Market Draft Analysis

1. Identify Your Audience.

Identifying audience enables to assess just to how much demand is out there for the
product. To identify our audience we consider their profile, and we can make a market research
to be able to know about their buying habits.

2. Define your target consumer

Our target customers consist of homeowners, subdivisions and business enterprises

who wants to be part of our business.

3. Explain what market need you satisfy?

Your home is supposed to be your solace from the stresses of the outside world. That’s
why it’s imperative that you set your living area up exactly as you want it. It contributes to a
healthier lifestyle, both mentally and physically. By selecting the right accessory/decorations
you can relax at home and leave the outside world at the door. Decorating is a great way to
bring out your creativity, but knowing the best way to do it is key to a happier home. Here are
the others that can benefit you with are home accessories.

 Improves your memory

 Physical comfort

 Impress friends

 Self-Satisfaction

 Improves your mood

4. Market Trend Analysis

We provide unique home accessories and well designed with a high quality of materials.
Like, mirrors, vases, wall clock , book shelves and many more. In order to keep the industry
ahead of the competition, it is important to utilize market trend analysis. We will look for new
ways in meeting the needs and interest of the customer. We will expand our creativity to create
more unique and well defines accessories.
5. Competitive analysis

There are many competitors in the local market especially those who established
presence in the market. There are a large number of designers varying in expertise. As per an
estimate there are around 20 small scale interior designing firms registered in the locale.

The top interior designing firms in the area as on date:

Red Camia - It targets medium sized buyers in the home decoration segment.

Fiesta mall - Strengths - Has a large volume based market presence, large number of skilled
craftsmen.

Glisten - A new entrant that has taken the market by storm.

Strengths and Weaknesses

Strengths

 Strong relationships with suppliers that offer credit arrangements, flexibility, and response
to special product requirements.

 Excellent and stable staff, offering personalized customer service. Great retail space that
offers flexibility with a positive and attractive atmosphere.

 The company has unique style in its product and service delivery.

 Strong merchandising and product presentation.

 High customer loyalty among repeat and high-dollar purchase customers.

 The company has continuously upgraded their infrastructure. They upgrade their
machineries with modern ones using more improved technology.

Weaknesses

 Access to capital.

 Cash flow continues to be unpredictable.

 Owners are still climbing the "retail experience curve."

 Location is not in a heavily traveled, traditional retail area.

 Challenges of the seasonality of the business

 Some of their products are so expensive yet the qualities are the same.

6. Draft a Short Summary Analysis

 We provide unique home accessories and well designed with a high quality of materials.
Like, mirrors, vases, wall clock , book shelves and many more. In order to keep the industry
ahead of the competition, it is important to utilize market trend analysis. We will look for
new ways in meeting the needs and interest of the customer. We will expand our creativity
to create more unique and well defines accessories. Your home is supposed to be your
solace from the stresses of the outside world. That’s why it’s imperative that you set your
living area up exactly as you want it. It contributes to a healthier lifestyle, both mentally
and physically. By selecting the right furniture, you can relax at home and leave the outside
world at the door. Decorating is a great way to bring out your creativity, but knowing the
best way to do it is key to a happier home. There are also strength and weaknesses of our
business. It includes excellent and stable staff, offering personalized customer service,
great retail space that offers flexibility with a positive and attractive atmosphere but its
weakness is that the location is not in a heavily traveled, traditional retail area. There are
many competitors in the local market especially those who established presence in the
market. There are a large number of designers varying in expertise. As per an estimate
there are around 20 small scale interior designing firms registered in the locale.
Business Plan

EXECUTIVE SUMMARY

Home Sweet Home is a Paniqui-based, focuses of selling quality and value- oriented
home accessories. The business aims means to prepare for long-term projects and address
short-term needs and accounts payable, also keeping customers happy is a primary objective of
our business.

MANAGEMENT TEAM

As the company’s general manager the role is instrumental in forging the success of the
company. As general manager, his responsibility is to ensure high quality products get produced
and distributed while maintaining a working environment and a profitable business.

PRODUCTS AND SERVICES

Home Sweet Home’s primary products includes combination of a lot different styles
blending the old with the new, the wild with the tame. Products will be showcased lifestyle
merchandising that inspires a personalization of the home environment. The business strives to
offer personalized services that enhance the products offered and shopping experience of
customers. Customers will allow to shop in a variety of ways and support.

CUSTOMERS

This business plans to have a home sweet home that targets home owners of people in
Paniqui. According to sources there are an estimated 92,700 people last updated since 2015.
Paniqui is politically subdivided into 35 barangays.

MARKETING AND SALES

The business marketing goal is to enhance customer relationship. In today’s competitive

market it is vital for business owners to manage relationships with customers systematically,
efficiently and profitably. Find out about the potential concerns of customers, Identify most
valuable customers and get tips on selling more and attracting new higher-value ones. It is
important to know your customers needs in order to sell products effectively.

FINANCIAL FORECAST AND REQUIRED FUNDS

Home Sweet Home plans to invest a capital totaling (P 300,000) to fuel start-up, and
expansion activities. To support continued business expansion Home Accessories will establish
its product identity through focused product assortment in year one. In years two and three the
product offered will be expanded and enhanced with new product. This approach will allow
business owners to meet the needs of the customers.

CONCLUSION

This business has primary products includes combination of a lot different styles
blending the old with the new, the wild with the tame. It is important to know the needs and
wants of the customers to sell the products effectively.

COMPANY OVERVIEW

Home Sweet Home is based and incorporated in Paniqui, Tarlac. The business will open
on May 25, 2018. The business expects to understand and adapt to the stakeholders'
communication style, so as to gather information efficiently and recommend solutions
persuasively. The company also expects to understand the needs of the developers, quality
assurance team, and they'll expect you to build good working relationships with these people
for good outcome of the business.

BUSINESS MODEL

The business Home Accessories derives its revenue from its direct sales of products.
Combined with retailer that sells directly to the public after purchasing the products from a
distributor or wholesaler. The business anticipates deploying an advertising campaign the
objectives of advertisements is to attract and retain loyal customers.
RETAIL SALES MODEL

Home sweet home uses the retailer mode, sells products to the end consumer and also
we sell it to the present business enterprise. The business produces products to the general
public especially to those homeowners.

MANAGEMENT

Duties and Responsibilities

As the General Manager Mr. Mark Anthony Mirasol’s role is instrumental in forging to
success of the company. As General Manager his responsibility is to ensure the quality products
get produced and distributed while maintaining a working environment and a profitable
business.

Mr. Mark Anthony Mirasol is a graduate of BSBA major in Operations Management in

Metro, Manila and additionally spent 1 year in Makati City in a local home accessories’ store. He
is a native of Tarlac, City.

REQUIRED FUNDS AND FINANCIAL PLAN

Home sweet home, LTD. plans to invest investment capital totaling three hundred
thousand (Php300,000) to fuel start-up and expansion activities, launch and ongoing marketing
efforts, and ongoing operations as identified in this plan. By investing primarily into
development of the quality of the products. Our company expects to establish marketshare
within a (8) month timeframe. And also our company strives to be recognized as a local leader
for home accessories products to this end. Our company focuses on selling quality and value
oriented home accessories to every homeowners and business enterprise.

MISSION STATEMENT

To firmly establish our product identity through a narrow and focused product
assortment in year one. In years two and three, the product offer will be expanded and
enhanced with new product statements and a broadening of the most profitable product
categories. And also to establish a brand identity, allowing us to tailor offering to meet the
needs of our customers.
COMPANY HISTORY

Mr. Mark Anthony Mirasol really wants to have a home accessories' store when he was
young. So, after studying he decided to have his own business named Home Sweet Home. Mr.
Mark Anthony Mirasol also wanted to take advantage of rising demand for home accessories
and of this rapidly expanding market situation and provide affordable but quality products to
clients with the following competitive advantages: well known in home accessories industry
customers can register orders at their website and can receive email alerts giving much bigger
percent of discount

LOCATIONS AND FACILITIES

Municipality of Paniqui, Tarlac

CUSTOMER AND MARKET ANALYSIS

Home Sweet Home is expected to earn 1.5 M in 2 years. Expansion and developments in
home accessories industry, have supplemented the growth of home decor/accessories market.
Home Sweet Home facilitates easier and wider availability of home decor products and designs
for consumers.

MARKET TRENDS

We provide unique home accessories and well designed with a high quality of materials.
Like, mirrors, vases, wall clock , book shelves and many more. In order to keep the industry
ahead of the competition, it is important to utilize market trend analysis. We will look for new
ways in meeting the needs and interest of the customer. We will expand our creativity to create
more unique and well defines accessories.

MARKET GROWTH

Growing consumer preference towards adoption and the usage of eco-friendly products, known
for their minimal impact on the environment, has also boosted the growth of the market.
Nowadays, consumers prefer online retail platforms for buying home decorations owing to
availability of a wide array of home decor products at discounted/affordable rice. Increasing
cost of raw materials, such as leather and superior quality wood, is limiting the market growth.
Improving lifestyle and increasing disposable income of individuals would offer several growth
opportunities to the players operating in the market. Number of homeowners has increased
significantly in the recent years, especially in emerging economies, thereby spurring a growing
interest, among these owners.

KEY CUSTOMERS

Midddle to upper class

Primarily Female

30-60 yearrs of age

Eduacated

Homeowner

Social, enjoys gathering with friends

Values the comfort of Home

Relaxed and approachable lifestyle

Quality Conscious

Possesses Style Awareness

PRODUCTS AND SERVICES

Home Sweet Home includes eco friendly products sold to homeowners and to business
enterprises which represents the company's underlying philosophy of providing home
accessories which are consistently recognized as good quality with a affordable price. We will
also offer a variety of custom, personalized services that further enhance the products offered
and shopping experience of the customers. Our service offering will provide one on one design
inspiration for the customer, will allow the customer to shop in a variety of ways, and will
support a broad customer, business and design trade client base.

Features:
-our products are made out of stong materials

-we make sure that you can enjoy our products in a long period of time

-We track customer behavior so that we can offer better products and services

-we offer promos and discounts -we have 7 days replacements

Product:

Colorful curtains

Art prints

tapestries

Paintings

Flowerpot arts

Vase

Duvet

Pillow covers

Shower curtains

Rugs

Crystal glass decor

Wood frame

Lanterns

Wall mirror

Scented candles

Macrame Figurines

Wood carvings wall decor

Indoor mini fountains

Lighting garden decor

Wall stickers
Stainless steel metal artworks

Wind chimes

Chandelier

Linoleum

COMPETITORS

Home sweet home provides a unique designs of product that looks attractive to the customers
and better than the competitors. The company focus on high quality products. The company
will continue to offer unique designs of products as a advantage and set a good location as a
competitive advantage.

SOURCING AND FLILLMENT

Home sweet home's source of raw materials will be in our localities. The company will
negotiate a workable contract with the supplier, with the understanding that after the contract
ended, contracts can be negotiated at a more favorable price.

MARKETING AND SALES

Overview

These are items we plan to focus on for our business, in order to make it successful
Note: these ideas came from our researches about this kind of business. Become legal by
setting up the legal business structure and get appropriate identification number from the
Philippine Government Get local business license Make sure that the business name is unique
from others Get ideas from professionals Advertise, give away coupons or flyers. Make the
business noticeable to people

POSITIONING

Home sweet home provides a unique designs of product that looks attractive to the
customers and better than the competitors. The company focus on high quality products. The
company will continue to offer unique designs of products as a advantage and set a good
location as a competitive advantage.

PRICING

We make sure that our products will become affordable to the market. Even it is unique
from others we made a fair pricing to these products. We make sure that it is worth to buy,
because it is made out of strong materials that you can use in a long period of time

PROMOTION

Stores are competing for attention like never before. Choose a niche that is not
oversaturated. If it is, see if you put more of a unique on it. You should promote your product
on and off. So these are our plans to promote:

Flyers - Our business plans to use flyers by distriuting not only on our local area.

Contests - Contests are frequently used promotional strategy. The idea is to put a logo and
name in front of the public rather than make a money through a hard-sell campaign. People like
to win prizes. Sponsoring can bring attention to the product.

Social Media- Social media websites such as Facebook and IG offers business a way to promote
products and services in a more relaxed environment.

Product Giveaways - product giveaways and allowing potential customers to sample a product
are methods used often by companies to introduce new products.

STRATEGY AND IMPLEMENTATION

Milestone

Y1: Open Storefront

Y2: Total sales reaches nearly P800,000 annually

Y3: We will begin to expand our business by having a second location

SWOT Analysis

The following SWOT analysis captures the key strengths and weaknesses within the company,
and describes the opportunities and threats facing Interior Views.

Strengths

 Strong relationships with suppliers that offer credit arrangements, flexibility, and response
to special product requirements.

 Excellent and stable staff, offering personalized customer service. Great retail space that
 offers flexibility with a positive and attractive atmosphere.

 The company has unique style in its product and service delivery.

 Strong merchandising and product presentation.

 High customer loyalty among repeat and high-dollar purchase customers.

 The company has continuously upgraded their infrastructure. They upgrade their
machineries with modern ones using more improved technology.

Weaknesses

 Access to capital.

 Cash flow continues to be unpredictable.

 Owners are still climbing the "retail experience curve."

 Location is not in a heavily traveled, traditional retail area.

 Challenges of the seasonality of the business

 Some of their products are so expensive yet the qualities are the same.

Opportunities

 Growing market with a significant percentage of our target market still not knowing we
exist.

 Promising activity from high levels of new home construction.

 Changes in design trends can initiate home updating, and therefore, generate sales.

 Internet potential for selling products to other markets.

Threats

 Competition from a national store; or a store with greater financing or product resources
neutral cocould enter the market.

 Competitors who established presence in the market.

KEY ADVANTAGES

Cost Effective
Home Sweet Home designers behind this movement wanted quality furniture to be available
to peope in all walks of life,not just the wealthy and famous. There is a huge range of different
price points. This makes home sweet home look easy for everyone as it entirely possible to get
this stylish modern look for reasonable price.

Neutral

Working with a neutral colour palette in home decor is easy and can be suitable for any room in
your house.Combining this with fact that much of the furnitures/ accessories comes in wood
tones as well means that it can be moved from room to room depending on your need for it.

Clean and Modern

Home sweet home known for its simplicity and modern approach. This is one of its primary
advantage because it is both stylish and practical. This look also provides an uncluttered
environment which is both relaxing and calming for the resident.

Spacious look

One of the best things about home sweet home that it has beautiful, clean lines. Using this type
of furniture in your home can make even a small living room look a lot bigger.

STRATEGIC EXPANSION

Home Sweet Home expected to expand during the following 1-3 years of operation. The
business will continously serve the customers with its product to earn their loyalty and
targeting a new customer.

BOOTSTRAP EXPANSION

The advantage to bootstrapping for Home Sweet Home LTD is the flexibility it provides in
directing the initial growth of the company. Once the company is profitable enough, it should
have a willingness on the part of management and shareowners to reinvest excess capital.