA.
MEDIA CONTACT
Brad Sutton, Asst. AD/Public
NORTH TEXAS SPORTS
The University of
Texas at Arlington’s
student population stands just shy of
25,000. While the school hasn’t yielded
a football team since 1985, the Movin’
Mavs represented the Sunbelt Confer-
ence in the 2007 NCAA men’s basketball
tournament.

Relations & Broadcasting MEDIA CONTACT

214-768-1651
Gregg Elkin, Associate AD for
E: bsutton@mail.smu.edu
Communications/Marketing/
Promotions
817-272-5706
E: gelkin@uta.edu
112 northtexassuperbowl.com
 HOST COMMITTEE
PROGRAMS
COTTON BOWL
www.attcottonbowl.com

A North Texas tradition since the inaugural

SUPER BOWL XLV

contest in 1937, the AT&T Cotton Bowl Classic
annually pits two of college football’s top programs.
Seven Heisman Trophy winners have played in the
game the season they won college football’s most
coveted award, and on eight occasions the National Championship has
been won or lost in the game. After more than 70 years of playing the game
at the historic Cotton Bowl in Dallas’ Fair Park, the game has been moved
to the Cowboys Stadium in Arlington in 2010.

Did you know?

NORTH TEXAS

• The Dallas Cowboys won their first NFL regular season game at the Cotton Bowl
on September 17, 1961, defeating the Pittsburgh Steelers 27-24.
• On January 1, 1965, the Cotton Bowl crowned the National Champions when
Fred Marshall drove Arkansas 80 yards for the winning touchdown, defeating
Nebraska 10-7. Starting at right guard for the Hogs was the future owner of the
Dallas Cowboys, Jerry Jones.
• The inaugural Thanksgiving Day game was played at the Cotton Bowl on Novem-
ber 24, 1966, when the Dallas Cowboys defeated the Cleveland Browns in front
of a record 80,259 fans.
NORTH TEXAS SPORTS

• The Texas Longhorns captured the National Championship, defeating Notre

Dame 21-17 on a one-yard touchdown plunge by Billy Dale with a minute left in
the Cotton Bowl.
• Known as the “Chicken Soup Game”, Notre Dame’s Joe Montana overcame
frigid temperatures (minus-6 degrees windchill) and a bout with the flu to lead the
IAN HALPERIN

Irish to a 35-34 comeback win over Houston on January 1, 1979.

northtexassuperbowl.com 113
HOST COMMITTEE
PROGRAMS

TEXAS MOTOR
SPEEDWAY
SUPER BOWL XLV

www.texasmotorspeedway.com

Recognized as one of the most modern speedways in the world,

Texas Motor Speedway has an event nearly every day of the year. The
superspeedway is one of the largest sports and entertainment facilities in
America. The state-of-the-art complex hosts NASCAR Sprint Cup,
Nationwide Series and Craftsman Truck Series, as well as, the Indy Car
Series each year.

LONESTAR PARK
NORTH TEXAS

www.lonestarpark.com

Experience live thoroughbred

and quarter horse racing at Lone
Star Park in Grand Prairie. A
beautiful track, clubhouse and
viewing facilities were home to X L V
the 2004 NTRA Breeders’ Cup
NORTH TEXAS SPORTS

and other racing events through-

out the year. Lone Star Park
is open 363 days per year and
welcomes thousands of guests to
its facility every month to view
live racing events and simulcast
racing.
114 northtexassuperbowl.com
HOST COMMITTEE
PROGRAMS

DALLAS WHITE
ROCK MARATHON
www.runtherock.com
SUPER BOWL XLV

A North Texas December tradition since 1971, the Dallas White Rock
Marathon is both a hilly and flat course that begins at Victory Park, heads
through some of the area’s most scenic neighborhoods, loops around White
Rock Lake and heads back to Downtown Dallas. One of the fastest-growing
marathons in the country and attracting an international field of runners,
“The Rock” benefits the Scottish Rite Hospital.

COWTOWN
MARATHON
NORTH TEXAS

www.cowtownmarathon.com

Starting and finishing in the Historic

Fort Worth Stockyards, the Cowtown
Marathon takes place each February and
ranks as one of the region’s largest run-
ning events. The event not only includes
the 26.2-mile marathon, but a half mara-
NORTH TEXAS SPORTS

thon, 10K, 5K and Kids 5K, as well as, a

50K ultra-marathon. The event typically
has attracted participants from all 50
states and several foreign countries. In
2009, a record 17,829 runners registered
for the annual Cowtown Marathon. The Cowtown Marathon offers a variety
of running events and activities.
116 northtexassuperbowl.com
 HOST COMMITTEE
HP BYRON NELSON
CHAMPIONSHIP
www.hpbnc.com

The HP Byron Nelson Championship is

held in honor of Byron Nelson, whose incred-
ible winning streak and scoring average X L V
earned him the honor of being the first professional
golfer to have a PGA TOUR event created in his name.
The event is held each spring at the TPC Four Seasons

PROGRAMS
Resort in Irving. The course’s 2008 multimillion-dollar
renovation was specifically designed to challenge the professional golfer
as well as, entertain today’s savvy amateurs. The renovation features an
upgraded pavilion, a dynamic new area for kids and families, and even
better golf viewing on every hole. Proceeds benefit the Salesmanship Club
Youth and Family Centers.

CROWNE PLAZA
INVITATIONAL AT COLONIAL

SUPER BOWL XLV

www.crownplazainvitational.com

Founded in 1946, Fort Worth’s Crowne

Plaza Invitational at Colonial is the longest-
running PGA Tour event still played on its
original course. It’s also the second oldest
tournament on the Tour. The tournament
is unofficially associated with Ben Hogan,
the long-time Fort Worth resident who won the
tournament five times, the most of any player. Past
winners include Arnold Palmer, Jack Nicklaus, Lee
NORTH TEXAS

Trevino, Tom Watson, Phil Mickelson and Sergio

Garcia. Colonial has hosted the 1941 U.S. Open,
the 1975 Players Championship, and the 1991 U.S. Women’s
Open. No other course has held a U.S. Open, a Players Championship and
an annual PGA TOUR event.
NORTH TEXAS SPORTS

northtexassuperbowl.com 117
HOST COMMITTEE

NORTH TEXAS SPORTS OVER THE YEARS

North Texas has a long history of hosting marquee events and has an
extensive volunteer network trained in staffing sporting events. Events held
in North Texas over the past 25 years:

// Multiple NFL, NBA, MLB, and

NHL Playoff Games
// Multiple NCAA Men’s and Women’s
Basketball Championships
PROGRAMS

// AT&T Cotton Bowl Classic

// Armed Forces Bowl
// 2008 Men’s College Cup
// 2007 NHL All-Star Game
// 2003, 2004, 2006 Big 12 Men’s and
Women’s Basketball Championships
// 2005 MLS Cup
SUPER BOWL XLV

// 2004 NTRA Breeders’ Cup

// 2003 Women’s Volleyball Championships
// 2001 U.S. Figure Skating National
Championships
// Dr Pepper Big 12 Football Championship
// 2001 Women’s College Cup
// 2000 U.S. Olympic Team Trials in Cycling,
Triathlon and Wrestling
// 1999-2000 NHL Stanley Cup
NORTH TEXAS

// 1995 Major League Baseball

All-Star Game
// 1994 FIFA World Cup
// 1986 NCAA Men’s Final Four
// 1986 NBA All-Star Game
// PGA Tour events: HP Byron Nelson
Championship and Crowne Plaza
Colonial Golf Tournament
NORTH TEXAS SPORTS

// NASCAR and Indy Car League racing

events at Texas Motor Speedway
// Annual Texas-Oklahoma Football Game
// Annual Fort Worth Stock Show
and Rodeo
118 northtexassuperbowl.com
HOST COMMITTEE PROGRAMS SUPER BOWL XLV NORTH TEXAS NORTH TEXAS SPORTS

northtexassuperbowl.com 119
HOST COMMITTEE
COMING ATTRACTIONS
PROGRAMS

2010 NBA All-Star Game

SUPER BOWL XLV

Professional Bull Riders’ Dickies

Iron Cowboy Invitational
NORTH TEXAS
NORTH TEXAS SPORTS

2014 NCAA Final Four

120 northtexassuperbowl.com
 looking forward to
seeing you in texas!

HOST COMMITTEE
check us out:

daily floral • gifts • stationery

events with

style
www.avantgarden.com

www.tillmansroadhouse.com

www.suite206.com

PROGRAMS
the
a pa r t m e n t
www.theapartmentdallas.com

www.switchlightdallas.com

www.restandrevolutionpr.com

SUPER BOWL XLV

NORTH TEXAS

todd. event design.creative ser vices

NORTH TEXAS SPORTS

specializing in the creation of environments that capture your brand.

northtexassuperbowl.com 121
INDEX
Addison...........................................77
Action Teams...................................16
Arlington..........................................78
Big Thought.....................................22
Board of Directors.............................2
Century in the Making.....................32
Cotton Bowl..................................113
Cowboys Stadium...........................64
Cowtown Marathon.......................116
Crowne Plaza Invitational at
Colonial.........................................117
Dallas...............................................80
Dallas Cowboys.............................106
Dallas Mavericks...........................108
Dallas Stars...................................110
Dallas White Rock Marathon.........116
Denton.............................................82
DFW International Airport................94
Douglas, Robbie..............................10
Emerging Business..........................28
Executive Committee........................2
Farmers Branch...............................83
Fay, Tony...........................................9
FC Dallas.......................................111
Fort Worth........................................84
Frisco...............................................86
Future Super Bowl Host Cities........66
Grapevine........................................87
Green, Tara........................................8
Host Committee................................4
Host Committee Overview..............18
HP Byron Nelson Championship...117
Irving................................................88
Kick-Off Concert Series..................30
Lewisville.........................................90
Lively, Bill...........................................7
124 northtexassuperbowl.com
Lonestar Park................................114
Love Field Airport............................96
Map...............................................122
McCoy, Larry.....................................8
Media Inquiries..................................1
North Texas.....................................74
North Texas, University of.............112
North Texas Industries.....................76
North Texas Sports........................104
North Texas Sports Over the
Years..............................................118
Past Super Bowl Host Cities...........66
Plano...............................................91
Programs.........................................20
Public Transportation......................97
Restaurants...................................100
Rhodes, Katy...................................10
Richardson......................................92
Sawers, Kit........................................9
Skokos, Ted & Shannon..................22
SLANT 45........................................22
Smith, Paige....................................11
SMU..............................................112
Super Bowl XLV...............................60
Super Bowl XLV at a Glance...........66
Staubach, Roger...............................6
Taste of the NFL..............................70
TCU...............................................112
Texas at Arlington, University of....112
Texas Motor Speedway.................114
Texas Rangers...............................109
Transportation.................................94
Venues.............................................72
Volunteering.....................................26
Youth Education Towns...................70
02.06.2011
w w w. n o r t h t e x a s s u p e r b o w l . c o m